Bloc
MaybeProducts sell for $27.57 on average, inside the sweet spot. But shoppers spend only $36K a year here, so Bloc is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 2,461 Fashion niches · +8 vs the category median of 4856
- Market size
- £36K/yr60K searches / yr
- 90-day growth
- +81.3%search demand this quarter
- Competition
- 31%top-5 click share · 17 brands · 33 sellers
Flapen Score
Bloc against its category
The dotted line is the Fashion average. Past it, Bloc is stronger. Inside it, weaker.
Market
The Bloc market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bloc 60K times last year and spent an estimated £36K. The top 5 brands take 84% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +81.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- +81.3%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £36Ka year
- Top search term
- bloc sunglasses mens21K searches a year
02 · Price
A sale here is worth £27.57.
Listings sell for £27.57 on average, from £10.70 to £293.26. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £27.57 that is £0 to £3K a year per listing.
- Average price
- £27.57inside the $15 to $100 sweet spot
- Price range
- £10.70–£293.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #462 within Accessories. It carries 2,318 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 87%
- Out of stock, average day
- 1.0%
- Average rank
- #462in Accessories
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,318per listing
- Listings tracked
- 55
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Bloc products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bloc Eyewear Womens Capricorn Sunglasses Choc/ Cream F216 One Size
- Price
- £28.66
- Rating
- 4.7/5
- Reviews
- 122
- Age
- 16y ago

Bloc Hornet POLARISED Lens Sun Glasses (Black)
- Price
- £28.82
- Rating
- 4.6/5
- Reviews
- 417
- Age
- 17y ago

Bloc Eyewear Daytona Sunglasses - Black/Blue Lens
- Price
- £28.78
- Rating
- 4.5/5
- Reviews
- 347
- Age
- 14y ago

Rayruling Polarized Sunglasses Men Women Sport Sunglasses Men Black Retro TR90 Ultralight Frame UV400 HD Golf/Driving/Fishing/Travel Glasses/Outdoor Sports Fashion
- Price
- £13.26
- Rating
- 4.5/5
- Reviews
- 428
- Age
- 1y ago

Perfectmiaoxuan 3-Pack Polarised Sunglasses for Men & Women - Lightweight TR90 Retro Frames - UV400 Protection CAT-3 HD Lenses for Driving Fishing & Travel - Unisex Classic Shades
- Price
- £15.70
- Rating
- 4.1/5
- Reviews
- 2,583
- Age
- 1y ago
Trending
90-day click momentum
Perfectmiaoxuan Polarized sunglasses for men/women;HD pilot lenses light frame; Golf/driving/fishing/travel Eyewear
- Price
- £14.24
- Rating
- 4.2/5
- Reviews
- 1,150
- Age
- 4y ago

Perfectmiaoxuan 3-Pack Polarised Sunglasses for Men & Women - Lightweight TR90 Retro Frames - UV400 Protection CAT-3 HD Lenses for Driving Fishing & Travel - Unisex Classic Shades
- Price
- £15.70
- Rating
- 4.1/5
- Reviews
- 2,583
- Age
- 1y ago

Rayruling Polarized Sunglasses Men Women Sport Sunglasses Men Black Retro TR90 Ultralight Frame UV400 HD Golf/Driving/Fishing/Travel Glasses/Outdoor Sports Fashion
- Price
- £13.26
- Rating
- 4.5/5
- Reviews
- 428
- Age
- 1y ago

Perfectmiaoxuan Polarized sunglasses for men/women; Vintage/classic/elegant light frame; HD pilot lenses; Golf/driving/fishing/travel Eyewear
- Price
- £12.65
- Rating
- 4.2/5
- Reviews
- 3,924
- Age
- 4y ago

RIVBOS Mens Polarized Sunglasses TR90 Unbreakable Frame RB831 32-Black Ice Blue Lens M 32-black Ice Blue Lens M
- Price
- £15.07
- Rating
- 4.4/5
- Reviews
- 2,287
- Age
- 4y ago
Newest
by launch date
Rayruling Polarized Sunglasses Men Women Sport Sunglasses Men Black Retro TR90 Ultralight Frame UV400 HD Golf/Driving/Fishing/Travel Glasses/Outdoor Sports Fashion
- Price
- £13.26
- Rating
- 4.5/5
- Reviews
- 428
- Age
- 1y ago

Perfectmiaoxuan 3-Pack Polarised Sunglasses for Men & Women - Lightweight TR90 Retro Frames - UV400 Protection CAT-3 HD Lenses for Driving Fishing & Travel - Unisex Classic Shades
- Price
- £15.70
- Rating
- 4.1/5
- Reviews
- 2,583
- Age
- 1y ago

Perfectmiaoxuan Polarized sunglasses for men/women; Vintage/classic/elegant light frame; HD pilot lenses; Golf/driving/fishing/travel Eyewear
- Price
- £12.65
- Rating
- 4.2/5
- Reviews
- 3,924
- Age
- 4y ago

RIVBOS Mens Polarized Sunglasses TR90 Unbreakable Frame RB831 32-Black Ice Blue Lens M 32-black Ice Blue Lens M
- Price
- £15.07
- Rating
- 4.4/5
- Reviews
- 2,287
- Age
- 4y ago

RIVBOS Sunglasses Men Women Polarized UV400 Cycling Glasses Sports Glasses Cycling Hiking Running Golf and Fishing Driving RB831
- Price
- £15.08
- Rating
- 4.4/5
- Reviews
- 2,287
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
17 rising
Sellers
33
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
31%
Top 20: 67%
Open market
12%
- Bloc51%
- ICECUBE15%
- Perfectmiaoxuan8%
- RIVBOS5%
- PUKCLAR5%
- Rayruling4%
- Open — no brand owns it (11 brands, 12%)
Search terms
Top Bloc search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bloc sunglasses mens21K/yr
- bloc sunglasses13K/yr
- bloc17K/yr
- bloc sunglasses uk3K/yr
- bloc sunglasses womens5K/yr
Reviews and returns
What reviews say buyers love and hate about Bloc
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Read the feedback these are poor cheap crap
Cheap
Low quality
Bad durability
they eventually snap or break
broke after a few uses
flimsy
These frames are soo brittle
Flimsy
they suddenly felt loose
Very small
these sunglasses aren't the widest
Misleading
Misleading product info though
The pattern isn't as visible as shown
Love
not expensive
Decent price
Money well spent
Excellent product
Great quality glasses
Excellent quality sunglasses
He said they make everything clear and comfortable
Very comfortable
Comfortable to wear
Fit perfectly
It fits my face perfectly
I use them all the time snug comfy fit look cool
nice style
Look good and stylish
I also do love a Wayfarer style
Return
1.2% Return rate 79% Fixable by listing
they suddenly felt loose
Very small
these sunglasses aren't the widest
Read the feedback these are poor cheap crap
Cheap
Low quality
Misleading
Misleading product info though
The pattern isn't as visible as shown
Would have liked a darker pair in which other colours are available
Just the mirror is orange, lame
Reason for 4 star is when on its not easy to read mobile phone as shows all different colours on your screen
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bloc questions
Answered from the same tracked data.









