bing toys
Skip itSoft demand (-12.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good882.74avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.38–£26.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.27avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay£115K£115K/yr · 519K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bing toys is a £115K/yr Amazon United Kingdom market (519K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
bing toys market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £113K–£141K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #529
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 65%
- Out of stock
- 18.7%
- Avg brand age
- 41 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
32
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
7%
- Bing32%
- Rainbow Designs30%
- Liscianigiochi13%
- Zawadi Global7%
- Paper Projects5%
- tonies5%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top bing toys search terms
- bing346K/yr
- bing toys105K/yr
- bing bunny32K/yr
- bing figures9K/yr
- bing toy12K/yr
- bing bunny toys7K/yr
- bing teddy9K/yr
Top bing toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rainbow Designs Bing & Flop Twin Pack Soft Toys - 2 Super Soft Plush Toys for Toddlers Baby Stuffed Animals Set for Playtime & Naptime
Rainbow Designs£11.084.8★97 rev
Bing Pyjamas | Long Sleeve Boys Pjs | Bunny Pyjamas for Kids | Boys Pyjama Sets Multicoloured Age 18 to 24 Months
Bing£7.584.5★4,718 rev
Bing - Flip & Learn Phone For Kids - Interactive Learning & Child Development Listening Coordination Communication Colours & Numbers Recognition - Features Fun Activities & Sounds 18 Months+
Bing£9.304.4★43 rev
Bing Waterproof And Lightweight Drawstring Bag for Kids
Zawadi Global£3.824.1★368 rev
Rainbow Designs Bing Flop & Hoppity Interactive Soft Toys - Kids Interactive Toys with RFID Technology Talking Toys That Respond to Each Other Plush Toy Figures for Kids
Rainbow Designs£26.564.6★21 rev
Newest
by launch date
Bings Bedtime Audio Classic Tonie Character
tonies£12.4718 rev
Rainbow Designs Bing & Flop Twin Pack Soft Toys - 2 Super Soft Plush Toys for Toddlers Baby Stuffed Animals Set for Playtime & Naptime
Rainbow Designs£11.0897 rev
Rainbow Designs Bing Flop & Hoppity Interactive Soft Toys - Kids Interactive Toys with RFID Technology Talking Toys That Respond to Each Other Plush Toy Figures for Kids
Rainbow Designs£26.5621 rev
Rainbow Designs Talking Bing Soft Toy - Interactive Character Plush Toy with Squeezable Tummy Feature Super Soft Fabric Cute Stuffed Animal for Preschool Children & Imaginative Play
Rainbow Designs£16.6949 rev
Rainbow Designs Bings Favourite Things Activity Toy - Soft Sensory Baby Toys with Crinkly Fabrics Teething Textures & Clip for Infants & Toddlers Developmental Play
Rainbow Designs£21.5334 rev
Trending
90-day click momentumBing Waterproof And Lightweight Drawstring Bag for Kids
Zawadi Global£3.824.1★
Bings Bedtime Audio Classic Tonie Character
tonies£12.474.9★
Rainbow Designs Bing Flop & Hoppity Interactive Soft Toys - Kids Interactive Toys with RFID Technology Talking Toys That Respond to Each Other Plush Toy Figures for Kids
Rainbow Designs£26.564.6★
Bing Boys Backpack | Toddler Backpack | School Backpacks | Red One Size
Bing£16.394.7★
Bing Pyjamas | Long Sleeve Boys Pjs | Bunny Pyjamas for Kids | Boys Pyjama Sets Multicoloured Age 4 to 5 Years
Bing£7.574.5★
What buyers say about bing toys
What buyers praise and complain about, mined from review topics.What buyers love
“They are well made”
“Lovely toy”
“Amazing fit”
“Exactly as described”
“Lovely gift for a toddler”
“Lovely and soft”
“Great price”
“Bing is good at teaching cause/effect for kid's”
“Fantastic design”
“Nice sturdy toys recommend”
What buyers complain about
“Not worth the money”
“Poor quality item and missing piece”
“Size big”
“within 24 hours it broke”
“Item no as described BUT”
“Makes crinkly noises in places if you squeeze thw right area”
“Smells awful”
Top return reasons
Common questions
- Is bing toys profitable to sell on Amazon United Kingdom?
- The niche generates £115K/yr across 23 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the bing toys niche?
- 9 brands and 32 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in bing toys?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.6%.
- When does demand for bing toys peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the bing toys niche?
- Listings span £3.38–£26.56; the average listing price is £11.27 (sweet spot $15–$100). The average incumbent carries 883 reviews — the moat a new listing must climb.