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Black Shawl

Fail

Shoppers spend only $64K a year here, so Black Shawl is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£64K/yr74K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
72%top-5 click share · 12 brands · 15 sellers

Flapen Score

Black Shawl against its category

The dotted line is the Fashion average. Past it, Black Shawl is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Shawl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Shawl 74K times last year and spent an estimated £64K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
8.0%
Market size, estimated
£64Ka year
Peak month
October2.5× the quietest month
Top search term
black shawl34K searches a year

02 · Price

A sale here is worth £10.96.

Listings sell for £10.96 on average, from £3.75 to £28.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.96 that is £1K to £3K a year per listing.

Average price
£10.96under the $15 to $100 sweet spot
Price range
£3.75–£28.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #952 within Accessories. It carries 1,462 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
5.0%
Average rank
#952in Accessories
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,462per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Black Shawl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

15

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

14%

  • RIIQIICHY34%
  • FURTALK27%
  • Ladiery9%
  • ECOMBOS8%
  • Allegra K4%
  • EASE LEAP4%
  • Open — no brand owns it (6 brands, 14%)

Demand

Black Shawl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Black Shawl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black shawl34K/yr
  • black pashmina15K/yr
  • black shawls and wraps evening15K/yr
  • black pashmina shawl5K/yr
  • black shawl for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Shawl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.10

Bad quality

Disappointing quality

Advertised Vs Actual Product19%−0.05

mismatch

I just wish you got what was advertised

Scarce as described

Material Quality13%−0.13

Flimsy material and quite short

inconsistency in material

when it came it was 100 percent polyester

Strength6%−0.05

Flimsy

Thickness5%−0.04

one order is thin the next is thick

If you are looking for a more thick/covered look this isnt the right product

Love

Soft Feel23%

The soft material makes it comfortable

Beautifully soft

soft fabric

Quality-Overall19%−0.10

Great quality shawl

Pretty good quality shoulder cape

Good quality

Advertised Vs Actual Product11%−0.05

As described

Product as shown

Exactly how described and shown

Warmth8%+0.84

warm and easy to use

Best panic buy ever, this lovely wrap provided the extra warm layer to bring my wedding outfit together on a wet and cool day, It is exceptionally soft,

warm when ised

Value For Money8%+0.69

Value for money

Great for the price

Worth money

Return

4.3% Return rate 50% Fixable by listing

Size-Overall25%██▇▆▅▆

folds quite small

Color20%▆▃▆█▂▁

The colour is more very dark green and black

Material Quality14%▄▂▆▆█▆

Flimsy material and quite short

inconsistency in material

when it came it was 100 percent polyester

Thin8%▄▅▅▄█▄
Quality-Overall7%▁█▄▄▇▇

Bad quality

Disappointing quality

FAQ

Common Black Shawl questions

Answered from the same tracked data.