Is black v neck jumper profitable to sell on Amazon United Kingdom?

The niche generates £18K/yr across 87 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -49.8%. Flapen's verdict: Skip it (44/100).

How competitive is the black v neck jumper niche?

29 brands and 49 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in black v neck jumper?

Top complaints mined from reviews: Quality-Overall, Gap/Hole, Durability. The return rate is 3.5%.

What does it cost to enter the black v neck jumper niche?

Listings span £3.98–£27.74; the average listing price is £13.33 (sweet spot $15–$100). The average incumbent carries 2,392 reviews — the moat a new listing must climb.

black v neck jumper

Skip it

Soft demand (-49.8% this quarter) — this niche doesn't clear our bar today.

Competition

Great25%

top-5 click share — an open shelf

Brand share

Great47%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£13.33

avg listing price — sweet spot $15–$100

Price range

Good£3.98–£27.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Review moat

Okay2,392.03

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£18K

£18K/yr · 129K searches

Growth

Bad-49.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, black v neck jumper is a £18K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 47% of demand. Verdict: Skip it — 44/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

black v neck jumper market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £27K–£33K; units × avg price
Conversion rate: 1.0%
Avg BSR: #87
Page quality: 0%
Prime: 76%
Sponsored: 76%
Out of stock: 2.6%
Avg brand age: 46 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

29 rising

Sellers

Top-5 brand share

47%

Top 20: 95%

Top-5 click share

25%

Top 20: 57%

Open market

47%

A2Z 4 Kids12%
Amazon Essentials11%
Trutex10%
Yufennie7%
JustSun7%
KHIM7%

Demand

Weekly Amazon search volume, last 35 weeks — -49.8% search growth over the last 90 days.

Open Trend

Top black v neck jumper search terms

black v neck jumper men9K/yr -47.0%1.8% conv.
black school jumper16K/yr -53.9%1.1% conv.
school jumper10K/yr -34.1%0.1% conv.
black v neck school jumper26K/yr -58.7%2.4% conv.
black v neck jumper16K/yr -43.2%1.0% conv.
mens black v neck jumper7K/yr -53.7%1.8% conv.
school jumpers for girls9K/yr -48.4%1.1% conv.
black v neck jumper school girls9K/yr -48.7%3.2% conv.
school jumpers4K/yr -38.7%0.5% conv.
v neck black jumper4K/yr -46.6%1.0% conv.

All search terms

Top black v neck jumper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kids School Jumper V Neck Sweatshirt - V Neck Jumper Black 2 Pack 13-14

A2Z 4 Kids£13.774.1★321 rev

JustSun Mens Jumper Classic Sweater with V-Neck and Long Sleeve Black Small

JustSun£16.774.4★868 rev

Castle Point Mens Cotton V-Neck Jumper Knitted Black - V Neck L

Castle Point£13.814.3★1,407 rev

NOROZE Boys V Neck School Jumper | Soft Cotton Blend Knitwear for Kids | Warm Durable & Easy-Care School Uniform Sweater | Long Sleeve Smart Pullover (UK Age 11 Years 12 Years Regular Black)

NOROZE£14.544.8★5 rev

Trutex Kids Black School Jumper V Neck Cotton-Rich Knit Raglan Sleeve School Uniform Sweater for Boys and Girls - Ages 2-3

Trutex£8.784.4★337 rev

Newest

by launch date

kraftd Mens Jumper V Neck Smart Knitwear Sweater for Men | Lightweight Acrylic Pullover | Long Sleeve Warm Winter Jumper for Work Casual & Golf (Black M)

kraftd£12.0515 rev

4mo ago

Smivibe Boys Girls Sweatshirts Unisex School Jumper Classic Crew Neck School Uniform Sweater Long Sleeve Pullover Top Black

Smivibe£9.6644 rev

7mo ago

NOROZE Boys V Neck School Jumper | Soft Cotton Blend Knitwear for Kids | Warm Durable & Easy-Care School Uniform Sweater | Long Sleeve Smart Pullover (UK Age 11 Years 12 Years Regular Black)

NOROZE£14.545 rev

9mo ago

Amazon Essentials Mens Regular-Fit Cotton Blend V-Neck Jumper Black XL

Amazon Essentials£12.91324 rev

9mo ago

Yufennie Kids Classic Sweatshirts | School Uniform Jumper Pullover Long Sleeve Top for Boys & Girls Black

Yufennie£9.8657 rev

11mo ago

What buyers say about black v neck jumper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Excellent quality”

Size-Overall20%

“It fits perfectly”

Value For Money18%

“Good value”

Weight Light7%

“not heavy at all”

Warmth5%

“warm it is a nice plane black”

Design-Overall4%

“Suitable for the purpose intended”

Material Quality4%

“Amazing piece and with a good materials”

Soft Feel4%

“Lovely and soft”

Advertised Vs Actual Product2%

“Item as described, good quality and meets expectations”

Washability2%

“Wash up well”

What buyers complain about

Quality-Overall48%

“good quality just bad sizing”

Gap/Hole11%

“Bobbles Easley and then holes”

Durability11%

“Fell apart after a few months”

Size-Overall7%

“good quality just bad sizing”

Material Quality6%

“Very thin material”

Thickness6%

“Very thin material”

Arm Fit4%

“On her even arkund the arms”

Top return reasons

Size-Overall65%

Material Quality10%

Arm Fit4%

Quality-Overall3%

Neck Fit2%

Color2%

Length2%

Sleeve Fit2%