black panther
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good1,085.38avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.07–£26.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.63avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-27.8%90-day search growth — must beat 0% to launch
Market size
Bad£28K£28K/yr · 66K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, black panther is a £28K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
black panther market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £17K–£23K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #763
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 31%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
65
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Marvel58%
- Hasbro26%
- shumintaojin7%
- Schleich4%
- SPIDEY AND HIS AMAZING FRIENDS3%
- toymany2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -27.8% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.1×
Top black panther search terms
- black panther38K/yr
- black panther figure16K/yr
- black panther toys6K/yr
- black panther toy5K/yr
Top black panther products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marvel Black Panther 100% Cotton Short Novelty Pyjamas 5-6 years
Marvel£11.064.5★32 rev
avengers Marvel Titan Hero Series Black Panther 12 Action Figure
Hasbro£7.814.5★751 rev
Iron Man and His Awesome Friends Marvel Black Panther Action Figure with Accessory 7.6 cm (3 Inch) Toy Ages 3+
Marvel£4.074.7★185 rev
shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Black
shumintaojin£13.754.6★117 rev
Marvel Black Panther 100% Cotton Long Sleeved Pyjama Set 5-6 Years: 116cm Black
Marvel£13.024.8★21 rev
Newest
by launch date
Marvel Iron Man and His Fantastic Friends Black Panther Jet Action Figure (3) & Vehicle Superhero Toy for Kids Ages 3+
Marvel£9.73292 rev
Marvel Black Panther 100% Cotton Long Sleeved Pyjama Set 5-6 Years: 116cm Black
Marvel£13.0221 rev
Iron Man and His Awesome Friends Marvel Black Panther Action Figure with Accessory 7.6 cm (3 Inch) Toy Ages 3+
Marvel£4.07185 rev
Marvel Avengers VenomVersus Epic World of Action Anti-Venom Black Panther 4-Inch Action Figure Symbiote-Inspired Marvel Toy Clip-On Battle Gear Superhero Figure for Kids 4
Marvel£5.3736 rev
toymany 7PCS Black Panthers Figurines with Cubs and Tree Trunk Realistic Jungle Animals Figures Family Set Wildlife Figure Educational Toy Cake Toppers Christmas Birthday Gift for Kids Toddlers
toymany£12.0854 rev
Trending
90-day click momentumshumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Black
shumintaojin£13.754.6★
Marvel Black Panther 100% Cotton Short Novelty Pyjamas 5-6 years
Marvel£11.064.5★
Marvel Iron Man and His Fantastic Friends Black Panther Jet Action Figure (3) & Vehicle Superhero Toy for Kids Ages 3+
Marvel£9.734.7★
Marvel Black Panther 100% Cotton Long Sleeved Pyjama Set 5-6 Years: 116cm Black
Marvel£13.024.8★
Marvel Black Panther Hoodie Kids Wakanda Hooded Fleece Top Fleece Sweatshirt Black 4 Years
Marvel£13.114.5★
What buyers say about black panther
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Very good and comfortable mask however I wish it came with batteries”
“Very good and sturdy material”
“The accessories would be great if they fit on the hands”
What buyers complain about
“Very disappointing, definitely not the 12 inches like the other characters, also the legs dont move”
“Bad quality figure cant hold any of the items it came with”
“Very disappointing, definitely not the 12 inches like the other characters, also the legs dont move”
“The picture of the toy is very misleading - the spear”
“Dont waste your money”
Top return reasons
Common questions
- Is black panther profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.8%. Flapen's verdict: Skip it (30/100).
- How competitive is the black panther niche?
- 6 brands and 65 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in black panther?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Degree Of Motion. The return rate is 1.6%.
- When does demand for black panther peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the black panther niche?
- Listings span £4.07–£26.65; the average listing price is £11.63 (sweet spot $15–$100). The average incumbent carries 1,085 reviews — the moat a new listing must climb.