Best Mum

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -53.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months

160K

Growth, 90 days vs prior 90

-53.4%

Conversion, latest week

2.5%

Market size, estimated

£43Ka year

Peak month

December14.7× the quietest month

Top search term

happy birthday mum gifts8K searches a year

Listings sell for £10.50 on average, from £3.46 to £29.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.50 that is £0 to £1K a year per listing.

Average price

£10.50under the $15 to $100 sweet spot

Price range

£3.46–£29.00

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #372 within Luggage & Travel Gear. It carries 1,175 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

98%

Out of stock, average day

7.4%

Average rank

#372in Luggage & Travel Gear

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,175per listing

Listings tracked

66

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

27 months