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Black Scarf

Fail

Demand is soft, at -66.4% this quarter, so Black Scarf is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£65K/yr109K searches / yr
90-day growth
-66.4%search demand this quarter
Competition
67%top-5 click share · 12 brands · 24 sellers

Flapen Score

Black Scarf against its category

The dotted line is the Fashion average. Past it, Black Scarf is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Scarf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Scarf 109K times last year and spent an estimated £65K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -66.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-66.4%
Conversion, latest week
3.8%
Market size, estimated
£65Ka year
Peak month
November11.8× the quietest month
Top search term
black scarf54K searches a year

02 · Price

A sale here is worth £15.83.

Listings sell for £15.83 on average, from £4.61 to £124.42. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £15.83 that is £2K to £4K a year per listing.

Average price
£15.83inside the $15 to $100 sweet spot
Price range
£4.61–£124.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #125 within Accessories. It carries 2,083 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
19.9%
Average rank
#125in Accessories
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,083per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Black Scarf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

24

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

19%

  • ehsbuy39%
  • RIIQIICHY12%
  • FURTALK10%
  • WESTEND CHOICE10%
  • EASE LEAP6%
  • Toumett5%

Demand

Black Scarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 11.8×

Search terms

Top Black Scarf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black scarf54K/yr
  • black scarf for women36K/yr
  • scarf black4K/yr
  • black scarf for women uk6K/yr
  • ladies black scarf4K/yr
  • womens black scarf4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Scarf

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.15

Bad quality

Very poor quality

Disappointing quality

Advertised Vs Actual Product19%−0.05

mismatch

I just wish you got what was advertised

Scarce as described

Material Quality13%−0.06

Flimsy material and quite short

inconsistency in material

when it came it was 100 percent polyester

Ease Of Use11%+0.33

difficult to cut off so shows when wearing the scarf

Strength6%−0.03

Flimsy

Love

Soft Feel25%

Soft, lightweight and easy to style

Beautifully soft

Soft, lengthy shawl

Quality-Overall15%−0.15

Decent light scarf

Great quality shawl

Decent quality

Warmth11%+0.87

warm and easy to use

warm scarf for winter

Warm & soft

Value For Money10%+0.77

Value for money

Great for the price

Worth money

Material Quality8%−0.06

Nice material, and soft

The material feels great on the skin

Stunning feeling fabric

Return

3.0% Return rate 49% Fixable by listing

Size-Overall33%▃▄▇▆▅█

folds quite small

Thin13%█▅▇▄▃▁
Material Quality11%▄▅▅█▅█

Flimsy material and quite short

inconsistency in material

when it came it was 100 percent polyester

Length9%▃▅▄▄█▄
Color8%█▄▂▅▃▁

FAQ

Common Black Scarf questions

Answered from the same tracked data.