Black Apron
soft demand (-13.0% this quarter) — Black Apron doesn't clear our bar today.
Flapen Score
Is Black Apron profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Apron is a £96K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.
Black Apron: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.0% over the last 90 days and 10.8% of searches end in a purchase.
£96K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 16 products
Top Black Apron products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
atopo 4 Packs Chef Apron Waterproof Catering Apron with 2 Pockets Adjustable Work Aprons Perfect for Kitchen Cooking Painting Gardening Cleaning Restaurant BBQ Personalised Aprons (Black)
- Price
- £11.54
- Rating
- 4.2/5
- Reviews
- 5,060
- Age
- 5y ago
Utopia Kitchen Adjustable Bib Apron with 2 Pockets Waterdrop Resistant Chef Cooking Kitchen Aprons Women Men with Long Ties
- Price
- £5.08
- Rating
- 4.4/5
- Reviews
- 10,594
- Age
- 9y ago
Professional Adjustable Black 100% Cotton Apron with 2 Pockets Cooking Kitchen Chef Women Men Aprons for Home Kitchen Restaurant Coffee House Baking Gardening BBQ
- Price
- £5.71
- Rating
- 4.3/5
- Reviews
- 1,124
- Age
- 3y ago
LEFUNDA Cooking Apron Waterproof with 3 Pockets Adjustable BBQ Apron with Long Straps Kitchen for Men Women Kitchen Restaurant Café
- Price
- £5.89
- Rating
- 4.4/5
- Reviews
- 4,461
- Age
- 4y ago
umboom 5 Pack Black Chef Apron Catering Aprons for Men Women Professional Work Apron for Kitchen Cooking Restaurant Bistro Bar Café Garden Salon (1 Pocket)
- Price
- £12.70
- Rating
- 4.5/5
- Reviews
- 388
- Age
- 2y ago
Trending
90-day click momentum
umboom 5 Pack Black Chef Apron for Women Men Professional Work Apron for School Catering Kitchen Restaurant Bistro Bar Café Garden Salon (Adjustable 3 Pockets)
- Price
- £12.88
- Rating
- 4.6/5
- Reviews
- 220
- Age
- 1y ago
haoyuan Chef Apron Black Apron with 2 Pockets Unisex Adjustable Apron Anti-Fouling Aprons for Men Women Professional Kitchen Apron for Kitchen Gardening Restaurant Barbecue Coffee
- Price
- £3.64
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 2y ago
Xumann 5 Pcs Black Chef Apron with Pockets Waterproof Adjustable Cooking Kitchen Aprons for Men Women
- Price
- £9.18
- Rating
- 3.6/5
- Reviews
- 20
- Age
- 7mo ago
atopo 4 Packs Chef Apron Waterproof Catering Apron with 2 Pockets Adjustable Work Aprons Perfect for Kitchen Cooking Painting Gardening Cleaning Restaurant BBQ Personalised Aprons (Black)
- Price
- £11.54
- Rating
- 4.2/5
- Reviews
- 5,060
- Age
- 5y ago
umboom 5 Pack Black Chef Apron Catering Aprons for Men Women Professional Work Apron for Kitchen Cooking Restaurant Bistro Bar Café Garden Salon (1 Pocket)
- Price
- £12.70
- Rating
- 4.5/5
- Reviews
- 388
- Age
- 2y ago
Newest
by launch dateXumann 5 Pcs Black Chef Apron with Pockets Waterproof Adjustable Cooking Kitchen Aprons for Men Women
- Price
- £9.18
- Rating
- 3.6/5
- Reviews
- 20
- Age
- 7mo ago
MAGNA COLLECTION 2 Pack Adjustable Bib Chef Aprons with 2 Pockets Stylish Aprons for Men and Women Ideal for Cooking Kitchen BBQ Gardening Restaurant & Coffee Shop (Black)
- Price
- £7.56
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 1y ago
YKUKIZEE 15PCS Black Apron with Pocket Kitchen Chef Apron Catering Long
- Price
- £19.39
- Rating
- 2.7/5
- Reviews
- 7
- Age
- 1y ago
umboom 5 Pack Black Chef Apron for Women Men Professional Work Apron for School Catering Kitchen Restaurant Bistro Bar Café Garden Salon (Adjustable 3 Pockets)
- Price
- £12.88
- Rating
- 4.6/5
- Reviews
- 220
- Age
- 1y ago
umboom 5 Pack Black Chef Apron Catering Aprons for Men Women Professional Work Apron for Kitchen Cooking Restaurant Bistro Bar Café Garden Salon (1 Pocket)
- Price
- £12.70
- Rating
- 4.5/5
- Reviews
- 388
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
14 falling
Sellers
15
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
17%
- atopo31%
- APRONPANDA13%
- Utopia Kitchen12%
- umboom10%
- LEFUNDA9%
- chenqi7%
- Open — no brand owns it (8 brands, 17%)
Black Apron demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.2×
Top Black Apron search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- black apron66K/yr
- black aprons catering7K/yr
- black aprons9K/yr
- black apron with pockets12K/yr
- black chef apron5K/yr
- apron black3K/yr
What reviews say buyers love and hate about Black Apron
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Excellent quality”
“Good value”
“It does the job”
“Comes up clean even on the 30° recommended wash”
“fits well”
What buyers complain about
77% of reviews“Doesnt keep you dry at all even though its listed as waterproof”
“Poor quality”
“really not fit for purpose”
“Don't last long”
“The material is not that great at all”
Black Apron return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
26%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Apron questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
