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Black Sports Socks

Fail

The top 5 brands take 100% of clicks, so Black Sports Socks is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£282K/yr938K searches / yr
90-day growth
+19.6%search demand this quarter
Competition
43%top-5 click share · 4 brands · 75 sellers

Flapen Score

Black Sports Socks against its category

The dotted line is the Fashion average. Past it, Black Sports Socks is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Sports Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Sports Socks 938K times last year and spent an estimated £282K. All 4 brands take every click. Demand peaks in May–Jun. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 938K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £282K a year.

Searches, last 12 months
938K
Growth, 90 days vs prior 90
+19.6%
Conversion, latest week
3.1%
Market size, estimated
£282Ka year
Peak month
June3.1× the quietest month
Top search term
adidas socks382K searches a year

02 · Price

A sale here is worth £9.78.

Listings sell for £9.78 on average, from £4.46 to £19.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £9.78 that is £5K to £7K a year per listing.

Average price
£9.78under the $15 to $100 sweet spot
Price range
£4.46–£19.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #32 within Boys. It carries 5,919 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#32in Boys
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,919per listing
Listings tracked
40

04 · Newcomers

Amazon counts 19 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 19 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
19Amazon's first-year sales bar
Average brand age
40 months

Products

Top Black Sports Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

75

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 76%

Open market

0%

  • adidas84%
  • NIKE14%
  • SockWaddles1%
  • DANISH ENDURANCE1%

Demand

Black Sports Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 3.1×

Search terms

Top Black Sports Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adidas socks382K/yr
  • black nike socks91K/yr
  • adidas socks men65K/yr
  • mens adidas socks48K/yr
  • black sports socks49K/yr
  • adidas socks mens 6-1124K/yr
  • adidas socks women41K/yr
  • adidas ankle socks17K/yr
  • nike black socks30K/yr
  • white adidas socks17K/yr

Reviews and returns

What reviews say buyers love and hate about Black Sports Socks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.01

Not as good as the shop bought versions

Awful quality

Poor quality, washed once after holiday on 30 degrees and low tumble and they have turned into kids socks

Size-Overall18%−0.07

Poor fit

Too small

One sock got a big whole

Thickness8%

Not very thick

These socks are not just thick

Thinner than anticipated

Advertised Vs Actual Product7%−0.02

3 pairs not 6 pairs does not say on advertisement

Misleading picture

Description of socks not as good as stated

Durability6%−0.07

Worn quickly

Not durable, expect only a few rounds of usage

They degrade fast

Love

Quality-Overall28%−0.01

seem more well made than the other brand they usually wear

Good quality socks

Excellent quality

Comfort-Overall22%+1.92

Very comfortable

Comfortable socks

comfortable to wear

Size-Overall12%−0.07

true to size

comfortable socks fit perfectly

Excellent fit

Value For Money8%+0.66

Good value for money

Good price

Great value

Advertised Vs Actual Product5%−0.02

As per description

Great as expected

As described

Return

0.6% Return rate 80% Fixable by listing

Size-Overall56%█▇█▇▆▇

Poor fit

Too small

One sock got a big whole

Advertised Vs Actual Product13%▄▂▅▆█▄

3 pairs not 6 pairs does not say on advertisement

Misleading picture

Description of socks not as good as stated

Quality-Overall7%█▆▂▃▃▂

Not as good as the shop bought versions

Awful quality

Poor quality, washed once after holiday on 30 degrees and low tumble and they have turned into kids socks

Color6%▄▃▅▄▆█
Value For Money3%▁█▂▃▄▃

FAQ

Common Black Sports Socks questions

Answered from the same tracked data.