Skip to content

Black Veil

Fail

Prices span $3.53–$11.29, mostly outside the sweet spot, so Black Veil is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£16K/yr94K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
32%top-5 click share · 47 brands · 74 sellers

Flapen Score

Black Veil against its category

The dotted line is the Fashion average. Past it, Black Veil is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Veil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Veil 94K times last year and spent an estimated £16K. The top 5 brands take 34% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
2.9%
Market size, estimated
£16Ka year
Peak month
October10.4× the quietest month
Top search term
black veil58K searches a year

02 · Price

A sale here is worth £5.82.

Listings sell for £5.82 on average, from £3.53 to £11.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £5.82 that is £0 to £582 a year per listing.

Average price
£5.82under the $15 to $100 sweet spot
Price range
£3.53–£11.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£582
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #689 within Novelty & Special Use Clothing. It carries 88 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
98%
Out of stock, average day
30.8%
Average rank
#689in Novelty & Special Use Clothing
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
88per listing
Listings tracked
53

04 · Newcomers

Amazon counts 0 of last year's 32 launches as successful.

32 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Black Veil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£484£969£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

Brands

47 rising

Sellers

74

Top-5 brand share

34%

Top 20: 78%

Top-5 click share

32%

Top 20: 75%

Open market

61%

  • Larrel8%
  • Tyqour7%
  • MANJIAMEI7%
  • Rock Off officially licensed products6%
  • Gemoioio6%
  • Tucnoeu5%

Demand

Black Veil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 10.4×

Search terms

Top Black Veil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black veil58K/yr
  • black veil brides7K/yr
  • black veil funeral7K/yr
  • black lace veil7K/yr
  • black veil headband5K/yr
  • halloween veil7K/yr
  • black veil halloween5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Veil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.29

The choker broke as I took it out of the bag

Ended up ripping it to try get it to cover my face

Size-Overall7%+1.02

the fit was a bit strange as I couldn't get it to fit straight across my face

odd fit on my face

Quality-Overall7%−0.02

Pay more and get better quality

Flexibility7%−0.09

Not round and is stiff

Shape/Style7%−0.05

Not round and is stiff

Love

Size-Overall22%+1.02

Nice fit

Although unlikely to get married anytime soon I tried all 3 pieces on for size-even the garter-they all fit perfectly

The size is generous and drapes nicely, making it very versatile for weddings, costumes, or photo shoots

Quality-Overall22%−0.02

Good quality

I was really impressed with the quality for the price

Its surprisingly good quality so you could wear it over a dress for a special occasion

Value For Money14%+1.37

Inexpensive

Great value

good price

Advertised Vs Actual Product12%+1.10

As described

it was exactly what we were looking for

Color6%+0.56

Ideal if blacks your thing

colour good matched well

Personally I prefer the much more traditional white

Return

3.5% Return rate 63% Fixable by listing

Size-Overall32%█▆▄▄▂▄

the fit was a bit strange as I couldn't get it to fit straight across my face

odd fit on my face

Quality-Overall21%▃█▃▆█▁

Pay more and get better quality

Color18%▁▄▅█▁▁
Advertised Vs Actual Product4%▁▁▇▃█▁
Material Quality3%▁▁██▁▁

FAQ

Common Black Veil questions

Answered from the same tracked data.