Skip to content

Birkenstock

Maybe

Search demand grew +195.5% this quarter. But buyers convert on only 0.2% of searches, so Birkenstock is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£33K/yr455K searches / yr
90-day growth
+195.5%search demand this quarter
Competition
29%top-5 click share · 13 brands · 48 sellers

Flapen Score

Birkenstock against its category

The dotted line is the Fashion average. Past it, Birkenstock is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birkenstock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Birkenstock 455K times last year and spent an estimated £33K. The top 5 brands take 90% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +195.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
455K
Growth, 90 days vs prior 90
+195.5%
Conversion, latest week
0.2%
Market size, estimated
£33Ka year
Top search term
birkenstock193K searches a year

02 · Price

A sale here is worth £38.12.

Listings sell for £38.12 on average, from £12.42 to £83.05. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £38.12 that is £0 to £4K a year per listing.

Average price
£38.12inside the $15 to $100 sweet spot
Price range
£12.42–£83.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
7.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

37% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #7,395 within Shoes. It carries 4,454 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
63%
Out of stock, average day
4.1%
Average rank
#7,395in Shoes
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,454per listing
Listings tracked
78

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Birkenstock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£659£1K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

48

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

29%

Top 20: 65%

Open market

6%

  • Birkenstock36%
  • FITORY22%
  • Litfun12%
  • KIDMI12%
  • shevalues7%
  • Yinka Shoes3%
  • Open — no brand owns it (7 brands, 6%)

Search terms

Top Birkenstock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • birkenstock193K/yr
  • birkenstocks53K/yr
  • birkenstock arizona44K/yr
  • birkenstock eva28K/yr
  • birkenstock arizona women17K/yr
  • birkenstock madrid women12K/yr
  • arizona birkenstock women11K/yr
  • birkenstock style sandals15K/yr
  • birkenstock eva sandals women10K/yr
  • birkenstocks women15K/yr

Reviews and returns

What reviews say buyers love and hate about Birkenstock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%+1.17

too narrow

were far too wide

Small sizing so I sized up

Quality-Overall13%−0.11

they felt cheap

Poor quality

Feel like the shoe quality is very poor

Comfort-Overall8%+2.65

Uncomfortable

Not Comfortable for me

I returned this item as they were not comfortable at all

Advertised Vs Actual Product7%−0.12

Totally misleading and pointless including the word in the description

The description is wrong as they are faux suede

Smell7%−0.12

Had a funny smell

have a very strong smell of chemicals

Love

Comfort-Overall42%+2.65

So Comfortable

Comfortable sandals

comfy to wear

Size-Overall18%+1.17

size 5 fitted perfectly

Brilliant fit

Finally a pair that fit my narrow foot

Quality-Overall11%−0.11

Good quality

the quality looks good also well made true to size

Great product

Value For Money5%−0.02

good value for money

Good value

so far excellent value

Color4%−0.06

there so comfortable like that colour too

Already had positive comments from friends so will be buying other colours for summer

I got them in taupe and they're a lovely, neutral colour

Return

7.7% Return rate 71% Fixable by listing

Size-Overall39%██▇▇▇█

too narrow

were far too wide

Small sizing so I sized up

Feet Fit12%▃▁▆███
Comfort-Overall9%█▄▃▆▅▄

Uncomfortable

Not Comfortable for me

I returned this item as they were not comfortable at all

Color8%▅▄▆▆█▆

the colour also looked cheap

Colour is deceiving

Width6%▇▅█▄█▆

FAQ

Common Birkenstock questions

Answered from the same tracked data.