Black Panther
FailThe top 5 brands take 98% of clicks, so Black Panther is a Fail.
- Flapen Score
- 30 / 100Ranks 2,344 of 2,461 Fashion niches · −18 vs the category median of 4830
- Market size
- £28K/yr66K searches / yr
- 90-day growth
- -27.8%search demand this quarter
- Competition
- 71%top-5 click share · 6 brands · 65 sellers
Flapen Score
Black Panther against its category
The dotted line is the Fashion average. Past it, Black Panther is stronger. Inside it, weaker.
Market
The Black Panther market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Panther 66K times last year and spent an estimated £28K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -27.8%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £28Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- black panther38K searches a year
02 · Price
A sale here is worth £11.63.
Listings sell for £11.63 on average, from £4.07 to £26.65. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.63 that is £0 to £1K a year per listing.
- Average price
- £11.63under the $15 to $100 sweet spot
- Price range
- £4.07–£26.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #763 within Boys. It carries 1,085 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 81%
- Out of stock, average day
- 0.0%
- Average rank
- #763in Boys
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,085per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Black Panther products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Marvel Black Panther 100% Cotton Short Novelty Pyjamas 5-6 years
- Price
- £11.06
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 2y ago

avengers Marvel Titan Hero Series Black Panther 12 Action Figure
- Price
- £7.81
- Rating
- 4.5/5
- Reviews
- 751
- Age
- 2y ago

Iron Man and His Awesome Friends Marvel Black Panther Action Figure with Accessory 7.6 cm (3 Inch) Toy Ages 3+
- Price
- £4.07
- Rating
- 4.7/5
- Reviews
- 185
- Age
- 1y ago

shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Black
- Price
- £13.75
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

Marvel Black Panther 100% Cotton Long Sleeved Pyjama Set 5-6 Years: 116cm Black
- Price
- £13.02
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 11mo ago
Trending
estimated 90-day click momentum
shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Black
- Price
- £13.75
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

Marvel Black Panther 100% Cotton Short Novelty Pyjamas 5-6 years
- Price
- £11.06
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 2y ago

Marvel Iron Man and His Fantastic Friends Black Panther Jet Action Figure (3) & Vehicle Superhero Toy for Kids Ages 3+
- Price
- £9.73
- Rating
- 4.7/5
- Reviews
- 292
- Age
- 10mo ago

Marvel Black Panther 100% Cotton Long Sleeved Pyjama Set 5-6 Years: 116cm Black
- Price
- £13.02
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 11mo ago

Marvel Black Panther Hoodie Kids Wakanda Hooded Fleece Top Fleece Sweatshirt Black 4 Years
- Price
- £13.11
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 3y ago
Newest
by launch date
Marvel Iron Man and His Fantastic Friends Black Panther Jet Action Figure (3) & Vehicle Superhero Toy for Kids Ages 3+
- Price
- £9.73
- Rating
- 4.7/5
- Reviews
- 292
- Age
- 10mo ago

Marvel Black Panther 100% Cotton Long Sleeved Pyjama Set 5-6 Years: 116cm Black
- Price
- £13.02
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 11mo ago

Iron Man and His Awesome Friends Marvel Black Panther Action Figure with Accessory 7.6 cm (3 Inch) Toy Ages 3+
- Price
- £4.07
- Rating
- 4.7/5
- Reviews
- 185
- Age
- 1y ago

Marvel Avengers VenomVersus Epic World of Action Anti-Venom Black Panther 4-Inch Action Figure Symbiote-Inspired Marvel Toy Clip-On Battle Gear Superhero Figure for Kids 4
- Price
- £5.37
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 1y ago

toymany 7PCS Black Panthers Figurines with Cubs and Tree Trunk Realistic Jungle Animals Figures Family Set Wildlife Figure Educational Toy Cake Toppers Christmas Birthday Gift for Kids Toddlers
- Price
- £12.08
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
65
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- Marvel58%
- Hasbro26%
- shumintaojin7%
- Schleich4%
- SPIDEY AND HIS AMAZING FRIENDS3%
- toymany2%
- Open — no brand owns it (0%)
Demand
Black Panther search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Black Panther search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black panther38K/yr
- black panther figure16K/yr
- black panther toys6K/yr
- black panther toy5K/yr
Reviews and returns
What reviews say buyers love and hate about Black Panther
We read the reviews and the return reasons for every product selling here.
“Very disappointing, definitely not the 12 inches like the other characters, also the legs dont move”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Panther questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









