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Black Sunglasses

Maybe

An estimated 1.3% of orders come back. But shoppers spend an estimated $86K a year here, so Black Sunglasses is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£86K/yr179K searches / yr
90-day growth
+63.4%search demand this quarter
Competition
51%top-5 click share · 24 brands · 30 sellers

Flapen Score

Black Sunglasses against its category

The dotted line is the Fashion average. Past it, Black Sunglasses is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Sunglasses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Sunglasses 179K times last year and spent an estimated £86K. The top 5 brands take 57% of clicks. Demand peaks in Jul–Oct–Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +63.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+63.4%
Conversion, latest week
4.7%
Market size, estimated
£86Ka year
Peak month
October3.2× the quietest month
Top search term
black sunglasses68K searches a year

02 · Price

A sale here is worth £10.28.

Listings sell for £10.28 on average, from £3.65 to £21.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.28 that is £1K to £3K a year per listing.

Average price
£10.28under the $15 to $100 sweet spot
Price range
£3.65–£21.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #66 within Accessories. It carries 3,080 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
1.3%
Average rank
#66in Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,080per listing
Listings tracked
32

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Black Sunglasses products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£34K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

30

Est. top-5 brand share

57%

Top 20: 95%

Est. top-5 click share

51%

Top 20: 85%

Open market

38%

  • LINVO25%
  • Komonee14%
  • VANANA8%
  • NEBURORA6%
  • ASTARON5%
  • Sunier5%

Demand

Black Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Black Sunglasses search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black sunglasses68K/yr
  • black glasses37K/yr
  • black sunglasses womens24K/yr
  • black sunglasses mens21K/yr
  • mens black sunglasses11K/yr
  • black shades6K/yr
  • sunglasses black4K/yr
  • men in black sunglasses4K/yr
  • men in black glasses3K/yr
  • men sunglasses black691/yr

Reviews and returns

What reviews say buyers love and hate about Black Sunglasses

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
1.3%of orders come back
“Cheap”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Black Sunglasses questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data