Is black shirt profitable to sell on Amazon United Kingdom?

The niche generates £40K/yr across 68 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Skip it (45/100).

How competitive is the black shirt niche?

19 brands and 51 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in black shirt?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.5%.

When does demand for black shirt peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the black shirt niche?

Listings span £4.15–£22.86; the average listing price is £12.83 (sweet spot $15–$100). The average incumbent carries 1,624 reviews — the moat a new listing must climb.

black shirt

Skip it

A small market ($40K/yr) — this niche doesn't clear our bar today.

Competition

Great29%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Avg price

Good£12.83

avg listing price — sweet spot $15–$100

Review moat

Okay1,623.51

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£4.15–£22.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+7.8%

90-day search growth — must beat 0% to launch

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad£40K

£40K/yr · 261K searches

According to Flapen's Amazon United Kingdom niche tracking, black shirt is a £40K/yr Amazon United Kingdom market (261K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

black shirt market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £38K–£51K; units × avg price
Conversion rate: 1.2%
Avg BSR: #131
Page quality: 0%
Prime: 99%
Sponsored: 96%
Out of stock: 11.6%
Avg brand age: 41 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

29%

Top 20: 60%

Open market

24%

J.VER27%
siliteelon18%
Youkly9%
Alimens & Gentle9%
Amazon Essentials8%
DEMEANOR6%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — +7.8% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top black shirt search terms

black shirt80K/yr +19.1%0.7% conv.
black shirts men77K/yr +2.6%1.0% conv.
mens black shirt38K/yr -8.9%0.9% conv.
black shirt men17K/yr +4.8%1.0% conv.
mens black shirts long sleeve12K/yr +12.6%1.2% conv.
black shirts9K/yr +16.1%0.5% conv.
black dress shirt5K/yr +69.2%0.9% conv.
black mens shirt7K/yr -3.1%0.9% conv.
black long sleeve shirt5K/yr +65.0%0.3% conv.
black dress shirts for men6K/yr -20.1%0.9% conv.

All search terms

Top black shirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

siliteelon Mens Shirts Long Sleeve Black Shirts Dress Formal Stretch Non Iron Work Business Casual Funeral Button Down Shirts L

siliteelon£13.014.2★179 rev

Youkly Mens Shirts Long Sleeve Stretch Dress Shirt Casual Business Formal Wedding Work Shirts Men Button Down White Black Shirts (UK Alpha XL Regular Regular Black)

Youkly£11.004.4★32 rev

J.VER Mens Shirts Black Long Sleeve Dress Fashion Non Iron Stretch Business Casual Formal Work Button Down Shirts for Men Adult M

J.VER£13.734.3★5,000 rev

J.VER Mens Shirts Long Sleeve Stain Shield Dress Black Shirts Men Stretch Non Iron Business Casual Work Office Funeral Button Down Shirt L

J.VER£14.554.3★846 rev

FM London 3/5-Pack Mens T Shirt - Premium Weight T-Shirts for Men with Lightly Fitted Design - Super Soft - Made with 100% Cotton - Stretch Fit for Any Occasion - Durable Comfort Fit

FM London£12.314.4★12,189 rev

Newest

by launch date

Amazon Essentials Mens Slim-Fit Long-Sleeve Stretch Dress Shirt Black M

Amazon Essentials£12.62286 rev

1mo ago

Amazon Essentials Mens Slim-Fit Stretch Wrinkle-Free Spread Collar Dress Shirt Black M

Amazon Essentials£12.5942 rev

1mo ago

Youkly Mens Shirts Long Sleeve Stretch Dress Shirt Casual Business Formal Wedding Work Shirts Men Button Down White Black Shirts (UK Alpha XL Regular Regular Black)

Youkly£11.0032 rev

7mo ago

Youkly Mens Shirts Long Sleeve Stretch Dress Shirt Casual Business Formal Wedding Work Shirts Men Button Down White Black Shirts (UK Alpha L Regular Regular Black)

Youkly£10.8732 rev

7mo ago

Alimens & Gentle Men Black Shirts Dress Long Sleeve Slim Fit Stretch Formal Casual Button Down Shirts with Pocket M

Alimens & Gentle£11.9356 rev

8mo ago

What buyers say about black shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Good Quality”

Size-Overall25%

“it fits snug”

Comfort-Overall7%

“Extremely comfortable”

Value For Money6%

“Perfect worth every penny”

Material Quality5%

“the material is quite soft”

Soft Feel4%

“really soft”

Advertised Vs Actual Product3%

“Better than expected”

Wrinkle2%

“Sleves fitt fine body fitt awfully like all shirts arrived creased definitely no anti wrinkle”

Color2%

“the black is a nice intense shade”

Weight Light1%

“Definitely a summer weight”

What buyers complain about

Size-Overall31%

“Take a size up”

Quality-Overall6%

“Poor Quality”

Advertised Vs Actual Product5%

“not as advertised”

Machine Wash Suitability3%

“Shrink in the wash at 40 degrees”

Wrinkles3%

“Not anti wrinkles”

Comfort-Overall3%

“Cheap and uncomfortable”

Stitch/Finish/Polish3%

“not quality by any means 1 the stitching has come apart already”

Material Quality3%

“Material a lot thicker than I wanted for the summer”

Thickness2%

“I wish the fabric was thicker”

Value For Money2%

“i feel £15.39 voucher price is too high in terms of value as the shirt does look cheap overall”

Top return reasons

Size-Overall60%

Material Quality12%

Quality-Overall5%

Neck Fit3%

Shape/Style2%

Advertised Vs Actual Product2%

Sleeve Fit2%

Arm Fit2%

Brightness/Shine/Glow2%

Stretchability/Expandability/Elasticity2%

Common questions

Is black shirt profitable to sell on Amazon United Kingdom?: The niche generates £40K/yr across 68 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Skip it (45/100).
How competitive is the black shirt niche?: 19 brands and 51 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in black shirt?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.5%.
When does demand for black shirt peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the black shirt niche?: Listings span £4.15–£22.86; the average listing price is £12.83 (sweet spot $15–$100). The average incumbent carries 1,624 reviews — the moat a new listing must climb.