black sunglasses
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Growth
Great+63.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.28avg listing price — sweet spot $15–$100
Price range
Okay£3.65–£21.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,079.94avg incumbent reviews — the moat a new listing must climb
Market size
Bad£86K£86K/yr · 179K searches
According to Flapen's Amazon United Kingdom niche tracking, black sunglasses is a £86K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jul–Oct–Nov. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
black sunglasses market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £82K–£103K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 94%
- Out of stock
- 1.3%
- Avg brand age
- 40 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
30
Top-5 brand share
57%
Top 20: 95%
Top-5 click share
51%
Top 20: 85%
Open market
38%
- LINVO25%
- Komonee14%
- VANANA8%
- NEBURORA6%
- ASTARON5%
- Sunier5%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — +63.4% search growth over the last 90 days.Peak months: Jul, Oct, Nov · busiest ÷ quietest = 3.2×
Top black sunglasses search terms
- black sunglasses68K/yr
- black glasses37K/yr
- black sunglasses womens24K/yr
- black sunglasses mens21K/yr
- mens black sunglasses11K/yr
- black shades6K/yr
- sunglasses black4K/yr
- men in black sunglasses4K/yr
- men in black glasses3K/yr
- men sunglasses black691/yr
Top black sunglasses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LINVO Polarised Sunglasses for Men Women UV Protection Shades 80s Retro Style Design Driving Cycling Sports Fishing Travel Sun glasses
LINVO£12.094.5★4,566 rev
Komonee Drifter Sunglasses UV400 Protection Black Classic Style Retro Sun Shades Eye Glasses Unisex For Men Women Travel & Fashion Lightweight Frame Fashion Eyewear Outdoors
Komonee£4.924.1★5,202 rev
VANANA Classic Retro Sunglasses Vintage Black Square Frame for Men Women Outdoor Fishing Driving Climbing Unisex (Black Glossy Frame-Grey Lens Pack of 1 Pair)
VANANA£3.664.1★219 rev
Sunier Sunglasses Mens Womens Polarised Retro Square Ultralight Driving Fishing Running Cycling Shades Mens with UV400 Protection
Sunier£11.534.4★1,184 rev
Bloomoak Super Dark Lens Black Polarized Sunglasses | Wrap Around Sport Sunglasses Unisex | UV400 | CAT 4 | For photophobia(Sensitive Eyes)
Bloomoak£17.064.5★1,175 rev
Newest
by launch date
kimorn Oval Sunglasses for Women Men Fashion Small Oval Sun glasses 90s Vintage Shades (Black/Grey)
kimorn£10.6880 rev
Gkhlg Pack of 12 Party Glasses Stylish Quality Material Sunglasses 90s Vintage Square Glasses for Men Women Coloured Sunglasses for Parties Beach Travel Festivals (Black)
Gkhlg£11.586 rev
DIUWEU Polarised Sunglasses Mens Womens Classic Fashion Sun Glasses for Driving Fishing Cycling Running Anti Glare Ultralight TR90 Square Frame UV400 Protection (Black)
DIUWEU£5.90155 rev
kunchu Polarized Sunglasses Men Women - UV400 Protection Sunglasses Men Women TR90 Ultralight Frame Black Retro Sport Polarized for Fishing Fishing Skiing Black frame silver dot gray film
kunchu£6.5896 rev
NEBURORA 6 Pack Black Sunglasses Bulk Retro Black Shades Party Sunglasses for Adult Men Women Summer Beach Party Accessories
NEBURORA£6.70551 rev
Trending
90-day click momentumkunchu Polarized Sunglasses Men Women - UV400 Protection Sunglasses Men Women TR90 Ultralight Frame Black Retro Sport Polarized for Fishing Fishing Skiing Black frame silver dot gray film
kunchu£6.584.4★
Gkhlg Pack of 12 Party Glasses Stylish Quality Material Sunglasses 90s Vintage Square Glasses for Men Women Coloured Sunglasses for Parties Beach Travel Festivals (Black)
Gkhlg£11.584.7★
NEBURORA 12 Pack Black Sunglasses Bulk Retro Black Shades Party Sunglasses for Adult Men Women Summer Beach Party Accessories
NEBURORA£10.814.4★
kimorn Oval Sunglasses for Women Men Fashion Small Oval Sun glasses 90s Vintage Shades (Black/Grey)
kimorn£10.684.3★
Sunier Sunglasses Mens Womens Polarised Retro Square Ultralight Driving Fishing Running Cycling Shades Mens with UV400 Protection
Sunier£11.534.4★
What buyers say about black sunglasses
What buyers praise and complain about, mined from review topics.What buyers love
“Build quality feels solid for the price”
“Money well spent”
“The glasses fit comfortably”
“quite comfortable”
“Great exactly what I wanted”
“They're lightweight on my nose”
“Comfortable and stylish”
“well built and not flimsy in any way”
“Great design”
“Lovely glasses good colour value for money”
What buyers complain about
“Cheap”
“Small”
“Break very easily”
“Cheap”
“Flimsy”
“DO NOT WORK AS SUNGLASSES Not good at all very cheap materials”
“THESE GLASSES ARE VERY DARK”
“Lenses quite large”
“Not what they say”
“not comfortable”
Top return reasons
Common questions
- Is black sunglasses profitable to sell on Amazon United Kingdom?
- The niche generates £86K/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +63.4%. Flapen's verdict: Worth a look (58/100).
- How competitive is the black sunglasses niche?
- 24 brands and 30 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in black sunglasses?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.3%.
- When does demand for black sunglasses peak?
- Demand peaks in Jul–Oct–Nov; the busiest month runs 3.2× the quietest.
- What does it cost to enter the black sunglasses niche?
- Listings span £3.65–£21.15; the average listing price is £10.28 (sweet spot $15–$100). The average incumbent carries 3,080 reviews — the moat a new listing must climb.