Best Friend Necklace
Best Friend Necklace shows low returns (0.4%), but prices mostly outside the sweet spot ($3.58–$11.08) keeps it on the watch list.
Flapen Score
Is Best Friend Necklace profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Best Friend Necklace is a £53K/yr Amazon United Kingdom market (245K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Best Friend Necklace: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.3% over the last 90 days and 3.7% of searches end in a purchase.
£53K
revenue / yr
Who owns the niche?
The top 5 brands hold 51% of demand, so 49% of the market is open.
49%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 27 products
Top Best Friend Necklace products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
JSDDE Natural Crystals Best Friends Forever and Ever BFF Necklace Engraved Puzzle Friendship Heart Pendant Necklaces Jewellery (4pcs/set)
- Price
- £11.08
- Rating
- 4.0/5
- Reviews
- 83
- Age
- 3y ago
BFF Necklace for 2 Best Friend Necklaces with Heart shape Butterfly Pendant Matching Friendship Necklaces Girl Gifts Kids Jewellery for Women Graduation Birthday Christmas Valentines Gifts
- Price
- £4.96
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 1y ago
HULALA Charm Best Friend Necklaces For 2 Women Girls Birthday Christmas Gifts Friendship Matching Heart Necklace Jewellery
- Price
- £7.42
- Rating
- 4.3/5
- Reviews
- 69
- Age
- 2y ago
Mrltau 2-Piece Stainless Steel BFF Necklaces for 2 Black & White Cat Friendship Necklaces for Female Best Friends
- Price
- £5.20
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 1y ago
SDOFY Best Friend Necklaces for 2 Girls BFF Necklaces Friendship Gifts Birthday Christmas Graduation Gifts Long Distance Gift
- Price
- £7.03
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 4y ago
Trending
90-day click momentum
Best Friend Bracelets 2 Matching Yin And Yangs Adjustable Rope For Friendship Relationship Boyfriend Girlfriend Valentines Day Gift Girls Sports Watch (A One Size)
- Price
- £6.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Lufdegim 1 Set of 2Pcs BFF Necklace for 2 Best Friend Matching Heart Necklaces Bestfriend Birthday Gift for Women Birthday Graduation Christmas Valentines Gifts (B)
- Price
- £5.18
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 7mo ago
JSDDE Natural Crystals Best Friends Forever and Ever BFF Necklace Engraved Puzzle Friendship Heart Pendant Necklaces Jewellery (4pcs/set)
- Price
- £11.08
- Rating
- 4.0/5
- Reviews
- 83
- Age
- 3y ago
AllerPierce BFF Friendship Necklace for 2 Girls Cute Best Friend Matching Cat and Dog Necklace Jewellery Best Friends Friendship Gifts for Friends Women Girls Bestie Birthday Christmas Graduation
- Price
- £7.97
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 10mo ago
Zosutetoxo 2 Piece Friendship Necklace for 2 with Bracelets Butterfly Design Adjustable Friendship Bracelets Gift Idea for Best Friend
- Price
- £5.37
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 7mo ago
Newest
by launch dateBest Friend Bracelets 2 Matching Yin And Yangs Adjustable Rope For Friendship Relationship Boyfriend Girlfriend Valentines Day Gift Girls Sports Watch (A One Size)
- Price
- £6.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Lufdegim 1 Set of 2Pcs BFF Necklace for 2 Best Friend Matching Heart Necklaces Bestfriend Birthday Gift for Women Birthday Graduation Christmas Valentines Gifts (B)
- Price
- £5.18
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 7mo ago
Zosutetoxo 2 Piece Friendship Necklace for 2 with Bracelets Butterfly Design Adjustable Friendship Bracelets Gift Idea for Best Friend
- Price
- £5.37
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 7mo ago
Masaei Bff Necklace for 2 Girls Best Friend Necklace with Heart Shape Matching Puzzle Friendship Necklace for Sister Friend Graduation Christmas Birthday Gifts (Golden)
- Price
- £5.11
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7mo ago
AllerPierce BFF Friendship Necklace for 2 Girls Cute Best Friend Matching Cat and Dog Necklace Jewellery Best Friends Friendship Gifts for Friends Women Girls Bestie Birthday Christmas Graduation
- Price
- £7.97
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 falling
Sellers
62
Top-5 brand share
51%
Top 20: 91%
Top-5 click share
51%
Top 20: 90%
Open market
45%
- JSDDE26%
- Dream Aurora8%
- HULALA6%
- EETU6%
- SDOFY5%
- Dacitiery4%
Best Friend Necklace demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.2×
Top Best Friend Necklace search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- friendship necklace58K/yr
- bff necklace for 2 girls40K/yr
- best friend necklace34K/yr
- friendship necklace for 226K/yr
- bff19K/yr
- best friend necklaces for 218K/yr
- bff necklace11K/yr
- best friend necklaces9K/yr
- friendship necklaces9K/yr
- best friends necklace7K/yr
What reviews say buyers love and hate about Best Friend Necklace
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Beautiful good quality nice gift”
“pocket money friendly”
“Lovely keyring”
“Quality”
“Nicely presented”
What buyers complain about
94% of reviews“doesn't look like the picture”
“Definitely not silver”
“Very flimsy”
“Cheap and cheerful”
“it turned green”
Best Friend Necklace return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
28%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Best Friend Necklace questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
