Black Shirt
a small market ($40K/yr) — Black Shirt doesn't clear our bar today.
Flapen Score
Is Black Shirt profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Shirt is a £40K/yr Amazon United Kingdom market (261K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Black Shirt: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +7.8% over the last 90 days and 1.2% of searches end in a purchase.
£40K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 68 products
Top Black Shirt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
siliteelon Mens Shirts Long Sleeve Black Shirts Dress Formal Stretch Non Iron Work Business Casual Funeral Button Down Shirts L
- Price
- £13.01
- Rating
- 4.2/5
- Reviews
- 179
- Age
- 1y ago
Youkly Mens Shirts Long Sleeve Stretch Dress Shirt Casual Business Formal Wedding Work Shirts Men Button Down White Black Shirts (UK Alpha XL Regular Regular Black)
- Price
- £11.00
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 7mo ago
J.VER Mens Shirts Black Long Sleeve Dress Fashion Non Iron Stretch Business Casual Formal Work Button Down Shirts for Men Adult M
- Price
- £13.73
- Rating
- 4.3/5
- Reviews
- 5,000
- Age
- 4y ago
J.VER Mens Shirts Long Sleeve Stain Shield Dress Black Shirts Men Stretch Non Iron Business Casual Work Office Funeral Button Down Shirt L
- Price
- £14.55
- Rating
- 4.3/5
- Reviews
- 846
- Age
- 2y ago
FM London 3/5-Pack Mens T Shirt - Premium Weight T-Shirts for Men with Lightly Fitted Design - Super Soft - Made with 100% Cotton - Stretch Fit for Any Occasion - Durable Comfort Fit
- Price
- £12.31
- Rating
- 4.4/5
- Reviews
- 12,189
- Age
- 3y ago
Trending
90-day click momentum
Amazon Essentials Mens Regular-Fit Short-Sleeve Cotton Piqué Polo Shirt (Available in Big and Tall) Black M
- Price
- £8.23
- Rating
- 4.0/5
- Reviews
- 8,564
- Age
- 6y ago
Amazon Essentials Mens Slim-Fit Long-Sleeve Stretch Dress Shirt Black M
- Price
- £12.62
- Rating
- 4.1/5
- Reviews
- 286
- Age
- 1mo ago
Amazon Essentials Mens Slim-Fit Stretch Wrinkle-Free Spread Collar Dress Shirt Black M
- Price
- £12.59
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 1mo ago
Youkly Mens Shirts Long Sleeve Stretch Dress Shirt Casual Business Formal Wedding Work Shirts Men Button Down White Black Shirts (UK Alpha XL Regular Regular Black)
- Price
- £11.00
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 7mo ago
Fruit of the Loom Mens Iconic Lightweight Ringspun Tee 5 Pack T-Shirt Black (Black 36) X-Large (Size:XL) (Pack of 5)
- Price
- £11.77
- Rating
- 4.4/5
- Reviews
- 2,312
- Age
- 7y ago
Newest
by launch dateAmazon Essentials Mens Slim-Fit Long-Sleeve Stretch Dress Shirt Black M
- Price
- £12.62
- Rating
- 4.1/5
- Reviews
- 286
- Age
- 1mo ago
Amazon Essentials Mens Slim-Fit Stretch Wrinkle-Free Spread Collar Dress Shirt Black M
- Price
- £12.59
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 1mo ago
Youkly Mens Shirts Long Sleeve Stretch Dress Shirt Casual Business Formal Wedding Work Shirts Men Button Down White Black Shirts (UK Alpha XL Regular Regular Black)
- Price
- £11.00
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 7mo ago
Youkly Mens Shirts Long Sleeve Stretch Dress Shirt Casual Business Formal Wedding Work Shirts Men Button Down White Black Shirts (UK Alpha L Regular Regular Black)
- Price
- £10.87
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 7mo ago
Alimens & Gentle Men Black Shirts Dress Long Sleeve Slim Fit Stretch Formal Casual Button Down Shirts with Pocket M
- Price
- £11.93
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 8mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
19 rising
Sellers
51
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
29%
Top 20: 60%
Open market
24%
- J.VER27%
- siliteelon18%
- Youkly9%
- Alimens & Gentle9%
- Amazon Essentials8%
- DEMEANOR6%
Black Shirt demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×
Top Black Shirt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- black shirt80K/yr
- black shirts men77K/yr
- mens black shirt38K/yr
- black shirt men17K/yr
- mens black shirts long sleeve12K/yr
- black shirts9K/yr
- black dress shirt5K/yr
- black mens shirt7K/yr
- black long sleeve shirt5K/yr
- black dress shirts for men6K/yr
What reviews say buyers love and hate about Black Shirt
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Good Quality”
“it fits snug”
“Extremely comfortable”
“Perfect worth every penny”
“the material is quite soft”
What buyers complain about
61% of reviews“Take a size up”
“Poor Quality”
“not as advertised”
“Shrink in the wash at 40 degrees”
“Not anti wrinkles”
Black Shirt return rate & reasons
Why buyers send it back, as a share of all return requests.
4.5%
Return rate
78%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Shirt questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
