Black Trainers
MaybeThe top 5 products take only 11% of clicks. But buyers convert on only 0.6% of searches, so Black Trainers is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 2,461 Fashion niches · +5 vs the category median of 4853
- Market size
- £2.2M/yr12.2M searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 11%top-5 click share · 28 brands · 152 sellers
Flapen Score
Black Trainers against its category
The dotted line is the Fashion average. Past it, Black Trainers is stronger. Inside it, weaker.
Market
The Black Trainers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Trainers 12.2M times last year and spent an estimated £2.2M. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 12.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.
- Searches, last 12 months
- 12.2M
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £2.2Ma year
- Peak month
- March6.6× the quietest month
- Top search term
- skechers slip in women1.8M searches a year
02 · Price
A sale here is worth £31.82.
Listings sell for £31.82 on average, from £6.56 to £73.94. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At £31.82 that is £3K to £8K a year per listing.
- Average price
- £31.82inside the $15 to $100 sweet spot
- Price range
- £6.56–£73.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 5.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #119 within Shoes. It carries 17,024 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 96%
- Out of stock, average day
- 1.6%
- Average rank
- #119in Shoes
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 17,024per listing
- Listings tracked
- 240
04 · Newcomers
Amazon counts 1 of last year's 28 launches as successful.
28 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 28
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Black Trainers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Skechers Mens Summits High Range Slip-in Trainers Charcoal Mesh/Trim 10 UK
- Price
- £43.40
- Rating
- 4.6/5
- Reviews
- 27,297
- Age
- 3y ago

HKR Womens Trainers Slip On Walking Shoes Athletic Running Shoes Casual Lightweight Tennis Sneaker Breathable Sport Gym Fitness Shoes Black All Black 5 UK
- Price
- £26.84
- Rating
- 4.4/5
- Reviews
- 14,038
- Age
- 6y ago

Skechers Womens Summits Artistry Chic Sneaker Black Mesh Black Trim 7 UK
- Price
- £28.27
- Rating
- 4.6/5
- Reviews
- 33,732
- Age
- 2y ago

Slip On Walking Shoes for Women Light Trainers Elastic Go Running Sneakers Soft Tennis Shoes Breathable Mesh Sports Gym Shoes Christmas Pink UK/5
- Price
- £26.99
- Rating
- 4.4/5
- Reviews
- 14,038
- Age
- 6y ago

Skechers Mens Summits High Range Slip-in Trainers Black Mesh/Trim 10 UK
- Price
- £44.79
- Rating
- 4.6/5
- Reviews
- 27,297
- Age
- 2y ago
Trending
90-day click momentum
Skechers Womens Go Walk Flex Grand Entry Trainers Light Mint Textile/Trim 5 UK
- Price
- £36.27
- Rating
- 4.6/5
- Reviews
- 16,425
- Age
- 6mo ago

Skechers Womens Summits Dazzling Haze Sneaker Gray 5 UK
- Price
- £44.72
- Rating
- 4.6/5
- Reviews
- 18,520
- Age
- 2y ago

Skechers Womens 10 Pack Cushioned Low Cut Socks Purple/Blue Mottled Multi 42-44.5 EU
- Price
- £12.70
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 1y ago

Skechers Mens Summits Key Pace Slip-in Trainers Charcoal Mesh/Black Trim 9 UK
- Price
- £39.78
- Rating
- 4.7/5
- Reviews
- 5,616
- Age
- 3y ago

Skechers Womens Summits Dazzling Haze Slip-In Trainers Navy Mesh/Purple Trim 6 UK
- Price
- £48.77
- Rating
- 4.6/5
- Reviews
- 18,520
- Age
- 3y ago
Newest
by launch date
Skechers Womens Go Walk Flex Grand Entry Trainers Light Mint Textile/Trim 5 UK
- Price
- £36.27
- Rating
- 4.6/5
- Reviews
- 16,425
- Age
- 6mo ago

Skechers Womens 10 Pack Cushioned Low Cut Socks Purple/Blue Mottled Multi 42-44.5 EU
- Price
- £12.70
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 1y ago

ANALEAF Mens Slip-On Trainers Hands-Free Lightweight Casual Walking Shoes
- Price
- £33.38
- Rating
- 4.2/5
- Reviews
- 148
- Age
- 1y ago

Skechers Womens Go Walk Flex Grand Entry Trainers White Textile/Trim 5 UK
- Price
- £46.81
- Rating
- 4.6/5
- Reviews
- 16,425
- Age
- 2y ago

Skechers Womens Go Walk Flex Relish Trainers Black Textile/Trim 5.5 UK Wide
- Price
- £39.10
- Rating
- 4.6/5
- Reviews
- 13,678
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 11% of clicks. An open shelf where new products get seen.
Brands
28 rising
Sellers
152
Top-5 brand share
87%
Top 20: 99%
Top-5 click share
11%
Top 20: 31%
Open market
15%
- Skechers71%
- HKR5%
- SURFING TREE3%
- ANALEAF2%
- HJJ2%
- JACKSHIBO2%
- Open — no brand owns it (22 brands, 15%)
Demand
Black Trainers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 6.6×
Search terms
Top Black Trainers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- skechers slip in women1.8M/yr
- skechers trainers womens1.8M/yr
- skechers slip in men1.3M/yr
- skechers1.1M/yr
- skechers trainers mens660K/yr
- skechers womens452K/yr
- sketcher women256K/yr
- mens skechers trainers167K/yr
- sketchers284K/yr
- skechers men286K/yr
Reviews and returns
What reviews say buyers love and hate about Black Trainers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too tight
Far too small
Far to big
Not made that well
Absolutely rubbish quality
Bad quality
falling apart
dont last
Not durable
Not comfortable
But not comfortable for wearing all day made my feet cramp up
it gets uncomfortable in the toe area
Not as advertised
Misleading
Advertising slip in but they're not, disappointed with misleading description
Love
Extremely Comfortable
Comfortable shoes
Comfortable to wear
Perfect fit as usual
Very comfortable fit
Excellent fit
great value for money
Good value for money
Good for the price
Ideal quality socks
Good quality shoes
Excellent product
Great for walking
Nice fabric, they are perfect for sport
Ideal walking trainers
Return
5.8% Return rate 75% Fixable by listing
Too tight
Far too small
Far to big
Only thing I say is there a little narrow
I needed extra wide
because of the width
Not comfortable
But not comfortable for wearing all day made my feet cramp up
it gets uncomfortable in the toe area
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Trainers questions
Answered from the same tracked data.









