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Black Panther

Fail

The top 5 brands take 98% of clicks, so Black Panther is a Fail.

Flapen Score
30
30 / 100
Ranks 2,344 of 2,461 Fashion niches · −18 vs the category median of 48
Market size
£28K/yr66K searches / yr
90-day growth
-27.8%search demand this quarter
Competition
71%top-5 click share · 6 brands · 65 sellers

Flapen Score

Black Panther against its category

The dotted line is the Fashion average. Past it, Black Panther is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Panther market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Panther 66K times last year and spent an estimated £28K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-27.8%
Conversion, latest week
3.6%
Market size, estimated
£28Ka year
Peak month
December3.1× the quietest month
Top search term
black panther38K searches a year

02 · Price

A sale here is worth £11.63.

Listings sell for £11.63 on average, from £4.07 to £26.65. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.63 that is £0 to £1K a year per listing.

Average price
£11.63under the $15 to $100 sweet spot
Price range
£4.07–£26.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #763 within Boys. It carries 1,085 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
81%
Out of stock, average day
0.0%
Average rank
#763in Boys
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,085per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Black Panther products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

65

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

0%

  • Marvel58%
  • Hasbro26%
  • shumintaojin7%
  • Schleich4%
  • SPIDEY AND HIS AMAZING FRIENDS3%
  • toymany2%
  • Open — no brand owns it (0%)

Demand

Black Panther search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Black Panther search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black panther38K/yr
  • black panther figure16K/yr
  • black panther toys6K/yr
  • black panther toy5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Panther

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Very disappointing, definitely not the 12 inches like the other characters, also the legs dont move”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Black Panther questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data