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Best Friend Necklace

Maybe

Returns run at only 0.4% of orders. But prices span $3.58–$11.08, mostly outside the sweet spot, so Best Friend Necklace is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£53K/yr245K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
51%top-5 click share · 26 brands · 62 sellers

Flapen Score

Best Friend Necklace against its category

The dotted line is the Fashion average. Past it, Best Friend Necklace is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Best Friend Necklace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Best Friend Necklace 245K times last year and spent an estimated £53K. The top 5 brands take 51% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
3.7%
Market size, estimated
£53Ka year
Peak month
December2.2× the quietest month
Top search term
friendship necklace58K searches a year

02 · Price

A sale here is worth £5.80.

Listings sell for £5.80 on average, from £3.58 to £11.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £5.80 that is £0 to £580 a year per listing.

Average price
£5.80under the $15 to $100 sweet spot
Price range
£3.58–£11.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£580
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #823 within Girls. It carries 86 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
96%
Out of stock, average day
7.7%
Average rank
#823in Girls
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
86per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Best Friend Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

26 falling

Sellers

62

Top-5 brand share

51%

Top 20: 91%

Top-5 click share

51%

Top 20: 90%

Open market

45%

  • JSDDE26%
  • Dream Aurora8%
  • HULALA6%
  • EETU6%
  • SDOFY5%
  • Dacitiery4%

Demand

Best Friend Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Best Friend Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • friendship necklace58K/yr
  • bff necklace for 2 girls40K/yr
  • best friend necklace34K/yr
  • friendship necklace for 226K/yr
  • bff19K/yr
  • best friend necklaces for 218K/yr
  • bff necklace11K/yr
  • best friend necklaces9K/yr
  • friendship necklaces9K/yr
  • best friends necklace7K/yr

Reviews and returns

What reviews say buyers love and hate about Best Friend Necklace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product33%−0.15

doesn't look like the picture

Not as described

Not what it says

Metal Authenticity22%−0.16

Definitely not silver

NOT sterling silver

Strength22%−0.16

Very flimsy

Not very strong

Quality-Overall11%+0.48

Cheap and cheerful

Color6%−0.01

it turned green

It turned green

Love

Gifting Purpose24%+1.82

Beautiful good quality nice gift

Beautiful gift

Birthday gift

Pockets/Compartments14%+1.01

pocket money friendly

Chain/Key Quality14%+1.01

Lovely keyring

Quality-Overall12%+0.48

Quality

overall a really lovely product

Design-Overall7%−0.04

Nicely presented

Return

0.4% Return rate 28% Fixable by listing

Defective Material/Parts19%▁▁▅█▅▅
Size-Overall17%▁█▁▁▆▂
Durability13%▃▁▆█▁▁
Chain/Key Quality13%▄▁█▁▁▃
Fastener Quality10%▁▁▁▁██

FAQ

Common Best Friend Necklace questions

Answered from the same tracked data.