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Black Scarf

Fail

Demand is soft, at -66.4% this quarter, so Black Scarf is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£65K/yr109K searches / yr
90-day growth
-66.4%search demand this quarter
Competition
67%top-5 click share · 12 brands · 24 sellers

Flapen Score

Black Scarf against its category

The dotted line is the Fashion average. Past it, Black Scarf is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Scarf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Scarf 109K times last year and spent an estimated £65K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -66.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-66.4%
Conversion, latest week
3.8%
Market size, estimated
£65Ka year
Peak month
November11.8× the quietest month
Top search term
black scarf54K searches a year

02 · Price

A sale here is worth £15.83.

Listings sell for £15.83 on average, from £4.61 to £124.42. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £15.83 that is £2K to £4K a year per listing.

Average price
£15.83inside the $15 to $100 sweet spot
Price range
£4.61–£124.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #125 within Accessories. It carries 2,083 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
19.9%
Average rank
#125in Accessories
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,083per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Black Scarf products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

24

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

19%

  • ehsbuy39%
  • RIIQIICHY12%
  • FURTALK10%
  • WESTEND CHOICE10%
  • EASE LEAP6%
  • Toumett5%

Demand

Black Scarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 11.8×

Search terms

Top Black Scarf search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black scarf54K/yr
  • black scarf for women36K/yr
  • scarf black4K/yr
  • black scarf for women uk6K/yr
  • ladies black scarf4K/yr
  • womens black scarf4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Scarf

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Soft Feel”
33%of negative reviews mention “Quality-Overall”
3.0%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Scarf questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data