Birthstone Necklace
FailDemand is soft, at -62.4% this quarter, so Birthstone Necklace is a Fail.
- Flapen Score
- 30 / 100Ranks 2,344 of 2,461 Fashion niches · −18 vs the category median of 4830
- Market size
- £45K/yr181K searches / yr
- 90-day growth
- -62.4%search demand this quarter
- Competition
- 84%top-5 click share · 4 brands · 5 sellers
Flapen Score
Birthstone Necklace against its category
The dotted line is the Fashion average. Past it, Birthstone Necklace is stronger. Inside it, weaker.
Market
The Birthstone Necklace market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Birthstone Necklace 181K times last year and spent an estimated £45K. All 4 brands take every click. Demand peaks in Mar–Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -62.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 181K
- Growth, 90 days vs prior 90
- -62.4%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £45Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- birthstone necklace44K searches a year
02 · Price
A sale here is worth £24.12.
Listings sell for £24.12 on average, from £8.49 to £37.63. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £24.12 that is £0 to £2K a year per listing.
- Average price
- £24.12inside the $15 to $100 sweet spot
- Price range
- £8.49–£37.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #566 within Jewellery. It carries 377 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #566in Jewellery
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 377per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Birthstone Necklace products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LOCIBLO January Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Red Created Garnet Necklace Jewellery for Her 16+2
- Price
- £34.50
- Rating
- 4.7/5
- Reviews
- 502
- Age
- 3y ago

LOCIBLO March Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Blue Created Aquamarine Necklace Jewellery for Her 16+2
- Price
- £35.64
- Rating
- 4.7/5
- Reviews
- 502
- Age
- 3y ago

LOCIBLO November December Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Created London Blue Topaz Necklace Jewellery for Her 16+2
- Price
- £35.59
- Rating
- 4.7/5
- Reviews
- 502
- Age
- 3y ago

LOCIBLO May Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Green Created Emerald Necklace Jewellery for Her 16+2
- Price
- £36.78
- Rating
- 4.7/5
- Reviews
- 502
- Age
- 3y ago

Philip Jones May (Emerald) Birthstone Necklace Created with Zircondia Crystals
- Price
- £8.89
- Rating
- 4.6/5
- Reviews
- 450
- Age
- 6y ago
Trending
90-day click momentum
Birthstone Necklace for Women S925 Sterling Silver Heart Diamond Pendant Birthstone Necklace Birthstone Birthday Jewelry Gifts for Women Teen Girls June
- Price
- £8.49
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 4mo ago

LOCIBLO May Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Green Created Emerald Necklace Jewellery for Her 16+2
- Price
- £36.78
- Rating
- 4.7/5
- Reviews
- 502
- Age
- 3y ago

Philip Jones May (Emerald) Birthstone Necklace Created with Zircondia Crystals
- Price
- £8.89
- Rating
- 4.6/5
- Reviews
- 450
- Age
- 6y ago

LOCIBLO October Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Created Opal Necklace Jewellery for Her 16+2
- Price
- £33.26
- Rating
- 4.7/5
- Reviews
- 502
- Age
- 3y ago

LOCIBLO January Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Red Created Garnet Necklace Jewellery for Her 16+2
- Price
- £34.50
- Rating
- 4.7/5
- Reviews
- 502
- Age
- 3y ago
Newest
by launch date
Birthstone Necklace for Women S925 Sterling Silver Heart Diamond Pendant Birthstone Necklace Birthstone Birthday Jewelry Gifts for Women Teen Girls June
- Price
- £8.49
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 4mo ago

LOCIBLO March Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant 18K Gold Plated Blue Created Aquamarine Necklace Jewellery for Her 16+2
- Price
- £37.63
- Rating
- 4.7/5
- Reviews
- 502
- Age
- 1y ago

FIOROYAL 14K Gold Plated Birthstone Necklace for Women Girls Layered Gold Necklace Stack Dainty Cubic Zirconia Pendant Necklace Diamond Necklaces Birthstone for May Birthday Gifts Jewellery
- Price
- £9.86
- Rating
- 4.2/5
- Reviews
- 210
- Age
- 1y ago

Philip Jones Sterling Silver May (Emerald) Birthstone Necklace Created with Zircondia Crystals
- Price
- £15.67
- Rating
- 4.9/5
- Reviews
- 36
- Age
- 3y ago

LOCIBLO October Birthstone Necklaces for Women 925 Sterling Silver Infinity Pendant White Gold Created Opal Necklace Jewellery for Her 16+2
- Price
- £33.26
- Rating
- 4.7/5
- Reviews
- 502
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- LOCIBLO83%
- Philip Jones12%
- FIOROYAL2%
- SWIMLANCE2%
- Open — no brand owns it (0%)
Demand
Birthstone Necklace search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Birthstone Necklace search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- birthstone necklace44K/yr
- birthstone jewellery18K/yr
- aquamarine necklace15K/yr
- birthstone gifts10K/yr
- aquamarine jewellery14K/yr
- topaz7K/yr
- birthstone5K/yr
- birth stone jewellery for women4K/yr
- topaz jewellery for women3K/yr
- october birthstone11K/yr
Reviews and returns
What reviews say buyers love and hate about Birthstone Necklace
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Im only allergic to nickel
Not brass
Love
Beautiful stone on gold chain
A really beautiful necklace
Pretty gold and green necklace
Return
1.0% Return rate 57% Fixable by listing
Not brass
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Birthstone Necklace questions
Answered from the same tracked data.









