Birthday Badge
prices mostly outside the sweet spot ($1.47–$6.37) — Birthday Badge doesn't clear our bar today.
Flapen Score
Is Birthday Badge profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Birthday Badge is a £84K/yr Amazon United Kingdom market (278K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 48/100.
Birthday Badge: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.1% over the last 90 days and 8.1% of searches end in a purchase.
£84K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 28 products
Top Birthday Badge products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Glamorous Rose Gold Glitz Its My Birthday Badge (13cm) - Dazzling Celebration Accessory to Stand Out on Your Special Day - 1 Pc
- Price
- £2.26
- Rating
- 4.6/5
- Reviews
- 1,165
- Age
- 7y ago
Talking Tables Happy Birthday Rosette Reusable Colourful Star Birthday Badge Decorations for Girls Adults Children Party Accessories Includes Its My Birthday Text 10cm Diameter
- Price
- £3.33
- Rating
- 3.6/5
- Reviews
- 64
- Age
- 1y ago
Maggidea Birthday Rosette Badge Baby Pink Birthday Award Ribbon Badge Decorations Party Decoration Supplies
- Price
- £3.39
- Rating
- 4.3/5
- Reviews
- 308
- Age
- 4y ago
Birthday Girl Multicolor Award Badge (17cm x 8cm) 1 Count - Vibrant & Fun Celebration Accessory for the Special Day
- Price
- £3.13
- Rating
- 4.6/5
- Reviews
- 1,654
- Age
- 15y ago
PATIKIL Birthday Ribbon Pin 5.9 x 2.8 Award Ribbon Fabric Its My Birthday Pin for Party Adults Women Party Decorations Celebration Accessory Gift Dark Rainbow
- Price
- £4.66
- Rating
- 5.0/5
- Reviews
- 36
- Age
- 1y ago
Trending
90-day click momentum
1 PcsBirthday Girl Badge Happy Birthday Badge Its My Birthday Brooch Pin Button Satin Fabric Apparel Award Ribbon Badges for Women Men Prize Party Celebration Decoration Gift Accessory(Pink)
- Price
- £3.19
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Birthday Girl Cheetah Pin 2.28 Leopard Print Happy Birthday Badge Button Red and Black Party Brooch Cherry Birthday Decorations Gifts for Women Adults
- Price
- £4.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Its My Birthday Badge Metal Pin Rhinestone Queen Crown Brooch Pins for Women Happy Birthday Pins Wedding Party Birthdays Celebrations
- Price
- £3.45
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago
Birthday Girl Rosette Badge Baby Pink Birthday Girl Award Ribbon Badge Birthday Girl Decorations for Kids Girls Party Decoration Supplies
- Price
- £2.87
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 1y ago
Its My Birthday Pin Pixel Theme Birthday Pin Green Round Fun Boys Girls Badge Video Game Party Decoration for Pixel Theme Party Celebration
- Price
- £4.66
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 7mo ago
Newest
by launch dateBirthday Girl Cheetah Pin 2.28 Leopard Print Happy Birthday Badge Button Red and Black Party Brooch Cherry Birthday Decorations Gifts for Women Adults
- Price
- £4.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
1 PcsBirthday Girl Badge Happy Birthday Badge Its My Birthday Brooch Pin Button Satin Fabric Apparel Award Ribbon Badges for Women Men Prize Party Celebration Decoration Gift Accessory(Pink)
- Price
- £3.19
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Its My Birthday Badge Metal Pin Rhinestone Queen Crown Brooch Pins for Women Happy Birthday Pins Wedding Party Birthdays Celebrations
- Price
- £3.45
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago
Its My Birthday Pin Pixel Theme Birthday Pin Green Round Fun Boys Girls Badge Video Game Party Decoration for Pixel Theme Party Celebration
- Price
- £4.66
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 7mo ago
Birthday Girl Sash Tiara and Badge Set Pink Party Accessories for Women
- Price
- £5.06
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
66
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
24%
- Unique34%
- Talking Tables14%
- Maggidea9%
- OakTree7%
- SAVITA7%
- PATIKIL5%
Birthday Badge demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Birthday Badge search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- birthday badge129K/yr
- birthday girl badge37K/yr
- birthday badge girl28K/yr
- its my birthday badge21K/yr
- happy birthday badge11K/yr
- birthday badges11K/yr
- its my birthday10K/yr
- birthday badges for adults11K/yr
- birthday rosette6K/yr
- girls birthday badge5K/yr
What reviews say buyers love and hate about Birthday Badge
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Amazing happy with product”
“perfect size”
“Lovely colour”
“Great product for a good price”
“As described”
What buyers complain about
80% of reviews“Incorrect size”
“then badge broke immediately upon use”
“not good enough”
“Bit disappointing, the ribbons were on the side not facing down as in the picture”
“Crap quality, not very crisp printing”
Birthday Badge return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Birthday Badge questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
