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Bikini Bottoms

Maybe

Search demand grew +147.3% this quarter. But shoppers spend only $48K a year here, so Bikini Bottoms is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£48K/yr393K searches / yr
90-day growth
+147.3%search demand this quarter
Competition
18%top-5 click share · 33 brands · 44 sellers

Flapen Score

Bikini Bottoms against its category

The dotted line is the Fashion average. Past it, Bikini Bottoms is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bikini Bottoms market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bikini Bottoms 393K times last year and spent an estimated £48K. The top 5 brands take 49% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +147.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
393K
Growth, 90 days vs prior 90
+147.3%
Conversion, latest week
1.1%
Market size, estimated
£48Ka year
Peak month
July6.9× the quietest month
Top search term
bikini bottoms102K searches a year

02 · Price

A sale here is worth £10.65.

Listings sell for £10.65 on average, from £3.97 to £26.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.65 that is £0 to £1K a year per listing.

Average price
£10.65under the $15 to $100 sweet spot
Price range
£3.97–£26.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
5.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #98 within Swim. It carries 384 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
99%
Out of stock, average day
5.7%
Average rank
#98in Swim
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
384per listing
Listings tracked
131

04 · Newcomers

Amazon counts 0 of last year's 65 launches as successful.

65 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
65
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Bikini Bottoms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

£0£962£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

44

Top-5 brand share

49%

Top 20: 92%

Top-5 click share

18%

Top 20: 45%

Open market

45%

  • Ocean Blues13%
  • Ekouaer11%
  • StreamSafe10%
  • SHEKINI8%
  • WUDEUI7%
  • CRZ YOGA6%

Demand

Bikini Bottoms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 6.9×

Search terms

Top Bikini Bottoms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bikini bottoms102K/yr
  • black bikini bottoms82K/yr
  • high waisted bikini bottoms51K/yr
  • bikini bottoms for women uk30K/yr
  • navy bikini bottoms19K/yr
  • brown bikini bottoms12K/yr
  • womens bikini bottoms20K/yr
  • black high waisted bikini bottoms9K/yr
  • blue bikini bottoms8K/yr
  • bikini bottom9K/yr

Reviews and returns

What reviews say buyers love and hate about Bikini Bottoms

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.04

Small sizing

it was too big

Size down

Advertised Vs Actual Product6%−0.09

Higher than shown in the photo

Not as advertised

Value For Money5%

And found them bit expensive for what they are

definitely not worth the money

I don't think they are a great value

Durability4%−0.07

Did not survive the purpose

Adhesion/Stickiness4%−0.05

you can't get the sticky stuff off

Only issue was the glue from hygiene strip stayed on the gusset until put through the washer

the material is SO sticky

Love

Size-Overall30%−0.04

this item fitted perfectly exactly as in photo

Flattering fit

Fits snug

Comfort-Overall12%+0.72

Very comfortable

very comfortable to wear

Good fitting and feels comfortable

Quality-Overall12%+1.21

Great quality bikini that holds up well

Good quality bikini bottoms

Great quality

Shape/Style6%+0.89

Super flattering

have a nice flattering look

flattering

Value For Money5%

totally worth it

Great value for money

Good value

Return

5.8% Return rate 90% Fixable by listing

Size-Overall68%▆██▇▇▇

Small sizing

it was too big

Size down

Waist Fit5%▇▇▅█▅█
Shape/Style4%███▄▆▃
Quality-Overall3%▁▇█▅▇▅
Length3%█▃▃▄▃▂

FAQ

Common Bikini Bottoms questions

Answered from the same tracked data.