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Black Tie

Black Tie shows low returns (2.4%), but pricing outside the sweet spot ($5.87 avg) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 56Growth 58Conversion 63Competition 63Returns 64Price range 40Avg price 16Brand share 32Review moat 36Quality gap 42
This niche Category average

Is Black Tie profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Tie is a £403K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jul–Oct–Nov. Verdict: Worth a look — 51/100.

Black Tie: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +32.5% over the last 90 days and 5.5% of searches end in a purchase.

£403K

revenue / yr

Units sold / yr100K
Search volume / yr+32.5%1.2M
Conversion rate5.5%
Avg price£5.87

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers13 · 21
Top-5 product click share47%
Open market14%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement90%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews2,930

Top Black Tie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£20K£40K£60K£81K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

21

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

11%

  • HISDERN57%
  • Enlision10%
  • yenlk8%
  • JEMYGINS6%
  • URAQT5%
  • SHUBEIEUMI3%
  • Open — no brand owns it (7 brands, 11%)

Black Tie demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR5.5%Products31Brands13Top 5 Brands86%OOS Rate3.2%Rating4.5★Reviews2,930Avg BSR#63
35K25KSpike '24Spike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 3.2×

Top Black Tie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tie260K/yr
  • black tie257K/yr
  • ties for men191K/yr
  • mens ties114K/yr
  • blue tie52K/yr
  • mens tie53K/yr
  • ties51K/yr
  • tie and pocket square set40K/yr
  • black ties for men funeral56K/yr
  • mens ties uk33K/yr

What reviews say buyers love and hate about Black Tie

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Quality-Overall44%

Great quality used for fancy dress

Value For Money19%

Good Value

Advertised Vs Actual Product10%

Great as expected

Color7%

Great colour

Soft Feel3%

Gorgeous Soft Chiffon Scarf

What buyers complain about

90% of reviews
Stitch/Finish/Polish19%

Very poor stitching and quality, used only 2 times and the stitching came off

Brightness/Shine/Glow19%

Too Shiny

Material Quality12%

Very cheap material

Quality-Overall12%

cheaply made tie

Shape/Style8%

Not these slim ones

Black Tie return rate & reasons

Why buyers send it back, as a share of all return requests.

2.4%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
44%
2Size-Overall
12%
3Material Quality
6%
4Width
6%
5Brightness/Shine/Glow
6%

Common Black Tie questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Tie 51/100 on Amazon United Kingdom — Worth a look. The niche generates £403K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +32.5% over the last 90 days.
Search demand for Black Tie on Amazon United Kingdom peaks in Jul–Oct–Nov, where the busiest month runs 3.2× the quietest.