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Birmingham City Fc Gifts

Fail

Shoppers spend only $22K a year here, so Birmingham City Fc Gifts is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£22K/yr169K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
64%top-5 click share · 16 brands · 20 sellers

Flapen Score

Birmingham City Fc Gifts against its category

The dotted line is the Fashion average. Past it, Birmingham City Fc Gifts is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birmingham City Fc Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Birmingham City Fc Gifts 169K times last year and spent an estimated £22K. The top 5 brands take 67% of clicks. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
0.9%
Market size, estimated
£22Ka year
Peak month
August9.1× the quietest month
Top search term
birmingham city fc gifts54K searches a year

02 · Price

A sale here is worth £14.23.

Listings sell for £14.23 on average, from £3.38 to £29.53. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £14.23 that is £0 to £1K a year per listing.

Average price
£14.23under the $15 to $100 sweet spot
Price range
£3.38–£29.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #1,273 within Activewear. It carries 535 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
74%
Out of stock, average day
15.7%
Average rank
#1,273in Activewear
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
535per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Birmingham City Fc Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

20

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

28%

  • bring me socks37%
  • Old School Football14%
  • Generic6%
  • Bohemian Brands5%
  • All Things Personalised5%
  • MANCHESTER CITY5%

Demand

Birmingham City Fc Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 9.1×

Search terms

Top Birmingham City Fc Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • birmingham city fc gifts54K/yr
  • birmingham city81K/yr
  • birmingham city fc gifts for men9K/yr
  • birmingham city fc15K/yr
  • birmingham city fc merchandise9K/yr

Reviews and returns

What reviews say buyers love and hate about Birmingham City Fc Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product13%−0.16

very misleading as only one coaster received

dont look like the picture its ment to be at a slant

Size-Overall9%−0.15

But, and it's a big but, I couldn't justify buying these at the current selling price

The letters are quite small

Durability7%−0.02

they probably wont last too long

so they are not designed to last indefinitely

Quality-Overall6%+0.31

Looks cheap and slanted

Engraving/Paint/Sublimation6%+0.40

The inscription is not visible well

Love

Quality-Overall27%+0.31

Good quality

The coasters are well made

well-made product that looks great

Gifting Purpose16%+2.09

very grateful as this was a last minute gift

Great present with excellent engraving would highly recommend

Great gift

Engraving/Paint/Sublimation10%+0.40

Great presentation and perfect engraving

Great engraving

Beautifully engraved pint glass

Design-Overall8%+0.97

they are undoubtedly attractive

well designed

The designs are eye-catching

Value For Money7%+0.32

Good quality for money

Great value

Great value product

Return

0.2% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁█▁▁▁▁

very misleading as only one coaster received

dont look like the picture its ment to be at a slant

FAQ

Common Birmingham City Fc Gifts questions

Answered from the same tracked data.