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Black Shirt

Fail

Shoppers spend only $40K a year here, so Black Shirt is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£40K/yr261K searches / yr
90-day growth
+7.8%search demand this quarter
Competition
29%top-5 click share · 19 brands · 51 sellers

Flapen Score

Black Shirt against its category

The dotted line is the Fashion average. Past it, Black Shirt is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Shirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Shirt 261K times last year and spent an estimated £40K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
+7.8%
Conversion, latest week
1.2%
Market size, estimated
£40Ka year
Peak month
October2.0× the quietest month
Top search term
black shirt80K searches a year

02 · Price

A sale here is worth £12.83.

Listings sell for £12.83 on average, from £4.15 to £22.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.83 that is £0 to £1K a year per listing.

Average price
£12.83under the $15 to $100 sweet spot
Price range
£4.15–£22.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #131 within Tops, T-Shirts & Shirts. It carries 1,624 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
99%
Out of stock, average day
11.6%
Average rank
#131in Tops, T-Shirts & Shirts
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,624per listing
Listings tracked
68

04 · Newcomers

Amazon counts 0 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Black Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

51

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

29%

Top 20: 60%

Open market

24%

  • J.VER27%
  • siliteelon18%
  • Youkly9%
  • Alimens & Gentle9%
  • Amazon Essentials8%
  • DEMEANOR6%

Demand

Black Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Black Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black shirt80K/yr
  • black shirts men77K/yr
  • mens black shirt38K/yr
  • black shirt men17K/yr
  • mens black shirts long sleeve12K/yr
  • black shirts9K/yr
  • black dress shirt5K/yr
  • black mens shirt7K/yr
  • black long sleeve shirt5K/yr
  • black dress shirts for men6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Shirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%+1.79

Take a size up

Way too big

Too small for size advertised

Quality-Overall6%+0.55

Poor Quality

Manufacturing quality inconsistent

Mixed quality

Advertised Vs Actual Product5%

not as advertised

Plastic polyester shirt nothing cotton about it. This is not a cotton shirt, it is mainly plastic polyester. Seller is a liar and a thief for mislabelling it as cotton.

Machine Wash Suitability3%−0.06

Shrink in the wash at 40 degrees

Wrinkles3%−0.06

Not anti wrinkles

leaving a wrinkled appearance

Love

Quality-Overall28%+0.55

Good Quality

seems well made

the quality is good of which is expected from fruit of the loom they look as they will last for a long time

Size-Overall25%+1.79

it fits snug

Excellent fit

not too tight

Comfort-Overall7%+0.39

Extremely comfortable

which makes it incredibly comfortable for all-day wear

Tops are comfortable

Value For Money6%+0.74

Perfect worth every penny

good value

Fine for the money

Material Quality5%+0.32

the material is quite soft

But a good textile material

Good material

Return

4.5% Return rate 78% Fixable by listing

Size-Overall60%██▇█▇█

Take a size up

Way too big

Too small for size advertised

Material Quality12%▄▅█▅▇▄

Material a lot thicker than I wanted for the summer

Unusual material for a shirt

Quality-Overall5%▄▂▄█▆▆

Poor Quality

Manufacturing quality inconsistent

Mixed quality

Neck Fit3%▆▅▅█▅▅
Shape/Style2%▁▃▄▅█▂

FAQ

Common Black Shirt questions

Answered from the same tracked data.