Black Panther
FailThe top 5 brands take 98% of clicks, so Black Panther is a Fail.
- Flapen Score
- 30 / 100Ranks 2,344 of 2,461 Fashion niches · −18 vs the category median of 4830
- Market size
- £28K/yr66K searches / yr
- 90-day growth
- -27.8%search demand this quarter
- Competition
- 71%top-5 click share · 6 brands · 65 sellers
Flapen Score
Black Panther against its category
The dotted line is the Fashion average. Past it, Black Panther is stronger. Inside it, weaker.
Market
The Black Panther market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Panther 66K times last year and spent an estimated £28K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -27.8%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £28Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- black panther38K searches a year
02 · Price
A sale here is worth £11.63.
Listings sell for £11.63 on average, from £4.07 to £26.65. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.63 that is £0 to £1K a year per listing.
- Average price
- £11.63under the $15 to $100 sweet spot
- Price range
- £4.07–£26.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #763 within Boys. It carries 1,085 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 81%
- Out of stock, average day
- 0.0%
- Average rank
- #763in Boys
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,085per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Black Panther products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Marvel Black Panther 100% Cotton Short Novelty Pyjamas 5-6 years
- Price
- £11.06
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 2y ago

avengers Marvel Titan Hero Series Black Panther 12 Action Figure
- Price
- £7.81
- Rating
- 4.5/5
- Reviews
- 751
- Age
- 2y ago

Iron Man and His Awesome Friends Marvel Black Panther Action Figure with Accessory 7.6 cm (3 Inch) Toy Ages 3+
- Price
- £4.07
- Rating
- 4.7/5
- Reviews
- 185
- Age
- 1y ago

shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Black
- Price
- £13.75
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

Marvel Black Panther 100% Cotton Long Sleeved Pyjama Set 5-6 Years: 116cm Black
- Price
- £13.02
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 11mo ago
Trending
90-day click momentum
shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Black
- Price
- £13.75
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

Marvel Black Panther 100% Cotton Short Novelty Pyjamas 5-6 years
- Price
- £11.06
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 2y ago

Marvel Iron Man and His Fantastic Friends Black Panther Jet Action Figure (3) & Vehicle Superhero Toy for Kids Ages 3+
- Price
- £9.73
- Rating
- 4.7/5
- Reviews
- 292
- Age
- 10mo ago

Marvel Black Panther 100% Cotton Long Sleeved Pyjama Set 5-6 Years: 116cm Black
- Price
- £13.02
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 11mo ago

Marvel Black Panther Hoodie Kids Wakanda Hooded Fleece Top Fleece Sweatshirt Black 4 Years
- Price
- £13.11
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 3y ago
Newest
by launch date
Marvel Iron Man and His Fantastic Friends Black Panther Jet Action Figure (3) & Vehicle Superhero Toy for Kids Ages 3+
- Price
- £9.73
- Rating
- 4.7/5
- Reviews
- 292
- Age
- 10mo ago

Marvel Black Panther 100% Cotton Long Sleeved Pyjama Set 5-6 Years: 116cm Black
- Price
- £13.02
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 11mo ago

Iron Man and His Awesome Friends Marvel Black Panther Action Figure with Accessory 7.6 cm (3 Inch) Toy Ages 3+
- Price
- £4.07
- Rating
- 4.7/5
- Reviews
- 185
- Age
- 1y ago

Marvel Avengers VenomVersus Epic World of Action Anti-Venom Black Panther 4-Inch Action Figure Symbiote-Inspired Marvel Toy Clip-On Battle Gear Superhero Figure for Kids 4
- Price
- £5.37
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 1y ago

toymany 7PCS Black Panthers Figurines with Cubs and Tree Trunk Realistic Jungle Animals Figures Family Set Wildlife Figure Educational Toy Cake Toppers Christmas Birthday Gift for Kids Toddlers
- Price
- £12.08
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
65
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Marvel58%
- Hasbro26%
- shumintaojin7%
- Schleich4%
- SPIDEY AND HIS AMAZING FRIENDS3%
- toymany2%
- Open — no brand owns it (0%)
Demand
Black Panther search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Black Panther search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black panther38K/yr
- black panther figure16K/yr
- black panther toys6K/yr
- black panther toy5K/yr
Reviews and returns
What reviews say buyers love and hate about Black Panther
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very disappointing, definitely not the 12 inches like the other characters, also the legs dont move
Small
the size is small
Bad quality figure cant hold any of the items it came with
Very disappointing, definitely not the 12 inches like the other characters, also the legs dont move
The picture of the toy is very misleading - the spear
Dont waste your money
Love
Good quality
Good quality and a good fit too, have lasted pretty well
Very good and comfortable mask however I wish it came with batteries
Very good and sturdy material
The accessories would be great if they fit on the hands
Return
1.6% Return rate 65% Fixable by listing
Very disappointing, definitely not the 12 inches like the other characters, also the legs dont move
Small
the size is small
The picture of the toy is very misleading - the spear
Dont waste your money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Panther questions
Answered from the same tracked data.









