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Best Friend Keyring

Maybe

Returns run at only 0.1% of orders. But prices span $2.16–$11.58, mostly outside the sweet spot, so Best Friend Keyring is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£20K/yr74K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
30%top-5 click share · 40 brands · 55 sellers

Flapen Score

Best Friend Keyring against its category

The dotted line is the Fashion average. Past it, Best Friend Keyring is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Best Friend Keyring market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Best Friend Keyring 74K times last year and spent an estimated £20K. The top 5 brands take 40% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
7.1%
Market size, estimated
£20Ka year
Peak month
December4.0× the quietest month
Top search term
best friend keyring18K searches a year

02 · Price

A sale here is worth £3.89.

Listings sell for £3.89 on average, from £2.16 to £11.58. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £3.89 that is £0 to £389 a year per listing.

Average price
£3.89under the $15 to $100 sweet spot
Price range
£2.16–£11.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£389
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #2,187 within Luggage & Travel Gear. It carries 179 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#2,187in Luggage & Travel Gear
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
179per listing
Listings tracked
59

04 · Newcomers

Amazon counts 0 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Best Friend Keyring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£613£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

55

Top-5 brand share

40%

Top 20: 84%

Top-5 click share

30%

Top 20: 68%

Open market

54%

  • Ouligay13%
  • Generic9%
  • Jukeios7%
  • HULALA6%
  • CJ&M5%
  • AIKOBAA5%

Demand

Best Friend Keyring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 4.0×

Search terms

Top Best Friend Keyring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • best friend keyring18K/yr
  • friendship keyring15K/yr
  • friend keyring15K/yr
  • friend keyrings for women8K/yr
  • friends keyring5K/yr
  • friendship keyrings for women6K/yr
  • bestie keyring5K/yr

Reviews and returns

What reviews say buyers love and hate about Best Friend Keyring

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.05

Hoped card would be larger

very small

This cute little turtle keyring was smaller than I thought it would be

Durability17%−0.08

Broke within two days

pieces broke off after only a week

not durable

Quality-Overall17%−0.04

Bad quality, discolourisation

Poor quality

the quality is not the best

Strength17%−0.07

Not very sturdy

Not very strong

fragile and broke

Love

Gifting Purpose47%+3.50

Cute gift

Great surprise gift

Beautiful gift

Chain/Key Quality18%+0.68

Lovely key ring

perfect key chain

My friend loved her Key Ring

Value For Money10%+0.44

Value for money

very reasonable price

Good price

Quality-Overall8%−0.04

Good quality keyring

Good quality not flimsy

Good quality

Advertised Vs Actual Product5%−0.05

As described

The item is as pictured

exactly as described

Return

0.1% Return rate 62% Fixable by listing

Size-Overall52%▂▃█▇▅▁

Hoped card would be larger

very small

This cute little turtle keyring was smaller than I thought it would be

Quality-Overall19%▂▃▁▂▁█

Bad quality, discolourisation

Poor quality

the quality is not the best

Chain/Key Quality10%▁▁▁▁█▁
Functionality-Overall5%█▁▁▁▁▁
Product Condition5%█▁▁▁▁▁

FAQ

Common Best Friend Keyring questions

Answered from the same tracked data.