black tourmaline
Worth a lookShows low returns (1.1%), but a small market ($39K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great300.39avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.56–£27.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£8.92avg listing price — sweet spot $15–$100
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 139K searches
According to Flapen's Amazon United Kingdom niche tracking, black tourmaline is a £39K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
black tourmaline market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £45K–£54K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #745
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 79%
- Out of stock
- 9.1%
- Avg brand age
- 33 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
87
Top-5 brand share
58%
Top 20: 91%
Top-5 click share
41%
Top 20: 79%
Open market
38%
- kristalglobe23%
- Landorilo13%
- Erliway10%
- Farfume7%
- Anima5%
- Orientrea4%
Demand
Weekly Amazon search volume, last 42 weeks — -4.6% search growth over the last 90 days.Top black tourmaline search terms
- black tourmaline46K/yr
- black tourmaline bracelet23K/yr
- black tourmaline crystal17K/yr
- black tourmaline necklace13K/yr
- tourmaline15K/yr
- tourmaline bracelet11K/yr
- tourmaline crystal7K/yr
- tourmaline necklace7K/yr
Top black tourmaline products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Raw Black Tourmaline Pendant 18in Black Cord Chain Crystal Necklace
kristalglobe£5.944.0★37 rev
Black Tourmaline Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki
Erliway£4.914.3★4,541 rev
Landorilo 6mm Crystal Bead Bracelet for Women and Men Containing Healing Gemstones Friendship Yoga Chakra Relaxation Elastic Bracelets Christmas Anniversary Birthday Gift(Black Tourmaline)
Landorilo£7.354.3★363 rev
kristalglobe Natural Black Tourmaline Pendant Necklace for Women & Men
kristalglobe£9.603.6★14 rev
VIE Naturals Worry Thumb Stone Black Tourmaline One
VIE£4.104.1★79 rev
Newest
by launch date
BeoTnp 4PCS Black Tourmaline Crystal Set Black Tourmaline Blacks Crystal Necklace and Bracelets Collection with Storage Pouch for Daily Wear And Birthday Gift for Both Men and Women
BeoTnp£7.260 rev
YciVhh 3PCS Black Tourmaline Set Black Tourmaline Crystal Tourmalines Jewellery Collection With Storage Bag For Daily Wear Birthday Gift Meditation And Yoga Practice
YciVhh£5.182 rev
Landorilo Gifts for Men 8mm Natural Stone Healing Beads Bracelet Black Tourmaline Protection Bracelets Handmade Mens Jewellery Gift for Men Dad Husband Son Friend(To My Man-8.3in)
Landorilo£10.1726 rev
Aretas Black Tourmaline Eye of The Tiger Hematite Crystal Beaded Bracelet for Women Ladies Gemstone Tigers Eyes Natural Stone Anxiety Healing Jewellery Christmas Valentines Gifts for Her Girls
Aretas£7.57174 rev
Healing Crystal Bracelet 8mm Adjustable Black Tourmaline Crystal Bracelet Black Beaded Bracelets Natural Stone Chakra Bracelets Girlfriend Braceletss Jewellery Birthday Valentines Christmas Gifts
Solbrezeni£3.894 rev
Trending
90-day click momentumLandorilo Gifts for Men 8mm Natural Stone Healing Beads Bracelet Black Tourmaline Protection Bracelets Handmade Mens Jewellery Gift for Men Dad Husband Son Friend(To My Man-8.3in)
Landorilo£10.174.1★
BeoTnp 4PCS Black Tourmaline Crystal Set Black Tourmaline Blacks Crystal Necklace and Bracelets Collection with Storage Pouch for Daily Wear And Birthday Gift for Both Men and Women
BeoTnp£7.260.0★
Thomas Sabo Charm bracelet obsidian 925 Sterling Silver Nylon
Thomas Sabo£15.524.7★
Gracayfr Black Onyx Tourmaline Bracelet Triple Protection Healing Crystal Bracelet Obsidian Hematite Bracelet for Men Women Regolabile Stone No Gemstone
Gracayfr£5.144.5★
YciVhh 3PCS Black Tourmaline Set Black Tourmaline Crystal Tourmalines Jewellery Collection With Storage Bag For Daily Wear Birthday Gift Meditation And Yoga Practice
YciVhh£5.185.0★
What buyers say about black tourmaline
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is great”
“Will make a nice gift”
“Nice fit”
“Good value for such a crystal & its properties”
“This was beautiful great design and colours too”
“Each crystal is wonderful in its own right”
“Crystal beaded”
“I love the design”
“Comfortable keep it on all the time”
“It's perfect for my wrist”
What buyers complain about
“Size is too big”
“Bad quality”
“Broke immediately”
“Does not match description”
“It sheds and crumbles easily, nothing like genuine Black Tourmaline”
“It's a little big on my wrist”
“Not much black about it”
“I have a metals -nikel allergy”
“necklace is not silver”
“It is however stretchable, size wise, which ain't suitable for skinny wrist”
Top return reasons
Common questions
- Is black tourmaline profitable to sell on Amazon United Kingdom?
- The niche generates £39K/yr across 38 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the black tourmaline niche?
- 28 brands and 87 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in black tourmaline?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.1%.
- What does it cost to enter the black tourmaline niche?
- Listings span £3.56–£27.67; the average listing price is £8.92 (sweet spot $15–$100). The average incumbent carries 300 reviews — the moat a new listing must climb.