Is black jumper profitable to sell on Amazon United Kingdom?

The niche generates £16K/yr across 159 tracked products. 0 of 32 products launched in the last 360 days are still selling. 90-day search growth is -62.4%. Flapen's verdict: Skip it (42/100).

How competitive is the black jumper niche?

61 brands and 130 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in black jumper?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 4.2%.

When does demand for black jumper peak?

Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec; the busiest month runs 8.3× the quietest.

What does it cost to enter the black jumper niche?

Listings span £3.50–£31.84; the average listing price is £13.21 (sweet spot $15–$100). The average incumbent carries 5,601 reviews — the moat a new listing must climb.

black jumper

Skip it

Soft demand (-62.4% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Great54%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£13.21

avg listing price — sweet spot $15–$100

Price range

Good£3.50–£31.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Review moat

Bad5,600.6

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad£16K

£16K/yr · 237K searches

Growth

Bad-62.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, black jumper is a £16K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

black jumper market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £33K–£40K; units × avg price
Conversion rate: 0.5%
Avg BSR: #126
Page quality: 0%
Prime: 87%
Sponsored: 83%
Out of stock: 13.0%
Avg brand age: 42 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

61 rising

Sellers

130

Top-5 brand share

54%

Top 20: 81%

Top-5 click share

17%

Top 20: 39%

Open market

44%

Amazon Essentials32%
D&H CLOTHING UK8%
KHIM6%
Fruit of the Loom5%
VEARZ3%
GRECERELLE3%

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — -62.4% search growth over the last 90 days.

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.3×

Open Trend

Top black jumper search terms

black jumper47K/yr -49.1%0.6% conv.
black jumper womens65K/yr -78.6%0.4% conv.
black jumper mens28K/yr -65.9%1.6% conv.
black sweatshirt mens18K/yr -50.1%1.2% conv.
mens black jumper19K/yr -63.8%1.0% conv.
black sweatshirt15K/yr -42.9%0.5% conv.
black sweater7K/yr -41.4%0.4% conv.
mens black sweatshirt8K/yr -52.7%0.8% conv.
womens black jumper14K/yr -77.4%0.4% conv.
plain black jumper5K/yr -40.4%1.0% conv.

All search terms

Top black jumper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

D&H CLOTHING UK Premium Sweatshirts Plain Workwear Casual Crewneck Jumper Sweater Sports Leisure Fleece Black

D&H CLOTHING UK£10.624.3★3,788 rev

Fruit of the Loom Mens Set-In Classic Tshirt Black Medium

Fruit of the Loom£9.274.4★1,836 rev

Amazon Essentials Mens Sweatshirt Black Medium

Amazon Essentials£8.734.4★40,834 rev

Amazon Essentials Mens V-Neck Pullover Jumper (Available in Big & Tall) Black 4XL Plus

Amazon Essentials£14.114.3★31,077 rev

KHIM Fleece Sweatshirt Unisex Sweater Jumper Full Sleeve Kids Boys Girls Children Top Crew Neck Outdoor Activewear (UK Age 2 Years 3 Years Regular Black Pack 2)

KHIM£13.154.2★265 rev

Newest

by launch date

Amazon Essentials Mens Regular-Fit Cotton Blend V-Neck Jumper Black XL

Amazon Essentials£12.91324 rev

9mo ago

JMIERR Mens Black Sweatshirts Fleece Crewneck jumper Solid Crewneck Sweatshirt Jumper Top L

JMIERR£16.7231 rev

11mo ago

SoftSpun Sweatshirt for Men UK | 100% Original Plain Raglan Mens Crew Neck Terry Cotton Sweatshirts Jumpers for men | Year-Round Mens Sweatshirts No Hood for Casual Work and Gym Mineral Black

SoftSpun£20.70107 rev

1y ago

BRAND KRUZE Mens Hoodie Jumper Regular Fit Long Sleeve Pullover Tracksuit Set Hoody Sweatshirt and Joggers KZMS139 TRACKSUIT BLACK L

BRAND KRUZE£16.5094 rev

2y ago

True Face Mens Pullover Hoodie Hooded Top Long Sleeve Fleece Jacket Black M

True Face£6.69353 rev

2y ago

What buyers say about black jumper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“High quality and comfortable ✅ Neatly presented with a high quality well made multi purpose sweatshirt thats perfectly sized and i am particularly impressed with the comfort and material choice and quality as its relaxed also lightweight but durable. No issues whatsoever and im confident on a decent long service life. Happy to recommend for quality and value for money.”

Size-Overall21%

“not too tight”

Value For Money11%

“Good price”

Comfort-Overall9%

“Comfortable”

Warmth7%

“it has kept me warm whilst riding my motorbike”

Soft Feel5%

“Very soft”

Material Quality4%

“Material is very comfortable”

Weight Light3%

“flattering loose, lightweight top”

Machine Wash Suitability1%

“Washes well whilst also being made from a great”

Color1%

“Very pleased with the colour”

What buyers complain about

Size-Overall29%

“Sizes are too small”

Quality-Overall16%

“Not even good enough for painting with”

Material Quality7%

“the material mix isn't my favourite”

Thickness3%

“It's not super thick”

Arm Fit3%

“The arm size isn't appropriate”

Product Condition3%

“Utem is not new”

Machine Wash Suitability3%

“Certainly not for me washed it once changed shoe now I use it as a floor cloth when my birds have a bath in the kitchen”

Durability3%

“Fell apart after a few months”

Weight Light1%

“Not as lightweight as expected”

Flexibility1%

“now a little baggy at the front”

Top return reasons

Size-Overall62%

Quality-Overall5%

Material Quality5%

Length4%

Sleeve Fit3%

Arm Fit3%

Width3%

Thin2%

Neck Fit2%

Color2%

Common questions

Is black jumper profitable to sell on Amazon United Kingdom?: The niche generates £16K/yr across 159 tracked products. 0 of 32 products launched in the last 360 days are still selling. 90-day search growth is -62.4%. Flapen's verdict: Skip it (42/100).
How competitive is the black jumper niche?: 61 brands and 130 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in black jumper?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 4.2%.
When does demand for black jumper peak?: Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec; the busiest month runs 8.3× the quietest.
What does it cost to enter the black jumper niche?: Listings span £3.50–£31.84; the average listing price is £13.21 (sweet spot $15–$100). The average incumbent carries 5,601 reviews — the moat a new listing must climb.