black apron
Skip itSoft demand (-13.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,693.44avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.64–£19.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£96K£96K/yr · 102K searches
Avg price
Bad£8.69avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, black apron is a £96K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
black apron market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £87K–£109K
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 81%
- Out of stock
- 8.4%
- Avg brand age
- 36 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
14 falling
Sellers
15
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
17%
- atopo31%
- APRONPANDA13%
- Utopia Kitchen12%
- umboom10%
- LEFUNDA9%
- chenqi7%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.2×
Top black apron search terms
- black apron66K/yr
- black aprons catering7K/yr
- black aprons9K/yr
- black apron with pockets12K/yr
- black chef apron5K/yr
- apron black3K/yr
Top black apron products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
atopo 4 Packs Chef Apron Waterproof Catering Apron with 2 Pockets Adjustable Work Aprons Perfect for Kitchen Cooking Painting Gardening Cleaning Restaurant BBQ Personalised Aprons (Black)
atopo£11.544.2★5,060 rev
Utopia Kitchen Adjustable Bib Apron with 2 Pockets Waterdrop Resistant Chef Cooking Kitchen Aprons Women Men with Long Ties
Utopia Kitchen£5.084.4★10,594 rev
Professional Adjustable Black 100% Cotton Apron with 2 Pockets Cooking Kitchen Chef Women Men Aprons for Home Kitchen Restaurant Coffee House Baking Gardening BBQ
APRONPANDA£5.714.3★1,124 rev
LEFUNDA Cooking Apron Waterproof with 3 Pockets Adjustable BBQ Apron with Long Straps Kitchen for Men Women Kitchen Restaurant Café
LEFUNDA£5.894.4★4,461 rev
umboom 5 Pack Black Chef Apron Catering Aprons for Men Women Professional Work Apron for Kitchen Cooking Restaurant Bistro Bar Café Garden Salon (1 Pocket)
umboom£12.704.5★388 rev
Newest
by launch date
Xumann 5 Pcs Black Chef Apron with Pockets Waterproof Adjustable Cooking Kitchen Aprons for Men Women
Xumann£9.1820 rev
MAGNA COLLECTION 2 Pack Adjustable Bib Chef Aprons with 2 Pockets Stylish Aprons for Men and Women Ideal for Cooking Kitchen BBQ Gardening Restaurant & Coffee Shop (Black)
MAGNA COLLECTION£7.5670 rev
YKUKIZEE 15PCS Black Apron with Pocket Kitchen Chef Apron Catering Long
YKUKIZEE£19.397 rev
umboom 5 Pack Black Chef Apron for Women Men Professional Work Apron for School Catering Kitchen Restaurant Bistro Bar Café Garden Salon (Adjustable 3 Pockets)
umboom£12.88220 rev
umboom 5 Pack Black Chef Apron Catering Aprons for Men Women Professional Work Apron for Kitchen Cooking Restaurant Bistro Bar Café Garden Salon (1 Pocket)
umboom£12.70388 rev
Trending
90-day click momentumumboom 5 Pack Black Chef Apron for Women Men Professional Work Apron for School Catering Kitchen Restaurant Bistro Bar Café Garden Salon (Adjustable 3 Pockets)
umboom£12.884.6★
haoyuan Chef Apron Black Apron with 2 Pockets Unisex Adjustable Apron Anti-Fouling Aprons for Men Women Professional Kitchen Apron for Kitchen Gardening Restaurant Barbecue Coffee
haoyuan£3.644.4★
Xumann 5 Pcs Black Chef Apron with Pockets Waterproof Adjustable Cooking Kitchen Aprons for Men Women
Xumann£9.183.6★
atopo 4 Packs Chef Apron Waterproof Catering Apron with 2 Pockets Adjustable Work Aprons Perfect for Kitchen Cooking Painting Gardening Cleaning Restaurant BBQ Personalised Aprons (Black)
atopo£11.544.2★
umboom 5 Pack Black Chef Apron Catering Aprons for Men Women Professional Work Apron for Kitchen Cooking Restaurant Bistro Bar Café Garden Salon (1 Pocket)
umboom£12.704.5★
What buyers say about black apron
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Good value”
“It does the job”
“Comes up clean even on the 30° recommended wash”
“fits well”
“Great lightweight apron”
“Great product handy as its adjustable straps”
“Yes very very good thick aprons”
“Perfect and very good quality with strong pockets”
“Good quality materials”
What buyers complain about
“Doesnt keep you dry at all even though its listed as waterproof”
“Poor quality”
“really not fit for purpose”
“Don't last long”
“The material is not that great at all”
“difficult to fasten the straps”
“Too thick”
“terrible product for money”
“the photos on the listing are very misleading”
“now both pockets have massive holes in”
Top return reasons
Common questions
- Is black apron profitable to sell on Amazon United Kingdom?
- The niche generates £96K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the black apron niche?
- 14 brands and 15 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in black apron?
- Top complaints mined from reviews: Water Resistance, Quality-Overall, Size-Overall. The return rate is 1.4%.
- When does demand for black apron peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.2× the quietest.
- What does it cost to enter the black apron niche?
- Listings span £3.64–£19.39; the average listing price is £8.69 (sweet spot $15–$100). The average incumbent carries 1,693 reviews — the moat a new listing must climb.