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Bikini Bottoms

Maybe

Search demand grew +147.3% this quarter. But shoppers spend an estimated $48K a year here, so Bikini Bottoms is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£48K/yr393K searches / yr
90-day growth
+147.3%search demand this quarter
Competition
18%top-5 click share · 33 brands · 44 sellers

Flapen Score

Bikini Bottoms against its category

The dotted line is the Fashion average. Past it, Bikini Bottoms is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bikini Bottoms market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bikini Bottoms 393K times last year and spent an estimated £48K. The top 5 brands take 49% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +147.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
393K
Growth, 90 days vs prior 90
+147.3%
Conversion, latest week
1.1%
Market size, estimated
£48Ka year
Peak month
July6.9× the quietest month
Top search term
bikini bottoms102K searches a year

02 · Price

A sale here is worth £10.65.

Listings sell for £10.65 on average, from £3.97 to £26.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.65 that is £0 to £1K a year per listing.

Average price
£10.65under the $15 to $100 sweet spot
Price range
£3.97–£26.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
5.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #98 within Swim. It carries 384 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
99%
Out of stock, average day
5.7%
Average rank
#98in Swim
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
384per listing
Listings tracked
131

04 · Newcomers

0 of last year's 65 launches cleared the first-year sales bar.

65 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
65
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Bikini Bottoms products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 18% of clicks, no more. An open shelf where new products get seen.

£0£962£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

44

Est. top-5 brand share

49%

Top 20: 92%

Est. top-5 click share

18%

Top 20: 45%

Open market

45%

  • Ocean Blues13%
  • Ekouaer11%
  • StreamSafe10%
  • SHEKINI8%
  • WUDEUI7%
  • CRZ YOGA6%

Demand

Bikini Bottoms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 6.9×

Search terms

Top Bikini Bottoms search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bikini bottoms102K/yr
  • black bikini bottoms82K/yr
  • high waisted bikini bottoms51K/yr
  • bikini bottoms for women uk30K/yr
  • navy bikini bottoms19K/yr
  • brown bikini bottoms12K/yr
  • womens bikini bottoms20K/yr
  • black high waisted bikini bottoms9K/yr
  • blue bikini bottoms8K/yr
  • bikini bottom9K/yr

Reviews and returns

What reviews say buyers love and hate about Bikini Bottoms

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
5.8%of orders come back
“Small sizing”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bikini Bottoms questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data