Black Jumper
FailDemand is soft, at -62.4% this quarter, so Black Jumper is a Fail.
- Flapen Score
- 42 / 100Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 4842
- Market size
- £16K/yr237K searches / yr
- 90-day growth
- -62.4%search demand this quarter
- Competition
- 17%top-5 click share · 61 brands · 130 sellers
Flapen Score
Black Jumper against its category
The dotted line is the Fashion average. Past it, Black Jumper is stronger. Inside it, weaker.
Market
The Black Jumper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Jumper 237K times last year and spent an estimated £16K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -62.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.
- Searches, last 12 months
- 237K
- Growth, 90 days vs prior 90
- -62.4%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £16Ka year
- Peak month
- November8.3× the quietest month
- Top search term
- black jumper47K searches a year
02 · Price
A sale here is worth £13.21.
Listings sell for £13.21 on average, from £3.50 to £31.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.21 that is £0 to £1K a year per listing.
- Average price
- £13.21under the $15 to $100 sweet spot
- Price range
- £3.50–£31.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 4.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #126 within Jumpers, Cardigans & Sweatshirts. It carries 5,601 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 87%
- Out of stock, average day
- 13.0%
- Average rank
- #126in Jumpers, Cardigans & Sweatshirts
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,601per listing
- Listings tracked
- 159
04 · Newcomers
Amazon counts 0 of last year's 32 launches as successful.
32 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 32
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Black Jumper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
D&H CLOTHING UK Premium Sweatshirts Plain Workwear Casual Crewneck Jumper Sweater Sports Leisure Fleece Black
- Price
- £10.62
- Rating
- 4.3/5
- Reviews
- 3,788
- Age
- 8y ago
Fruit of the Loom Mens Set-In Classic Tshirt Black Medium
- Price
- £9.27
- Rating
- 4.4/5
- Reviews
- 1,836
- Age
- 2y ago
Amazon Essentials Mens Sweatshirt Black Medium
- Price
- £8.73
- Rating
- 4.4/5
- Reviews
- 40,834
- Age
- 6y ago
Amazon Essentials Mens V-Neck Pullover Jumper (Available in Big & Tall) Black 4XL Plus
- Price
- £14.11
- Rating
- 4.3/5
- Reviews
- 31,077
- Age
- 3y ago
KHIM Fleece Sweatshirt Unisex Sweater Jumper Full Sleeve Kids Boys Girls Children Top Crew Neck Outdoor Activewear (UK Age 2 Years 3 Years Regular Black Pack 2)
- Price
- £13.15
- Rating
- 4.2/5
- Reviews
- 265
- Age
- 2y ago
Trending
90-day click momentum
Amazon Essentials Womens Cable Knit Turtle Neck Jumper (Available in Plus Size) Black XS
- Price
- £15.05
- Rating
- 4.4/5
- Reviews
- 13,128
- Age
- 6y ago
Blu Apparel Mens Jumper Premium Branded Crew Neck Cotton Sweater Pullover Sweatshirt Jumpers for Men UK Black Navy Charcoal S M L XL 2XL (UK Alpha M Regular Regular Black)
- Price
- £17.45
- Rating
- 4.3/5
- Reviews
- 409
- Age
- 3y ago
BRAND KRUZE Mens Hoodie Jumper Regular Fit Long Sleeve Pullover Tracksuit Set Hoody Sweatshirt and Joggers KZMS139 TRACKSUIT BLACK L
- Price
- £16.50
- Rating
- 4.3/5
- Reviews
- 94
- Age
- 2y ago
SoftSpun Sweatshirt for Men UK | 100% Original Plain Raglan Mens Crew Neck Terry Cotton Sweatshirts Jumpers for men | Year-Round Mens Sweatshirts No Hood for Casual Work and Gym Mineral Black
- Price
- £20.70
- Rating
- 4.3/5
- Reviews
- 107
- Age
- 1y ago
JustSun Mens Jumper Classic Sweater with V-Neck and Long Sleeve Black X-Large
- Price
- £19.63
- Rating
- 4.4/5
- Reviews
- 868
- Age
- 6y ago
Newest
by launch date
Amazon Essentials Mens Regular-Fit Cotton Blend V-Neck Jumper Black XL
- Price
- £12.91
- Rating
- 4.1/5
- Reviews
- 324
- Age
- 9mo ago
JMIERR Mens Black Sweatshirts Fleece Crewneck jumper Solid Crewneck Sweatshirt Jumper Top L
- Price
- £16.72
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 11mo ago
SoftSpun Sweatshirt for Men UK | 100% Original Plain Raglan Mens Crew Neck Terry Cotton Sweatshirts Jumpers for men | Year-Round Mens Sweatshirts No Hood for Casual Work and Gym Mineral Black
- Price
- £20.70
- Rating
- 4.3/5
- Reviews
- 107
- Age
- 1y ago
BRAND KRUZE Mens Hoodie Jumper Regular Fit Long Sleeve Pullover Tracksuit Set Hoody Sweatshirt and Joggers KZMS139 TRACKSUIT BLACK L
- Price
- £16.50
- Rating
- 4.3/5
- Reviews
- 94
- Age
- 2y ago
True Face Mens Pullover Hoodie Hooded Top Long Sleeve Fleece Jacket Black M
- Price
- £6.69
- Rating
- 4.3/5
- Reviews
- 353
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 17% of clicks. An open shelf where new products get seen.
Brands
61 rising
Sellers
130
Top-5 brand share
54%
Top 20: 81%
Top-5 click share
17%
Top 20: 39%
Open market
44%
- Amazon Essentials32%
- D&H CLOTHING UK8%
- KHIM6%
- Fruit of the Loom5%
- VEARZ3%
- GRECERELLE3%
Demand
Black Jumper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.3×
Search terms
Top Black Jumper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black jumper47K/yr
- black jumper womens65K/yr
- black jumper mens28K/yr
- black sweatshirt mens18K/yr
- mens black jumper19K/yr
- black sweatshirt15K/yr
- black sweater7K/yr
- mens black sweatshirt8K/yr
- womens black jumper14K/yr
- plain black jumper5K/yr
Reviews and returns
What reviews say buyers love and hate about Black Jumper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sizes are too small
It was almost three cm shorter than it should be
One size does not fit all
Not even good enough for painting with
Poor quality
Don't believe reviews
the material mix isn't my favourite
the black seems to be made from a lower quality material
Absolutely horrendous material
It's not super thick
This top is very thin and poor quality
medium thickness, feels more expensive then what it is
The arm size isn't appropriate
the arms were a little too long
Love
High quality and comfortable ✅ Neatly presented with a high quality well made multi purpose sweatshirt thats perfectly sized and i am particularly impressed with the comfort and material choice and quality as its relaxed also lightweight but durable. No issues whatsoever and im confident on a decent long service life. Happy to recommend for quality and value for money.
Good quality top looks great on
Decent quality
not too tight
Fits perfect
good fit and as advertised
Good price
Excellent value for money
Value for the money
Comfortable
Easy to wear, comfortable, looks great
comfortable to wear
it has kept me warm whilst riding my motorbike
Great buy and a warm fleece
Nice and warm
Return
4.2% Return rate 79% Fixable by listing
Sizes are too small
It was almost three cm shorter than it should be
One size does not fit all
Not even good enough for painting with
Poor quality
Don't believe reviews
the material mix isn't my favourite
the black seems to be made from a lower quality material
Absolutely horrendous material
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Jumper questions
Answered from the same tracked data.