Bing Toys
FailDemand is soft, at -12.3% this quarter, so Bing Toys is a Fail.
- Flapen Score
- 41 / 100Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 4841
- Market size
- £115K/yr519K searches / yr
- 90-day growth
- -12.3%search demand this quarter
- Competition
- 54%top-5 click share · 9 brands · 32 sellers
Flapen Score
Bing Toys against its category
The dotted line is the Fashion average. Past it, Bing Toys is stronger. Inside it, weaker.
Market
The Bing Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bing Toys 519K times last year and spent an estimated £115K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 519K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.
- Searches, last 12 months
- 519K
- Growth, 90 days vs prior 90
- -12.3%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £115Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- bing346K searches a year
02 · Price
A sale here is worth £11.27.
Listings sell for £11.27 on average, from £3.38 to £26.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.27 that is £1K to £3K a year per listing.
- Average price
- £11.27under the $15 to $100 sweet spot
- Price range
- £3.38–£26.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #529 within Boys. It carries 883 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 96%
- Out of stock, average day
- 18.7%
- Average rank
- #529in Boys
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 883per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 4 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Bing Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rainbow Designs Bing & Flop Twin Pack Soft Toys - 2 Super Soft Plush Toys for Toddlers Baby Stuffed Animals Set for Playtime & Naptime
- Price
- £11.08
- Rating
- 4.8/5
- Reviews
- 97
- Age
- 9mo ago

Bing Pyjamas | Long Sleeve Boys Pjs | Bunny Pyjamas for Kids | Boys Pyjama Sets Multicoloured Age 18 to 24 Months
- Price
- £7.58
- Rating
- 4.5/5
- Reviews
- 4,718
- Age
- 7y ago

Bing - Flip & Learn Phone For Kids - Interactive Learning & Child Development Listening Coordination Communication Colours & Numbers Recognition - Features Fun Activities & Sounds 18 Months+
- Price
- £9.30
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 1y ago

Bing Waterproof And Lightweight Drawstring Bag for Kids
- Price
- £3.82
- Rating
- 4.1/5
- Reviews
- 368
- Age
- 4y ago

Rainbow Designs Bing Flop & Hoppity Interactive Soft Toys - Kids Interactive Toys with RFID Technology Talking Toys That Respond to Each Other Plush Toy Figures for Kids
- Price
- £26.56
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 9mo ago
Trending
90-day click momentum
Bing Waterproof And Lightweight Drawstring Bag for Kids
- Price
- £3.82
- Rating
- 4.1/5
- Reviews
- 368
- Age
- 4y ago

Bings Bedtime Audio Classic Tonie Character
- Price
- £12.47
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 8mo ago

Rainbow Designs Bing Flop & Hoppity Interactive Soft Toys - Kids Interactive Toys with RFID Technology Talking Toys That Respond to Each Other Plush Toy Figures for Kids
- Price
- £26.56
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 9mo ago

Bing Boys Backpack | Toddler Backpack | School Backpacks | Red One Size
- Price
- £16.39
- Rating
- 4.7/5
- Reviews
- 1,770
- Age
- 7y ago

Bing Pyjamas | Long Sleeve Boys Pjs | Bunny Pyjamas for Kids | Boys Pyjama Sets Multicoloured Age 4 to 5 Years
- Price
- £7.57
- Rating
- 4.5/5
- Reviews
- 4,718
- Age
- 7y ago
Newest
by launch date
Bings Bedtime Audio Classic Tonie Character
- Price
- £12.47
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 8mo ago

Rainbow Designs Bing & Flop Twin Pack Soft Toys - 2 Super Soft Plush Toys for Toddlers Baby Stuffed Animals Set for Playtime & Naptime
- Price
- £11.08
- Rating
- 4.8/5
- Reviews
- 97
- Age
- 9mo ago

Rainbow Designs Bing Flop & Hoppity Interactive Soft Toys - Kids Interactive Toys with RFID Technology Talking Toys That Respond to Each Other Plush Toy Figures for Kids
- Price
- £26.56
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 9mo ago

Rainbow Designs Talking Bing Soft Toy - Interactive Character Plush Toy with Squeezable Tummy Feature Super Soft Fabric Cute Stuffed Animal for Preschool Children & Imaginative Play
- Price
- £16.69
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 9mo ago

Rainbow Designs Bings Favourite Things Activity Toy - Soft Sensory Baby Toys with Crinkly Fabrics Teething Textures & Clip for Infants & Toddlers Developmental Play
- Price
- £21.53
- Rating
- 4.9/5
- Reviews
- 34
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
32
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
7%
- Bing32%
- Rainbow Designs30%
- Liscianigiochi13%
- Zawadi Global7%
- Paper Projects5%
- tonies5%
- Open — no brand owns it (3 brands, 7%)
Demand
Bing Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Bing Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bing346K/yr
- bing toys105K/yr
- bing bunny32K/yr
- bing figures9K/yr
- bing toy12K/yr
- bing bunny toys7K/yr
- bing teddy9K/yr
Reviews and returns
What reviews say buyers love and hate about Bing Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not worth the money
its ok, I think a bit overpriced
Poor quality item and missing piece
Poor quality
Size big
Smaller than expected
a bit smaller than expected
within 24 hours it broke
Item no as described BUT
Love
They are well made
Amazing quality
Good product
Lovely toy
Fun for babies
Lovely game
Amazing fit
good size for little hands
Nice size bricks
Exactly as described
As in picture
just what i wanted
Lovely gift for a toddler
Perfect Christmas gift
Return
0.6% Return rate 47% Fixable by listing
Size big
Smaller than expected
a bit smaller than expected
within 24 hours it broke
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bing Toys questions
Answered from the same tracked data.









