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Black Beanie

Fail

Demand is soft, at -69.8% this quarter, so Black Beanie is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£31K/yr103K searches / yr
90-day growth
-69.8%search demand this quarter
Competition
33%top-5 click share · 41 brands · 118 sellers

Flapen Score

Black Beanie against its category

The dotted line is the Fashion average. Past it, Black Beanie is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Beanie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Beanie 103K times last year and spent an estimated £31K. The top 5 brands take 44% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -69.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-69.8%
Conversion, latest week
3.7%
Market size, estimated
£31Ka year
Peak month
December15.2× the quietest month
Top search term
black beanie54K searches a year

02 · Price

A sale here is worth £8.20.

Listings sell for £8.20 on average, from £3.05 to £19.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.20 that is £820 to £2K a year per listing.

Average price
£8.20under the $15 to $100 sweet spot
Price range
£3.05–£19.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£820–£2K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #302 within Accessories. It carries 5,860 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
93%
Out of stock, average day
13.0%
Average rank
#302in Accessories
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,860per listing
Listings tracked
59

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Black Beanie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£931£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 rising

Sellers

118

Top-5 brand share

44%

Top 20: 84%

Top-5 click share

33%

Top 20: 68%

Open market

51%

  • EINSKEY12%
  • ROXUN10%
  • Beechfield10%
  • WS UK7%
  • Wmcaps5%
  • Samserot5%

Demand

Black Beanie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 15.2×

Search terms

Top Black Beanie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black beanie54K/yr
  • cotton beanie hat men9K/yr
  • thin beanie hat men6K/yr
  • black beanie hat6K/yr
  • wool beanie8K/yr
  • black wooly hat6K/yr
  • wool beanie hat men6K/yr
  • mens woolen hats4K/yr
  • designer beanie hat men6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Beanie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.08

Too small

Little tight

Tight fit

Quality-Overall11%+0.65

The hat itself is poor quality

Quite cheaply made

POOR QUALITY

Value For Money7%

This is not value for money

over priced

Waste of money

Thickness6%−0.02

It is thick

being so thin could probably fit under a baseball cap

is thinner than I expected

Advertised Vs Actual Product5%+0.15

Misleading

Not as described

Incorrect description

Love

Warmth23%+2.45

keeps me warm

Amazing and warm

Warm hat

Quality-Overall21%+0.65

Excellent quality product

This beanie is good quality

Looks well made

Size-Overall11%−0.08

The fit is versatile

Easy fit

Its also not too tight

Comfort-Overall8%+0.53

Comfy and warm

comfortable to wear

The hat is comfortable

Value For Money8%

Good value for money

Good for the price

Good value for money

Return

2.0% Return rate 78% Fixable by listing

Size-Overall63%▆▇▇█▇█

Too small

Little tight

Tight fit

Quality-Overall9%▆▄▅▄▅█

The hat itself is poor quality

Quite cheaply made

POOR QUALITY

Color5%▅█▅▃▄▃
Material Quality5%▅▄▄▄▇█
Thin3%▇█▅▄▂▄

FAQ

Common Black Beanie questions

Answered from the same tracked data.