Birthday Gifts for Him

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months

241K

Growth, 90 days vs prior 90

-3.8%

Conversion, latest week

1.8%

Market size, estimated

£48Ka year

Peak month

December2.2× the quietest month

Top search term

mens birthday24K searches a year

Listings sell for £11.30 on average, from £3.46 to £22.43. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.30 that is £0 to £1K a year per listing.

Average price

£11.30under the $15 to $100 sweet spot

Price range

£3.46–£22.43

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #65 within Accessories. It carries 3,863 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#65in Accessories

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,863per listing

Listings tracked

34

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months