black shawl
Skip itA small market ($64K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Good£3.75–£28.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,462.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.96avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£64K£64K/yr · 74K searches
According to Flapen's Amazon United Kingdom niche tracking, black shawl is a £64K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
black shawl market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £44K–£55K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #952
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 93%
- Out of stock
- 5.0%
- Avg brand age
- 37 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
15
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
14%
- RIIQIICHY34%
- FURTALK27%
- Ladiery9%
- ECOMBOS8%
- Allegra K4%
- EASE LEAP4%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.5×
Top black shawl search terms
- black shawl34K/yr
- black pashmina15K/yr
- black shawls and wraps evening15K/yr
- black pashmina shawl5K/yr
- black shawl for women5K/yr
Top black shawl products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts
FURTALK£10.714.6★634 rev
RIIQIICHY Black Pashmina Shawls and Wraps for Women Wedding Ladies Winter Scarf
RIIQIICHY£10.714.6★7,015 rev
Ladiery Sheer Soft Chiffon Shawls and Wraps for Women Lightweight Wedding Evening Party Dresses Scarf Bride
Ladiery£10.684.5★1,918 rev
ECOMBOS Scarfs for Women - Pashmina Shawls and Wraps for Evening Dresses Wedding Winter Warm Stoles Large Ladies Scarves
ECOMBOS£7.164.5★372 rev
RIIQIICHY Women Black Pashmina Shawl Wraps Ladies Triangle Sweater Scarf Cardigan Knitted Poncho Cape for Autumn Winter
RIIQIICHY£12.054.4★58 rev
Newest
by launch dateRIIQIICHY Women Black Pashmina Shawl Wraps Ladies Triangle Sweater Scarf Cardigan Knitted Poncho Cape for Autumn Winter
RIIQIICHY£12.0558 rev
Black Shawls and Wraps for Evening Dresses Womens Chiffon Scarf Wedding Gown Shawl Formal Elegant Soft Silky Wraps Bridal Bridesmaid Party Scarves Ladiery Sheer Cover Up Shrugs Wear
Generic£3.754 rev
ehsbuy Chiffon Scarf Gifts for Women Plain Ladies Lightweight Soft Womens Neck Scarf Shawls and Wraps for Wedding Party Birthday Evening Dresses
ehsbuy£4.6154 rev
FURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts
FURTALK£10.71634 rev
vimate Black Pashmina Shawls-Ladies Paisley Jacquard Scarves Pashminas Wrap for Evening formal Dresses with Tassels(UK-Style 1-Charcoal Gray)
vimate£10.13771 rev
Trending
90-day click momentumBlack Shawls and Wraps for Evening Dresses Womens Chiffon Scarf Wedding Gown Shawl Formal Elegant Soft Silky Wraps Bridal Bridesmaid Party Scarves Ladiery Sheer Cover Up Shrugs Wear
Generic£3.755.0★
ehsbuy Chiffon Scarf Gifts for Women Plain Ladies Lightweight Soft Womens Neck Scarf Shawls and Wraps for Wedding Party Birthday Evening Dresses
ehsbuy£4.613.9★
RIIQIICHY Women Black Pashmina Shawl Wraps Ladies Triangle Sweater Scarf Cardigan Knitted Poncho Cape for Autumn Winter
RIIQIICHY£12.054.4★
FURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts
FURTALK£10.714.6★
SWAT PANY Ladies Black Scarf for Women Pashmina Shawls and Wraps for Wedding Evening Dress
SWAT PANY£11.524.4★
What buyers say about black shawl
What buyers praise and complain about, mined from review topics.What buyers love
“The soft material makes it comfortable”
“Great quality shawl”
“As described”
“warm and easy to use”
“Value for money”
“Beautiful shawl good quality material”
“Its a good size”
“Beautiful shawl well made just what I was looking for to wear with my dress”
“Nice for a simple shawl look”
“a true black - very very soft”
What buyers complain about
“Bad quality”
“mismatch”
“Flimsy material and quite short”
“Flimsy”
“one order is thin the next is thick”
“The colour is more very dark green and black”
“folds quite small”
Top return reasons
Common questions
- Is black shawl profitable to sell on Amazon United Kingdom?
- The niche generates £64K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the black shawl niche?
- 12 brands and 15 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in black shawl?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Material Quality. The return rate is 4.3%.
- When does demand for black shawl peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.5× the quietest.
- What does it cost to enter the black shawl niche?
- Listings span £3.75–£28.94; the average listing price is £10.96 (sweet spot $15–$100). The average incumbent carries 1,462 reviews — the moat a new listing must climb.