Black Shawl
FailShoppers spend only $64K a year here, so Black Shawl is a Fail.
- Flapen Score
- 37 / 100Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 4837
- Market size
- £64K/yr74K searches / yr
- 90-day growth
- -3.2%search demand this quarter
- Competition
- 72%top-5 click share · 12 brands · 15 sellers
Flapen Score
Black Shawl against its category
The dotted line is the Fashion average. Past it, Black Shawl is stronger. Inside it, weaker.
Market
The Black Shawl market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Shawl 74K times last year and spent an estimated £64K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov. Flapen scores it 37 out of 100, a Fail.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- -3.2%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £64Ka year
- Peak month
- October2.5× the quietest month
- Top search term
- black shawl34K searches a year
02 · Price
A sale here is worth £10.96.
Listings sell for £10.96 on average, from £3.75 to £28.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.96 that is £1K to £3K a year per listing.
- Average price
- £10.96under the $15 to $100 sweet spot
- Price range
- £3.75–£28.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 4.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #952 within Accessories. It carries 1,462 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 93%
- Out of stock, average day
- 5.0%
- Average rank
- #952in Accessories
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,462per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Black Shawl products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts
- Price
- £10.71
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 1y ago

RIIQIICHY Black Pashmina Shawls and Wraps for Women Wedding Ladies Winter Scarf
- Price
- £10.71
- Rating
- 4.6/5
- Reviews
- 7,015
- Age
- 7y ago

Ladiery Sheer Soft Chiffon Shawls and Wraps for Women Lightweight Wedding Evening Party Dresses Scarf Bride
- Price
- £10.68
- Rating
- 4.5/5
- Reviews
- 1,918
- Age
- 4y ago

ECOMBOS Scarfs for Women - Pashmina Shawls and Wraps for Evening Dresses Wedding Winter Warm Stoles Large Ladies Scarves
- Price
- £7.16
- Rating
- 4.5/5
- Reviews
- 372
- Age
- 3y ago

RIIQIICHY Women Black Pashmina Shawl Wraps Ladies Triangle Sweater Scarf Cardigan Knitted Poncho Cape for Autumn Winter
- Price
- £12.05
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 9mo ago
Trending
90-day click momentum
Black Shawls and Wraps for Evening Dresses Womens Chiffon Scarf Wedding Gown Shawl Formal Elegant Soft Silky Wraps Bridal Bridesmaid Party Scarves Ladiery Sheer Cover Up Shrugs Wear
- Price
- £3.75
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 11mo ago

ehsbuy Chiffon Scarf Gifts for Women Plain Ladies Lightweight Soft Womens Neck Scarf Shawls and Wraps for Wedding Party Birthday Evening Dresses
- Price
- £4.61
- Rating
- 3.9/5
- Reviews
- 54
- Age
- 1y ago

RIIQIICHY Women Black Pashmina Shawl Wraps Ladies Triangle Sweater Scarf Cardigan Knitted Poncho Cape for Autumn Winter
- Price
- £12.05
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 9mo ago

FURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts
- Price
- £10.71
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 1y ago

SWAT PANY Ladies Black Scarf for Women Pashmina Shawls and Wraps for Wedding Evening Dress
- Price
- £11.52
- Rating
- 4.4/5
- Reviews
- 239
- Age
- 5y ago
Newest
by launch date
RIIQIICHY Women Black Pashmina Shawl Wraps Ladies Triangle Sweater Scarf Cardigan Knitted Poncho Cape for Autumn Winter
- Price
- £12.05
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 9mo ago

Black Shawls and Wraps for Evening Dresses Womens Chiffon Scarf Wedding Gown Shawl Formal Elegant Soft Silky Wraps Bridal Bridesmaid Party Scarves Ladiery Sheer Cover Up Shrugs Wear
- Price
- £3.75
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 11mo ago

ehsbuy Chiffon Scarf Gifts for Women Plain Ladies Lightweight Soft Womens Neck Scarf Shawls and Wraps for Wedding Party Birthday Evening Dresses
- Price
- £4.61
- Rating
- 3.9/5
- Reviews
- 54
- Age
- 1y ago

FURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts
- Price
- £10.71
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 1y ago

vimate Black Pashmina Shawls-Ladies Paisley Jacquard Scarves Pashminas Wrap for Evening formal Dresses with Tassels(UK-Style 1-Charcoal Gray)
- Price
- £10.13
- Rating
- 4.6/5
- Reviews
- 771
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
15
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
14%
- RIIQIICHY34%
- FURTALK27%
- Ladiery9%
- ECOMBOS8%
- Allegra K4%
- EASE LEAP4%
- Open — no brand owns it (6 brands, 14%)
Demand
Black Shawl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.5×
Search terms
Top Black Shawl search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black shawl34K/yr
- black pashmina15K/yr
- black shawls and wraps evening15K/yr
- black pashmina shawl5K/yr
- black shawl for women5K/yr
Reviews and returns
What reviews say buyers love and hate about Black Shawl
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
Disappointing quality
mismatch
I just wish you got what was advertised
Scarce as described
Flimsy material and quite short
inconsistency in material
when it came it was 100 percent polyester
Flimsy
one order is thin the next is thick
If you are looking for a more thick/covered look this isnt the right product
Love
The soft material makes it comfortable
Beautifully soft
soft fabric
Great quality shawl
Pretty good quality shoulder cape
Good quality
As described
Product as shown
Exactly how described and shown
warm and easy to use
Best panic buy ever, this lovely wrap provided the extra warm layer to bring my wedding outfit together on a wet and cool day, It is exceptionally soft,
warm when ised
Value for money
Great for the price
Worth money
Return
4.3% Return rate 50% Fixable by listing
folds quite small
The colour is more very dark green and black
Flimsy material and quite short
inconsistency in material
when it came it was 100 percent polyester
Bad quality
Disappointing quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Shawl questions
Answered from the same tracked data.









