Black Trainers

Shoppers searched for this 12.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.

Searches, last 12 months

12.2M

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

0.6%

Market size, estimated

£2.2Ma year

Peak month

March6.6× the quietest month

Top search term

skechers slip in women1.8M searches a year

Listings sell for £31.82 on average, from £6.56 to £73.94. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At £31.82 that is £3K to £8K a year per listing.

Average price

£31.82inside the $15 to $100 sweet spot

Price range

£6.56–£73.94

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

100–250

Revenue per listing a year

£3K–£8K

Returns

5.8%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #119 within Shoes. It carries 17,024 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

96%

Out of stock, average day

1.6%

Average rank

#119in Shoes

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

17,024per listing

Listings tracked

240

28 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

28

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months