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Black Boot Laces

Fail

Prices span $2.18–$10.51, mostly outside the sweet spot, so Black Boot Laces is a Fail.

Flapen Score
31
31 / 100
Ranks 2,319 of 2,461 Fashion niches · −17 vs the category median of 48
Market size
£42K/yr99K searches / yr
90-day growth
-44.3%search demand this quarter
Competition
69%top-5 click share · 7 brands · 44 sellers

Flapen Score

Black Boot Laces against its category

The dotted line is the Fashion average. Past it, Black Boot Laces is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Boot Laces market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Boot Laces 99K times last year and spent an estimated £42K. The top 5 brands take 97% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-44.3%
Conversion, latest week
6.9%
Market size, estimated
£42Ka year
Top search term
dr martens laces31K searches a year

02 · Price

A sale here is worth £6.14.

Listings sell for £6.14 on average, from £2.18 to £10.51. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £6.14 that is £2K to £3K a year per listing.

Average price
£6.14under the $15 to $100 sweet spot
Price range
£2.18–£10.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #164 within Shoe, Jewellery & Watch Accessories. It carries 2,957 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#164in Shoe, Jewellery & Watch Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,957per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Black Boot Laces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

44

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Dr. Martens39%
  • VSUDO34%
  • Stepace13%
  • Yusimu6%
  • Puzeam5%
  • Gendewiner2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Black Boot Laces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 3.2× · 7 of 12 months tracked

Search terms

Top Black Boot Laces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr martens laces31K/yr
  • doc martens laces19K/yr
  • black boot laces16K/yr
  • dr marten laces8K/yr
  • doc marten laces6K/yr
  • kickers laces6K/yr
  • black laces for boots5K/yr
  • dr martens shoe laces4K/yr
  • doc martin laces4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Boot Laces

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.08

Didn't fit

Too Long

Too short

Durability15%−0.14

Broke within a month

fray quickly and come undone

so not sure how durable they are

Quality-Overall14%+1.81

Cheap

Poor quality

just not the best quality or fit for me personally

Thickness8%−0.08

Found they are very thin

Very very thin laces much thinner than you think

Says boots and they are thin shoelaces no good for boots

Color7%−0.01

seem there's tiny black

White showing through

Love

Quality-Overall31%+1.81

Ideal quality laces

Good quality shoe laces

Good quality

Value For Money19%+0.54

Excellent price

good value for money

Good value for money

Size-Overall10%−0.08

Good fit

Nice quality fit the boots

plenty big enough for my boots

Advertised Vs Actual Product10%+0.94

Do the job

Exactly as described

Just what I needed

Color6%−0.01

a great colour

Great colour and quality

The right colour

Return

0.7% Return rate 43% Fixable by listing

Length42%▅▆▅█▇▇

Different lengths

Im not sure what length this is, not happy

They are long

Size-Overall23%▇▄█▃▅▅

Didn't fit

Too Long

Too short

Feet Fit7%▂▄▄▁█▆
Advertised Vs Actual Product6%█▅▅▁▁▁
Strength4%▃▁█▁▁▁

FAQ

Common Black Boot Laces questions

Answered from the same tracked data.