beret
Skip itSoft demand (-29.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good667.75avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Bad£79K£79K/yr · 185K searches
Avg price
Bad£7.17avg listing price — sweet spot $15–$100
Price range
Bad£2.64–£17.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, beret is a £79K/yr Amazon United Kingdom market (185K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
beret market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £57K–£72K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 81%
- Out of stock
- 17.5%
- Avg brand age
- 46 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
37
Top-5 brand share
62%
Top 20: 94%
Top-5 click share
49%
Top 20: 84%
Open market
35%
- COSHAL30%
- Lafefe13%
- Gajaous8%
- ShopMCR5%
- Alaoo5%
- HENBRANDT3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Top beret search terms
- beret55K/yr
- beret hat women43K/yr
- beret hat men17K/yr
- french beret11K/yr
- black beret12K/yr
- french hat5K/yr
- womens berets8K/yr
- beret hat6K/yr
- mens beret4K/yr
- mens berets4K/yr
Top beret products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COSHAL Adult Wool Beret Hat Men Women French Style Berer Hats Plain Classic Color Berets Hats Unisex Soft Warm Outdoor Vintage Artist Cap Beanie Unisex Beret Hat (Black)
COSHAL£6.924.2★372 rev
Lafefe Wool Beret hat Women Female Autumn and Winter England Retro Hundred with Autumn Candy Colour Painter Octagonal Beret - Claret
Lafefe£4.814.1★142 rev
COSHAL Adult Wool Beret Hat Men Women French Style Berer Hats Plain Classic Color Berets Hats Unisex Soft Warm Outdoor Vintage Artist Cap Beanie Unisex Beret Hat (Red)
COSHAL£6.864.2★372 rev
Gajaous British Military Berets for Men and Women Wool and Leather Army Beret Hats Black
Gajaous£11.294.4★2,144 rev
ShopMCR Classic Wool Beret Hat for Men & Women French Style Vintage Artist Cap Soft Warm & Comfortable Autumn Winter Accessory Plain Chic & Timeless Parisian Fashion Hat (Black)
ShopMCR£5.044.7★21 rev
Newest
by launch date
Beret Hat for Women and Men - Classic Solid Color Winter Autumn Fashion Warm Outdoor Elegant Soft Stretchy French Style Retro Artist Beanie Unisex Black
Wvbzf£5.053 rev
Lynmquober Beret Hat for Women French Style Classic Artist Berets Beige
Lynmquober£10.6017 rev
Trendy Lane Wool French Beret Plain Colour Soft Warm Classic Artist Hat for Men & Women (1P Black)
Trendy Lane£5.973 rev
Liutufy Beret Hat for Women Wool Blend with Leather Brim Adjustable Slouchy Retro Cap(Black)
Liutufy£7.439 rev
ShopMCR Classic Wool Beret Hat for Men & Women French Style Vintage Artist Cap Soft Warm & Comfortable Autumn Winter Accessory Plain Chic & Timeless Parisian Fashion Hat (Black)
ShopMCR£5.0421 rev
Trending
90-day click momentum
Ladies French Style Wool Warm Woollen Plain Beret Beanie Hat Cap (Wool Blend Red)
Caprilite£5.753.8★
Lynmquober Mens Vintage Newsboy Cap Ivy Irish Adjustable Beret Driving Hat Black
Lynmquober£8.464.3★
Anei Classic Wool Berets for Women Stylish French Beret Hats Female Autumn and Winter England Retro Hundredwith Autumn Dark Khaki Octagonal Beret
Anei£4.674.0★
Lynmquober Beret Hat for Women French Style Classic Artist Berets Beige
Lynmquober£10.604.7★
Beret Hat for Women and Men - Classic Solid Color Winter Autumn Fashion Warm Outdoor Elegant Soft Stretchy French Style Retro Artist Beanie Unisex Black
Wvbzf£5.054.2★
What buyers say about beret
What buyers praise and complain about, mined from review topics.What buyers love
“A well made beret”
“Good fit”
“Great at the price”
“blue one just style it as necessary”
“Good fit lovely colour”
“Exactly as ordered”
“Just what I wanted at the time as a present”
“It is easy to wear and comfortable”
“Feels soft”
“Soft Warm One Size Fits All – Fancy Dress Costume & Everyday Fashion Accessory”
What buyers complain about
“Bit cheap looking”
“Too loose”
“Very itchy”
“Feels too light”
“it is so thin you might think this was a Party Accessory rather than a quality hat”
“of better quality material”
Top return reasons
Common questions
- Is beret profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 32 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -29.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the beret niche?
- 25 brands and 37 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in beret?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Allergies. The return rate is 2.6%.
- When does demand for beret peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the beret niche?
- Listings span £2.64–£17.98; the average listing price is £7.17 (sweet spot $15–$100). The average incumbent carries 668 reviews — the moat a new listing must climb.