Beret
FailDemand is soft, at -29.6% this quarter, so Beret is a Fail.
- Flapen Score
- 48 / 100Ranks 1,186 of 2,461 Fashion niches · on the category median48
- Market size
- £79K/yr185K searches / yr
- 90-day growth
- -29.6%search demand this quarter
- Competition
- 49%top-5 click share · 25 brands · 37 sellers
Flapen Score
Beret against its category
The dotted line is the Fashion average. Past it, Beret is stronger. Inside it, weaker.
Market
The Beret market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beret 185K times last year and spent an estimated £79K. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 185K
- Growth, 90 days vs prior 90
- -29.6%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £79Ka year
- Peak month
- November3.1× the quietest month
- Top search term
- beret55K searches a year
02 · Price
A sale here is worth £7.17.
Listings sell for £7.17 on average, from £2.64 to £17.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.17 that is £2K to £4K a year per listing.
- Average price
- £7.17under the $15 to $100 sweet spot
- Price range
- £2.64–£17.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #58 within Accessories. It carries 668 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 97%
- Out of stock, average day
- 17.5%
- Average rank
- #58in Accessories
- Average rating
- 4.09 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 668per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Beret products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
COSHAL Adult Wool Beret Hat Men Women French Style Berer Hats Plain Classic Color Berets Hats Unisex Soft Warm Outdoor Vintage Artist Cap Beanie Unisex Beret Hat (Black)
- Price
- £6.92
- Rating
- 4.2/5
- Reviews
- 372
- Age
- 2y ago

Lafefe Wool Beret hat Women Female Autumn and Winter England Retro Hundred with Autumn Candy Colour Painter Octagonal Beret - Claret
- Price
- £4.81
- Rating
- 4.1/5
- Reviews
- 142
- Age
- 2y ago

COSHAL Adult Wool Beret Hat Men Women French Style Berer Hats Plain Classic Color Berets Hats Unisex Soft Warm Outdoor Vintage Artist Cap Beanie Unisex Beret Hat (Red)
- Price
- £6.86
- Rating
- 4.2/5
- Reviews
- 372
- Age
- 2y ago

Gajaous British Military Berets for Men and Women Wool and Leather Army Beret Hats Black
- Price
- £11.29
- Rating
- 4.4/5
- Reviews
- 2,144
- Age
- 3y ago

ShopMCR Classic Wool Beret Hat for Men & Women French Style Vintage Artist Cap Soft Warm & Comfortable Autumn Winter Accessory Plain Chic & Timeless Parisian Fashion Hat (Black)
- Price
- £5.04
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 9mo ago
Trending
90-day click momentum
Ladies French Style Wool Warm Woollen Plain Beret Beanie Hat Cap (Wool Blend Red)
- Price
- £5.75
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 2y ago

Lynmquober Mens Vintage Newsboy Cap Ivy Irish Adjustable Beret Driving Hat Black
- Price
- £8.46
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 1y ago

Anei Classic Wool Berets for Women Stylish French Beret Hats Female Autumn and Winter England Retro Hundredwith Autumn Dark Khaki Octagonal Beret
- Price
- £4.67
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 1y ago

Lynmquober Beret Hat for Women French Style Classic Artist Berets Beige
- Price
- £10.60
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 7mo ago

Beret Hat for Women and Men - Classic Solid Color Winter Autumn Fashion Warm Outdoor Elegant Soft Stretchy French Style Retro Artist Beanie Unisex Black
- Price
- £5.05
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 4mo ago
Newest
by launch date
Beret Hat for Women and Men - Classic Solid Color Winter Autumn Fashion Warm Outdoor Elegant Soft Stretchy French Style Retro Artist Beanie Unisex Black
- Price
- £5.05
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 4mo ago

Lynmquober Beret Hat for Women French Style Classic Artist Berets Beige
- Price
- £10.60
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 7mo ago

Trendy Lane Wool French Beret Plain Colour Soft Warm Classic Artist Hat for Men & Women (1P Black)
- Price
- £5.97
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 8mo ago

Liutufy Beret Hat for Women Wool Blend with Leather Brim Adjustable Slouchy Retro Cap(Black)
- Price
- £7.43
- Rating
- 2.3/5
- Reviews
- 9
- Age
- 9mo ago

ShopMCR Classic Wool Beret Hat for Men & Women French Style Vintage Artist Cap Soft Warm & Comfortable Autumn Winter Accessory Plain Chic & Timeless Parisian Fashion Hat (Black)
- Price
- £5.04
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
37
Top-5 brand share
62%
Top 20: 94%
Top-5 click share
49%
Top 20: 84%
Open market
35%
- COSHAL30%
- Lafefe13%
- Gajaous8%
- ShopMCR5%
- Alaoo5%
- HENBRANDT3%
Demand
Beret search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Beret search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beret55K/yr
- beret hat women43K/yr
- beret hat men17K/yr
- french beret11K/yr
- black beret12K/yr
- french hat5K/yr
- womens berets8K/yr
- beret hat6K/yr
- mens beret4K/yr
- mens berets4K/yr
Reviews and returns
What reviews say buyers love and hate about Beret
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit cheap looking
small cheap quality
poor quality
Too loose
Too small
small cheap quality
Very itchy
Feels too light
it is so thin you might think this was a Party Accessory rather than a quality hat
Love
A well made beret
NIce quality hat
Excellent quality
Good fit
good size for head
Very nice fits well
Great at the price
Good value for money
Good value for money
blue one just style it as necessary
The shape is nice
Good fit lovely colour
I love the colour black it goes with everything
I like that the colour is neutral
Return
2.6% Return rate 74% Fixable by listing
Too loose
Too small
small cheap quality
Bit cheap looking
small cheap quality
poor quality
of better quality material
could be a be a lot thicker material
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beret questions
Answered from the same tracked data.









