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Black Panther

Fail

The top 5 brands take 98% of clicks, so Black Panther is a Fail.

Flapen Score
30
30 / 100
Ranks 2,344 of 2,461 Fashion niches · −18 vs the category median of 48
Market size
£28K/yr66K searches / yr
90-day growth
-27.8%search demand this quarter
Competition
71%top-5 click share · 6 brands · 65 sellers

Flapen Score

Black Panther against its category

The dotted line is the Fashion average. Past it, Black Panther is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Panther market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Panther 66K times last year and spent an estimated £28K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-27.8%
Conversion, latest week
3.6%
Market size, estimated
£28Ka year
Peak month
December3.1× the quietest month
Top search term
black panther38K searches a year

02 · Price

A sale here is worth £11.63.

Listings sell for £11.63 on average, from £4.07 to £26.65. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.63 that is £0 to £1K a year per listing.

Average price
£11.63under the $15 to $100 sweet spot
Price range
£4.07–£26.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #763 within Boys. It carries 1,085 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
81%
Out of stock, average day
0.0%
Average rank
#763in Boys
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,085per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Black Panther products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

65

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Marvel58%
  • Hasbro26%
  • shumintaojin7%
  • Schleich4%
  • SPIDEY AND HIS AMAZING FRIENDS3%
  • toymany2%
  • Open — no brand owns it (0%)

Demand

Black Panther search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Black Panther search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black panther38K/yr
  • black panther figure16K/yr
  • black panther toys6K/yr
  • black panther toy5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Panther

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.16

Very disappointing, definitely not the 12 inches like the other characters, also the legs dont move

Small

the size is small

Quality-Overall25%+1.63

Bad quality figure cant hold any of the items it came with

Degree Of Motion13%−0.11

Very disappointing, definitely not the 12 inches like the other characters, also the legs dont move

Advertised Vs Actual Product8%−0.07

The picture of the toy is very misleading - the spear

Value For Money8%−0.07

Dont waste your money

Love

Quality-Overall40%+1.63

Good quality

Good quality and a good fit too, have lasted pretty well

Comfort-Overall20%+1.63

Very good and comfortable mask however I wish it came with batteries

Material Quality20%+1.63

Very good and sturdy material

Add-Ons/Attachments7%−0.07

The accessories would be great if they fit on the hands

Return

1.6% Return rate 65% Fixable by listing

Size-Overall50%█▄█▄▁▄

Very disappointing, definitely not the 12 inches like the other characters, also the legs dont move

Small

the size is small

Advertised Vs Actual Product15%█▁▃█▁▁

The picture of the toy is very misleading - the spear

Gifting Purpose13%▁█▁▁▁▄
Value For Money8%▁▁▁▁█▃

Dont waste your money

Defective Material/Parts6%▁▁█▁▁▆

FAQ

Common Black Panther questions

Answered from the same tracked data.