Birthday Badge

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months

278K

Growth, 90 days vs prior 90

-0.1%

Conversion, latest week

8.1%

Market size, estimated

£84Ka year

Peak month

September1.7× the quietest month

Top search term

birthday badge129K searches a year

Listings sell for £3.71 on average, from £1.47 to £6.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £3.71 that is £2K to £3K a year per listing.

Average price

£3.71under the $15 to $100 sweet spot

Price range

£1.47–£6.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£2K–£3K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #266 within Novelty & Special Use Clothing. It carries 250 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#266in Novelty & Special Use Clothing

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

250per listing

Listings tracked

28

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

19 months