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Black Apron

Fail

Demand is soft, at -13.0% this quarter, so Black Apron is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£96K/yr102K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
72%top-5 click share · 14 brands · 15 sellers

Flapen Score

Black Apron against its category

The dotted line is the Fashion average. Past it, Black Apron is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Apron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Apron 102K times last year and spent an estimated £96K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
10.8%
Market size, estimated
£96Ka year
Peak month
October3.2× the quietest month
Top search term
black apron66K searches a year

02 · Price

A sale here is worth £8.69.

Listings sell for £8.69 on average, from £3.64 to £19.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.69 that is £4K to £7K a year per listing.

Average price
£8.69under the $15 to $100 sweet spot
Price range
£3.64–£19.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #71 within Novelty & Special Use Clothing. It carries 1,693 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
8.4%
Average rank
#71in Novelty & Special Use Clothing
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,693per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Black Apron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£38K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

15

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

17%

  • atopo31%
  • APRONPANDA13%
  • Utopia Kitchen12%
  • umboom10%
  • LEFUNDA9%
  • chenqi7%
  • Open — no brand owns it (8 brands, 17%)

Demand

Black Apron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Black Apron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black apron66K/yr
  • black aprons catering7K/yr
  • black aprons9K/yr
  • black apron with pockets12K/yr
  • black chef apron5K/yr
  • apron black3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Apron

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Water Resistance28%−0.28

Doesnt keep you dry at all even though its listed as waterproof

Not water resistant

Not waterproof

Quality-Overall14%+1.81

Poor quality

Utterly deplorable product

Overall, it just feels very low quality - sent this straight back

Size-Overall14%−0.15

really not fit for purpose

its tiny

Ties to short

Durability5%−0.03

Don't last long

Wore one for work and put my mobile phone in pocket and its ripped it

Material Quality4%−0.03

The material is not that great at all

The material is extremely thin

Love

Quality-Overall32%+1.81

Excellent quality

Look well made

Good quality apron for all uses

Value For Money15%+0.78

Good value

Value for money

Excellent value

Advertised Vs Actual Product8%+0.60

It does the job

As Described

just what I needed

Washability5%+0.34

Comes up clean even on the 30° recommended wash

Easy to wash

Great wash well

Size-Overall5%−0.15

fits well

Easy to fit

Brilliant for plus size people

Return

1.4% Return rate 26% Fixable by listing

Material Quality29%▆▄▆█▆█

The material is not that great at all

The material is extremely thin

Quality-Overall19%▄▆█▄▃▃

Poor quality

Utterly deplorable product

Overall, it just feels very low quality - sent this straight back

Size-Overall17%▅▄▃▅█▆

really not fit for purpose

its tiny

Ties to short

Water Resistance6%█▄▆▃▅▂

Doesnt keep you dry at all even though its listed as waterproof

Not water resistant

Not waterproof

Color3%▃█▄▁▁▃

FAQ

Common Black Apron questions

Answered from the same tracked data.