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Betty Boop

Fail

Shoppers spend only $50K a year here, so Betty Boop is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£50K/yr179K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
69%top-5 click share · 7 brands · 11 sellers

Flapen Score

Betty Boop against its category

The dotted line is the Fashion average. Past it, Betty Boop is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Betty Boop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Betty Boop 179K times last year and spent an estimated £50K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
1.6%
Market size, estimated
£50Ka year
Peak month
December4.2× the quietest month
Top search term
betty boop84K searches a year

02 · Price

A sale here is worth £17.31.

Listings sell for £17.31 on average, from £5.81 to £58.34. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £17.31 that is £0 to £2K a year per listing.

Average price
£17.31inside the $15 to $100 sweet spot
Price range
£5.81–£58.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #4,420 within Girls. It carries 607 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
69%
Out of stock, average day
17.9%
Average rank
#4,420in Girls
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
607per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Betty Boop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

11

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

6%

  • Vanilla Underground61%
  • OPO 108%
  • Betty Boop7%
  • Spoontiques6%
  • Giftme6%
  • HYN6%
  • Open — no brand owns it (1 brand, 6%)

Demand

Betty Boop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Betty Boop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • betty boop84K/yr
  • betty boop figurines49K/yr
  • betty boop gifts30K/yr
  • betty boop gifts for women9K/yr
  • betty boop bag7K/yr

Reviews and returns

What reviews say buyers love and hate about Betty Boop

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Strength50%0.00

Very strong

Design-Overall50%

She will find this wallet perfect for both its Design and importantly, the space inside

Return

0.9% Return rate 21% Fixable by listing

Size-Overall21%▁▁▁▁█▅
Handle Quality17%▁▁█▃▁▁
Quality-Overall17%▁█▁▆▁▁
Scratch Resistance8%▁▁▁▁▁█
Defective Material/Parts8%▁▁▁█▆▁

FAQ

Common Betty Boop questions

Answered from the same tracked data.