Black T Shirt
FailShoppers spend an estimated $62K a year here, so Black T Shirt is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £62K/yr295K searches / yr
- 90-day growth
- +34.0%search demand this quarter
- Competition
- 56%top-5 click share · 15 brands · 70 sellers
Flapen Score
Black T Shirt against its category
The dotted line is the Fashion average. Past it, Black T Shirt is stronger. Inside it, weaker.
Market
The Black T Shirt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black T Shirt 295K times last year and spent an estimated £62K. The top 5 brands take 82% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 295K
- Growth, 90 days vs prior 90
- +34.0%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £62Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- fruit of the loom69K searches a year
02 · Price
A sale here is worth £10.86.
Listings sell for £10.86 on average, from £3.38 to £27.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.86 that is £1K to £3K a year per listing.
- Average price
- £10.86under the $15 to $100 sweet spot
- Price range
- £3.38–£27.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #118 within Tops, T-Shirts & Shirts. It carries 6,502 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 94%
- Out of stock, average day
- 1.2%
- Average rank
- #118in Tops, T-Shirts & Shirts
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,502per listing
- Listings tracked
- 32
04 · Newcomers
0 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Black T Shirt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FM London 3/5-Pack Mens T Shirt - Premium Weight T-Shirts for Men with Lightly Fitted Design - Super Soft - Made with 100% Cotton - Stretch Fit for Any Occasion - Durable Comfort Fit
- Price
- £12.31
- Rating
- 4.4/5
- Reviews
- 12,189
- Age
- 3y ago

Fruit of the Loom Mens Iconic lightweight Ringspun Tee 5 Pack T-Shirt Black (Black 36) Large (Size:L) (pack of 5)
- Price
- £11.67
- Rating
- 4.4/5
- Reviews
- 2,312
- Age
- 2y ago

FM London 3/5-Pack Mens T Shirt - Premium Weight T-Shirts for Men with Lightly Fitted Design - Super Soft - Made with 100% Cotton - Stretch Fit for Any Occasion - Durable Comfort Fit
- Price
- £18.40
- Rating
- 4.4/5
- Reviews
- 12,189
- Age
- 3y ago

FM London 3/5-Pack Mens T Shirt - Premium Weight T-Shirts for Men with Lightly Fitted Design - Super Soft - Made with 100% Cotton - Stretch Fit for Any Occasion - Durable Comfort Fit
- Price
- £12.67
- Rating
- 4.4/5
- Reviews
- 12,189
- Age
- 3y ago

Uneek UC301 - Black - Large - 180 GSM - Classic T-Shirt Large
- Price
- £3.38
- Rating
- 4.4/5
- Reviews
- 1,386
- Age
- 11y ago
Trending
estimated 90-day click momentum
TACVASEN Mens Casual Shirts Crew Neck Soft Cotton Short Sleeve T Shirts for Men Summer Quick Dry Tshirt for Men Adult Black XL
- Price
- £9.90
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 6mo ago

Kids Heavyweight 100% Cotton Crew Neck Plain Blank T-Shirt Breathable Summer Tee Shirt Boys Girls Childrens School P.E. Gym Casual for Age 3-15 Years(Black 9-10 Years)
- Price
- £8.21
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 4mo ago

Amazon Essentials Mens Regular-Fit Short-Sleeve Cotton Piqué Polo Shirt (Available in Big and Tall) Black XL
- Price
- £9.15
- Rating
- 4.1/5
- Reviews
- 13,127
- Age
- 6y ago

MFAZ Morefaz Ltd Mens Classic Premium 100% Cotton T-Shirt 160 g/m Crew Neck Double Stitched Fabric & Durable Stitching (UK Alpha One Size XXL Regular Regular Black)
- Price
- £4.15
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Amazon Essentials Mens Regular-Fit Short-Sleeve Cotton Piqué Polo Shirt (Available in Big and Tall) Black S
- Price
- £8.51
- Rating
- 4.0/5
- Reviews
- 2,644
- Age
- 6y ago
Newest
by launch date
MFAZ Morefaz Ltd Mens Classic Premium 100% Cotton T-Shirt 160 g/m Crew Neck Double Stitched Fabric & Durable Stitching (UK Alpha One Size XXL Regular Regular Black)
- Price
- £4.15
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Kids Heavyweight 100% Cotton Crew Neck Plain Blank T-Shirt Breathable Summer Tee Shirt Boys Girls Childrens School P.E. Gym Casual for Age 3-15 Years(Black 9-10 Years)
- Price
- £8.21
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 4mo ago

Teesmen T Shirts for Men UK 5 Pack Short Sleeve Crew Neck Plain Cotton Boys Adult Sport Tees Undershirts Workwear Gym Running Workout Casual Daily Shirt (5 Black L)
- Price
- £23.78
- Rating
- 4.3/5
- Reviews
- 6,409
- Age
- 6mo ago

TACVASEN Mens Casual Shirts Crew Neck Soft Cotton Short Sleeve T Shirts for Men Summer Quick Dry Tshirt for Men Adult Black XL
- Price
- £9.90
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 6mo ago

BOOJO Gym T Shirts Men UK Running Quick Dry Fit Top Short Sleeve Crew Neck Tshirt Breathable Active Wear for Sports Work(Black L)
- Price
- £6.82
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
70
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 87%
Open market
15%
- FM London35%
- Fruit of the Loom34%
- Uneek clothing6%
- TACVASEN4%
- Himcus3%
- Love My Fashions3%
- Open — no brand owns it (9 brands, 15%)
Demand
Black T Shirt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.7×
Search terms
Top Black T Shirt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fruit of the loom69K/yr
- black tshirt55K/yr
- plain black t shirt20K/yr
- black t shirts18K/yr
- mens vans t shirt16K/yr
- champion t shirts men13K/yr
- black t-shirt11K/yr
- black t shirts men11K/yr
- black tshirts10K/yr
- black tee shirts for men8K/yr
Reviews and returns
What reviews say buyers love and hate about Black T Shirt
We read the reviews and the return reasons for every product selling here.
“A little on the small side”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black T Shirt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









