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Black T Shirt

Fail

Shoppers spend only $62K a year here, so Black T Shirt is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£62K/yr295K searches / yr
90-day growth
+34.0%search demand this quarter
Competition
56%top-5 click share · 15 brands · 70 sellers

Flapen Score

Black T Shirt against its category

The dotted line is the Fashion average. Past it, Black T Shirt is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black T Shirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black T Shirt 295K times last year and spent an estimated £62K. The top 5 brands take 82% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
+34.0%
Conversion, latest week
1.9%
Market size, estimated
£62Ka year
Peak month
October1.7× the quietest month
Top search term
fruit of the loom69K searches a year

02 · Price

A sale here is worth £10.86.

Listings sell for £10.86 on average, from £3.38 to £27.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.86 that is £1K to £3K a year per listing.

Average price
£10.86under the $15 to $100 sweet spot
Price range
£3.38–£27.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #118 within Tops, T-Shirts & Shirts. It carries 6,502 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
1.2%
Average rank
#118in Tops, T-Shirts & Shirts
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,502per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Black T Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

70

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

56%

Top 20: 87%

Open market

15%

  • FM London35%
  • Fruit of the Loom34%
  • Uneek clothing6%
  • TACVASEN4%
  • Himcus3%
  • Love My Fashions3%
  • Open — no brand owns it (9 brands, 15%)

Demand

Black T Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Black T Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fruit of the loom69K/yr
  • black tshirt55K/yr
  • plain black t shirt20K/yr
  • black t shirts18K/yr
  • mens vans t shirt16K/yr
  • champion t shirts men13K/yr
  • black t-shirt11K/yr
  • black t shirts men11K/yr
  • black tshirts10K/yr
  • black tee shirts for men8K/yr

Reviews and returns

What reviews say buyers love and hate about Black T Shirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%

A little on the small side

Size runs a size small

they are far too short

Quality-Overall8%+2.68

cheap quality -. suppose you get what you pay for

Which is a completely different quality to the one I ordered in black

Terrible quality

Machine Wash Suitability7%−0.10

Shrink in the wash at 40 degrees

Two of them ripped under the arms in the first wash

Shrunk in the wash from extra large to small

Shrinkage Resistance6%

However, the shirts shrunk significantly by at least one full size

all t-shirts have shrunk

Significant Shrinkage After Pre-Wash

Thickness6%−0.06

This has the usual thin

very thin material

The t shirt is thinner than my undershirt

Love

Quality-Overall35%+2.68

good quality shirt

Decent quality

this seems to be pretty well made

Size-Overall19%

not too tight

this shirt fits me perfectly

Excellent fit

Value For Money11%+0.84

Good value for money

worth the price

Fine for the money

Comfort-Overall5%+0.39

Extremely comfortable

comfortable even during longer training sessions

Very comfortable to wear

Washability3%+0.23

washed well

The stitching and overall quality feel excellent for the price and it still looks great after washing

100% Polyester makes it good for a quick wash

Return

1.0% Return rate 80% Fixable by listing

Size-Overall66%▇██▇█▇

A little on the small side

Size runs a size small

they are far too short

Quality-Overall5%▃▄█▅▃▅

cheap quality -. suppose you get what you pay for

Which is a completely different quality to the one I ordered in black

Terrible quality

Material Quality5%▇▄▃█▅▅

they have changed the materials they used

Poor quality material

very thin material

Neck Fit4%▁▁▄▇█▆
Thin4%▁▁▄▅▄█

FAQ

Common Black T Shirt questions

Answered from the same tracked data.