Beret
soft demand (-29.6% this quarter) — Beret doesn't clear our bar today.
Flapen Score
Is Beret profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Beret is a £79K/yr Amazon United Kingdom market (185K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.
Beret: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -29.6% over the last 90 days and 6.0% of searches end in a purchase.
£79K
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 32 products
Top Beret products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
COSHAL Adult Wool Beret Hat Men Women French Style Berer Hats Plain Classic Color Berets Hats Unisex Soft Warm Outdoor Vintage Artist Cap Beanie Unisex Beret Hat (Black)
- Price
- £6.92
- Rating
- 4.2/5
- Reviews
- 372
- Age
- 2y ago
Lafefe Wool Beret hat Women Female Autumn and Winter England Retro Hundred with Autumn Candy Colour Painter Octagonal Beret - Claret
- Price
- £4.81
- Rating
- 4.1/5
- Reviews
- 142
- Age
- 2y ago
COSHAL Adult Wool Beret Hat Men Women French Style Berer Hats Plain Classic Color Berets Hats Unisex Soft Warm Outdoor Vintage Artist Cap Beanie Unisex Beret Hat (Red)
- Price
- £6.86
- Rating
- 4.2/5
- Reviews
- 372
- Age
- 2y ago
Gajaous British Military Berets for Men and Women Wool and Leather Army Beret Hats Black
- Price
- £11.29
- Rating
- 4.4/5
- Reviews
- 2,144
- Age
- 3y ago
ShopMCR Classic Wool Beret Hat for Men & Women French Style Vintage Artist Cap Soft Warm & Comfortable Autumn Winter Accessory Plain Chic & Timeless Parisian Fashion Hat (Black)
- Price
- £5.04
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 9mo ago
Trending
90-day click momentum
Ladies French Style Wool Warm Woollen Plain Beret Beanie Hat Cap (Wool Blend Red)
- Price
- £5.75
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 2y ago
Lynmquober Mens Vintage Newsboy Cap Ivy Irish Adjustable Beret Driving Hat Black
- Price
- £8.46
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 1y ago
Anei Classic Wool Berets for Women Stylish French Beret Hats Female Autumn and Winter England Retro Hundredwith Autumn Dark Khaki Octagonal Beret
- Price
- £4.67
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 1y ago
Lynmquober Beret Hat for Women French Style Classic Artist Berets Beige
- Price
- £10.60
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 7mo ago
Beret Hat for Women and Men - Classic Solid Color Winter Autumn Fashion Warm Outdoor Elegant Soft Stretchy French Style Retro Artist Beanie Unisex Black
- Price
- £5.05
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 4mo ago
Newest
by launch dateBeret Hat for Women and Men - Classic Solid Color Winter Autumn Fashion Warm Outdoor Elegant Soft Stretchy French Style Retro Artist Beanie Unisex Black
- Price
- £5.05
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 4mo ago
Lynmquober Beret Hat for Women French Style Classic Artist Berets Beige
- Price
- £10.60
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 7mo ago
Trendy Lane Wool French Beret Plain Colour Soft Warm Classic Artist Hat for Men & Women (1P Black)
- Price
- £5.97
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 8mo ago
Liutufy Beret Hat for Women Wool Blend with Leather Brim Adjustable Slouchy Retro Cap(Black)
- Price
- £7.43
- Rating
- 2.3/5
- Reviews
- 9
- Age
- 9mo ago
ShopMCR Classic Wool Beret Hat for Men & Women French Style Vintage Artist Cap Soft Warm & Comfortable Autumn Winter Accessory Plain Chic & Timeless Parisian Fashion Hat (Black)
- Price
- £5.04
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
25 falling
Sellers
37
Top-5 brand share
62%
Top 20: 94%
Top-5 click share
49%
Top 20: 84%
Open market
35%
- COSHAL30%
- Lafefe13%
- Gajaous8%
- ShopMCR5%
- Alaoo5%
- HENBRANDT3%
Beret demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Top Beret search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- beret55K/yr
- beret hat women43K/yr
- beret hat men17K/yr
- french beret11K/yr
- black beret12K/yr
- french hat5K/yr
- womens berets8K/yr
- beret hat6K/yr
- mens beret4K/yr
- mens berets4K/yr
What reviews say buyers love and hate about Beret
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“A well made beret”
“Good fit”
“Great at the price”
“blue one just style it as necessary”
“Good fit lovely colour”
What buyers complain about
93% of reviews“Bit cheap looking”
“Too loose”
“Very itchy”
“Feels too light”
“it is so thin you might think this was a Party Accessory rather than a quality hat”
Beret return rate & reasons
Why buyers send it back, as a share of all return requests.
2.6%
Return rate
74%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Beret questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
