Bing Toys

Shoppers searched for this 519K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months

519K

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

2.0%

Market size, estimated

£115Ka year

Peak month

December3.2× the quietest month

Top search term

bing346K searches a year

Listings sell for £11.27 on average, from £3.38 to £26.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.27 that is £1K to £3K a year per listing.

Average price

£11.27under the $15 to $100 sweet spot

Price range

£3.38–£26.56

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #529 within Boys. It carries 883 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

96%

Out of stock, average day

18.7%

Average rank

#529in Boys

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

883per listing

Listings tracked

23

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

41 months