Black Tourmaline
MaybeAn estimated 1.1% of orders come back. But shoppers spend an estimated $39K a year here, so Black Tourmaline is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 2,461 Fashion niches · +5 vs the category median of 4853
- Market size
- £39K/yr139K searches / yr
- 90-day growth
- -4.6%search demand this quarter
- Competition
- 41%top-5 click share · 28 brands · 87 sellers
Flapen Score
Black Tourmaline against its category
The dotted line is the Fashion average. Past it, Black Tourmaline is stronger. Inside it, weaker.
Market
The Black Tourmaline market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Tourmaline 139K times last year and spent an estimated £39K. The top 5 brands take 58% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- -4.6%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £39Ka year
- Top search term
- black tourmaline46K searches a year
02 · Price
A sale here is worth £8.92.
Listings sell for £8.92 on average, from £3.56 to £27.67. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.92 that is £892 to £2K a year per listing.
- Average price
- £8.92under the $15 to $100 sweet spot
- Price range
- £3.56–£27.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £892–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #745 within Jewellery. It carries 300 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 95%
- Out of stock, average day
- 9.1%
- Average rank
- #745in Jewellery
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 300per listing
- Listings tracked
- 38
04 · Newcomers
1 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Black Tourmaline products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Raw Black Tourmaline Pendant 18in Black Cord Chain Crystal Necklace
- Price
- £5.94
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 2y ago

Black Tourmaline Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki
- Price
- £4.91
- Rating
- 4.3/5
- Reviews
- 4,541
- Age
- 3y ago

Landorilo 6mm Crystal Bead Bracelet for Women and Men Containing Healing Gemstones Friendship Yoga Chakra Relaxation Elastic Bracelets Christmas Anniversary Birthday Gift(Black Tourmaline)
- Price
- £7.35
- Rating
- 4.3/5
- Reviews
- 363
- Age
- 11mo ago

kristalglobe Natural Black Tourmaline Pendant Necklace for Women & Men
- Price
- £9.60
- Rating
- 3.6/5
- Reviews
- 14
- Age
- 1y ago

VIE Naturals Worry Thumb Stone Black Tourmaline One
- Price
- £4.10
- Rating
- 4.1/5
- Reviews
- 79
- Age
- 4y ago
Trending
estimated 90-day click momentum
Landorilo Gifts for Men 8mm Natural Stone Healing Beads Bracelet Black Tourmaline Protection Bracelets Handmade Mens Jewellery Gift for Men Dad Husband Son Friend(To My Man-8.3in)
- Price
- £10.17
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 4mo ago

BeoTnp 4PCS Black Tourmaline Crystal Set Black Tourmaline Blacks Crystal Necklace and Bracelets Collection with Storage Pouch for Daily Wear And Birthday Gift for Both Men and Women
- Price
- £7.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Thomas Sabo Charm bracelet obsidian 925 Sterling Silver Nylon
- Price
- £15.52
- Rating
- 4.7/5
- Reviews
- 396
- Age
- 13y ago

Gracayfr Black Onyx Tourmaline Bracelet Triple Protection Healing Crystal Bracelet Obsidian Hematite Bracelet for Men Women Regolabile Stone No Gemstone
- Price
- £5.14
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 12mo ago

YciVhh 3PCS Black Tourmaline Set Black Tourmaline Crystal Tourmalines Jewellery Collection With Storage Bag For Daily Wear Birthday Gift Meditation And Yoga Practice
- Price
- £5.18
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Newest
by launch date
BeoTnp 4PCS Black Tourmaline Crystal Set Black Tourmaline Blacks Crystal Necklace and Bracelets Collection with Storage Pouch for Daily Wear And Birthday Gift for Both Men and Women
- Price
- £7.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

YciVhh 3PCS Black Tourmaline Set Black Tourmaline Crystal Tourmalines Jewellery Collection With Storage Bag For Daily Wear Birthday Gift Meditation And Yoga Practice
- Price
- £5.18
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Landorilo Gifts for Men 8mm Natural Stone Healing Beads Bracelet Black Tourmaline Protection Bracelets Handmade Mens Jewellery Gift for Men Dad Husband Son Friend(To My Man-8.3in)
- Price
- £10.17
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 4mo ago

Aretas Black Tourmaline Eye of The Tiger Hematite Crystal Beaded Bracelet for Women Ladies Gemstone Tigers Eyes Natural Stone Anxiety Healing Jewellery Christmas Valentines Gifts for Her Girls
- Price
- £7.57
- Rating
- 4.6/5
- Reviews
- 174
- Age
- 10mo ago

Healing Crystal Bracelet 8mm Adjustable Black Tourmaline Crystal Bracelet Black Beaded Bracelets Natural Stone Chakra Bracelets Girlfriend Braceletss Jewellery Birthday Valentines Christmas Gifts
- Price
- £3.89
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
87
Est. top-5 brand share
58%
Top 20: 91%
Est. top-5 click share
41%
Top 20: 79%
Open market
38%
- kristalglobe23%
- Landorilo13%
- Erliway10%
- Farfume7%
- Anima5%
- Orientrea4%
Demand
Black Tourmaline search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked
Search terms
Top Black Tourmaline search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black tourmaline46K/yr
- black tourmaline bracelet23K/yr
- black tourmaline crystal17K/yr
- black tourmaline necklace13K/yr
- tourmaline15K/yr
- tourmaline bracelet11K/yr
- tourmaline crystal7K/yr
- tourmaline necklace7K/yr
Reviews and returns
What reviews say buyers love and hate about Black Tourmaline
We read the reviews and the return reasons for every product selling here.
“Size is too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Tourmaline questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









