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Beret

Fail

Demand is soft, at -29.6% this quarter, so Beret is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£79K/yr185K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
49%top-5 click share · 25 brands · 37 sellers

Flapen Score

Beret against its category

The dotted line is the Fashion average. Past it, Beret is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beret market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beret 185K times last year and spent an estimated £79K. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
6.0%
Market size, estimated
£79Ka year
Peak month
November3.1× the quietest month
Top search term
beret55K searches a year

02 · Price

A sale here is worth £7.17.

Listings sell for £7.17 on average, from £2.64 to £17.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.17 that is £2K to £4K a year per listing.

Average price
£7.17under the $15 to $100 sweet spot
Price range
£2.64–£17.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #58 within Accessories. It carries 668 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
17.5%
Average rank
#58in Accessories
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
668per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Beret products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

37

Top-5 brand share

62%

Top 20: 94%

Top-5 click share

49%

Top 20: 84%

Open market

35%

  • COSHAL30%
  • Lafefe13%
  • Gajaous8%
  • ShopMCR5%
  • Alaoo5%
  • HENBRANDT3%

Demand

Beret search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Beret search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beret55K/yr
  • beret hat women43K/yr
  • beret hat men17K/yr
  • french beret11K/yr
  • black beret12K/yr
  • french hat5K/yr
  • womens berets8K/yr
  • beret hat6K/yr
  • mens beret4K/yr
  • mens berets4K/yr

Reviews and returns

What reviews say buyers love and hate about Beret

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall36%+0.71

Bit cheap looking

small cheap quality

poor quality

Size-Overall29%−0.25

Too loose

Too small

small cheap quality

Allergies14%−0.16

Very itchy

Weight Light7%−0.08

Feels too light

Thickness4%−0.04

it is so thin you might think this was a Party Accessory rather than a quality hat

Love

Quality-Overall30%+0.71

A well made beret

NIce quality hat

Excellent quality

Size-Overall19%−0.25

Good fit

good size for head

Very nice fits well

Value For Money15%+1.35

Great at the price

Good value for money

Good value for money

Shape/Style7%−0.08

blue one just style it as necessary

The shape is nice

Color7%+0.76

Good fit lovely colour

I love the colour black it goes with everything

I like that the colour is neutral

Return

2.6% Return rate 74% Fixable by listing

Size-Overall58%█▆███▇

Too loose

Too small

small cheap quality

Quality-Overall12%▅▂▄▅▃█

Bit cheap looking

small cheap quality

poor quality

Material Quality6%▁█▇▅▄▁

of better quality material

could be a be a lot thicker material

Color5%▁█▇▁▇▁
Shape/Style4%▁▁▄█▁▃

FAQ

Common Beret questions

Answered from the same tracked data.