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Blackpink

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -35.2% this quarter, so Blackpink is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£43K/yr203K searches / yr
90-day growth
-35.2%search demand this quarter
Competition
41%top-5 click share · 25 brands · 61 sellers

Flapen Score

Blackpink against its category

The dotted line is the Fashion average. Past it, Blackpink is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blackpink market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blackpink 203K times last year and spent an estimated £43K. The top 5 brands take 64% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
-35.2%
Conversion, latest week
1.5%
Market size, estimated
£43Ka year
Peak month
December2.6× the quietest month
Top search term
blackpink107K searches a year

02 · Price

A sale here is worth £14.12.

Listings sell for £14.12 on average, from £4.14 to £54.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £14.12 that is £0 to £1K a year per listing.

Average price
£14.12under the $15 to $100 sweet spot
Price range
£4.14–£54.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #3,617 within Novelty & Special Use Clothing. It carries 342 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
93%
Out of stock, average day
15.2%
Average rank
#3,617in Novelty & Special Use Clothing
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
342per listing
Listings tracked
44

04 · Newcomers

1 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Blackpink products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

25 flat

Sellers

61

Est. top-5 brand share

64%

Top 20: 97%

Est. top-5 click share

41%

Top 20: 79%

Open market

31%

  • Minhuaha15%
  • Kanfyyl15%
  • yumcute14%
  • ZPPLD13%
  • Generic8%
  • AllStarMedia5%

Demand

Blackpink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Blackpink search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blackpink107K/yr
  • blackpink merch31K/yr
  • black pink25K/yr
  • black pink merchandise21K/yr
  • blackpink merchandise12K/yr
  • blackpink merchandise official6K/yr

Reviews and returns

What reviews say buyers love and hate about Blackpink

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Gifting Purpose”
25%of negative reviews mention “Value For Money”
0.8%of orders come back
“Expensive”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blackpink questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data