Black Clutch Bag
MaybeThe top 5 products take only 30% of clicks. But returns run at 6.4% of orders, so Black Clutch Bag is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 2,461 Fashion niches · +10 vs the category median of 4858
- Market size
- £151K/yr511K searches / yr
- 90-day growth
- +81.8%search demand this quarter
- Competition
- 30%top-5 click share · 30 brands · 39 sellers
Flapen Score
Black Clutch Bag against its category
The dotted line is the Fashion average. Past it, Black Clutch Bag is stronger. Inside it, weaker.
Market
The Black Clutch Bag market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Clutch Bag 511K times last year and spent an estimated £151K. The top 5 brands take 54% of clicks. Demand peaks in Jun–Jul. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 511K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +81.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.
- Searches, last 12 months
- 511K
- Growth, 90 days vs prior 90
- +81.8%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £151Ka year
- Peak month
- June2.3× the quietest month
- Top search term
- black clutch bag96K searches a year
02 · Price
A sale here is worth £12.68.
Listings sell for £12.68 on average, from £5.81 to £20.84. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £12.68 that is £1K to £3K a year per listing.
- Average price
- £12.68under the $15 to $100 sweet spot
- Price range
- £5.81–£20.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 6.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #193 within Handbags & Shoulder Bags. It carries 968 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 96%
- Out of stock, average day
- 4.1%
- Average rank
- #193in Handbags & Shoulder Bags
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 968per listing
- Listings tracked
- 69
04 · Newcomers
Amazon counts 0 of last year's 21 launches as successful.
21 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Black Clutch Bag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ERKOON Women Faux Suede Evening Clutch Bags Prom Handbag Formal Party Clutches Wedding Purses Cocktail Promenade Shoulder with Detachable Strap Nude
- Price
- £11.13
- Rating
- 4.4/5
- Reviews
- 315
- Age
- 2y ago
ERKOON Leather Clutch Bags for Women Evening Bag with Detachable Strap Prom Handbag Formal Party Clutches Wedding Purses Cocktail Promenade Shoulder (Nude)
- Price
- £11.39
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 8mo ago
Aryan Black Clutch Bag for Women Womens Clutches Glitter Evening Bag with Detachable Chain Sequins Handbags for Wedding Bridal Prom Party (Black)
- Price
- £10.12
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 11mo ago
ERKOON Women Faux Suede Evening Clutch Bags Prom Handbag Formal Party Clutches Wedding Purses Cocktail Promenade Shoulder with Detachable Strap (Black)
- Price
- £10.45
- Rating
- 4.4/5
- Reviews
- 315
- Age
- 2y ago
Clutch Purses for Women Evening Clutch Bag Womens Evening Bag with Detachable Chain for Wedding Prom Faux Suede (Black)
- Price
- £10.93
- Rating
- 4.5/5
- Reviews
- 944
- Age
- 4y ago
Trending
90-day click momentum
Larcenciel Nude Clutch Bags for Women Faux Leather Handbag with Wristlet & Chain Elegant Envelope Womens Clutches Quilting Stylish Shoulder Crossbody Bag for Wedding Dinner Prom Party 23x15x5CM
- Price
- £13.25
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 2mo ago
Brown PU Leather Evening Clutch with Detachable Chain for Wedding Party
- Price
- £10.11
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 8mo ago
XquiziFit Clutch Purse for Women Evening Clutch Handbag for Wedding Party Formal Evening Bag with Detachable Chain Beige-straw
- Price
- £15.86
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4mo ago
XquiziFit Clutch Purse for Women Evening Clutch Handbag for Wedding Party Formal Evening Bag with Detachable Chain Light Brown-straw
- Price
- £15.29
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4mo ago
UBAYMAX Satin Clutch Bag for Women Black Evening Purse with Detachable Chain Elegant Envelope Crossbody Handbag for Wedding Party Prom & Cocktail
- Price
- £13.83
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 3y ago
Newest
by launch dateLarcenciel Nude Clutch Bags for Women Faux Leather Handbag with Wristlet & Chain Elegant Envelope Womens Clutches Quilting Stylish Shoulder Crossbody Bag for Wedding Dinner Prom Party 23x15x5CM
- Price
- £13.25
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 2mo ago
XquiziFit Clutch Purse for Women Evening Clutch Handbag for Wedding Party Formal Evening Bag with Detachable Chain Beige-straw
- Price
- £15.86
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4mo ago
XquiziFit Clutch Purse for Women Evening Clutch Handbag for Wedding Party Formal Evening Bag with Detachable Chain Light Brown-straw
- Price
- £15.29
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4mo ago
XquiziFit Clutch Purses for Women Formal Evening Clutch with Detachable Chain Faux Suede Purse for Wedding Party Black
- Price
- £13.53
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 7mo ago
Black Clutch Bag Womens Clutches Evening Bags with Detachable Chain
- Price
- £10.55
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
39
Top-5 brand share
54%
Top 20: 93%
Top-5 click share
30%
Top 20: 61%
Open market
41%
- ERKOON22%
- Milisente9%
- BBjinronjy8%
- XquiziFit8%
- Larcenciel6%
- Aryan5%
Demand
Black Clutch Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.3×
Search terms
Top Black Clutch Bag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black clutch bag96K/yr
- cream clutch bag33K/yr
- black clutch bags for women48K/yr
- evening bags for women48K/yr
- brown clutch bag27K/yr
- cream clutch bags for weddings16K/yr
- nude bag23K/yr
- champagne clutch bag17K/yr
- nude handbag20K/yr
- nude clutch bag19K/yr
Reviews and returns
What reviews say buyers love and hate about Black Clutch Bag
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The oak branch clasp is a little larger than I imagined
This bag is actually much bigger on the inside than I thought
Too small
Chain inside bag broken
Missing chain
No chain, otherwise perfect
not as vibrant
Quality good not exactly same as colour on picture
Unfortunately was not the colour I was looking for
Looks expensive
Looks like it cost a lot more than the price
Looks more expensive than it is
Low cost, low quality
Terrible quality
the quality is honestly shocking—it looks way more expensive than it is
Love
Overall well made
Fantastic quality
Bag looks good quality
It comfortably fits essentials like a phone, lipstick, small mirror, and cards
Perfect size as stated
Just the right size
Good value for money
Good value
Good value for money
The design is classic and elegant and goes with pretty much everything
I like that the design is simple
beautiful design
the colour was perfect
Its gorgeous, I bought it for my sons wedding, the colour is a bit more peachy
Perfect colour for want i want
Return
6.4% Return rate 88% Fixable by listing
not as vibrant
Quality good not exactly same as colour on picture
Unfortunately was not the colour I was looking for
The oak branch clasp is a little larger than I imagined
This bag is actually much bigger on the inside than I thought
Too small
I feel the manufacture is from cheaper material than I expected
the main body material felt overly delicate to the touch
Not only is the quality of the material more expensive than it looks from the details in the handle to the details on the clutch
Low cost, low quality
Terrible quality
the quality is honestly shocking—it looks way more expensive than it is
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Clutch Bag questions
Answered from the same tracked data.