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Black Apron

Fail

Demand is soft, at -13.0% this quarter, so Black Apron is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£96K/yr102K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
72%top-5 click share · 14 brands · 15 sellers

Flapen Score

Black Apron against its category

The dotted line is the Fashion average. Past it, Black Apron is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Apron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Apron 102K times last year and spent an estimated £96K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
10.8%
Market size, estimated
£96Ka year
Peak month
October3.2× the quietest month
Top search term
black apron66K searches a year

02 · Price

A sale here is worth £8.69.

Listings sell for £8.69 on average, from £3.64 to £19.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.69 that is £4K to £7K a year per listing.

Average price
£8.69under the $15 to $100 sweet spot
Price range
£3.64–£19.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #71 within Novelty & Special Use Clothing. It carries 1,693 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
8.4%
Average rank
#71in Novelty & Special Use Clothing
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,693per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Black Apron products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£38K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

15

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

17%

  • atopo31%
  • APRONPANDA13%
  • Utopia Kitchen12%
  • umboom10%
  • LEFUNDA9%
  • chenqi7%
  • Open — no brand owns it (8 brands, 17%)

Demand

Black Apron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Black Apron search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black apron66K/yr
  • black aprons catering7K/yr
  • black aprons9K/yr
  • black apron with pockets12K/yr
  • black chef apron5K/yr
  • apron black3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Apron

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Water Resistance”
1.4%of orders come back
“Doesnt keep you dry at all even though its listed as waterproof”
A buyer, on “Water Resistance”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Black Apron questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data