black leotard
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Review moat
Great170.02avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.68–£36.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.37avg listing price — sweet spot $15–$100
Returns
Bad5.4%return rate — above 5% kills the launch gate
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 402K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, black leotard is a £51K/yr Amazon United Kingdom market (402K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Nov. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
black leotard market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £37K–£49K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #65
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 80%
- Out of stock
- 5.4%
- Avg brand age
- 41 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
50
Top-5 brand share
64%
Top 20: 94%
Top-5 click share
19%
Top 20: 48%
Open market
30%
- Mulnall22%
- DANSHOW13%
- Roch Valley13%
- Kefiyis9%
- Capezio7%
- Spoxiyue6%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -21.5% search growth over the last 90 days.Peak months: Sep, Nov · busiest ÷ quietest = 2.0×
Top black leotard search terms
- black leotard79K/yr
- black leotard for girls52K/yr
- dance leotard35K/yr
- black dance leotard29K/yr
- leotards for women32K/yr
- ballet leotard25K/yr
- black leotard for women25K/yr
- ballet leotard women21K/yr
- girls black leotard17K/yr
- pink leotard14K/yr
Top black leotard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spoxiyue Womens Dance Leotard Black Nylon-Spandex Ballet Bodysuit Scoop Neck Tank Style Soft Knit Fabric Youth to Adult Sizes (Black M)
Spoxiyue£10.674.1★39 rev
Capezio Boat Neck Camisole Dance Leotard ENB Collection Classic Stretchy Close-Fitting Sleeveless Black Ballet Leotards for Women Jazz Contemporary Tap Dancing CC220 Adult Small Black
Capezio£17.524.3★178 rev
Roch Valley Sheree Nylon/Lycra Leotard Black Age 7-8 122-128cm (1b)
Roch Valley£8.904.5★1,330 rev
Kefiyis Black Leotard for Girls Ballet Leotard Camisole Dance Gymnastics Leotards Dancewear for 3-13 Years Black 150
Kefiyis£10.684.3★83 rev
BODYWEAR LTD - Girls Sleeveless Leotard Shiny Nylon Comfortable Fit Performance Wear - Dance Class Essential - Ballet Gymnastics Dance School Sportswear (Black 7-8 years)
BODYWEAR LTD£6.053.9★191 rev
Newest
by launch date
DANSHOW Women Black Short Sleeve Ballet Leotard for Dance(257207-06-S)
DANSHOW£16.596 rev
Spoxiyue Womens Dance Leotard Black Nylon-Spandex Ballet Bodysuit Scoop Neck Tank Style Soft Knit Fabric Youth to Adult Sizes (Black M)
Spoxiyue£10.6739 rev
DANSHOW Black Ballet Leotard for Women Dance(237117-06-S)
DANSHOW£16.7531 rev
Black Ballet Leotard - Ruched Tank Dance Leotard Sleeveless Gymnastics Leotards for Girls - Buttery Soft Fabric - Black - Age 14
Silky Dance£10.7920 rev
Mulnall Women Dance Camisole Leotard V Back Mesh Full Front Lining Dance Outfit(23936-06-S)
Mulnall£13.7415 rev
Trending
90-day click momentumDANSHOW Women Black Short Sleeve Ballet Leotard for Dance(257207-06-S)
DANSHOW£16.594.7★
COSHAL Leotard Girls Ballet Gymnastics Leotard Sleeveless Dance Tops Bodysuit Leotards Dancing Ballet Gymnastics Athletic for Girls One Piece Unitards Jumpsuit S/Less Black 11-12 Yrs
COSHAL£5.683.6★
Roch Valley Joanne Nylon/Lycra* Leotard Black Age 11-13 146-152cm (3A)
Roch Valley£8.924.3★
DANSHOW Black Ballet Leotard for Women Dance(237117-06-S)
DANSHOW£16.754.2★
Roch Valley Joanne Nylon/Lycra* Leotard Black Age 9-10 134-140cm (2)
Roch Valley£8.864.3★
What buyers say about black leotard
What buyers praise and complain about, mined from review topics.What buyers love
“seems to be a high quality garment providing great value for money”
“The fit was accurate to size”
“Comfortable”
“Excellent value”
“Material is a mix of nylon and spandex”
“As expected, ideal for what we needed”
“good stretch in it”
“so I was delighted to find that because of the adjustable straps”
“It feels durable enough to use regularly for both gymnastics and dance classes”
“It washes well”
What buyers complain about
“Horrible fit”
“Poor quality finishing probably why it's cheap”
“A bit expensive though”
“not as stretchy”
“it is naturally a bit less breathable than cotton”
“it wasn't the thickest either so really left nothing to the imagination”
“Very big and loose around thighs and bottom”
“The material is a bit hard on skin”
Top return reasons
Common questions
- Is black leotard profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 123 tracked products. 0 of 42 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the black leotard niche?
- 34 brands and 50 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in black leotard?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 5.4% — above our launch gate.
- When does demand for black leotard peak?
- Demand peaks in Sep–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the black leotard niche?
- Listings span £5.68–£36.83; the average listing price is £12.37 (sweet spot $15–$100). The average incumbent carries 170 reviews — the moat a new listing must climb.