Black Scarf
FailDemand is soft, at -66.4% this quarter, so Black Scarf is a Fail.
- Flapen Score
- 37 / 100Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 4837
- Market size
- £65K/yr109K searches / yr
- 90-day growth
- -66.4%search demand this quarter
- Competition
- 67%top-5 click share · 12 brands · 24 sellers
Flapen Score
Black Scarf against its category
The dotted line is the Fashion average. Past it, Black Scarf is stronger. Inside it, weaker.
Market
The Black Scarf market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Scarf 109K times last year and spent an estimated £65K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -66.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -66.4%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £65Ka year
- Peak month
- November11.8× the quietest month
- Top search term
- black scarf54K searches a year
02 · Price
A sale here is worth £15.83.
Listings sell for £15.83 on average, from £4.61 to £124.42. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £15.83 that is £2K to £4K a year per listing.
- Average price
- £15.83inside the $15 to $100 sweet spot
- Price range
- £4.61–£124.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #125 within Accessories. It carries 2,083 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 19.9%
- Average rank
- #125in Accessories
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,083per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Black Scarf products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ehsbuy Chiffon Scarf Gifts for Women Plain Ladies Lightweight Soft Womens Neck Scarf Shawls and Wraps for Wedding Party Birthday Evening Dresses
- Price
- £4.61
- Rating
- 3.9/5
- Reviews
- 54
- Age
- 1y ago

RIIQIICHY Black Pashmina Shawls and Wraps for Women Wedding Ladies Winter Scarf
- Price
- £10.71
- Rating
- 4.6/5
- Reviews
- 7,015
- Age
- 7y ago

WESTEND CHOICE Ladies Chiffon Scarves Women Plain Neck Scarf Soft Headwrap Girls Headscarf Sheer Wrap womens scarves & wraps 150x45 cm (Black)
- Price
- £4.86
- Rating
- 4.4/5
- Reviews
- 2,741
- Age
- 6y ago

Pashmina Shawl Cashmere Wrap Shawl for Women Wedding Cashmere Scarf for Men Black Scarves Ladies(Size: 200cm X 70cm)
- Price
- £9.80
- Rating
- 4.7/5
- Reviews
- 4,893
- Age
- 8y ago

FURTALK Womens Scarf Ladies Pashmina Shawls and Wraps Large Soft Warm Blanket for Gifts Winter Black
- Price
- £9.81
- Rating
- 4.5/5
- Reviews
- 540
- Age
- 6y ago
Trending
90-day click momentum
FURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts
- Price
- £10.71
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 1y ago

Love Cashmere Ladies 100% Cashmere Wrap Scarf - Black - made in Scotland RRP 250
- Price
- £124.42
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 10y ago

Black Scarf Head Neck for Women Neckerchief Ladies Chiffon Scarves Plain Soft Headwrap Girls Headscarf Sheer Wrap Womens & Wraps Crinkle Stole Shawl Soft for Neatly Stitched Lightweight for Wedding
- Price
- £4.86
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 8mo ago

RIIQIICHY Women Black Pashmina Shawl Wraps Ladies Triangle Sweater Scarf Cardigan Knitted Poncho Cape for Autumn Winter
- Price
- £12.05
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 9mo ago

Trillion London Silk Scarf Birthday Gifts for Women Designer Scarf
- Price
- £15.12
- Rating
- 4.6/5
- Reviews
- 2,752
- Age
- 8y ago
Newest
by launch date
Black Scarf Head Neck for Women Neckerchief Ladies Chiffon Scarves Plain Soft Headwrap Girls Headscarf Sheer Wrap Womens & Wraps Crinkle Stole Shawl Soft for Neatly Stitched Lightweight for Wedding
- Price
- £4.86
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 8mo ago

RIIQIICHY Women Black Pashmina Shawl Wraps Ladies Triangle Sweater Scarf Cardigan Knitted Poncho Cape for Autumn Winter
- Price
- £12.05
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 9mo ago

ehsbuy Chiffon Scarf Gifts for Women Plain Ladies Lightweight Soft Womens Neck Scarf Shawls and Wraps for Wedding Party Birthday Evening Dresses
- Price
- £4.61
- Rating
- 3.9/5
- Reviews
- 54
- Age
- 1y ago

FURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts
- Price
- £10.71
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 1y ago

FAIRYGATE Black Scarf for Women UK Versatile Shawls and Wraps Womens Scarfs Ladies Soft Scarves Lightweight Cotton Feeling Wrap Floral Print Shawl 46021
- Price
- £5.72
- Rating
- 4.6/5
- Reviews
- 813
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
24
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
19%
- ehsbuy39%
- RIIQIICHY12%
- FURTALK10%
- WESTEND CHOICE10%
- EASE LEAP6%
- Toumett5%
Demand
Black Scarf search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 11.8×
Search terms
Top Black Scarf search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black scarf54K/yr
- black scarf for women36K/yr
- scarf black4K/yr
- black scarf for women uk6K/yr
- ladies black scarf4K/yr
- womens black scarf4K/yr
Reviews and returns
What reviews say buyers love and hate about Black Scarf
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
Very poor quality
Disappointing quality
mismatch
I just wish you got what was advertised
Scarce as described
Flimsy material and quite short
inconsistency in material
when it came it was 100 percent polyester
difficult to cut off so shows when wearing the scarf
Flimsy
Love
Soft, lightweight and easy to style
Beautifully soft
Soft, lengthy shawl
Decent light scarf
Great quality shawl
Decent quality
warm and easy to use
warm scarf for winter
Warm & soft
Value for money
Great for the price
Worth money
Nice material, and soft
The material feels great on the skin
Stunning feeling fabric
Return
3.0% Return rate 49% Fixable by listing
folds quite small
Flimsy material and quite short
inconsistency in material
when it came it was 100 percent polyester
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Scarf questions
Answered from the same tracked data.









