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Black Shoe Laces

prices mostly outside the sweet spot ($1.72–$4.86) — Black Shoe Laces doesn't clear our bar today.

Flapen Score

35
Skip it
Market size 26Growth 12Conversion 92Competition 20Returns 98Price range 0Avg price 9Brand share 7Review moat 24Quality gap 48
This niche Category average

Is Black Shoe Laces profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Shoe Laces is a £109K/yr Amazon United Kingdom market (290K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep. Verdict: Skip it — 35/100.

Black Shoe Laces: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.0% over the last 90 days and 11.3% of searches end in a purchase.

£109K

revenue / yr

Units sold / yr40K
Search volume / yr-27.0%290K
Conversion rate11.3%
Avg price£3.33

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 24
Top-5 product click share76%
Open market3%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement79%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews5,622

Top Black Shoe Laces products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

£0£11K£22K£33K£44K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

24

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

1%

  • VSUDO59%
  • Cherry Blossom19%
  • CUBSER13%
  • Ouligay4%
  • Gendewiner2%
  • Puzeam1%
  • Open — no brand owns it (1 brand, 1%)

Black Shoe Laces demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume290KCVR11.3%Products14Brands7Top 5 Brands97%OOS Rate0.0%Rating4.5★Reviews5,622Avg BSR#33
8K6KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Top Black Shoe Laces search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black shoe laces78K/yr
  • shoe laces black59K/yr
  • black laces40K/yr
  • black laces for trainers22K/yr
  • black trainer laces14K/yr
  • trainer laces black11K/yr
  • black shoe laces for school shoes6K/yr
  • black shoelaces7K/yr
  • black laces for school shoes7K/yr
  • black shoe laces for trainers6K/yr

What reviews say buyers love and hate about Black Shoe Laces

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall36%

Good quality reasonable prices

Advertised Vs Actual Product18%

True to description

Value For Money11%

Excellent price

Size-Overall8%

perfect fit

Strength5%

Strong and sturdy

What buyers complain about

85% of reviews
Durability21%

fray quickly and come undone

Quality-Overall15%

Cheap

Size-Overall9%

Quite long

Color9%

seem there's tiny black

Thickness7%

Found they are very thin

Black Shoe Laces return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

47%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Length
29%
2Size-Overall
21%
3Feet Fit
12%
4Functionality-Overall
6%
5Advertised Vs Actual Product
4%

Common Black Shoe Laces questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Shoe Laces 35/100 on Amazon United Kingdom — Skip it. The niche generates £109K/yr across 14 tracked products. Search demand moved -27.0% over the last 90 days.
Search demand for Black Shoe Laces on Amazon United Kingdom peaks in Sep, where the busiest month runs 2.0× the quietest.