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Black Shoe Laces

Fail

Prices span $1.72–$4.86, mostly outside the sweet spot, so Black Shoe Laces is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£109K/yr290K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
76%top-5 click share · 7 brands · 24 sellers

Flapen Score

Black Shoe Laces against its category

The dotted line is the Fashion average. Past it, Black Shoe Laces is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Shoe Laces market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Shoe Laces 290K times last year and spent an estimated £109K. The top 5 brands take 97% of clicks. Demand peaks in Sep. Flapen scores it 35 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
290K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
11.3%
Market size, estimated
£109Ka year
Peak month
September2.0× the quietest month
Top search term
black shoe laces78K searches a year

02 · Price

A sale here is worth £3.33.

Listings sell for £3.33 on average, from £1.72 to £4.86. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £3.33 that is £8K to £10K a year per listing.

Average price
£3.33under the $15 to $100 sweet spot
Price range
£1.72–£4.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£8K–£10K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Shoe, Jewellery & Watch Accessories. It carries 5,622 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Shoe, Jewellery & Watch Accessories
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,622per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Black Shoe Laces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

24

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

1%

  • VSUDO59%
  • Cherry Blossom19%
  • CUBSER13%
  • Ouligay4%
  • Gendewiner2%
  • Puzeam1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Black Shoe Laces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Search terms

Top Black Shoe Laces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black shoe laces78K/yr
  • shoe laces black59K/yr
  • black laces40K/yr
  • black laces for trainers22K/yr
  • black trainer laces14K/yr
  • trainer laces black11K/yr
  • black shoe laces for school shoes6K/yr
  • black shoelaces7K/yr
  • black laces for school shoes7K/yr
  • black shoe laces for trainers6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Shoe Laces

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.18

fray quickly and come undone

Lasted less than a month before every single end of the shoe laces was frayed

so not sure how durable they are

Quality-Overall15%+1.59

Cheap

Poor quality

Rubbish

Size-Overall9%+0.44

Quite long

Certainly fair too long for a standard size 4 shoe

I should have looked at this physically to buy it otherwise it is too small and too weak

Color9%−0.08

seem there's tiny black

received black

White showing through

Thickness7%−0.05

Found they are very thin

Very very thin laces much thinner than you think

Says boots and they are thin shoelaces no good for boots

Love

Quality-Overall36%+1.59

Good quality reasonable prices

Excellent product

Good quality - should have ordered the larger size

Advertised Vs Actual Product18%+1.44

True to description

Exactly what I wanted

As described

Value For Money11%−0.02

Excellent price

Good price X

Good value for money

Size-Overall8%+0.44

perfect fit

fit work boots perfectly

Nice a wide as you expect for trainers and strong

Strength5%+0.28

Strong and sturdy

Robust

Very effective

Return

0.4% Return rate 47% Fixable by listing

Length29%▆█▄▄▅▆
Size-Overall21%▄▅▄▂▇█

Quite long

Certainly fair too long for a standard size 4 shoe

I should have looked at this physically to buy it otherwise it is too small and too weak

Feet Fit12%▁█▅▆▇▄
Functionality-Overall6%█▁▄▄▅▄

doesn't work

These do not work

Advertised Vs Actual Product4%▁▃▆█▁▁

FAQ

Common Black Shoe Laces questions

Answered from the same tracked data.