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Belts for Women

Maybe

The top 5 products take only 20% of clicks. But prices span $3.73–$16.51, mostly outside the sweet spot, so Belts for Women is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£154K/yr1.1M searches / yr
90-day growth
+6.5%search demand this quarter
Competition
20%top-5 click share · 36 brands · 52 sellers

Flapen Score

Belts for Women against its category

The dotted line is the Fashion average. Past it, Belts for Women is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Belts for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Belts for Women 1.1M times last year and spent an estimated £154K. The top 5 brands take 55% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
1.8%
Market size, estimated
£154Ka year
Peak month
October1.4× the quietest month
Top search term
belts for women232K searches a year

02 · Price

A sale here is worth £8.32.

Listings sell for £8.32 on average, from £3.73 to £16.51. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £8.32 that is £832 to £2K a year per listing.

Average price
£8.32under the $15 to $100 sweet spot
Price range
£3.73–£16.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£832–£2K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #180 within Accessories. It carries 1,038 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#180in Accessories
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,038per listing
Listings tracked
104

04 · Newcomers

Amazon counts 1 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Belts for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

52

Top-5 brand share

55%

Top 20: 90%

Top-5 click share

20%

Top 20: 49%

Open market

40%

  • WERFORU21%
  • JASGOOD18%
  • SUOSDEY7%
  • KEYRI5%
  • LEACOOLKEY5%
  • VONMELLI4%

Demand

Belts for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Belts for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • belts for women232K/yr
  • ladies belts84K/yr
  • womens belts93K/yr
  • womens belt93K/yr
  • ladies belts for dresses57K/yr
  • brown belt women52K/yr
  • waist belt49K/yr
  • womens belts for dresses33K/yr
  • ladies belts for jeans48K/yr
  • belt women41K/yr

Reviews and returns

What reviews say buyers love and hate about Belts for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.16

So small

Very long

It didnt fit

Leather Quality8%−0.04

the holes are not in the correct place on the leather

Wish they were leather

Not leather

Quality-Overall8%+0.85

quality was awful put it on it fell to bits very flimsy

Poor Quality

Not great quality unfortunately

Waist Fit5%−0.06

So if you think it will go round your waist it clearly won't unless you a very young child

Belts are so long they go round waist nearly twice

be aware if you want it to hang as in picture then order a larger size my waist is 35 ordered a 37

Length4%−0.04

Check length quite short

Very long

Not suitable length for adults

Love

Quality-Overall26%+0.85

Great price for quality item

Excellent Quality

Well made item

Value For Money13%+1.59

Good Price

Amazing value

Good value for money

Size-Overall10%−0.16

Brilliant - excellent value for money - one size fits all

Perfect fit

size is true as advertised

Stretchability/Expandability/Elasticity7%+0.86

Good quality and good stretch

Nice and stretchy

Lovely stretchy material very classy

Advertised Vs Actual Product7%

As described

Item as it showed

It looks just like the picture

Return

2.5% Return rate 78% Fixable by listing

Size-Overall49%██▇█▇▇

So small

Very long

It didnt fit

Waist Fit7%▄▅▃▅█▇

So if you think it will go round your waist it clearly won't unless you a very young child

Belts are so long they go round waist nearly twice

be aware if you want it to hang as in picture then order a larger size my waist is 35 ordered a 37

Color6%█▂▆▄▄▄
Quality-Overall5%▂▆▇▂█▆

quality was awful put it on it fell to bits very flimsy

Poor Quality

Not great quality unfortunately

Width4%▆█▅█▅▆

FAQ

Common Belts for Women questions

Answered from the same tracked data.