black t shirt
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+34.0%90-day search growth — must beat 0% to launch
Price range
Good£3.38–£27.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.86avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,501.59avg incumbent reviews — the moat a new listing must climb
Market size
Bad£62K£62K/yr · 295K searches
According to Flapen's Amazon United Kingdom niche tracking, black t shirt is a £62K/yr Amazon United Kingdom market (295K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
black t shirt market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £54K–£65K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 72%
- Out of stock
- 1.2%
- Avg brand age
- 42 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
70
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
56%
Top 20: 87%
Open market
15%
- FM London35%
- Fruit of the Loom34%
- Uneek clothing6%
- TACVASEN4%
- Himcus3%
- Love My Fashions3%
- Open — no brand owns it (9 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.0% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.7×
Top black t shirt search terms
- fruit of the loom69K/yr
- black tshirt55K/yr
- plain black t shirt20K/yr
- black t shirts18K/yr
- mens vans t shirt16K/yr
- champion t shirts men13K/yr
- black t-shirt11K/yr
- black t shirts men11K/yr
- black tshirts10K/yr
- black tee shirts for men8K/yr
Top black t shirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FM London 3/5-Pack Mens T Shirt - Premium Weight T-Shirts for Men with Lightly Fitted Design - Super Soft - Made with 100% Cotton - Stretch Fit for Any Occasion - Durable Comfort Fit
FM London£12.314.4★12,189 rev
Fruit of the Loom Mens Iconic lightweight Ringspun Tee 5 Pack T-Shirt Black (Black 36) Large (Size:L) (pack of 5)
Fruit of the Loom£11.674.4★2,312 rev
FM London 3/5-Pack Mens T Shirt - Premium Weight T-Shirts for Men with Lightly Fitted Design - Super Soft - Made with 100% Cotton - Stretch Fit for Any Occasion - Durable Comfort Fit
FM London£18.404.4★12,189 rev
FM London 3/5-Pack Mens T Shirt - Premium Weight T-Shirts for Men with Lightly Fitted Design - Super Soft - Made with 100% Cotton - Stretch Fit for Any Occasion - Durable Comfort Fit
FM London£12.674.4★12,189 rev
Uneek UC301 - Black - Large - 180 GSM - Classic T-Shirt Large
Uneek clothing£3.384.4★1,386 rev
Newest
by launch date
MFAZ Morefaz Ltd Mens Classic Premium 100% Cotton T-Shirt 160 g/m Crew Neck Double Stitched Fabric & Durable Stitching (UK Alpha One Size XXL Regular Regular Black)
MFAZ Morefaz Ltd£4.156 rev
Kids Heavyweight 100% Cotton Crew Neck Plain Blank T-Shirt Breathable Summer Tee Shirt Boys Girls Childrens School P.E. Gym Casual for Age 3-15 Years(Black 9-10 Years)
Himcus£8.2144 rev
Teesmen T Shirts for Men UK 5 Pack Short Sleeve Crew Neck Plain Cotton Boys Adult Sport Tees Undershirts Workwear Gym Running Workout Casual Daily Shirt (5 Black L)
Teesmen£23.786,409 rev
TACVASEN Mens Casual Shirts Crew Neck Soft Cotton Short Sleeve T Shirts for Men Summer Quick Dry Tshirt for Men Adult Black XL
TACVASEN£9.9042 rev
BOOJO Gym T Shirts Men UK Running Quick Dry Fit Top Short Sleeve Crew Neck Tshirt Breathable Active Wear for Sports Work(Black L)
BOOJO£6.8240 rev
Trending
90-day click momentumTACVASEN Mens Casual Shirts Crew Neck Soft Cotton Short Sleeve T Shirts for Men Summer Quick Dry Tshirt for Men Adult Black XL
TACVASEN£9.904.7★
Kids Heavyweight 100% Cotton Crew Neck Plain Blank T-Shirt Breathable Summer Tee Shirt Boys Girls Childrens School P.E. Gym Casual for Age 3-15 Years(Black 9-10 Years)
Himcus£8.214.5★
Amazon Essentials Mens Regular-Fit Short-Sleeve Cotton Piqué Polo Shirt (Available in Big and Tall) Black XL
Amazon Essentials£9.154.1★
MFAZ Morefaz Ltd Mens Classic Premium 100% Cotton T-Shirt 160 g/m Crew Neck Double Stitched Fabric & Durable Stitching (UK Alpha One Size XXL Regular Regular Black)
MFAZ Morefaz Ltd£4.155.0★
Amazon Essentials Mens Regular-Fit Short-Sleeve Cotton Piqué Polo Shirt (Available in Big and Tall) Black S
Amazon Essentials£8.514.0★
What buyers say about black t shirt
What buyers praise and complain about, mined from review topics.What buyers love
“good quality shirt”
“not too tight”
“Good value for money”
“Extremely comfortable”
“washed well”
“Lightweight”
“Better than expected”
“It is good quality and the material is good., well made”
“All very good quality and length”
“nicely finished”
What buyers complain about
“A little on the small side”
“cheap quality -. suppose you get what you pay for”
“Shrink in the wash at 40 degrees”
“However, the shirts shrunk significantly by at least one full size”
“This has the usual thin”
“The seam came apart the first time it was used”
“they have changed the materials they used”
“massively overpriced”
“Colour slightly fadea”
“I wouldnt suggest doing workouts with them”
Top return reasons
Common questions
- Is black t shirt profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 32 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +34.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the black t shirt niche?
- 15 brands and 70 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in black t shirt?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Machine Wash Suitability. The return rate is 1.0%.
- When does demand for black t shirt peak?
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- What does it cost to enter the black t shirt niche?
- Listings span £3.38–£27.91; the average listing price is £10.86 (sweet spot $15–$100). The average incumbent carries 6,502 reviews — the moat a new listing must climb.