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Birthstone Necklace

soft demand (-62.4% this quarter) — Birthstone Necklace doesn't clear our bar today.

Flapen Score

30
Skip it
Market size 11Growth 0Conversion 13Competition 14Returns 95Price range 77Avg price 95Brand share 0Review moat 81Quality gap 24
This niche Category average

Is Birthstone Necklace profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Birthstone Necklace is a £45K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Oct–Nov–Dec. Verdict: Skip it — 30/100.

Birthstone Necklace: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -62.4% over the last 90 days and 1.0% of searches end in a purchase.

£45K

revenue / yr

Units sold / yr3K
Search volume / yr-62.4%181K
Conversion rate1.0%
Avg price£24.12

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 5
Top-5 product click share84%
Open market0%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement100%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews377

Top Birthstone Necklace products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£13K£20K£27K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • LOCIBLO83%
  • Philip Jones12%
  • FIOROYAL2%
  • SWIMLANCE2%
  • Open — no brand owns it (0%)

Birthstone Necklace demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume181KCVR1.0%Products11Brands4Top 5 Brands100%OOS Rate0.9%Rating4.6★Reviews377Avg BSR#566
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Top Birthstone Necklace search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • birthstone necklace44K/yr
  • birthstone jewellery18K/yr
  • aquamarine necklace15K/yr
  • birthstone gifts10K/yr
  • aquamarine jewellery14K/yr
  • topaz7K/yr
  • birthstone5K/yr
  • birth stone jewellery for women4K/yr
  • topaz jewellery for women3K/yr
  • october birthstone11K/yr

What reviews say buyers love and hate about Birthstone Necklace

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Chain/Key Quality67%

Beautiful stone on gold chain

Color33%

Pretty gold and green necklace

What buyers complain about

100% of reviews
Allergies50%

Im only allergic to nickel

Metal Authenticity50%

Not brass

Birthstone Necklace return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
43%
2Chain/Key Quality
14%
3Metal Authenticity
14%
4Color
14%
5Locking Mechanism
7%

Common Birthstone Necklace questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Birthstone Necklace 30/100 on Amazon United Kingdom — Skip it. The niche generates £45K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -62.4% over the last 90 days.
Search demand for Birthstone Necklace on Amazon United Kingdom peaks in Mar–Oct–Nov–Dec, where the busiest month runs 4.2× the quietest.