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Blackpink

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -35.2% this quarter, so Blackpink is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£43K/yr203K searches / yr
90-day growth
-35.2%search demand this quarter
Competition
41%top-5 click share · 25 brands · 61 sellers

Flapen Score

Blackpink against its category

The dotted line is the Fashion average. Past it, Blackpink is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blackpink market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blackpink 203K times last year and spent an estimated £43K. The top 5 brands take 64% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
-35.2%
Conversion, latest week
1.5%
Market size, estimated
£43Ka year
Peak month
December2.6× the quietest month
Top search term
blackpink107K searches a year

02 · Price

A sale here is worth £14.12.

Listings sell for £14.12 on average, from £4.14 to £54.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £14.12 that is £0 to £1K a year per listing.

Average price
£14.12under the $15 to $100 sweet spot
Price range
£4.14–£54.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #3,617 within Novelty & Special Use Clothing. It carries 342 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
93%
Out of stock, average day
15.2%
Average rank
#3,617in Novelty & Special Use Clothing
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
342per listing
Listings tracked
44

04 · Newcomers

Amazon counts 1 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Blackpink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

25 flat

Sellers

61

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

41%

Top 20: 79%

Open market

31%

  • Minhuaha15%
  • Kanfyyl15%
  • yumcute14%
  • ZPPLD13%
  • Generic8%
  • AllStarMedia5%

Demand

Blackpink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Blackpink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blackpink107K/yr
  • blackpink merch31K/yr
  • black pink25K/yr
  • black pink merchandise21K/yr
  • blackpink merchandise12K/yr
  • blackpink merchandise official6K/yr

Reviews and returns

What reviews say buyers love and hate about Blackpink

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.13

Expensive

even then, it isn't worth the £9 price tag

Waste of Money – Avoid

Durability17%+0.69

Does get damaged easily though

Size-Overall17%+0.66

So small

Print Quality17%−0.20

The print quality is terrible—it looks like someone took a low-resolution image

Photocopy looking print, cheap looking

The signed digital autographs of Jisoo, Jennie, Rosé, and Lisa are blurry, and while the material tries to have a pretend canvas texture, the image itself is grainy and washed out

Quality-Overall8%−0.02

Poor quality

Love

Gifting Purpose18%−0.02

Happy child, as was gift

Was a gift for my niece

This was a present for a teenager

Size-Overall9%+0.66

good size

True to size

Color9%+0.88

Nice colours

Fun Black Pink, K-Pop, birthday card

Storage Capacity7%+0.69

Plenty of space to keep her stuff in for school

Chain/Key Quality7%−0.03

Good keychain for a very happy young fan

Return

0.8% Return rate 42% Fixable by listing

Quality-Overall18%▁▁█▃▁▅

Poor quality

Advertised Vs Actual Product18%▃▁▅▁█▁
Size-Overall16%▁▁▄█▁▁

So small

Frame Quality11%▁▁▁▁▁█
Print Quality5%▁▁▁▁█▁

The print quality is terrible—it looks like someone took a low-resolution image

Photocopy looking print, cheap looking

The signed digital autographs of Jisoo, Jennie, Rosé, and Lisa are blurry, and while the material tries to have a pretend canvas texture, the image itself is grainy and washed out

FAQ

Common Blackpink questions

Answered from the same tracked data.