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Bing Toys

Fail

Demand is soft, at -12.3% this quarter, so Bing Toys is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£115K/yr519K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
54%top-5 click share · 9 brands · 32 sellers

Flapen Score

Bing Toys against its category

The dotted line is the Fashion average. Past it, Bing Toys is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bing Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bing Toys 519K times last year and spent an estimated £115K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 519K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
519K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
2.0%
Market size, estimated
£115Ka year
Peak month
December3.2× the quietest month
Top search term
bing346K searches a year

02 · Price

A sale here is worth £11.27.

Listings sell for £11.27 on average, from £3.38 to £26.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.27 that is £1K to £3K a year per listing.

Average price
£11.27under the $15 to $100 sweet spot
Price range
£3.38–£26.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #529 within Boys. It carries 883 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
96%
Out of stock, average day
18.7%
Average rank
#529in Boys
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
883per listing
Listings tracked
23

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Bing Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

32

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

7%

  • Bing32%
  • Rainbow Designs30%
  • Liscianigiochi13%
  • Zawadi Global7%
  • Paper Projects5%
  • tonies5%
  • Open — no brand owns it (3 brands, 7%)

Demand

Bing Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Bing Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bing346K/yr
  • bing toys105K/yr
  • bing bunny32K/yr
  • bing figures9K/yr
  • bing toy12K/yr
  • bing bunny toys7K/yr
  • bing teddy9K/yr

Reviews and returns

What reviews say buyers love and hate about Bing Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.09

Not worth the money

its ok, I think a bit overpriced

Quality-Overall17%−0.03

Poor quality item and missing piece

Poor quality

Size-Overall15%+0.60

Size big

Smaller than expected

a bit smaller than expected

Durability11%−0.11

within 24 hours it broke

Advertised Vs Actual Product6%−0.04

Item no as described BUT

Love

Quality-Overall25%−0.03

They are well made

Amazing quality

Good product

Fun/Entertainment Experience19%+1.79

Lovely toy

Fun for babies

Lovely game

Size-Overall9%+0.60

Amazing fit

good size for little hands

Nice size bricks

Advertised Vs Actual Product8%−0.04

Exactly as described

As in picture

just what i wanted

Gifting Purpose6%+0.46

Lovely gift for a toddler

Perfect Christmas gift

Return

0.6% Return rate 47% Fixable by listing

Size-Overall42%▁▆█▁▅▁

Size big

Smaller than expected

a bit smaller than expected

Functionality-Overall13%▁▂▁▁▂█
Defective Material/Parts10%▁▂▁█▆▁
Battery Inclusion7%▁▁▁█▁▁
Durability7%▁█▁▁▁▁

within 24 hours it broke

FAQ

Common Bing Toys questions

Answered from the same tracked data.