Bloc
Bloc shows a sweet-spot price point ($27.57 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Bloc profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bloc is a £36K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 56/100.
Bloc: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +81.3% over the last 90 days and 2.1% of searches end in a purchase.
£36K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 55 products
Top Bloc products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bloc Eyewear Womens Capricorn Sunglasses Choc/ Cream F216 One Size
- Price
- £28.66
- Rating
- 4.7/5
- Reviews
- 122
- Age
- 16y ago
Bloc Hornet POLARISED Lens Sun Glasses (Black)
- Price
- £28.82
- Rating
- 4.6/5
- Reviews
- 417
- Age
- 17y ago
Bloc Eyewear Daytona Sunglasses - Black/Blue Lens
- Price
- £28.78
- Rating
- 4.5/5
- Reviews
- 347
- Age
- 14y ago
Rayruling Polarized Sunglasses Men Women Sport Sunglasses Men Black Retro TR90 Ultralight Frame UV400 HD Golf/Driving/Fishing/Travel Glasses/Outdoor Sports Fashion
- Price
- £13.26
- Rating
- 4.5/5
- Reviews
- 428
- Age
- 1y ago
Perfectmiaoxuan 3-Pack Polarised Sunglasses for Men & Women - Lightweight TR90 Retro Frames - UV400 Protection CAT-3 HD Lenses for Driving Fishing & Travel - Unisex Classic Shades
- Price
- £15.70
- Rating
- 4.1/5
- Reviews
- 2,583
- Age
- 1y ago
Trending
90-day click momentum
Perfectmiaoxuan Polarized sunglasses for men/women;HD pilot lenses light frame; Golf/driving/fishing/travel Eyewear
- Price
- £14.24
- Rating
- 4.2/5
- Reviews
- 1,150
- Age
- 4y ago
Perfectmiaoxuan 3-Pack Polarised Sunglasses for Men & Women - Lightweight TR90 Retro Frames - UV400 Protection CAT-3 HD Lenses for Driving Fishing & Travel - Unisex Classic Shades
- Price
- £15.70
- Rating
- 4.1/5
- Reviews
- 2,583
- Age
- 1y ago
Rayruling Polarized Sunglasses Men Women Sport Sunglasses Men Black Retro TR90 Ultralight Frame UV400 HD Golf/Driving/Fishing/Travel Glasses/Outdoor Sports Fashion
- Price
- £13.26
- Rating
- 4.5/5
- Reviews
- 428
- Age
- 1y ago
Perfectmiaoxuan Polarized sunglasses for men/women; Vintage/classic/elegant light frame; HD pilot lenses; Golf/driving/fishing/travel Eyewear
- Price
- £12.65
- Rating
- 4.2/5
- Reviews
- 3,924
- Age
- 4y ago
RIVBOS Mens Polarized Sunglasses TR90 Unbreakable Frame RB831 32-Black Ice Blue Lens M 32-black Ice Blue Lens M
- Price
- £15.07
- Rating
- 4.4/5
- Reviews
- 2,287
- Age
- 4y ago
Newest
by launch dateRayruling Polarized Sunglasses Men Women Sport Sunglasses Men Black Retro TR90 Ultralight Frame UV400 HD Golf/Driving/Fishing/Travel Glasses/Outdoor Sports Fashion
- Price
- £13.26
- Rating
- 4.5/5
- Reviews
- 428
- Age
- 1y ago
Perfectmiaoxuan 3-Pack Polarised Sunglasses for Men & Women - Lightweight TR90 Retro Frames - UV400 Protection CAT-3 HD Lenses for Driving Fishing & Travel - Unisex Classic Shades
- Price
- £15.70
- Rating
- 4.1/5
- Reviews
- 2,583
- Age
- 1y ago
Perfectmiaoxuan Polarized sunglasses for men/women; Vintage/classic/elegant light frame; HD pilot lenses; Golf/driving/fishing/travel Eyewear
- Price
- £12.65
- Rating
- 4.2/5
- Reviews
- 3,924
- Age
- 4y ago
RIVBOS Mens Polarized Sunglasses TR90 Unbreakable Frame RB831 32-Black Ice Blue Lens M 32-black Ice Blue Lens M
- Price
- £15.07
- Rating
- 4.4/5
- Reviews
- 2,287
- Age
- 4y ago
RIVBOS Sunglasses Men Women Polarized UV400 Cycling Glasses Sports Glasses Cycling Hiking Running Golf and Fishing Driving RB831
- Price
- £15.08
- Rating
- 4.4/5
- Reviews
- 2,287
- Age
- 4y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
17 rising
Sellers
33
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
31%
Top 20: 67%
Open market
12%
- Bloc51%
- ICECUBE15%
- Perfectmiaoxuan8%
- RIVBOS5%
- PUKCLAR5%
- Rayruling4%
- Open — no brand owns it (11 brands, 12%)
Top Bloc search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bloc sunglasses mens21K/yr
- bloc sunglasses13K/yr
- bloc17K/yr
- bloc sunglasses uk3K/yr
- bloc sunglasses womens5K/yr
What reviews say buyers love and hate about Bloc
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“not expensive”
“Excellent product”
“He said they make everything clear and comfortable”
“Fit perfectly”
“nice style”
What buyers complain about
74% of reviews“Read the feedback these are poor cheap crap”
“Bad durability”
“flimsy”
“they suddenly felt loose”
“Misleading”
Bloc return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
79%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bloc questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
