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Black V Neck Jumper

Fail

Demand is soft, at -49.8% this quarter, so Black V Neck Jumper is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£18K/yr129K searches / yr
90-day growth
-49.8%search demand this quarter
Competition
25%top-5 click share · 29 brands · 49 sellers

Flapen Score

Black V Neck Jumper against its category

The dotted line is the Fashion average. Past it, Black V Neck Jumper is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black V Neck Jumper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black V Neck Jumper 129K times last year and spent an estimated £18K. The top 5 brands take 47% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -49.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-49.8%
Conversion, latest week
1.0%
Market size, estimated
£18Ka year
Top search term
black v neck jumper men9K searches a year

02 · Price

A sale here is worth £13.33.

Listings sell for £13.33 on average, from £3.98 to £27.74. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.33 that is £0 to £1K a year per listing.

Average price
£13.33under the $15 to $100 sweet spot
Price range
£3.98–£27.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #87 within Boys. It carries 2,392 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
76%
Out of stock, average day
2.6%
Average rank
#87in Boys
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,392per listing
Listings tracked
87

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Black V Neck Jumper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£358£716£1K£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

49

Top-5 brand share

47%

Top 20: 95%

Top-5 click share

25%

Top 20: 57%

Open market

47%

  • A2Z 4 Kids12%
  • Amazon Essentials11%
  • Trutex10%
  • Yufennie7%
  • JustSun7%
  • KHIM7%

Demand

Black V Neck Jumper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov · busiest ÷ quietest = 12.3× · 9 of 12 months tracked

Search terms

Top Black V Neck Jumper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black v neck jumper men9K/yr
  • black school jumper16K/yr
  • school jumper10K/yr
  • black v neck school jumper26K/yr
  • black v neck jumper16K/yr
  • mens black v neck jumper7K/yr
  • school jumpers for girls9K/yr
  • black v neck jumper school girls9K/yr
  • school jumpers4K/yr
  • v neck black jumper4K/yr

Reviews and returns

What reviews say buyers love and hate about Black V Neck Jumper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall48%−0.29

good quality just bad sizing

Quality not good

Don't believe reviews

Gap/Hole11%−0.11

Bobbles Easley and then holes

Durability11%−0.11

Fell apart after a few months

Size-Overall7%+1.69

good quality just bad sizing

Buy a size up

Comes up small

Material Quality6%0.00

Very thin material

Love

Quality-Overall30%−0.29

Excellent quality

Item as described, good quality and meets expectations

Nice top good quality

Size-Overall20%+1.69

It fits perfectly

Fits well, always size up

Will be ordering more as fit is really good

Value For Money18%+1.02

Good value

Excellent Value

Excellent value

Weight Light7%+0.44

not heavy at all

lightweight wear

Nice lightweight jumper

Warmth5%+0.16

warm it is a nice plane black

Nice and warm

warm enough

Return

3.5% Return rate 84% Fixable by listing

Size-Overall65%▇▇▆█▆█

good quality just bad sizing

Buy a size up

Comes up small

Material Quality10%▄▃▆▄█▂

Very thin material

Arm Fit4%▇█▃▅▅█

On her even arkund the arms

Quality-Overall3%█▁▄▆▁▄

good quality just bad sizing

Quality not good

Don't believe reviews

Neck Fit2%▅▄█▇▇▆

FAQ

Common Black V Neck Jumper questions

Answered from the same tracked data.