Is black tie profitable to sell on Amazon United Kingdom?

The niche generates £403K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +32.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the black tie niche?

13 brands and 21 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in black tie?

Top complaints mined from reviews: Stitch/Finish/Polish, Brightness/Shine/Glow, Material Quality. The return rate is 2.4%.

When does demand for black tie peak?

Demand peaks in Jul–Oct–Nov; the busiest month runs 3.2× the quietest.

What does it cost to enter the black tie niche?

Listings span £2.70–£23.12; the average listing price is £5.87 (sweet spot $15–$100). The average incumbent carries 2,930 reviews — the moat a new listing must climb.

black tie

Worth a look

Shows low returns (2.4%), but pricing outside the sweet spot ($5.87 avg) keeps it on the watch list.

Returns

Good2.4%

return rate — above 5% kills the launch gate

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Growth

Good+32.5%

90-day search growth — must beat 0% to launch

Market size

Good£403K

£403K/yr · 1.2M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£2.70–£23.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,930

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Avg price

Bad£5.87

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, black tie is a £403K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jul–Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

black tie market data

Units sold / yr: 80K–100K; avg 2,000–2,500/product
Revenue / yr: £470K–£587K; units × avg price
Conversion rate: 5.5%
Avg BSR: #63
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 3.2%
Avg brand age: 52 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

11%

HISDERN57%
Enlision10%
yenlk8%
JEMYGINS6%
URAQT5%
SHUBEIEUMI3%
Open — no brand owns it (7 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.5% search growth over the last 90 days.

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 3.2×

Open Trend

Top black tie search terms

tie260K/yr +30.9%0.4% conv.
black tie257K/yr +40.1%7.6% conv.
ties for men191K/yr +26.3%0.5% conv.
mens ties114K/yr +15.2%0.5% conv.
blue tie52K/yr +87.0%1.4% conv.
mens tie53K/yr +43.5%0.7% conv.
ties51K/yr +32.5%0.4% conv.
tie and pocket square set40K/yr +81.9%0.3% conv.
black ties for men funeral56K/yr -25.1%10.9% conv.
mens ties uk33K/yr +5.1%0.3% conv.

All search terms

Top black tie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HISDERN Funeral Skinny Ties for Men: Black Slim Ties - Solid Necktie for Men 6cm

HISDERN£5.284.6★4,529 rev

Enlision Mens Slim Tie Checked Silk Ties for Men Classic Navy Blue Neckties for Formal Wedding Business 6cm

Enlision£5.714.6★734 rev

yenlk 3.15 Solid Color Tie Formal Necktie Classic Formal Business Necktie for Men (3.15- Black)

yenlk£3.094.4★516 rev

HISDERN Navy Blue Ties for Men Wedding Tie and Pocket Square Set Elegant Floral Tie Silk Necktie & Handkerchief Sets Party Business

HISDERN£6.734.6★4,228 rev

HISDERN Baby Pink Tie for Men Skinny Ties Silk Necktie Solid Slim Formal Neckties for Wedding Party Business(6cm)

HISDERN£4.964.5★1,128 rev

Newest

by launch date

URAQT Men Ties Classic Mens Solid Satin Neck Tie Premium Pure Color Necktie with Multiple Colors Formal Neckties for Men Business Wedding Party Work Tie Black-5cm

URAQT£2.86201 rev

12mo ago

HISDERN Baby Pink Tie for Men Skinny Ties Silk Necktie Solid Slim Formal Neckties for Wedding Party Business(6cm)

HISDERN£4.961,128 rev

1y ago

HISDERN Sky Blue Tie Skinny Ties Slim Silk Necktie For Men Solid Classic Neckties for Wedding Party Business Light Blue (6cm)

HISDERN£5.001,128 rev

1y ago

HUIBOHOU 3.15 Solid color Tie Formal Necktiefor for for Men Wedding Classic Formal Business NecktieBlack

HUIBOHOU£2.7029 rev

2y ago

HISDERN Mens Light Blue Ties Set 3.4 Tie and Pocket Square with Clip Gents Solid Color Necktie Hankerchief Wedding Business Formal Classic Neckties Sets for Men

HISDERN£7.531,678 rev

2y ago

What buyers say about black tie

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall44%

“Great quality used for fancy dress”

Value For Money19%

“Good Value”

Advertised Vs Actual Product10%

“Great as expected”

Color7%

“Great colour”

Soft Feel3%

“Gorgeous Soft Chiffon Scarf”

Size-Overall3%

“Fit”

Material Quality3%

“Nice material”

Design-Overall2%

“Its simple, elegant, and adds a polished touch to any outfit”

Shape/Style2%

“Keeps its shape all night, perfect size and length”

Stitch/Finish/Polish2%

“Its simple, elegant, and adds a polished touch to any outfit”

What buyers complain about

Stitch/Finish/Polish19%

“Very poor stitching and quality, used only 2 times and the stitching came off”

Brightness/Shine/Glow19%

“Too Shiny”

Material Quality12%

“Very cheap material”

Quality-Overall12%

“cheaply made tie”

Shape/Style8%

“Not these slim ones”

Pockets/Compartments8%

“no pocket square in the box”

Wrinkles4%

“difficult to get the creases out”

Advertised Vs Actual Product4%

“Not as advertised”

Thin4%

“Very thin, shiny & cheaply made tie”

Length2%

“My only problem is how long it is”

Top return reasons

Color44%

Size-Overall12%

Material Quality6%

Width6%

Brightness/Shine/Glow6%

Thin6%

Quality-Overall5%

Length4%