Skip to content

Black Sunglasses

Maybe

Returns run at only 1.3% of orders. But shoppers spend only $86K a year here, so Black Sunglasses is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£86K/yr179K searches / yr
90-day growth
+63.4%search demand this quarter
Competition
51%top-5 click share · 24 brands · 30 sellers

Flapen Score

Black Sunglasses against its category

The dotted line is the Fashion average. Past it, Black Sunglasses is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Sunglasses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Sunglasses 179K times last year and spent an estimated £86K. The top 5 brands take 57% of clicks. Demand peaks in Jul–Oct–Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +63.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+63.4%
Conversion, latest week
4.7%
Market size, estimated
£86Ka year
Peak month
October3.2× the quietest month
Top search term
black sunglasses68K searches a year

02 · Price

A sale here is worth £10.28.

Listings sell for £10.28 on average, from £3.65 to £21.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.28 that is £1K to £3K a year per listing.

Average price
£10.28under the $15 to $100 sweet spot
Price range
£3.65–£21.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #66 within Accessories. It carries 3,080 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
1.3%
Average rank
#66in Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,080per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Black Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£34K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

30

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

51%

Top 20: 85%

Open market

38%

  • LINVO25%
  • Komonee14%
  • VANANA8%
  • NEBURORA6%
  • ASTARON5%
  • Sunier5%

Demand

Black Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Black Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black sunglasses68K/yr
  • black glasses37K/yr
  • black sunglasses womens24K/yr
  • black sunglasses mens21K/yr
  • mens black sunglasses11K/yr
  • black shades6K/yr
  • sunglasses black4K/yr
  • men in black sunglasses4K/yr
  • men in black glasses3K/yr
  • men sunglasses black691/yr

Reviews and returns

What reviews say buyers love and hate about Black Sunglasses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%+1.09

Cheap

Cheap looking not a good look

Low quality

Size-Overall16%−0.13

Small

Terrible fit

They are larger than stated in the sales description

Durability15%−0.24

Break very easily

broke after a few uses

Broken in 2 weeks

Value For Money7%+2.71

Cheap

Waste of money

Not worth the money

Strength7%−0.06

Flimsy

Not very strong

Not as sturdy as expected

Love

Quality-Overall28%+1.09

Build quality feels solid for the price

Excellent product

Great quality glasses

Value For Money25%+2.71

Money well spent

Good Value

Excellent value for money

Size-Overall9%−0.13

The glasses fit comfortably

Fit well

just what I have been looking for the size is perfect fits well on my case

Comfort-Overall8%+0.33

quite comfortable

bought 3 pair so i always have a set where ever i am they are comfy and smart

Great product comfortable to wear buy again

Advertised Vs Actual Product7%+0.13

Great exactly what I wanted

As described

Exactly as the picture shown

Return

1.3% Return rate 81% Fixable by listing

Size-Overall62%█▆▇▇██

Small

Terrible fit

They are larger than stated in the sales description

Quality-Overall8%▇▆▇█▆▅

Cheap

Cheap looking not a good look

Low quality

Shape/Style5%█▅▅█▄▄
Advertised Vs Actual Product4%▆▅▇▅▇█

Not what they say

Not as the pictures make out

Functionality-Overall2%█▅▂▃▂▆

FAQ

Common Black Sunglasses questions

Answered from the same tracked data.