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Bike Accessories

Maybe

The top 5 products take only 16% of clicks. But buyers convert on only 1.1% of searches, so Bike Accessories is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 2,461 Fashion niches · +15 vs the category median of 48
Market size
£216K/yr1.5M searches / yr
90-day growth
+34.3%search demand this quarter
Competition
16%top-5 click share · 80 brands · 108 sellers

Flapen Score

Bike Accessories against its category

The dotted line is the Fashion average. Past it, Bike Accessories is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bike Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bike Accessories 1.5M times last year and spent an estimated £216K. The top 5 brands take 37% of clicks. Demand peaks in Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £216K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+34.3%
Conversion, latest week
1.1%
Market size, estimated
£216Ka year
Peak month
December1.8× the quietest month
Top search term
bike accessories606K searches a year

02 · Price

A sale here is worth £13.44.

Listings sell for £13.44 on average, from £2.75 to £209.20. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £13.44 that is £0 to £1K a year per listing.

Average price
£13.44under the $15 to $100 sweet spot
Price range
£2.75–£209.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #74 within Accessories. It carries 3,931 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#74in Accessories
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,931per listing
Listings tracked
124

04 · Newcomers

Amazon counts 3 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Bike Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

80 falling

Sellers

108

Top-5 brand share

37%

Top 20: 75%

Top-5 click share

16%

Top 20: 49%

Open market

60%

  • BEAST RAGE10%
  • baleaf9%
  • WESTWOOD FOX8%
  • FDX5%
  • toptrek4%
  • Glangeh3%

Demand

Bike Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Bike Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bike accessories606K/yr
  • mountain bike accessories172K/yr
  • mtb accessories155K/yr
  • bicycle accessories81K/yr
  • ebike accessories59K/yr
  • bike accessories for men78K/yr
  • bmx accessories50K/yr
  • e bike accessories37K/yr
  • cycling accessories36K/yr
  • bike stuff32K/yr

Reviews and returns

What reviews say buyers love and hate about Bike Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%

Too small

Didn't fit

Very large

Durability12%−0.18

Broken easily

Broken

Doesn't last

Quality-Overall9%+0.95

Cheap rubbish

Cheap poor quality

Not good quality

Strength3%

feels a bit flimsy

A bit fragile

not as sturdy as expected

Water Resistance3%−0.02

Not waterproof

obviously isnt water proof

Very disappointed as this is definitely not a waterproof cover for bike

Love

Quality-Overall19%+0.95

the cover is of high quality

The build quality seems pretty good

Brilliant quality

Value For Money12%+0.66

Good for the money

Fair price

Excellent value

Size-Overall11%

Amazing fit

Fits like a glove

Easy to fit

Brightness/Shine/Glow6%+0.75

Bright LEDs

Bright lights

Bright lights

Advertised Vs Actual Product6%+0.48

As advertised

Better than expected

BETTER THAN ADVERTISED

Return

1.0% Return rate 67% Fixable by listing

Size-Overall56%███▇▇▇

Too small

Didn't fit

Very large

Functionality-Overall6%▆▇▇▇█▇

Its completely ineffective

Doesn't work

does not work well

Compatibility-Overall5%▄▅▇█▇▆
Quality-Overall4%█▅▄▆▆▆

Cheap rubbish

Cheap poor quality

Not good quality

Defective Material/Parts3%▇▆▄▆▆█

FAQ

Common Bike Accessories questions

Answered from the same tracked data.