Black Leotard
FailShoppers spend only $51K a year here, so Black Leotard is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £51K/yr402K searches / yr
- 90-day growth
- -21.5%search demand this quarter
- Competition
- 19%top-5 click share · 34 brands · 50 sellers
Flapen Score
Black Leotard against its category
The dotted line is the Fashion average. Past it, Black Leotard is stronger. Inside it, weaker.
Market
The Black Leotard market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Leotard 402K times last year and spent an estimated £51K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 402K
- Growth, 90 days vs prior 90
- -21.5%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £51Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- black leotard79K searches a year
02 · Price
A sale here is worth £12.37.
Listings sell for £12.37 on average, from £5.68 to £36.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.37 that is £0 to £1K a year per listing.
- Average price
- £12.37under the $15 to $100 sweet spot
- Price range
- £5.68–£36.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 5.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #65 within Sport Specific Clothing. It carries 170 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 98%
- Out of stock, average day
- 5.4%
- Average rank
- #65in Sport Specific Clothing
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 170per listing
- Listings tracked
- 123
04 · Newcomers
Amazon counts 0 of last year's 42 launches as successful.
42 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 42
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Black Leotard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Spoxiyue Womens Dance Leotard Black Nylon-Spandex Ballet Bodysuit Scoop Neck Tank Style Soft Knit Fabric Youth to Adult Sizes (Black M)
- Price
- £10.67
- Rating
- 4.1/5
- Reviews
- 39
- Age
- 8mo ago

Capezio Boat Neck Camisole Dance Leotard ENB Collection Classic Stretchy Close-Fitting Sleeveless Black Ballet Leotards for Women Jazz Contemporary Tap Dancing CC220 Adult Small Black
- Price
- £17.52
- Rating
- 4.3/5
- Reviews
- 178
- Age
- 8y ago

Roch Valley Sheree Nylon/Lycra Leotard Black Age 7-8 122-128cm (1b)
- Price
- £8.90
- Rating
- 4.5/5
- Reviews
- 1,330
- Age
- 14y ago

Kefiyis Black Leotard for Girls Ballet Leotard Camisole Dance Gymnastics Leotards Dancewear for 3-13 Years Black 150
- Price
- £10.68
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 1y ago

BODYWEAR LTD - Girls Sleeveless Leotard Shiny Nylon Comfortable Fit Performance Wear - Dance Class Essential - Ballet Gymnastics Dance School Sportswear (Black 7-8 years)
- Price
- £6.05
- Rating
- 3.9/5
- Reviews
- 191
- Age
- 5y ago
Trending
90-day click momentum
DANSHOW Women Black Short Sleeve Ballet Leotard for Dance(257207-06-S)
- Price
- £16.59
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 4mo ago

COSHAL Leotard Girls Ballet Gymnastics Leotard Sleeveless Dance Tops Bodysuit Leotards Dancing Ballet Gymnastics Athletic for Girls One Piece Unitards Jumpsuit S/Less Black 11-12 Yrs
- Price
- £5.68
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 2y ago

Roch Valley Joanne Nylon/Lycra* Leotard Black Age 11-13 146-152cm (3A)
- Price
- £8.92
- Rating
- 4.3/5
- Reviews
- 364
- Age
- 14y ago

DANSHOW Black Ballet Leotard for Women Dance(237117-06-S)
- Price
- £16.75
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 8mo ago

Roch Valley Joanne Nylon/Lycra* Leotard Black Age 9-10 134-140cm (2)
- Price
- £8.86
- Rating
- 4.3/5
- Reviews
- 364
- Age
- 14y ago
Newest
by launch date
DANSHOW Women Black Short Sleeve Ballet Leotard for Dance(257207-06-S)
- Price
- £16.59
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 4mo ago

Spoxiyue Womens Dance Leotard Black Nylon-Spandex Ballet Bodysuit Scoop Neck Tank Style Soft Knit Fabric Youth to Adult Sizes (Black M)
- Price
- £10.67
- Rating
- 4.1/5
- Reviews
- 39
- Age
- 8mo ago

DANSHOW Black Ballet Leotard for Women Dance(237117-06-S)
- Price
- £16.75
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 8mo ago

Black Ballet Leotard - Ruched Tank Dance Leotard Sleeveless Gymnastics Leotards for Girls - Buttery Soft Fabric - Black - Age 14
- Price
- £10.79
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 11mo ago

Mulnall Women Dance Camisole Leotard V Back Mesh Full Front Lining Dance Outfit(23936-06-S)
- Price
- £13.74
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
34 rising
Sellers
50
Top-5 brand share
64%
Top 20: 94%
Top-5 click share
19%
Top 20: 48%
Open market
30%
- Mulnall22%
- DANSHOW13%
- Roch Valley13%
- Kefiyis9%
- Capezio7%
- Spoxiyue6%
Demand
Black Leotard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Black Leotard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black leotard79K/yr
- black leotard for girls52K/yr
- dance leotard35K/yr
- black dance leotard29K/yr
- leotards for women32K/yr
- ballet leotard25K/yr
- black leotard for women25K/yr
- ballet leotard women21K/yr
- girls black leotard17K/yr
- pink leotard14K/yr
Reviews and returns
What reviews say buyers love and hate about Black Leotard
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible fit
Far too small
The torso part of this is just to short if you have a long body
Poor quality finishing probably why it's cheap
Very very poor made
A bit expensive though
not as stretchy
it was stretched to the max for me as it came up small
Since its not very stretchy
it is naturally a bit less breathable than cotton
Love
seems to be a high quality garment providing great value for money
Good quality leotard
Excellent quality
The fit was accurate to size
Perfect fit
Fits to size
Comfortable
my daughter finds it comfortable to wear during intense dance rehearsals
It feels comfortable against the skin
Excellent value
Excellent for the price
I think it's reasonable value for money
Material is a mix of nylon and spandex
The material quality is good
The material is soft and stretchy, allowing full range of movement without feeling restrictive, which is essential for stretches, turns, and jumps
Return
5.4% Return rate 93% Fixable by listing
Horrible fit
Far too small
The torso part of this is just to short if you have a long body
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Leotard questions
Answered from the same tracked data.









