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Black Tie

Maybe

Returns run at only 2.4% of orders. But products sell for $5.87 on average, outside the sweet spot, so Black Tie is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£403K/yr1.2M searches / yr
90-day growth
+32.5%search demand this quarter
Competition
47%top-5 click share · 13 brands · 21 sellers

Flapen Score

Black Tie against its category

The dotted line is the Fashion average. Past it, Black Tie is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Tie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Tie 1.2M times last year and spent an estimated £403K. The top 5 brands take 86% of clicks. Demand peaks in Jul–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £403K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+32.5%
Conversion, latest week
5.5%
Market size, estimated
£403Ka year
Peak month
July3.2× the quietest month
Top search term
tie260K searches a year

02 · Price

A sale here is worth £5.87.

Listings sell for £5.87 on average, from £2.70 to £23.12. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £5.87 that is £12K to £15K a year per listing.

Average price
£5.87under the $15 to $100 sweet spot
Price range
£2.70–£23.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
£12K–£15K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #63 within Accessories. It carries 2,930 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#63in Accessories
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,930per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Black Tie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£60K£81K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

21

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

11%

  • HISDERN57%
  • Enlision10%
  • yenlk8%
  • JEMYGINS6%
  • URAQT5%
  • SHUBEIEUMI3%
  • Open — no brand owns it (7 brands, 11%)

Demand

Black Tie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Black Tie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tie260K/yr
  • black tie257K/yr
  • ties for men191K/yr
  • mens ties114K/yr
  • blue tie52K/yr
  • mens tie53K/yr
  • ties51K/yr
  • tie and pocket square set40K/yr
  • black ties for men funeral56K/yr
  • mens ties uk33K/yr

Reviews and returns

What reviews say buyers love and hate about Black Tie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stitch/Finish/Polish19%−0.09

Very poor stitching and quality, used only 2 times and the stitching came off

Stitching isnt straight

Poor stitching

Brightness/Shine/Glow19%−0.09

Too Shiny

its shiny not appropriate for a funeral

too shiny for my liking

Material Quality12%−0.05

Very cheap material

Cheap synthetic satin material

Quality-Overall12%+3.34

cheaply made tie

Poor quality

Just bad QC

Shape/Style8%−0.02

Not these slim ones

Love

Quality-Overall44%+3.34

Great quality used for fancy dress

Perfect for a Wedding, great quality and value for money

Amazing quality

Value For Money19%+0.02

Good Value

Excellent value for money

Good value for money

Advertised Vs Actual Product10%+0.03

Great as expected

As described

Just what I needed

Color7%+0.56

Great colour

Perfect colour match

nice dark colour

Soft Feel3%

Gorgeous Soft Chiffon Scarf

super soft

Soft, lovely Chiffon scarf

Return

2.4% Return rate 64% Fixable by listing

Color44%▃▂▅▇██
Size-Overall12%█▃▅▅▅▂
Material Quality6%▆█▁▆▅▃

Very cheap material

Cheap synthetic satin material

Width6%▅▁█▃▅▆
Brightness/Shine/Glow6%▃█▃▃▁▂

Too Shiny

its shiny not appropriate for a funeral

too shiny for my liking

FAQ

Common Black Tie questions

Answered from the same tracked data.