Black Tie
MaybeReturns run at only 2.4% of orders. But products sell for $5.87 on average, outside the sweet spot, so Black Tie is a Maybe.
- Flapen Score
- 51 / 100Top 37% of 2,461 Fashion niches · +3 vs the category median of 4851
- Market size
- £403K/yr1.2M searches / yr
- 90-day growth
- +32.5%search demand this quarter
- Competition
- 47%top-5 click share · 13 brands · 21 sellers
Flapen Score
Black Tie against its category
The dotted line is the Fashion average. Past it, Black Tie is stronger. Inside it, weaker.
Market
The Black Tie market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Tie 1.2M times last year and spent an estimated £403K. The top 5 brands take 86% of clicks. Demand peaks in Jul–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £403K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +32.5%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £403Ka year
- Peak month
- July3.2× the quietest month
- Top search term
- tie260K searches a year
02 · Price
A sale here is worth £5.87.
Listings sell for £5.87 on average, from £2.70 to £23.12. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £5.87 that is £12K to £15K a year per listing.
- Average price
- £5.87under the $15 to $100 sweet spot
- Price range
- £2.70–£23.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £12K–£15K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #63 within Accessories. It carries 2,930 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #63in Accessories
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,930per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Black Tie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HISDERN Funeral Skinny Ties for Men: Black Slim Ties - Solid Necktie for Men 6cm
- Price
- £5.28
- Rating
- 4.6/5
- Reviews
- 4,529
- Age
- 3y ago

Enlision Mens Slim Tie Checked Silk Ties for Men Classic Navy Blue Neckties for Formal Wedding Business 6cm
- Price
- £5.71
- Rating
- 4.6/5
- Reviews
- 734
- Age
- 3y ago

yenlk 3.15 Solid Color Tie Formal Necktie Classic Formal Business Necktie for Men (3.15- Black)
- Price
- £3.09
- Rating
- 4.4/5
- Reviews
- 516
- Age
- 2y ago

HISDERN Navy Blue Ties for Men Wedding Tie and Pocket Square Set Elegant Floral Tie Silk Necktie & Handkerchief Sets Party Business
- Price
- £6.73
- Rating
- 4.6/5
- Reviews
- 4,228
- Age
- 11y ago

HISDERN Baby Pink Tie for Men Skinny Ties Silk Necktie Solid Slim Formal Neckties for Wedding Party Business(6cm)
- Price
- £4.96
- Rating
- 4.5/5
- Reviews
- 1,128
- Age
- 1y ago
Trending
90-day click momentum
HISDERN Burgundy Tie Silk Skinny Tie Slim ties For Men Solid NeckTie Classic Formal Tie For Business Wedding(6cm)
- Price
- £4.97
- Rating
- 4.6/5
- Reviews
- 4,529
- Age
- 3y ago

HISDERN Sky Blue Tie Skinny Ties Slim Silk Necktie For Men Solid Classic Neckties for Wedding Party Business Light Blue (6cm)
- Price
- £5.00
- Rating
- 4.5/5
- Reviews
- 1,128
- Age
- 1y ago

HISDERN Royal Blue Tie Silk Skinny Tie Slim ties For Men Solid NeckTie Classic Formal Tie For Business Wedding(6cm)
- Price
- £4.72
- Rating
- 4.6/5
- Reviews
- 4,529
- Age
- 3y ago

HISDERN Baby Pink Tie for Men Skinny Ties Silk Necktie Solid Slim Formal Neckties for Wedding Party Business(6cm)
- Price
- £4.96
- Rating
- 4.5/5
- Reviews
- 1,128
- Age
- 1y ago

HISDERN Pink Tie Silk Skinny Tie Slim ties For Men Solid NeckTie Classic Formal Tie For Business Wedding(6cm)
- Price
- £4.66
- Rating
- 4.6/5
- Reviews
- 4,529
- Age
- 3y ago
Newest
by launch date
URAQT Men Ties Classic Mens Solid Satin Neck Tie Premium Pure Color Necktie with Multiple Colors Formal Neckties for Men Business Wedding Party Work Tie Black-5cm
- Price
- £2.86
- Rating
- 4.2/5
- Reviews
- 201
- Age
- 12mo ago

HISDERN Baby Pink Tie for Men Skinny Ties Silk Necktie Solid Slim Formal Neckties for Wedding Party Business(6cm)
- Price
- £4.96
- Rating
- 4.5/5
- Reviews
- 1,128
- Age
- 1y ago

HISDERN Sky Blue Tie Skinny Ties Slim Silk Necktie For Men Solid Classic Neckties for Wedding Party Business Light Blue (6cm)
- Price
- £5.00
- Rating
- 4.5/5
- Reviews
- 1,128
- Age
- 1y ago

HUIBOHOU 3.15 Solid color Tie Formal Necktiefor for for Men Wedding Classic Formal Business NecktieBlack
- Price
- £2.70
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 2y ago

HISDERN Mens Light Blue Ties Set 3.4 Tie and Pocket Square with Clip Gents Solid Color Necktie Hankerchief Wedding Business Formal Classic Neckties Sets for Men
- Price
- £7.53
- Rating
- 4.6/5
- Reviews
- 1,678
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
21
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
47%
Top 20: 87%
Open market
11%
- HISDERN57%
- Enlision10%
- yenlk8%
- JEMYGINS6%
- URAQT5%
- SHUBEIEUMI3%
- Open — no brand owns it (7 brands, 11%)
Demand
Black Tie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct, Nov · busiest ÷ quietest = 3.2×
Search terms
Top Black Tie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tie260K/yr
- black tie257K/yr
- ties for men191K/yr
- mens ties114K/yr
- blue tie52K/yr
- mens tie53K/yr
- ties51K/yr
- tie and pocket square set40K/yr
- black ties for men funeral56K/yr
- mens ties uk33K/yr
Reviews and returns
What reviews say buyers love and hate about Black Tie
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very poor stitching and quality, used only 2 times and the stitching came off
Stitching isnt straight
Poor stitching
Too Shiny
its shiny not appropriate for a funeral
too shiny for my liking
Very cheap material
Cheap synthetic satin material
cheaply made tie
Poor quality
Just bad QC
Not these slim ones
Love
Great quality used for fancy dress
Perfect for a Wedding, great quality and value for money
Amazing quality
Good Value
Excellent value for money
Good value for money
Great as expected
As described
Just what I needed
Great colour
Perfect colour match
nice dark colour
Gorgeous Soft Chiffon Scarf
super soft
Soft, lovely Chiffon scarf
Return
2.4% Return rate 64% Fixable by listing
Very cheap material
Cheap synthetic satin material
Too Shiny
its shiny not appropriate for a funeral
too shiny for my liking
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Tie questions
Answered from the same tracked data.









