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Black Tourmaline

Black Tourmaline shows low returns (1.1%), but a small market ($39K/yr) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 10Growth 23Conversion 40Competition 74Returns 94Price range 53Avg price 25Brand share 77Review moat 85Quality gap 76
This niche Category average

Is Black Tourmaline profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Tourmaline is a £39K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 53/100.

Black Tourmaline: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.6% over the last 90 days and 3.2% of searches end in a purchase.

£39K

revenue / yr

Units sold / yr6K
Search volume / yr-4.6%139K
Conversion rate3.2%
Avg price£8.92

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers28 · 87
Top-5 product click share41%
Open market42%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement79%
New entrants (1y)13· 1 succeeded
Avg rating4.3★
Avg reviews300

Top Black Tourmaline products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 falling

Sellers

87

Top-5 brand share

58%

Top 20: 91%

Top-5 click share

41%

Top 20: 79%

Open market

38%

  • kristalglobe23%
  • Landorilo13%
  • Erliway10%
  • Farfume7%
  • Anima5%
  • Orientrea4%

Black Tourmaline demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume139KCVR3.2%Products38Brands28Top 5 Brands58%OOS Rate9.1%Rating4.3★Reviews300Avg BSR#745
3K2KSpike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top Black Tourmaline search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black tourmaline46K/yr
  • black tourmaline bracelet23K/yr
  • black tourmaline crystal17K/yr
  • black tourmaline necklace13K/yr
  • tourmaline15K/yr
  • tourmaline bracelet11K/yr
  • tourmaline crystal7K/yr
  • tourmaline necklace7K/yr

What reviews say buyers love and hate about Black Tourmaline

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Quality-Overall19%

The quality is great

Gifting Purpose14%

Will make a nice gift

Size-Overall9%

Nice fit

Value For Money6%

Good value for such a crystal & its properties

Color5%

This was beautiful great design and colours too

What buyers complain about

84% of reviews
Size-Overall24%

Size is too big

Quality-Overall17%

Bad quality

Durability17%

Broke immediately

Advertised Vs Actual Product7%

Does not match description

Strength4%

It sheds and crumbles easily, nothing like genuine Black Tourmaline

Black Tourmaline return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
39%
2Wrist Fit
13%
3Durability
8%
4Advertised Vs Actual Product
8%
5Functionality-Overall
7%

Common Black Tourmaline questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Tourmaline 53/100 on Amazon United Kingdom — Worth a look. The niche generates £39K/yr across 38 tracked products. 1 of 13 products launched in the last 360 days are still selling. Search demand moved -4.6% over the last 90 days.
Black Tourmaline buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 1.1%.