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Black Trainers Mens

Maybe

The top 5 products take only 19% of clicks. But buyers convert on only 0.9% of searches, so Black Trainers Mens is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£90K/yr424K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
19%top-5 click share · 41 brands · 95 sellers

Flapen Score

Black Trainers Mens against its category

The dotted line is the Fashion average. Past it, Black Trainers Mens is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Trainers Mens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Trainers Mens 424K times last year and spent an estimated £90K. The top 5 brands take 51% of clicks. Demand peaks in Feb–Mar. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
424K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
0.9%
Market size, estimated
£90Ka year
Peak month
March2.3× the quietest month
Top search term
black trainers mens174K searches a year

02 · Price

A sale here is worth £23.31.

Listings sell for £23.31 on average, from £10.60 to £39.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £23.31 that is £0 to £2K a year per listing.

Average price
£23.31inside the $15 to $100 sweet spot
Price range
£10.60–£39.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #137 within Shoes. It carries 5,783 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
2.4%
Average rank
#137in Shoes
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,783per listing
Listings tracked
117

04 · Newcomers

Amazon counts 3 of last year's 37 launches as successful.

37 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
37
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Black Trainers Mens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 rising

Sellers

95

Top-5 brand share

51%

Top 20: 86%

Top-5 click share

19%

Top 20: 49%

Open market

44%

  • adidas20%
  • Skechers9%
  • Oltyutc8%
  • Amazon Essentials7%
  • Shoe Zone7%
  • Under Armour5%

Demand

Black Trainers Mens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 2.3×

Search terms

Top Black Trainers Mens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black trainers mens174K/yr
  • mens black trainers156K/yr
  • black mens trainers32K/yr
  • black trainers men20K/yr
  • mens trainers black12K/yr
  • black sneakers mens12K/yr
  • men black trainers9K/yr
  • black trainers for men6K/yr
  • mens black trainers size 104K/yr

Reviews and returns

What reviews say buyers love and hate about Black Trainers Mens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.04

Won't fit

Too tight

Far too small

Quality-Overall13%−0.07

Poor quality

Very cheaply made

Low price low quality

Durability12%−0.13

Fall apart easily

Do t last

Fell apart

Comfort-Overall5%+3.24

Not comfortable

a little discomfort on the left

they aren't initially that comfortable to walk in

Pain Relief-Overall4%−0.04

he said that they hurt his feet when he's worn them - even just for walking short distances - as they didn't give the same support as ones bought from a genuine store

now have a bleeding feet

You would give yourself a serious injury

Love

Comfort-Overall35%+3.24

Light and comfortable

Very comfortable to wear

Comfortable shoes

Size-Overall15%−0.04

fits great according to the size ordered

good fitting shoe

Excellent fit

Value For Money12%+1.03

Great value

Well worth it

Good price

Quality-Overall11%−0.07

Good quality

they look pretty well made

Good quality shoe

Weight Light5%+0.28

The trainers are surprisingly lightweight

They feel lightweight on foot

Nice and lightweight

Return

5.2% Return rate 74% Fixable by listing

Size-Overall44%█▇█▇██

Won't fit

Too tight

Far too small

Feet Fit15%█▅▆▅▆▆

these shoes are much larger than all my other size UK 10 / EUR 45 shoes

narrow towards toe

Tight in the toe cap for me

Width8%▆▅█▆▅▆
Comfort-Overall7%▅▅▄█▅▆

Not comfortable

a little discomfort on the left

they aren't initially that comfortable to walk in

Quality-Overall4%▅▅▄▅█▆

Poor quality

Very cheaply made

Low price low quality

FAQ

Common Black Trainers Mens questions

Answered from the same tracked data.