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Black Fluffy Socks

Fail

Demand is soft, at -66.3% this quarter, so Black Fluffy Socks is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£19K/yr54K searches / yr
90-day growth
-66.3%search demand this quarter
Competition
76%top-5 click share · 12 brands · 13 sellers

Flapen Score

Black Fluffy Socks against its category

The dotted line is the Fashion average. Past it, Black Fluffy Socks is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Fluffy Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Fluffy Socks 54K times last year and spent an estimated £19K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -66.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-66.3%
Conversion, latest week
4.8%
Market size, estimated
£19Ka year
Peak month
November19.5× the quietest month
Top search term
black fluffy socks39K searches a year

02 · Price

A sale here is worth £7.21.

Listings sell for £7.21 on average, from £5.41 to £10.43. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £7.21 that is £2K to £4K a year per listing.

Average price
£7.21under the $15 to $100 sweet spot
Price range
£5.41–£10.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #1,362 within Socks & Tights. It carries 238 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
12.2%
Average rank
#1,362in Socks & Tights
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
238per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Black Fluffy Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

13

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

18%

  • QIGEN LTD33%
  • Zhiyu66618%
  • WORUIB12%
  • Rthynti7%
  • TOCONFFON6%
  • Candcamp6%

Demand

Black Fluffy Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 19.5×

Search terms

Top Black Fluffy Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black fluffy socks39K/yr
  • fluffy socks black6K/yr
  • fluffy black socks5K/yr
  • black fluffy socks womens 4-74K/yr

Reviews and returns

What reviews say buyers love and hate about Black Fluffy Socks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money10%−0.28

Although I thought a little pricey

Ankle Support8%+0.06

I usually tend to find some socks a little tight around the ankle

Love

Warmth24%+2.53

keeps her feet warm

Nice and warm

Lovely warm socks

Size-Overall16%−0.02

Good fit

Size is very flexible

Size is spot on

Value For Money15%−0.28

Lovely socks great price

Good value for money

Good value

Comfort-Overall12%+0.56

comfortable

they comfy for my size 7 feet

Comfy socks

Quality-Overall8%+0.70

Great product

A Well-summarised Review

Good quality, nice and fluffy without shedding

Return

1.4% Return rate 40% Fixable by listing

Size-Overall20%▃▇▁█▁▁
Material Quality11%▄▁▁█▁▁
Quality-Overall11%▃▁▁▁██
Feet Fit11%▅▄█▁▁▁
Thin9%▆█▁▁▁▁

FAQ

Common Black Fluffy Socks questions

Answered from the same tracked data.