Skip to content

Black Tourmaline

Maybe

Returns run at only 1.1% of orders. But shoppers spend only $39K a year here, so Black Tourmaline is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£39K/yr139K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
41%top-5 click share · 28 brands · 87 sellers

Flapen Score

Black Tourmaline against its category

The dotted line is the Fashion average. Past it, Black Tourmaline is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Tourmaline market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Tourmaline 139K times last year and spent an estimated £39K. The top 5 brands take 58% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
3.2%
Market size, estimated
£39Ka year
Top search term
black tourmaline46K searches a year

02 · Price

A sale here is worth £8.92.

Listings sell for £8.92 on average, from £3.56 to £27.67. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.92 that is £892 to £2K a year per listing.

Average price
£8.92under the $15 to $100 sweet spot
Price range
£3.56–£27.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£892–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #745 within Jewellery. It carries 300 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
9.1%
Average rank
#745in Jewellery
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
300per listing
Listings tracked
38

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Black Tourmaline products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 falling

Sellers

87

Top-5 brand share

58%

Top 20: 91%

Top-5 click share

41%

Top 20: 79%

Open market

38%

  • kristalglobe23%
  • Landorilo13%
  • Erliway10%
  • Farfume7%
  • Anima5%
  • Orientrea4%

Demand

Black Tourmaline search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked

Search terms

Top Black Tourmaline search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black tourmaline46K/yr
  • black tourmaline bracelet23K/yr
  • black tourmaline crystal17K/yr
  • black tourmaline necklace13K/yr
  • tourmaline15K/yr
  • tourmaline bracelet11K/yr
  • tourmaline crystal7K/yr
  • tourmaline necklace7K/yr

Reviews and returns

What reviews say buyers love and hate about Black Tourmaline

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.04

Size is too big

Too small

Very small even with the extension chain

Quality-Overall17%−0.18

Bad quality

Absolute rubbish

I'm not convinced this is the best quality, or even a genuine material, as it broke and snapped immediately, seemed to be halfway there when inside the pack

Durability17%−0.22

Broke immediately

Already broken

Broke in two

Advertised Vs Actual Product7%−0.08

Does not match description

Disappointing and misleading

Not the same as pictured for black tourmaline

Strength4%−0.03

It sheds and crumbles easily, nothing like genuine Black Tourmaline

brakes easily

Love

Quality-Overall19%−0.18

The quality is great

Good quality and very easy to adjust

Good quality stones

Gifting Purpose14%+1.66

Will make a nice gift

Great gift

A beautiful meaningful gift for someone special

Size-Overall9%−0.04

Nice fit

Great for those large boned ladies

it's not too big

Value For Money6%+0.30

Good value for such a crystal & its properties

And the value for money is good as well

Still worth the price

Color5%

This was beautiful great design and colours too

Colour is as it should be

Lovely bracelet,great colour

Return

1.1% Return rate 68% Fixable by listing

Size-Overall39%▅▇▅▅█▃

Size is too big

Too small

Very small even with the extension chain

Wrist Fit13%▄▁█▃▅▆

It's a little big on my wrist

in no way will it fit her wrist

Durability8%▁█▄█▄▆

Broke immediately

Already broken

Broke in two

Advertised Vs Actual Product8%▆▆█▄▁▆

Does not match description

Disappointing and misleading

Not the same as pictured for black tourmaline

Functionality-Overall7%▁▁▁▁▁█

FAQ

Common Black Tourmaline questions

Answered from the same tracked data.