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Birkenstock Men

Fail

The top 5 brands take 100% of clicks, so Birkenstock Men is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£54K/yr355K searches / yr
90-day growth
+171.8%search demand this quarter
Competition
45%top-5 click share · 5 brands · 26 sellers

Flapen Score

Birkenstock Men against its category

The dotted line is the Fashion average. Past it, Birkenstock Men is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birkenstock Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Birkenstock Men 355K times last year and spent an estimated £54K. All 5 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +171.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
355K
Growth, 90 days vs prior 90
+171.8%
Conversion, latest week
0.4%
Market size, estimated
£54Ka year
Peak month
July3.2× the quietest month
Top search term
birkenstock men262K searches a year

02 · Price

A sale here is worth £43.27.

Listings sell for £43.27 on average, from £18.39 to £112.68. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £43.27 that is £0 to £4K a year per listing.

Average price
£43.27inside the $15 to $100 sweet spot
Price range
£18.39–£112.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
7.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #198 within Shoes. It carries 4,381 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
74%
Out of stock, average day
0.0%
Average rank
#198in Shoes
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,381per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Birkenstock Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 82%

Open market

0%

  • FITORY47%
  • Birkenstock33%
  • Intini13%
  • Dokela5%
  • ONCAI2%
  • Open — no brand owns it (0%)

Demand

Birkenstock Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.2×

Search terms

Top Birkenstock Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • birkenstock men262K/yr
  • birkenstock sandals men27K/yr
  • mens birkenstock sandals16K/yr
  • mens birkenstocks16K/yr
  • birkenstocks men10K/yr
  • birkenstock arizona men8K/yr
  • birkenstock men arizona7K/yr
  • birkenstock men sandals5K/yr
  • birkenstock mens4K/yr

Reviews and returns

What reviews say buyers love and hate about Birkenstock Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.29

Only lasted just over 6 months

Soon wore out

Size-Overall20%+0.64

they are a bit big

Ease Of Use15%−0.17

Hard to walk in

Takes a while to get use to them

Exercise/Sports Suitability7%−0.10

Difficult to walk in - not recommended

Pain Relief-Overall7%−0.10

a real pain to walk in

Love

Comfort-Overall47%+2.47

Lovely and comfy,

Comfortable to stand in

The shoes are comfortable

Quality-Overall16%+1.09

A well made sandal

Looks good quality

the quality looks good also well made true to size

Size-Overall14%+0.64

They fit well

Sold in half sizes fit perfect

the quality looks good also well made true to size

Sweat Resistance4%+0.28

no sweaty feet

Advertised Vs Actual Product3%+0.26

as described

they look just like the photo

Return

7.1% Return rate 74% Fixable by listing

Size-Overall50%▇▆▇▇▆█

they are a bit big

Feet Fit10%▆▅▆█▅▆
Comfort-Overall8%█▁▃▅█▅
Width5%▃██▂▄▅
Material Quality4%▅█▃▁▃▃

FAQ

Common Birkenstock Men questions

Answered from the same tracked data.