Birkenstock
MaybeSearch demand grew +195.5% this quarter. But buyers convert on only 0.2% of searches, so Birkenstock is a Maybe.
- Flapen Score
- 50 / 100Top 41% of 2,461 Fashion niches · +2 vs the category median of 4850
- Market size
- £33K/yr455K searches / yr
- 90-day growth
- +195.5%search demand this quarter
- Competition
- 29%top-5 click share · 13 brands · 48 sellers
Flapen Score
Birkenstock against its category
The dotted line is the Fashion average. Past it, Birkenstock is stronger. Inside it, weaker.
Market
The Birkenstock market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Birkenstock 455K times last year and spent an estimated £33K. The top 5 brands take 90% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +195.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 455K
- Growth, 90 days vs prior 90
- +195.5%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £33Ka year
- Top search term
- birkenstock193K searches a year
02 · Price
A sale here is worth £38.12.
Listings sell for £38.12 on average, from £12.42 to £83.05. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £38.12 that is £0 to £4K a year per listing.
- Average price
- £38.12inside the $15 to $100 sweet spot
- Price range
- £12.42–£83.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 7.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
37% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #7,395 within Shoes. It carries 4,454 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 37%
- Prime listings
- 63%
- Out of stock, average day
- 4.1%
- Average rank
- #7,395in Shoes
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,454per listing
- Listings tracked
- 78
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Birkenstock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FITORY Mens Sandals Arch Support Slides with Adjustable Buckle Straps and Cork Footbed for Summer Brownish Yellow Size 10.5
- Price
- £23.99
- Rating
- 4.3/5
- Reviews
- 8,581
- Age
- 2y ago

KIDMI Womens Vegan Upper Sandals with Arch Support Cork Footbed Summer Adjustable Slide Sandals Mocha 39 (size 6-6.5)
- Price
- £21.41
- Rating
- 4.5/5
- Reviews
- 1,922
- Age
- 1y ago

KIDMI Genuine Suede Clogs for Women Cork Footbed Sandals Leather Mules Potato Shoes with Arch Support Taupe 39 (Size 6-6.5)
- Price
- £21.30
- Rating
- 4.4/5
- Reviews
- 11,664
- Age
- 1y ago

Litfun Womens Cork Footbed Sandal Summer Slip On Slide Sandals with Adjustable Buckle Black 39
- Price
- £17.67
- Rating
- 4.6/5
- Reviews
- 1,466
- Age
- 7mo ago

Birkenstock Boston Black 9 UK
- Price
- £77.48
- Rating
- 4.2/5
- Reviews
- 356
- Age
- 12y ago
Trending
90-day click momentum
KIDMI Womens Vegan Upper Sandals with Arch Support Cork Footbed Summer Adjustable Slide Sandals Mocha 39 (size 6-6.5)
- Price
- £21.41
- Rating
- 4.5/5
- Reviews
- 1,922
- Age
- 1y ago

Birkenstock Arizona Big Buckle EVA grey 5 UK
- Price
- £47.77
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 1y ago

Litfun Womens Genuine Suede Cork Footbed Sandals Comfortable Summer Slides with Adjustable Buckle Black 39
- Price
- £18.46
- Rating
- 4.4/5
- Reviews
- 1,512
- Age
- 8mo ago

KIDMI Genuine Suede Clogs for Women Cork Footbed Sandals Leather Mules Potato Shoes with Arch Support Taupe 39 (Size 6-6.5)
- Price
- £21.30
- Rating
- 4.4/5
- Reviews
- 11,664
- Age
- 1y ago

FITORY Mens Suede Clogs with Arch SupportLeather Cork Footed Mules Mocha Size 9.5
- Price
- £27.96
- Rating
- 4.2/5
- Reviews
- 137
- Age
- 1y ago
Newest
by launch date
Litfun Womens Cork Footbed Sandal Summer Slip On Slide Sandals with Adjustable Buckle Black 39
- Price
- £17.67
- Rating
- 4.6/5
- Reviews
- 1,466
- Age
- 7mo ago

Litfun Womens Genuine Suede Cork Footbed Sandals Comfortable Summer Slides with Adjustable Buckle Black 39
- Price
- £18.46
- Rating
- 4.4/5
- Reviews
- 1,512
- Age
- 8mo ago

Birkenstock Arizona Big Buckle EVA grey 5 UK
- Price
- £47.77
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 1y ago

KIDMI Womens Vegan Upper Sandals with Arch Support Cork Footbed Summer Adjustable Slide Sandals Mocha 39 (size 6-6.5)
- Price
- £21.41
- Rating
- 4.5/5
- Reviews
- 1,922
- Age
- 1y ago

Litfun Womens Genuine Suede Clogs Soft Footbed Leather Potato Shoes Comfort Slip On Clogs with Arch Support Taupe 39
- Price
- £20.82
- Rating
- 4.4/5
- Reviews
- 897
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
13 rising
Sellers
48
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
29%
Top 20: 65%
Open market
6%
- Birkenstock36%
- FITORY22%
- Litfun12%
- KIDMI12%
- shevalues7%
- Yinka Shoes3%
- Open — no brand owns it (7 brands, 6%)
Search terms
Top Birkenstock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- birkenstock193K/yr
- birkenstocks53K/yr
- birkenstock arizona44K/yr
- birkenstock eva28K/yr
- birkenstock arizona women17K/yr
- birkenstock madrid women12K/yr
- arizona birkenstock women11K/yr
- birkenstock style sandals15K/yr
- birkenstock eva sandals women10K/yr
- birkenstocks women15K/yr
Reviews and returns
What reviews say buyers love and hate about Birkenstock
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
too narrow
were far too wide
Small sizing so I sized up
they felt cheap
Poor quality
Feel like the shoe quality is very poor
Uncomfortable
Not Comfortable for me
I returned this item as they were not comfortable at all
Totally misleading and pointless including the word in the description
The description is wrong as they are faux suede
Had a funny smell
have a very strong smell of chemicals
Love
So Comfortable
Comfortable sandals
comfy to wear
size 5 fitted perfectly
Brilliant fit
Finally a pair that fit my narrow foot
Good quality
the quality looks good also well made true to size
Great product
good value for money
Good value
so far excellent value
there so comfortable like that colour too
Already had positive comments from friends so will be buying other colours for summer
I got them in taupe and they're a lovely, neutral colour
Return
7.7% Return rate 71% Fixable by listing
too narrow
were far too wide
Small sizing so I sized up
Uncomfortable
Not Comfortable for me
I returned this item as they were not comfortable at all
the colour also looked cheap
Colour is deceiving
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Birkenstock questions
Answered from the same tracked data.









