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Best Friend Necklace

Maybe

An estimated 0.4% of orders come back. But prices span $3.58–$11.08, mostly outside the sweet spot, so Best Friend Necklace is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£53K/yr245K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
51%top-5 click share · 26 brands · 62 sellers

Flapen Score

Best Friend Necklace against its category

The dotted line is the Fashion average. Past it, Best Friend Necklace is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Best Friend Necklace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Best Friend Necklace 245K times last year and spent an estimated £53K. The top 5 brands take 51% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
3.7%
Market size, estimated
£53Ka year
Peak month
December2.2× the quietest month
Top search term
friendship necklace58K searches a year

02 · Price

A sale here is worth £5.80.

Listings sell for £5.80 on average, from £3.58 to £11.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £5.80 that is £0 to £580 a year per listing.

Average price
£5.80under the $15 to $100 sweet spot
Price range
£3.58–£11.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£580
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #823 within Girls. It carries 86 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
96%
Out of stock, average day
7.7%
Average rank
#823in Girls
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
86per listing
Listings tracked
27

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Best Friend Necklace products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

26 falling

Sellers

62

Est. top-5 brand share

51%

Top 20: 91%

Est. top-5 click share

51%

Top 20: 90%

Open market

45%

  • JSDDE26%
  • Dream Aurora8%
  • HULALA6%
  • EETU6%
  • SDOFY5%
  • Dacitiery4%

Demand

Best Friend Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Best Friend Necklace search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • friendship necklace58K/yr
  • bff necklace for 2 girls40K/yr
  • best friend necklace34K/yr
  • friendship necklace for 226K/yr
  • bff19K/yr
  • best friend necklaces for 218K/yr
  • bff necklace11K/yr
  • best friend necklaces9K/yr
  • friendship necklaces9K/yr
  • best friends necklace7K/yr

Reviews and returns

What reviews say buyers love and hate about Best Friend Necklace

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Gifting Purpose”
33%of negative reviews mention “Advertised Vs Actual Product”
0.4%of orders come back
“doesn't look like the picture”
A buyer, on “Advertised Vs Actual Product”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Best Friend Necklace questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data