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Black Leotard

Fail

Shoppers spend only $51K a year here, so Black Leotard is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£51K/yr402K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
19%top-5 click share · 34 brands · 50 sellers

Flapen Score

Black Leotard against its category

The dotted line is the Fashion average. Past it, Black Leotard is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Leotard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Leotard 402K times last year and spent an estimated £51K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
402K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
1.0%
Market size, estimated
£51Ka year
Peak month
November2.0× the quietest month
Top search term
black leotard79K searches a year

02 · Price

A sale here is worth £12.37.

Listings sell for £12.37 on average, from £5.68 to £36.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.37 that is £0 to £1K a year per listing.

Average price
£12.37under the $15 to $100 sweet spot
Price range
£5.68–£36.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
5.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #65 within Sport Specific Clothing. It carries 170 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
98%
Out of stock, average day
5.4%
Average rank
#65in Sport Specific Clothing
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
170per listing
Listings tracked
123

04 · Newcomers

Amazon counts 0 of last year's 42 launches as successful.

42 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
42
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Black Leotard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

50

Top-5 brand share

64%

Top 20: 94%

Top-5 click share

19%

Top 20: 48%

Open market

30%

  • Mulnall22%
  • DANSHOW13%
  • Roch Valley13%
  • Kefiyis9%
  • Capezio7%
  • Spoxiyue6%

Demand

Black Leotard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Black Leotard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black leotard79K/yr
  • black leotard for girls52K/yr
  • dance leotard35K/yr
  • black dance leotard29K/yr
  • leotards for women32K/yr
  • ballet leotard25K/yr
  • black leotard for women25K/yr
  • ballet leotard women21K/yr
  • girls black leotard17K/yr
  • pink leotard14K/yr

Reviews and returns

What reviews say buyers love and hate about Black Leotard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.21

Horrible fit

Far too small

The torso part of this is just to short if you have a long body

Quality-Overall13%+0.92

Poor quality finishing probably why it's cheap

Very very poor made

Value For Money10%+0.62

A bit expensive though

Stretchability/Expandability/Elasticity5%−0.05

not as stretchy

it was stretched to the max for me as it came up small

Since its not very stretchy

Breathability3%−0.01

it is naturally a bit less breathable than cotton

Love

Quality-Overall32%+0.92

seems to be a high quality garment providing great value for money

Good quality leotard

Excellent quality

Size-Overall16%−0.21

The fit was accurate to size

Perfect fit

Fits to size

Comfort-Overall8%+0.37

Comfortable

my daughter finds it comfortable to wear during intense dance rehearsals

It feels comfortable against the skin

Value For Money8%+0.62

Excellent value

Excellent for the price

I think it's reasonable value for money

Material Quality5%+0.51

Material is a mix of nylon and spandex

The material quality is good

The material is soft and stretchy, allowing full range of movement without feeling restrictive, which is essential for stretches, turns, and jumps

Return

5.4% Return rate 93% Fixable by listing

Size-Overall79%▇████▇

Horrible fit

Far too small

The torso part of this is just to short if you have a long body

Length2%▃▃▆▄█▆
Material Quality2%▃▂▄██▆
Sleeve Fit1%█▂▁▃▂▃
Shape/Style1%█▁▄▃▅▃

FAQ

Common Black Leotard questions

Answered from the same tracked data.