Is birthstone necklace profitable to sell on Amazon United Kingdom?

The niche generates £45K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -62.4%. Flapen's verdict: Skip it (30/100).

How competitive is the birthstone necklace niche?

4 brands and 5 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in birthstone necklace?

Top complaints mined from reviews: Allergies, Metal Authenticity. The return rate is 1.0%.

When does demand for birthstone necklace peak?

Demand peaks in Mar–Oct–Nov–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the birthstone necklace niche?

Listings span £8.49–£37.63; the average listing price is £24.12 (sweet spot $15–$100). The average incumbent carries 377 reviews — the moat a new listing must climb.

birthstone necklace

Skip it

Soft demand (-62.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible£24.12

avg listing price — sweet spot $15–$100

Review moat

Great377

avg incumbent reviews — the moat a new listing must climb

Price range

Great£8.49–£37.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad84%

top-5 click share — a locked-up shelf

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£45K

£45K/yr · 181K searches

Growth

Bad-62.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, birthstone necklace is a £45K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Oct–Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

birthstone necklace market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £60K–£72K; units × avg price
Conversion rate: 1.0%
Avg BSR: #566
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.9%
Avg brand age: 41 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

LOCIBLO83%
Philip Jones12%
FIOROYAL2%
SWIMLANCE2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -62.4% search growth over the last 90 days.

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top birthstone necklace search terms

birthstone necklace44K/yr -16.0%0.2% conv.
birthstone jewellery18K/yr -30.3%0.1% conv.
aquamarine necklace15K/yr -63.3%0.3% conv.
birthstone gifts10K/yr -28.5%0.0% conv.
aquamarine jewellery14K/yr -86.5%0.1% conv.
topaz7K/yr -6.8%0.1% conv.
birthstone5K/yr -23.8%0.3% conv.
birth stone jewellery for women4K/yr -18.0%0.0% conv.
topaz jewellery for women3K/yr +7.6%0.0% conv.
october birthstone11K/yr -26.0%0.0% conv.

All search terms

Top birthstone necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOCIBLO January Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Red Created Garnet Necklace Jewellery for Her 16+2

LOCIBLO£34.504.7★502 rev

LOCIBLO March Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Blue Created Aquamarine Necklace Jewellery for Her 16+2

LOCIBLO£35.644.7★502 rev

LOCIBLO November December Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Created London Blue Topaz Necklace Jewellery for Her 16+2

LOCIBLO£35.594.7★502 rev

LOCIBLO May Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Green Created Emerald Necklace Jewellery for Her 16+2

LOCIBLO£36.784.7★502 rev

Philip Jones May (Emerald) Birthstone Necklace Created with Zircondia Crystals

Philip Jones£8.894.6★450 rev

Newest

by launch date

Birthstone Necklace for Women S925 Sterling Silver Heart Diamond Pendant Birthstone Necklace Birthstone Birthday Jewelry Gifts for Women Teen Girls June

SWIMLANCE£8.4912 rev

4mo ago

LOCIBLO March Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant 18K Gold Plated Blue Created Aquamarine Necklace Jewellery for Her 16+2

LOCIBLO£37.63502 rev

1y ago

FIOROYAL 14K Gold Plated Birthstone Necklace for Women Girls Layered Gold Necklace Stack Dainty Cubic Zirconia Pendant Necklace Diamond Necklaces Birthstone for May Birthday Gifts Jewellery

FIOROYAL£9.86210 rev

1y ago

Philip Jones Sterling Silver May (Emerald) Birthstone Necklace Created with Zircondia Crystals

Philip Jones£15.6736 rev

3y ago

LOCIBLO October Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Created Opal Necklace Jewellery for Her 16+2

LOCIBLO£33.26502 rev

3y ago

What buyers say about birthstone necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Chain/Key Quality67%

“Beautiful stone on gold chain”

Color33%

“Pretty gold and green necklace”

What buyers complain about

Allergies50%

“Im only allergic to nickel”

Metal Authenticity50%

“Not brass”

Top return reasons

Size-Overall43%

Chain/Key Quality14%

Metal Authenticity14%

Color14%

Locking Mechanism7%

Durability7%

Common questions

Is birthstone necklace profitable to sell on Amazon United Kingdom?: The niche generates £45K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -62.4%. Flapen's verdict: Skip it (30/100).
How competitive is the birthstone necklace niche?: 4 brands and 5 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in birthstone necklace?: Top complaints mined from reviews: Allergies, Metal Authenticity. The return rate is 1.0%.
When does demand for birthstone necklace peak?: Demand peaks in Mar–Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the birthstone necklace niche?: Listings span £8.49–£37.63; the average listing price is £24.12 (sweet spot $15–$100). The average incumbent carries 377 reviews — the moat a new listing must climb.