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Bloc

Maybe

Products sell for $27.57 on average, inside the sweet spot. But shoppers spend only $36K a year here, so Bloc is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 2,461 Fashion niches · +8 vs the category median of 48
Market size
£36K/yr60K searches / yr
90-day growth
+81.3%search demand this quarter
Competition
31%top-5 click share · 17 brands · 33 sellers

Flapen Score

Bloc against its category

The dotted line is the Fashion average. Past it, Bloc is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bloc market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bloc 60K times last year and spent an estimated £36K. The top 5 brands take 84% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +81.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+81.3%
Conversion, latest week
2.1%
Market size, estimated
£36Ka year
Top search term
bloc sunglasses mens21K searches a year

02 · Price

A sale here is worth £27.57.

Listings sell for £27.57 on average, from £10.70 to £293.26. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £27.57 that is £0 to £3K a year per listing.

Average price
£27.57inside the $15 to $100 sweet spot
Price range
£10.70–£293.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #462 within Accessories. It carries 2,318 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
87%
Out of stock, average day
1.0%
Average rank
#462in Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,318per listing
Listings tracked
55

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Bloc products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

33

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

31%

Top 20: 67%

Open market

12%

  • Bloc51%
  • ICECUBE15%
  • Perfectmiaoxuan8%
  • RIVBOS5%
  • PUKCLAR5%
  • Rayruling4%
  • Open — no brand owns it (11 brands, 12%)

Search terms

Top Bloc search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bloc sunglasses mens21K/yr
  • bloc sunglasses13K/yr
  • bloc17K/yr
  • bloc sunglasses uk3K/yr
  • bloc sunglasses womens5K/yr

Reviews and returns

What reviews say buyers love and hate about Bloc

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%−0.05

Read the feedback these are poor cheap crap

Cheap

Low quality

Durability17%−0.18

Bad durability

they eventually snap or break

broke after a few uses

Strength10%−0.08

flimsy

These frames are soo brittle

Flimsy

Size-Overall5%−0.07

they suddenly felt loose

Very small

these sunglasses aren't the widest

Advertised Vs Actual Product5%−0.01

Misleading

Misleading product info though

The pattern isn't as visible as shown

Love

Value For Money28%+2.77

not expensive

Decent price

Money well spent

Quality-Overall19%−0.05

Excellent product

Great quality glasses

Excellent quality sunglasses

Comfort-Overall14%+1.05

He said they make everything clear and comfortable

Very comfortable

Comfortable to wear

Size-Overall11%−0.07

Fit perfectly

It fits my face perfectly

I use them all the time snug comfy fit look cool

Shape/Style5%

nice style

Look good and stylish

I also do love a Wayfarer style

Return

1.2% Return rate 79% Fixable by listing

Size-Overall55%█▇▇▇▇▇

they suddenly felt loose

Very small

these sunglasses aren't the widest

Quality-Overall9%▄▆█▅██

Read the feedback these are poor cheap crap

Cheap

Low quality

Shape/Style9%▆▃▅█▆▃
Advertised Vs Actual Product4%▃▇█▆▃▄

Misleading

Misleading product info though

The pattern isn't as visible as shown

Color4%▁█▂▆▄▅

Would have liked a darker pair in which other colours are available

Just the mirror is orange, lame

Reason for 4 star is when on its not easy to read mobile phone as shows all different colours on your screen

FAQ

Common Bloc questions

Answered from the same tracked data.