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50

blackpink

Worth a look

Shows low returns (0.8%), but soft demand (-35.2% this quarter) keeps it on the watch list.

Market size 11Growth 7Conversion 19Competition 74Returns 96Price range 78Avg price 68Brand share 68Review moat 83Quality gap 63

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great341.82

avg incumbent reviews — the moat a new listing must climb

Price range

Great£4.14–£54.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Avg price

Good£14.12

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad£43K

£43K/yr · 203K searches

Growth

Bad-35.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, blackpink is a £43K/yr Amazon United Kingdom market (203K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

blackpink market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
£28K–£35K
units × avg price
Conversion rate
1.5%
Avg BSR
#3,617
Page quality
0%
Prime
93%
Sponsored
82%
Out of stock
15.2%
Avg brand age
28 months
Avg seller age
202 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 flat

Sellers

61

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

41%

Top 20: 79%

Open market

31%

  • Minhuaha15%
  • Kanfyyl15%
  • yumcute14%
  • ZPPLD13%
  • Generic8%
  • AllStarMedia5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.2% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.6×

Top blackpink search terms

  • blackpink107K/yr
  • blackpink merch31K/yr
  • black pink25K/yr
  • black pink merchandise21K/yr
  • blackpink merchandise12K/yr
  • blackpink merchandise official6K/yr
All search terms

Top blackpink products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£1K6%£3K9%£4K12%£5K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about blackpink

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose18%

“Happy child, as was gift”

Size-Overall9%

“good size”

Color9%

“Nice colours”

Storage Capacity7%

“Plenty of space to keep her stuff in for school”

Chain/Key Quality7%

“Good keychain for a very happy young fan”

Functionality-Overall7%

“Daughter loves this toy works just fine”

Value For Money7%

“Kpop cd well worth the cost”

Pockets/Compartments6%

“Lots of room and separate compartments”

Soft Feel4%

“Super soft - my daughter is very particular”

Quality-Overall4%

“Quality is great”

What buyers complain about

Value For Money25%

“Expensive”

Durability17%

“Does get damaged easily though”

Size-Overall17%

“So small”

Print Quality17%

“The print quality is terrible—it looks like someone took a low-resolution image”

Quality-Overall8%

“Poor quality”

Washability8%

“After one wash it is disintegrating”

Top return reasons

Quality-Overall18%
Advertised Vs Actual Product18%
Size-Overall16%
Frame Quality11%
Print Quality5%
Length5%
Thigh Fit5%
Durability5%
Cushion5%
Value For Money4%

Common questions

Is blackpink profitable to sell on Amazon United Kingdom?
The niche generates £43K/yr across 44 tracked products. 1 of 25 products launched in the last 360 days are still selling. 90-day search growth is -35.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the blackpink niche?
25 brands and 61 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in blackpink?
Top complaints mined from reviews: Value For Money, Durability, Size-Overall. The return rate is 0.8%.
When does demand for blackpink peak?
Demand peaks in Aug–Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the blackpink niche?
Listings span £4.14–£54.15; the average listing price is £14.12 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.