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Blackpink

Blackpink shows low returns (0.8%), but soft demand (-35.2% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 11Growth 7Conversion 19Competition 74Returns 96Price range 78Avg price 68Brand share 68Review moat 83Quality gap 63
This niche Category average

Is Blackpink profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Blackpink is a £43K/yr Amazon United Kingdom market (203K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Worth a look — 50/100.

Blackpink: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -35.2% over the last 90 days and 1.5% of searches end in a purchase.

£43K

revenue / yr

Units sold / yr3K
Search volume / yr-35.2%203K
Conversion rate1.5%
Avg price£14.12

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers25 · 61
Top-5 product click share41%
Open market36%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 44 products

Sponsored placement82%
New entrants (1y)25· 1 succeeded
Avg rating4.4★
Avg reviews342

Top Blackpink products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

25 flat

Sellers

61

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

41%

Top 20: 79%

Open market

31%

  • Minhuaha15%
  • Kanfyyl15%
  • yumcute14%
  • ZPPLD13%
  • Generic8%
  • AllStarMedia5%

Blackpink demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume203KCVR1.5%Products44Brands25Top 5 Brands64%OOS Rate15.2%Rating4.4★Reviews342Avg BSR#3,617
10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.6×

Top Blackpink search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • blackpink107K/yr
  • blackpink merch31K/yr
  • black pink25K/yr
  • black pink merchandise21K/yr
  • blackpink merchandise12K/yr
  • blackpink merchandise official6K/yr

What reviews say buyers love and hate about Blackpink

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Gifting Purpose18%

Happy child, as was gift

Size-Overall9%

good size

Color9%

Nice colours

Storage Capacity7%

Plenty of space to keep her stuff in for school

Chain/Key Quality7%

Good keychain for a very happy young fan

What buyers complain about

92% of reviews
Value For Money25%

Expensive

Durability17%

Does get damaged easily though

Size-Overall17%

So small

Print Quality17%

The print quality is terrible—it looks like someone took a low-resolution image

Quality-Overall8%

Poor quality

Blackpink return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
18%
2Advertised Vs Actual Product
18%
3Size-Overall
16%
4Frame Quality
11%
5Print Quality
5%

Common Blackpink questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blackpink 50/100 on Amazon United Kingdom — Worth a look. The niche generates £43K/yr across 44 tracked products. 1 of 25 products launched in the last 360 days are still selling. Search demand moved -35.2% over the last 90 days.
Search demand for Blackpink on Amazon United Kingdom peaks in Aug–Nov–Dec, where the busiest month runs 2.6× the quietest.