birthday badge
Skip itPrices mostly outside the sweet spot ($1.47–$6.37) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great250.11avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Market size
Bad£84K£84K/yr · 278K searches
Avg price
Bad£3.71avg listing price — sweet spot $15–$100
Price range
Bad£1.47–£6.37cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, birthday badge is a £84K/yr Amazon United Kingdom market (278K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
birthday badge market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £74K–£93K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #266
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 1.4%
- Avg brand age
- 19 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
66
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
24%
- Unique34%
- Talking Tables14%
- Maggidea9%
- OakTree7%
- SAVITA7%
- PATIKIL5%
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -0.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top birthday badge search terms
- birthday badge129K/yr
- birthday girl badge37K/yr
- birthday badge girl28K/yr
- its my birthday badge21K/yr
- happy birthday badge11K/yr
- birthday badges11K/yr
- its my birthday10K/yr
- birthday badges for adults11K/yr
- birthday rosette6K/yr
- girls birthday badge5K/yr
Top birthday badge products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glamorous Rose Gold Glitz Its My Birthday Badge (13cm) - Dazzling Celebration Accessory to Stand Out on Your Special Day - 1 Pc
Unique£2.264.6★1,165 rev
Talking Tables Happy Birthday Rosette Reusable Colourful Star Birthday Badge Decorations for Girls Adults Children Party Accessories Includes Its My Birthday Text 10cm Diameter
Talking Tables£3.333.6★64 rev
Maggidea Birthday Rosette Badge Baby Pink Birthday Award Ribbon Badge Decorations Party Decoration Supplies
Maggidea£3.394.3★308 rev
Birthday Girl Multicolor Award Badge (17cm x 8cm) 1 Count - Vibrant & Fun Celebration Accessory for the Special Day
Unique£3.134.6★1,654 rev
PATIKIL Birthday Ribbon Pin 5.9 x 2.8 Award Ribbon Fabric Its My Birthday Pin for Party Adults Women Party Decorations Celebration Accessory Gift Dark Rainbow
PATIKIL£4.665.0★36 rev
Newest
by launch date
Birthday Girl Cheetah Pin 2.28 Leopard Print Happy Birthday Badge Button Red and Black Party Brooch Cherry Birthday Decorations Gifts for Women Adults
Fukaisu£4.891 rev
1 PcsBirthday Girl Badge Happy Birthday Badge Its My Birthday Brooch Pin Button Satin Fabric Apparel Award Ribbon Badges for Women Men Prize Party Celebration Decoration Gift Accessory(Pink)
MUZHUPGUZ£3.192 rev
Its My Birthday Badge Metal Pin Rhinestone Queen Crown Brooch Pins for Women Happy Birthday Pins Wedding Party Birthdays Celebrations
Zelphvt£3.452 rev
Its My Birthday Pin Pixel Theme Birthday Pin Green Round Fun Boys Girls Badge Video Game Party Decoration for Pixel Theme Party Celebration
SAVITA£4.6621 rev
Birthday Girl Sash Tiara and Badge Set Pink Party Accessories for Women
nuneoeuo£5.063 rev
Trending
90-day click momentum1 PcsBirthday Girl Badge Happy Birthday Badge Its My Birthday Brooch Pin Button Satin Fabric Apparel Award Ribbon Badges for Women Men Prize Party Celebration Decoration Gift Accessory(Pink)
MUZHUPGUZ£3.195.0★
Birthday Girl Cheetah Pin 2.28 Leopard Print Happy Birthday Badge Button Red and Black Party Brooch Cherry Birthday Decorations Gifts for Women Adults
Fukaisu£4.895.0★
Its My Birthday Badge Metal Pin Rhinestone Queen Crown Brooch Pins for Women Happy Birthday Pins Wedding Party Birthdays Celebrations
Zelphvt£3.454.5★
Birthday Girl Rosette Badge Baby Pink Birthday Girl Award Ribbon Badge Birthday Girl Decorations for Kids Girls Party Decoration Supplies
YUEHNEOM£2.874.6★
Its My Birthday Pin Pixel Theme Birthday Pin Green Round Fun Boys Girls Badge Video Game Party Decoration for Pixel Theme Party Celebration
SAVITA£4.664.6★
What buyers say about birthday badge
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing happy with product”
“perfect size”
“Lovely colour”
“Great product for a good price”
“As described”
“Great fun”
“The design is bright, pretty, and really stands out, making the birthday girl feel extra special”
“The badge is lightweight”
“works well fastening securely”
“the print very clear”
What buyers complain about
“Incorrect size”
“then badge broke immediately upon use”
“not good enough”
“Bit disappointing, the ribbons were on the side not facing down as in the picture”
“Crap quality, not very crisp printing”
“Not worth £5”
“clasp very flimsy/easy to come undone”
Top return reasons
Common questions
- Is birthday badge profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 28 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the birthday badge niche?
- 19 brands and 66 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in birthday badge?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.5%.
- When does demand for birthday badge peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the birthday badge niche?
- Listings span £1.47–£6.37; the average listing price is £3.71 (sweet spot $15–$100). The average incumbent carries 250 reviews — the moat a new listing must climb.