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Blippi Toys

Fail

The top 5 brands take 100% of clicks, so Blippi Toys is a Fail.

Flapen Score
28
28 / 100
Ranks 2,381 of 2,461 Fashion niches · −20 vs the category median of 48
Market size
£21K/yr116K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
68%top-5 click share · 4 brands · 27 sellers

Flapen Score

Blippi Toys against its category

The dotted line is the Fashion average. Past it, Blippi Toys is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blippi Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blippi Toys 116K times last year and spent an estimated £21K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
1.7%
Market size, estimated
£21Ka year
Peak month
December4.3× the quietest month
Top search term
blippi toys99K searches a year

02 · Price

A sale here is worth £10.37.

Listings sell for £10.37 on average, from £6.96 to £12.47. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.37 that is £0 to £1K a year per listing.

Average price
£10.37under the $15 to $100 sweet spot
Price range
£6.96–£12.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #421 within Boys. It carries 674 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
94%
Out of stock, average day
18.5%
Average rank
#421in Boys
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
674per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Blippi Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Blippi91%
  • HOX4%
  • Scholastic2%
  • tonies2%

Demand

Blippi Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Blippi Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blippi toys99K/yr
  • blippi toy7K/yr
  • blippy4K/yr
  • blippi excavator726/yr
  • blippi toys for 2 year old1K/yr
  • blippi toys for 3 year old578/yr

Reviews and returns

What reviews say buyers love and hate about Blippi Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money38%−0.11

Poor value for money

Expensive for paper boxes and tiny toys

definitely not worth the price alone since all the other items fail to meet expectations

Quality-Overall25%−0.13

Rubbish

Stitch/Finish/Polish13%−0.08

the stitching ripped after the first use

Strength13%−0.08

The bow tie is flimsy

Love

Gifting Purpose25%+2.39

Lovely gift

Fabulous any occasion gift

Great gift for toddler

Value For Money22%−0.11

Great value for any blippi obsessed fan

Good price

Great for price

Leak-Proof13%

Perfect, leak free beaker

Soft Feel6%

Really soft material

Advertised Vs Actual Product6%+0.49

Exactly what you'd expect

Return

0.8% Return rate 56% Fixable by listing

Size-Overall47%▃▁▅██▁
Gifting Purpose18%█▁▆▁▁▁
Audio Quality6%█▁▁▁▁▁
Advertised Vs Actual Product6%█▁▁▁▁▁
Defective Material/Parts6%▁▁█▁▁▁

FAQ

Common Blippi Toys questions

Answered from the same tracked data.