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Beret

Fail

Demand is soft, at -29.6% this quarter, so Beret is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£79K/yr185K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
49%top-5 click share · 25 brands · 37 sellers

Flapen Score

Beret against its category

The dotted line is the Fashion average. Past it, Beret is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beret market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beret 185K times last year and spent an estimated £79K. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
6.0%
Market size, estimated
£79Ka year
Peak month
November3.1× the quietest month
Top search term
beret55K searches a year

02 · Price

A sale here is worth £7.17.

Listings sell for £7.17 on average, from £2.64 to £17.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.17 that is £2K to £4K a year per listing.

Average price
£7.17under the $15 to $100 sweet spot
Price range
£2.64–£17.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #58 within Accessories. It carries 668 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
17.5%
Average rank
#58in Accessories
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
668per listing
Listings tracked
32

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Beret products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

37

Est. top-5 brand share

62%

Top 20: 94%

Est. top-5 click share

49%

Top 20: 84%

Open market

35%

  • COSHAL30%
  • Lafefe13%
  • Gajaous8%
  • ShopMCR5%
  • Alaoo5%
  • HENBRANDT3%

Demand

Beret search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Beret search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • beret55K/yr
  • beret hat women43K/yr
  • beret hat men17K/yr
  • french beret11K/yr
  • black beret12K/yr
  • french hat5K/yr
  • womens berets8K/yr
  • beret hat6K/yr
  • mens beret4K/yr
  • mens berets4K/yr

Reviews and returns

What reviews say buyers love and hate about Beret

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Quality-Overall”
2.6%of orders come back
“Bit cheap looking”
A buyer, on “Quality-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Beret questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data