black scarf
Skip itSoft demand (-66.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£15.83avg listing price — sweet spot $15–$100
Price range
Good£4.61–£124.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good3.0%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,082.87avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad£65K£65K/yr · 109K searches
Growth
Bad-66.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, black scarf is a £65K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
black scarf market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £79K–£95K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #125
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 19.9%
- Avg brand age
- 40 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
24
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
19%
- ehsbuy39%
- RIIQIICHY12%
- FURTALK10%
- WESTEND CHOICE10%
- EASE LEAP6%
- Toumett5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -66.4% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 11.8×
Top black scarf search terms
- black scarf54K/yr
- black scarf for women36K/yr
- scarf black4K/yr
- black scarf for women uk6K/yr
- ladies black scarf4K/yr
- womens black scarf4K/yr
Top black scarf products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ehsbuy Chiffon Scarf Gifts for Women Plain Ladies Lightweight Soft Womens Neck Scarf Shawls and Wraps for Wedding Party Birthday Evening Dresses
ehsbuy£4.613.9★54 rev
RIIQIICHY Black Pashmina Shawls and Wraps for Women Wedding Ladies Winter Scarf
RIIQIICHY£10.714.6★7,015 rev
WESTEND CHOICE Ladies Chiffon Scarves Women Plain Neck Scarf Soft Headwrap Girls Headscarf Sheer Wrap womens scarves & wraps 150x45 cm (Black)
WESTEND CHOICE£4.864.4★2,741 rev
Pashmina Shawl Cashmere Wrap Shawl for Women Wedding Cashmere Scarf for Men Black Scarves Ladies(Size: 200cm X 70cm)
EASE LEAP£9.804.7★4,893 rev
FURTALK Womens Scarf Ladies Pashmina Shawls and Wraps Large Soft Warm Blanket for Gifts Winter Black
FURTALK£9.814.5★540 rev
Newest
by launch date
Black Scarf Head Neck for Women Neckerchief Ladies Chiffon Scarves Plain Soft Headwrap Girls Headscarf Sheer Wrap Womens & Wraps Crinkle Stole Shawl Soft for Neatly Stitched Lightweight for Wedding
Toumett£4.868 rev
RIIQIICHY Women Black Pashmina Shawl Wraps Ladies Triangle Sweater Scarf Cardigan Knitted Poncho Cape for Autumn Winter
RIIQIICHY£12.0558 rev
ehsbuy Chiffon Scarf Gifts for Women Plain Ladies Lightweight Soft Womens Neck Scarf Shawls and Wraps for Wedding Party Birthday Evening Dresses
ehsbuy£4.6154 rev
FURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts
FURTALK£10.71634 rev
FAIRYGATE Black Scarf for Women UK Versatile Shawls and Wraps Womens Scarfs Ladies Soft Scarves Lightweight Cotton Feeling Wrap Floral Print Shawl 46021
FAIRYGATE£5.72813 rev
Trending
90-day click momentumFURTALK Womens Pashmina Shawls and Wraps for Evening Dress Long Scarf Wedding Bride Bridesmaid Shawl Gifts
FURTALK£10.714.6★
Love Cashmere Ladies 100% Cashmere Wrap Scarf - Black - made in Scotland RRP 250
Love Cashmere£124.424.6★
Black Scarf Head Neck for Women Neckerchief Ladies Chiffon Scarves Plain Soft Headwrap Girls Headscarf Sheer Wrap Womens & Wraps Crinkle Stole Shawl Soft for Neatly Stitched Lightweight for Wedding
Toumett£4.863.4★
RIIQIICHY Women Black Pashmina Shawl Wraps Ladies Triangle Sweater Scarf Cardigan Knitted Poncho Cape for Autumn Winter
RIIQIICHY£12.054.4★
Trillion London Silk Scarf Birthday Gifts for Women Designer Scarf
Trillion£15.124.6★
What buyers say about black scarf
What buyers praise and complain about, mined from review topics.What buyers love
“Soft, lightweight and easy to style”
“Decent light scarf”
“warm and easy to use”
“Value for money”
“Nice material, and soft”
“So comfortable and stylish”
“Nice fit”
“Did the job”
“A very nice lightweight scarf”
“a true black - very very soft”
What buyers complain about
“Bad quality”
“mismatch”
“Flimsy material and quite short”
“difficult to cut off so shows when wearing the scarf”
“Flimsy”
“one order is thin the next is thick”
“folds quite small”
Top return reasons
Common questions
- Is black scarf profitable to sell on Amazon United Kingdom?
- The niche generates £65K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -66.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the black scarf niche?
- 12 brands and 24 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in black scarf?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Material Quality. The return rate is 3.0%.
- When does demand for black scarf peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 11.8× the quietest.
- What does it cost to enter the black scarf niche?
- Listings span £4.61–£124.42; the average listing price is £15.83 (sweet spot $15–$100). The average incumbent carries 2,083 reviews — the moat a new listing must climb.