black beanie
Skip itSoft demand (-69.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.05–£19.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,859.59avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.20avg listing price — sweet spot $15–$100
Market size
Bad£31K£31K/yr · 103K searches
Growth
Bad-69.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, black beanie is a £31K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
black beanie market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £49K–£66K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #302
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 75%
- Out of stock
- 13.0%
- Avg brand age
- 49 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
118
Top-5 brand share
44%
Top 20: 84%
Top-5 click share
33%
Top 20: 68%
Open market
51%
- EINSKEY12%
- ROXUN10%
- Beechfield10%
- WS UK7%
- Wmcaps5%
- Samserot5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -69.8% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 15.2×
Top black beanie search terms
- black beanie54K/yr
- cotton beanie hat men9K/yr
- thin beanie hat men6K/yr
- black beanie hat6K/yr
- wool beanie8K/yr
- black wooly hat6K/yr
- wool beanie hat men6K/yr
- mens woolen hats4K/yr
- designer beanie hat men6K/yr
Top black beanie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ROXUN Mens Winter Hat Kint Beanie Soft Warm Unisex Windproof Skull Cap
ROXUN£8.184.5★1,094 rev
Beanie Hat Mens Ladies Womens Unisex Slouch Winter Woolly Turn Up Knitted (Black)
WS UK£3.864.4★1,284 rev
EINSKEY Knit Beanie Thick Soft Acrylic Warm Winter Hat for Men
EINSKEY£6.664.4★369 rev
Beechfield - B45 Black Classic Cuffed Beanie Hat - Unisex Winter Hat Classic Knit and One Size Beenie Hat - Double Layer
Beechfield£3.574.5★2,393 rev
Samserot Wool Short Fisherman Beanie for Men Women Knit Cuff Trawler Beanie Caps Winter Warm Hats Black
Samserot£7.704.6★72 rev
Newest
by launch date
SWIMLANCE 2 Packs Unisex Knit Beanie Hat for Men Women UK Classic Warm Winter Beanie Skull Cap Set Black and Grey
SWIMLANCE£9.4631 rev
ROXUN Mens Winter Hat Kint Beanie Soft Warm Unisex Windproof Skull Cap
ROXUN£8.181,094 rev
Keains Unisex Wooly HatThermal Winter HatsWarm Fleece Lining Hats Knit Beanie for Men and WomenGifts for Men Women Dad Black
Keains£7.04116 rev
EINSKEY 100% Cotton Skull Caps for Men Multipurpose Daily Wear Beanie Hat
EINSKEY£6.168,831 rev
TSKNOMO 2 PCS Wool Short Fisherman Beanie for Men Soft Knit Cuff Trawler Beanie Caps Winter Warm Hats for Women
TSKNOMO£9.09107 rev
Trending
90-day click momentumROXUN Mens Winter Hat Kint Beanie Soft Warm Unisex Windproof Skull Cap
ROXUN£8.184.5★
Samserot Wool Short Fisherman Beanie for Men Women Knit Cuff Trawler Beanie Caps Winter Warm Hats Black
Samserot£7.704.6★
TSKNOMO 2 PCS Wool Short Fisherman Beanie for Men Soft Knit Cuff Trawler Beanie Caps Winter Warm Hats for Women
TSKNOMO£9.094.4★
EMPIRELION Lightweight Beanie Hat for Men Women Skull Cap Cycling Helmet Liner Moisture Wicking Running Cap for Sports Gym Sleep All Season Steel Blue Melange
EMPIRELION£6.954.2★
MELLIEX 2 Packs Skull Caps Beanie Unisex Cycling Helmet Liner Cap Thin Cotton Multifunctional Beanie Hat for Running Sleeping Black
MELLIEX£7.674.2★
What buyers say about black beanie
What buyers praise and complain about, mined from review topics.What buyers love
“keeps me warm”
“Excellent quality product”
“The fit is versatile”
“Comfy and warm”
“Good value for money”
“As described”
“Great material it feels soft”
“The material is soft”
“Great thick quality”
“Love the color”
What buyers complain about
“Too small”
“The hat itself is poor quality”
“This is not value for money”
“It is thick”
“Misleading”
“this will not keep your head warm for long in cold weather”
“didn't last longer”
“it lacks any facility to stretch it”
“Came with an hole in the hat”
“Really silly looking hat with a very bad design”
Top return reasons
Common questions
- Is black beanie profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 59 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -69.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the black beanie niche?
- 41 brands and 118 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in black beanie?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.0%.
- When does demand for black beanie peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 15.2× the quietest.
- What does it cost to enter the black beanie niche?
- Listings span £3.05–£19.14; the average listing price is £8.20 (sweet spot $15–$100). The average incumbent carries 5,860 reviews — the moat a new listing must climb.