Black Shirt
FailShoppers spend only $40K a year here, so Black Shirt is a Fail.
- Flapen Score
- 45 / 100Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 4845
- Market size
- £40K/yr261K searches / yr
- 90-day growth
- +7.8%search demand this quarter
- Competition
- 29%top-5 click share · 19 brands · 51 sellers
Flapen Score
Black Shirt against its category
The dotted line is the Fashion average. Past it, Black Shirt is stronger. Inside it, weaker.
Market
The Black Shirt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Shirt 261K times last year and spent an estimated £40K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 261K
- Growth, 90 days vs prior 90
- +7.8%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £40Ka year
- Peak month
- October2.0× the quietest month
- Top search term
- black shirt80K searches a year
02 · Price
A sale here is worth £12.83.
Listings sell for £12.83 on average, from £4.15 to £22.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.83 that is £0 to £1K a year per listing.
- Average price
- £12.83under the $15 to $100 sweet spot
- Price range
- £4.15–£22.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 4.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #131 within Tops, T-Shirts & Shirts. It carries 1,624 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 99%
- Out of stock, average day
- 11.6%
- Average rank
- #131in Tops, T-Shirts & Shirts
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,624per listing
- Listings tracked
- 68
04 · Newcomers
Amazon counts 0 of last year's 21 launches as successful.
21 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 21
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Black Shirt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
siliteelon Mens Shirts Long Sleeve Black Shirts Dress Formal Stretch Non Iron Work Business Casual Funeral Button Down Shirts L
- Price
- £13.01
- Rating
- 4.2/5
- Reviews
- 179
- Age
- 1y ago

Youkly Mens Shirts Long Sleeve Stretch Dress Shirt Casual Business Formal Wedding Work Shirts Men Button Down White Black Shirts (UK Alpha XL Regular Regular Black)
- Price
- £11.00
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 7mo ago

J.VER Mens Shirts Black Long Sleeve Dress Fashion Non Iron Stretch Business Casual Formal Work Button Down Shirts for Men Adult M
- Price
- £13.73
- Rating
- 4.3/5
- Reviews
- 5,000
- Age
- 4y ago

J.VER Mens Shirts Long Sleeve Stain Shield Dress Black Shirts Men Stretch Non Iron Business Casual Work Office Funeral Button Down Shirt L
- Price
- £14.55
- Rating
- 4.3/5
- Reviews
- 846
- Age
- 2y ago

FM London 3/5-Pack Mens T Shirt - Premium Weight T-Shirts for Men with Lightly Fitted Design - Super Soft - Made with 100% Cotton - Stretch Fit for Any Occasion - Durable Comfort Fit
- Price
- £12.31
- Rating
- 4.4/5
- Reviews
- 12,189
- Age
- 3y ago
Trending
90-day click momentum
Amazon Essentials Mens Regular-Fit Short-Sleeve Cotton Piqué Polo Shirt (Available in Big and Tall) Black M
- Price
- £8.23
- Rating
- 4.0/5
- Reviews
- 8,564
- Age
- 6y ago

Amazon Essentials Mens Slim-Fit Long-Sleeve Stretch Dress Shirt Black M
- Price
- £12.62
- Rating
- 4.1/5
- Reviews
- 286
- Age
- 1mo ago

Amazon Essentials Mens Slim-Fit Stretch Wrinkle-Free Spread Collar Dress Shirt Black M
- Price
- £12.59
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 1mo ago

Youkly Mens Shirts Long Sleeve Stretch Dress Shirt Casual Business Formal Wedding Work Shirts Men Button Down White Black Shirts (UK Alpha XL Regular Regular Black)
- Price
- £11.00
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 7mo ago

Fruit of the Loom Mens Iconic Lightweight Ringspun Tee 5 Pack T-Shirt Black (Black 36) X-Large (Size:XL) (Pack of 5)
- Price
- £11.77
- Rating
- 4.4/5
- Reviews
- 2,312
- Age
- 7y ago
Newest
by launch date
Amazon Essentials Mens Slim-Fit Long-Sleeve Stretch Dress Shirt Black M
- Price
- £12.62
- Rating
- 4.1/5
- Reviews
- 286
- Age
- 1mo ago

Amazon Essentials Mens Slim-Fit Stretch Wrinkle-Free Spread Collar Dress Shirt Black M
- Price
- £12.59
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 1mo ago

Youkly Mens Shirts Long Sleeve Stretch Dress Shirt Casual Business Formal Wedding Work Shirts Men Button Down White Black Shirts (UK Alpha XL Regular Regular Black)
- Price
- £11.00
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 7mo ago

Youkly Mens Shirts Long Sleeve Stretch Dress Shirt Casual Business Formal Wedding Work Shirts Men Button Down White Black Shirts (UK Alpha L Regular Regular Black)
- Price
- £10.87
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 7mo ago

Alimens & Gentle Men Black Shirts Dress Long Sleeve Slim Fit Stretch Formal Casual Button Down Shirts with Pocket M
- Price
- £11.93
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
19 rising
Sellers
51
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
29%
Top 20: 60%
Open market
24%
- J.VER27%
- siliteelon18%
- Youkly9%
- Alimens & Gentle9%
- Amazon Essentials8%
- DEMEANOR6%
Demand
Black Shirt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Black Shirt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black shirt80K/yr
- black shirts men77K/yr
- mens black shirt38K/yr
- black shirt men17K/yr
- mens black shirts long sleeve12K/yr
- black shirts9K/yr
- black dress shirt5K/yr
- black mens shirt7K/yr
- black long sleeve shirt5K/yr
- black dress shirts for men6K/yr
Reviews and returns
What reviews say buyers love and hate about Black Shirt
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Take a size up
Way too big
Too small for size advertised
Poor Quality
Manufacturing quality inconsistent
Mixed quality
not as advertised
Plastic polyester shirt nothing cotton about it. This is not a cotton shirt, it is mainly plastic polyester. Seller is a liar and a thief for mislabelling it as cotton.
Shrink in the wash at 40 degrees
Not anti wrinkles
leaving a wrinkled appearance
Love
Good Quality
seems well made
the quality is good of which is expected from fruit of the loom they look as they will last for a long time
it fits snug
Excellent fit
not too tight
Extremely comfortable
which makes it incredibly comfortable for all-day wear
Tops are comfortable
Perfect worth every penny
good value
Fine for the money
the material is quite soft
But a good textile material
Good material
Return
4.5% Return rate 78% Fixable by listing
Take a size up
Way too big
Too small for size advertised
Material a lot thicker than I wanted for the summer
Unusual material for a shirt
Poor Quality
Manufacturing quality inconsistent
Mixed quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Shirt questions
Answered from the same tracked data.









