Blippi Toys
FailThe top 5 brands take 100% of clicks, so Blippi Toys is a Fail.
- Flapen Score
- 28 / 100Ranks 2,381 of 2,461 Fashion niches · −20 vs the category median of 4828
- Market size
- £21K/yr116K searches / yr
- 90-day growth
- -6.5%search demand this quarter
- Competition
- 68%top-5 click share · 4 brands · 27 sellers
Flapen Score
Blippi Toys against its category
The dotted line is the Fashion average. Past it, Blippi Toys is stronger. Inside it, weaker.
Market
The Blippi Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blippi Toys 116K times last year and spent an estimated £21K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- -6.5%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £21Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- blippi toys99K searches a year
02 · Price
A sale here is worth £10.37.
Listings sell for £10.37 on average, from £6.96 to £12.47. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.37 that is £0 to £1K a year per listing.
- Average price
- £10.37under the $15 to $100 sweet spot
- Price range
- £6.96–£12.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #421 within Boys. It carries 674 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 94%
- Out of stock, average day
- 18.5%
- Average rank
- #421in Boys
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 674per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Blippi Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Blippi Unisex 100% Combed Cotton Short Pyjamas 3-4 years
- Price
- £11.94
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 2y ago

Blippi Pyjamas | Long Sleeve Boys PJs | Boys Pyjama Sets | Kids PJs Blue 3-4 Years
- Price
- £11.16
- Rating
- 4.6/5
- Reviews
- 2,631
- Age
- 5y ago

Blippi Dinosaur Officially Licenced Pyjamas for Boys - 3-4 Years: 104cm
- Price
- £12.47
- Rating
- 4.7/5
- Reviews
- 333
- Age
- 3y ago

Blippi Deluxe Boys/Girls Toddler Onesie Sleepsuit Age 3-4yr Blue/Orange
- Price
- £11.95
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 3y ago

Blippi Pack of 5 Briefs for Boys 4-5 Years: 110cm Multicolor
- Price
- £9.89
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
Trending
90-day click momentum
Blippi Pack of 5 Briefs for Boys 4-5 Years: 110cm Multicolor
- Price
- £9.89
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Blippi Unisex 100% Combed Cotton Short Pyjamas 3-4 years
- Price
- £11.94
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 2y ago

Blippi Zip through Hoodie for children 100% Cotton 5-6 Years: 116cm Blue
- Price
- £12.18
- Rating
- 4.7/5
- Reviews
- 3
- Age
- 7mo ago

Blippi Pyjamas | Boys Short Pyjamas | Fun Boys Pyjama Sets Multicoloured 3-4 Years
- Price
- £11.48
- Rating
- 4.6/5
- Reviews
- 980
- Age
- 5y ago

Blippi Pyjamas | Long Sleeve Boys PJs | Boys Pyjama Sets | Kids PJs Blue 3-4 Years
- Price
- £11.16
- Rating
- 4.6/5
- Reviews
- 2,631
- Age
- 5y ago
Newest
by launch date
Blippi Pack of 5 Briefs for Boys 4-5 Years: 110cm Multicolor
- Price
- £9.89
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Blippi Zip through Hoodie for children 100% Cotton 5-6 Years: 116cm Blue
- Price
- £12.18
- Rating
- 4.7/5
- Reviews
- 3
- Age
- 7mo ago

HOX Blippi Kids Water Bottle with Soft Sipper Straw 443ml BPA-Free Leak-Proof Durable & Portable for Children Blue
- Price
- £6.96
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 1y ago

HOX Blippi 3 Piece Lunch Bag Set for Kids | School Set with Insulated Lunch Bag 400ml Water Bottle and Snack Pot | Carry Bag with Bottle Holder
- Price
- £8.10
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 2y ago

tonies Blippi Audio Character for use with toniebox ages 3+
- Price
- £11.38
- Rating
- 4.6/5
- Reviews
- 292
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Blippi91%
- HOX4%
- Scholastic2%
- tonies2%
Demand
Blippi Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Blippi Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blippi toys99K/yr
- blippi toy7K/yr
- blippy4K/yr
- blippi excavator726/yr
- blippi toys for 2 year old1K/yr
- blippi toys for 3 year old578/yr
Reviews and returns
What reviews say buyers love and hate about Blippi Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor value for money
Expensive for paper boxes and tiny toys
definitely not worth the price alone since all the other items fail to meet expectations
Rubbish
the stitching ripped after the first use
The bow tie is flimsy
Love
Lovely gift
Fabulous any occasion gift
Great gift for toddler
Great value for any blippi obsessed fan
Good price
Great for price
Perfect, leak free beaker
Really soft material
Exactly what you'd expect
Return
0.8% Return rate 56% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blippi Toys questions
Answered from the same tracked data.









