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Black Knee High Socks

Fail

Prices span $3.90–$14.45, mostly outside the sweet spot, so Black Knee High Socks is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£119K/yr327K searches / yr
90-day growth
-37.3%search demand this quarter
Competition
40%top-5 click share · 36 brands · 38 sellers

Flapen Score

Black Knee High Socks against its category

The dotted line is the Fashion average. Past it, Black Knee High Socks is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Knee High Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Knee High Socks 327K times last year and spent an estimated £119K. The top 5 brands take 58% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
327K
Growth, 90 days vs prior 90
-37.3%
Conversion, latest week
4.5%
Market size, estimated
£119Ka year
Peak month
November4.2× the quietest month
Top search term
black knee high socks43K searches a year

02 · Price

A sale here is worth £8.09.

Listings sell for £8.09 on average, from £3.90 to £14.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.09 that is £2K to £4K a year per listing.

Average price
£8.09under the $15 to $100 sweet spot
Price range
£3.90–£14.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #75 within Girls. It carries 1,075 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
92%
Out of stock, average day
8.0%
Average rank
#75in Girls
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,075per listing
Listings tracked
53

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Black Knee High Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 rising

Sellers

38

Top-5 brand share

58%

Top 20: 87%

Top-5 click share

40%

Top 20: 72%

Open market

38%

  • CLOSEMATE21%
  • Bonjour15%
  • Youngly10%
  • Makii6%
  • MYSASI5%
  • HiFEN5%

Demand

Black Knee High Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.2×

Search terms

Top Black Knee High Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black knee high socks43K/yr
  • knee high socks for women54K/yr
  • long socks women52K/yr
  • long black socks17K/yr
  • womens knee high socks20K/yr
  • knee high black socks9K/yr
  • knee socks women15K/yr
  • knee length socks for women19K/yr
  • ladies knee high socks17K/yr
  • womens knee-high socks11K/yr

Reviews and returns

What reviews say buyers love and hate about Black Knee High Socks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.18

Shorter than expected

Very long

Very large

Durability8%−0.10

Durability is poor

Each pair came apart at the toe seam on first wear

They wear out so quickly

Quality-Overall7%+0.18

Cheap

Poor quality

Reduced quality compared with previous purchase

Thickness7%−0.04

although equally she says theyd likely be too thick to wear under trousers like that

The material thick

Not uncomfortably thick

Material Quality5%−0.06

the material is cheap

The material is not very good

not even standard quality material

Love

Comfort-Overall22%+1.90

Feel comfortable

Comfortable to wear

Great socks very comfy

Quality-Overall15%+0.18

Good quality socks and feels nice on

No complaints

Excellent product

Size-Overall12%−0.18

these one-size socks fit her really well

Excellent fit

definitely not too tight

Value For Money7%+0.60

Good Value

Good value for money

Good value for money

Soft Feel7%

Nice soft socks

So soft

The cotton is super soft

Return

1.0% Return rate 65% Fixable by listing

Size-Overall34%█▆██▇▆

Shorter than expected

Very long

Very large

Color11%▃▆█▇▆▇
Length9%▂▃▄▄▅█

apart from they are a bit too long in the leg for me

Very long

Black long socks to knee thin fabric not cotton

Material Quality8%▅▆█▆▄▇

the material is cheap

The material is not very good

not even standard quality material

Thigh Fit7%██▄▂▂▅

Slightly tight around the legs

they are very tight around the calf

FAQ

Common Black Knee High Socks questions

Answered from the same tracked data.