bikini bottoms
Worth a lookShows demand growing +147.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+147.3%90-day search growth — must beat 0% to launch
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Great384.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.97–£26.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.65avg listing price — sweet spot $15–$100
Returns
Bad5.8%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£48K£48K/yr · 393K searches
According to Flapen's Amazon United Kingdom niche tracking, bikini bottoms is a £48K/yr Amazon United Kingdom market (393K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
bikini bottoms market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £32K–£43K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 92%
- Out of stock
- 5.7%
- Avg brand age
- 37 months
- Avg seller age
- 190 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
44
Top-5 brand share
49%
Top 20: 92%
Top-5 click share
18%
Top 20: 45%
Open market
45%
- Ocean Blues13%
- Ekouaer11%
- StreamSafe10%
- SHEKINI8%
- WUDEUI7%
- CRZ YOGA6%
Demand & seasonality
Weekly Amazon search volume, last 56 weeks — +147.3% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 6.9×
Top bikini bottoms search terms
- bikini bottoms102K/yr
- black bikini bottoms82K/yr
- high waisted bikini bottoms51K/yr
- bikini bottoms for women uk30K/yr
- navy bikini bottoms19K/yr
- brown bikini bottoms12K/yr
- womens bikini bottoms20K/yr
- black high waisted bikini bottoms9K/yr
- blue bikini bottoms8K/yr
- bikini bottom9K/yr
Top bikini bottoms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
StreamSafe Black High Waisted Bikini Bottoms Tummy Control for Women UK
StreamSafe£7.833.8★19 rev
WUDEUI Womens Black Bikini Bottoms High Waist Swim Briefs with Side Adjustable Drawstrings Full Coverage Bathing Suit Bottoms for Ladies Girls
WUDEUI£8.154.1★22 rev
BOYSSPAA Womens Bikini Bottoms Adjustable Drawstring with Side Tie Swim Shorts Cheeky Summer Swimwear Soft Stretchy Fabric for Women Girls Teens (UK Alpha M Regular Regular Black)
BOYSSPAA£6.504.4★122 rev
Womens Low Rise Black Bikini Bottoms Full Coverage Ruched Sides Swimsuits Swimwear Bathing Suit BottomBlack S
SWIMLANCE£10.494.4★11 rev
flintronic Womens Bikini Bottoms Tummy Control Swim Bottoms with Side Drawstrings High Waisted Swimsuits for Women L Black
flintronic£5.504.4★227 rev
Newest
by launch date
StreamSafe Black High Waisted Bikini Bottoms Tummy Control for Women UK
StreamSafe£8.363 rev
StreamSafe Black High Waisted Bikini Bottoms Tummy Control for Women UK
StreamSafe£8.303 rev
StreamSafe Black High Waisted Bikini Bottoms Tummy Control for Women UK
StreamSafe£7.8319 rev
StreamSafe Black High Waisted Bikini Bottoms Tummy Control for Women UK
StreamSafe£7.7719 rev
BBXWANG Womens Bikini Bottoms Drawstring Black Bikini Bottoms for Women UK Tie Side Mid Rise Swimwear Bathing Suit (UK Alpha M Regular Regular Black)
BBXWANG£8.242 rev
Trending
90-day click momentumStreamSafe Black High Waisted Bikini Bottoms Tummy Control for Women UK
StreamSafe£8.364.2★
StreamSafe Black High Waisted Bikini Bottoms Tummy Control for Women UK
StreamSafe£7.833.8★
StreamSafe Black High Waisted Bikini Bottoms Tummy Control for Women UK
StreamSafe£8.304.2★
Amazon Essentials Womens High Waist High Leg Bikini Bottom Olive 10
Amazon Essentials£13.074.3★
Qoibraze Period Pants for Swimming Low Waisted Black Bikini Bottoms Menstrual Leakproof Swim Shorts 4Ply Period Swimwear for Girls Teens Women (UK Alpha M Regular Regular)
Qoibraze£5.284.1★
What buyers say about bikini bottoms
What buyers praise and complain about, mined from review topics.What buyers love
“this item fitted perfectly exactly as in photo”
“Very comfortable”
“Great quality bikini that holds up well”
“Super flattering”
“totally worth it”
“Absolutely love the colour”
“The material is comfortable and fits well, and they stay in place during swimming without feeling bulky”
“Do the job”
“These high waisted bikini bottoms are true to size with a high waisted full brief fit”
“comfortable stretch material”
What buyers complain about
“Small sizing”
“Higher than shown in the photo”
“And found them bit expensive for what they are”
“Did not survive the purpose”
“you can't get the sticky stuff off”
“Unfortunately the ride up between my thighs”
“instantly hit with a horrid smell”
“I returned the product because it looked less high waisted on the pics”
“Very Heavy Swimsuit Bottom”
“Dont work”
Top return reasons
Common questions
- Is bikini bottoms profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 131 tracked products. 0 of 65 products launched in the last 360 days are still selling. 90-day search growth is +147.3%. Flapen's verdict: Worth a look (59/100).
- How competitive is the bikini bottoms niche?
- 33 brands and 44 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in bikini bottoms?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 5.8% — above our launch gate.
- When does demand for bikini bottoms peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 6.9× the quietest.
- What does it cost to enter the bikini bottoms niche?
- Listings span £3.97–£26.55; the average listing price is £10.65 (sweet spot $15–$100). The average incumbent carries 384 reviews — the moat a new listing must climb.