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Black Clutch Bag

Maybe

The top 5 products take only 30% of clicks. But an estimated 6.4% of orders come back, so Black Clutch Bag is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£151K/yr511K searches / yr
90-day growth
+81.8%search demand this quarter
Competition
30%top-5 click share · 30 brands · 39 sellers

Flapen Score

Black Clutch Bag against its category

The dotted line is the Fashion average. Past it, Black Clutch Bag is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Clutch Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Clutch Bag 511K times last year and spent an estimated £151K. The top 5 brands take 54% of clicks. Demand peaks in Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 511K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +81.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months
511K
Growth, 90 days vs prior 90
+81.8%
Conversion, latest week
2.3%
Market size, estimated
£151Ka year
Peak month
June2.3× the quietest month
Top search term
black clutch bag96K searches a year

02 · Price

A sale here is worth £12.68.

Listings sell for £12.68 on average, from £5.81 to £20.84. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £12.68 that is £1K to £3K a year per listing.

Average price
£12.68under the $15 to $100 sweet spot
Price range
£5.81–£20.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
6.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #193 within Handbags & Shoulder Bags. It carries 968 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
96%
Out of stock, average day
4.1%
Average rank
#193in Handbags & Shoulder Bags
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
968per listing
Listings tracked
69

04 · Newcomers

0 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Black Clutch Bag products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

39

Est. top-5 brand share

54%

Top 20: 93%

Est. top-5 click share

30%

Top 20: 61%

Open market

41%

  • ERKOON22%
  • Milisente9%
  • BBjinronjy8%
  • XquiziFit8%
  • Larcenciel6%
  • Aryan5%

Demand

Black Clutch Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Black Clutch Bag search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black clutch bag96K/yr
  • cream clutch bag33K/yr
  • black clutch bags for women48K/yr
  • evening bags for women48K/yr
  • brown clutch bag27K/yr
  • cream clutch bags for weddings16K/yr
  • nude bag23K/yr
  • champagne clutch bag17K/yr
  • nude handbag20K/yr
  • nude clutch bag19K/yr

Reviews and returns

What reviews say buyers love and hate about Black Clutch Bag

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
6.4%of orders come back
“The oak branch clasp is a little larger than I imagined”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Clutch Bag questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data