Black Apron
FailDemand is soft, at -13.0% this quarter, so Black Apron is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £96K/yr102K searches / yr
- 90-day growth
- -13.0%search demand this quarter
- Competition
- 72%top-5 click share · 14 brands · 15 sellers
Flapen Score
Black Apron against its category
The dotted line is the Fashion average. Past it, Black Apron is stronger. Inside it, weaker.
Market
The Black Apron market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Apron 102K times last year and spent an estimated £96K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- -13.0%
- Conversion, latest week
- 10.8%
- Market size, estimated
- £96Ka year
- Peak month
- October3.2× the quietest month
- Top search term
- black apron66K searches a year
02 · Price
A sale here is worth £8.69.
Listings sell for £8.69 on average, from £3.64 to £19.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.69 that is £4K to £7K a year per listing.
- Average price
- £8.69under the $15 to $100 sweet spot
- Price range
- £3.64–£19.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£7K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #71 within Novelty & Special Use Clothing. It carries 1,693 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 94%
- Out of stock, average day
- 8.4%
- Average rank
- #71in Novelty & Special Use Clothing
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,693per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Black Apron products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
atopo 4 Packs Chef Apron Waterproof Catering Apron with 2 Pockets Adjustable Work Aprons Perfect for Kitchen Cooking Painting Gardening Cleaning Restaurant BBQ Personalised Aprons (Black)
- Price
- £11.54
- Rating
- 4.2/5
- Reviews
- 5,060
- Age
- 5y ago

Utopia Kitchen Adjustable Bib Apron with 2 Pockets Waterdrop Resistant Chef Cooking Kitchen Aprons Women Men with Long Ties
- Price
- £5.08
- Rating
- 4.4/5
- Reviews
- 10,594
- Age
- 9y ago

Professional Adjustable Black 100% Cotton Apron with 2 Pockets Cooking Kitchen Chef Women Men Aprons for Home Kitchen Restaurant Coffee House Baking Gardening BBQ
- Price
- £5.71
- Rating
- 4.3/5
- Reviews
- 1,124
- Age
- 3y ago

LEFUNDA Cooking Apron Waterproof with 3 Pockets Adjustable BBQ Apron with Long Straps Kitchen for Men Women Kitchen Restaurant Café
- Price
- £5.89
- Rating
- 4.4/5
- Reviews
- 4,461
- Age
- 4y ago

umboom 5 Pack Black Chef Apron Catering Aprons for Men Women Professional Work Apron for Kitchen Cooking Restaurant Bistro Bar Café Garden Salon (1 Pocket)
- Price
- £12.70
- Rating
- 4.5/5
- Reviews
- 388
- Age
- 2y ago
Trending
estimated 90-day click momentum
umboom 5 Pack Black Chef Apron for Women Men Professional Work Apron for School Catering Kitchen Restaurant Bistro Bar Café Garden Salon (Adjustable 3 Pockets)
- Price
- £12.88
- Rating
- 4.6/5
- Reviews
- 220
- Age
- 1y ago

haoyuan Chef Apron Black Apron with 2 Pockets Unisex Adjustable Apron Anti-Fouling Aprons for Men Women Professional Kitchen Apron for Kitchen Gardening Restaurant Barbecue Coffee
- Price
- £3.64
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 2y ago

Xumann 5 Pcs Black Chef Apron with Pockets Waterproof Adjustable Cooking Kitchen Aprons for Men Women
- Price
- £9.18
- Rating
- 3.6/5
- Reviews
- 20
- Age
- 7mo ago

atopo 4 Packs Chef Apron Waterproof Catering Apron with 2 Pockets Adjustable Work Aprons Perfect for Kitchen Cooking Painting Gardening Cleaning Restaurant BBQ Personalised Aprons (Black)
- Price
- £11.54
- Rating
- 4.2/5
- Reviews
- 5,060
- Age
- 5y ago

umboom 5 Pack Black Chef Apron Catering Aprons for Men Women Professional Work Apron for Kitchen Cooking Restaurant Bistro Bar Café Garden Salon (1 Pocket)
- Price
- £12.70
- Rating
- 4.5/5
- Reviews
- 388
- Age
- 2y ago
Newest
by launch date
Xumann 5 Pcs Black Chef Apron with Pockets Waterproof Adjustable Cooking Kitchen Aprons for Men Women
- Price
- £9.18
- Rating
- 3.6/5
- Reviews
- 20
- Age
- 7mo ago

MAGNA COLLECTION 2 Pack Adjustable Bib Chef Aprons with 2 Pockets Stylish Aprons for Men and Women Ideal for Cooking Kitchen BBQ Gardening Restaurant & Coffee Shop (Black)
- Price
- £7.56
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 1y ago

YKUKIZEE 15PCS Black Apron with Pocket Kitchen Chef Apron Catering Long
- Price
- £19.39
- Rating
- 2.7/5
- Reviews
- 7
- Age
- 1y ago

umboom 5 Pack Black Chef Apron for Women Men Professional Work Apron for School Catering Kitchen Restaurant Bistro Bar Café Garden Salon (Adjustable 3 Pockets)
- Price
- £12.88
- Rating
- 4.6/5
- Reviews
- 220
- Age
- 1y ago

umboom 5 Pack Black Chef Apron Catering Aprons for Men Women Professional Work Apron for Kitchen Cooking Restaurant Bistro Bar Café Garden Salon (1 Pocket)
- Price
- £12.70
- Rating
- 4.5/5
- Reviews
- 388
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
14 falling
Sellers
15
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
17%
- atopo31%
- APRONPANDA13%
- Utopia Kitchen12%
- umboom10%
- LEFUNDA9%
- chenqi7%
- Open — no brand owns it (8 brands, 17%)
Demand
Black Apron search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.2×
Search terms
Top Black Apron search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black apron66K/yr
- black aprons catering7K/yr
- black aprons9K/yr
- black apron with pockets12K/yr
- black chef apron5K/yr
- apron black3K/yr
Reviews and returns
What reviews say buyers love and hate about Black Apron
We read the reviews and the return reasons for every product selling here.
“Doesnt keep you dry at all even though its listed as waterproof”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Apron questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









