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Black Socks Womens 4-7

Fail

Prices span $3.60–$11.48, mostly outside the sweet spot, so Black Socks Womens 4-7 is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£137K/yr173K searches / yr
90-day growth
-40.3%search demand this quarter
Competition
58%top-5 click share · 13 brands · 14 sellers

Flapen Score

Black Socks Womens 4-7 against its category

The dotted line is the Fashion average. Past it, Black Socks Womens 4-7 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Socks Womens 4-7 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Socks Womens 4-7 173K times last year and spent an estimated £137K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-40.3%
Conversion, latest week
10.8%
Market size, estimated
£137Ka year
Peak month
December4.2× the quietest month
Top search term
black socks womens 4-759K searches a year

02 · Price

A sale here is worth £7.34.

Listings sell for £7.34 on average, from £3.60 to £11.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.34 that is £4K to £6K a year per listing.

Average price
£7.34under the $15 to $100 sweet spot
Price range
£3.60–£11.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #23 within Socks & Tights. It carries 766 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#23in Socks & Tights
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
766per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Black Socks Womens 4-7 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£27K£41K£55K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

14

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

19%

  • The Essentials Wardrobe33%
  • SOCKSVILLE22%
  • Socksmad9%
  • Stoeury7%
  • CLOSEMATE6%
  • Sock Snob4%

Demand

Black Socks Womens 4-7 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Black Socks Womens 4-7 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black socks womens 4-759K/yr
  • womens black socks32K/yr
  • black socks women21K/yr
  • ladies black socks23K/yr
  • black womens socks7K/yr
  • black cotton socks women4K/yr
  • black socks womens5K/yr
  • ladies black socks 4-76K/yr
  • womens black socks size 4-75K/yr
  • womens socks black5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Socks Womens 4-7

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.06

Did not fit

Quite long

Too big

Gap/Hole12%−0.12

Socks had a hole in them

Holes

one of them was ripped with a hole in it

Thin9%−0.08

Thin material

Bit on the thin side

A bit thin

Thickness8%−0.06

Wish they were thick

socks are pretty thin

Thinner than I expected

Quality-Overall8%+0.37

Poor Quality

A tad expensive for the inferior quality

likely lower quality than these

Love

Comfort-Overall19%+1.61

Very comfortable

Easy to put on comfortable and soft

comfortable to wear

Quality-Overall14%+0.37

Good quality

feel very well-made

Socks are nice quality

Soft Feel11%

Really soft material

Lovely and soft

Nice socks, soft

Size-Overall9%−0.06

The fit is accurate

The socks fit perfectly

Excellent fit

Value For Money7%+0.61

Good for the price

Reasonably priced

Excellent value for money

Return

0.4% Return rate 36% Fixable by listing

Size-Overall23%▅▃▄▃▆█

Did not fit

Quite long

Too big

Material Quality13%▄▅▆▆██

Cheap material

These socks are NOT cotton

Thin material

Quality-Overall12%▁▅▅█▂▇

Poor Quality

A tad expensive for the inferior quality

likely lower quality than these

Length8%▃▆██▅▆
Thin7%▇▃▄▄█▁

Thin material

Bit on the thin side

A bit thin

FAQ

Common Black Socks Womens 4-7 questions

Answered from the same tracked data.