Belle Dress Up for Girls
FailDemand is soft, at -72.2% this quarter, so Belle Dress Up for Girls is a Fail.
- Flapen Score
- 35 / 100Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 4835
- Market size
- £41K/yr187K searches / yr
- 90-day growth
- -72.2%search demand this quarter
- Competition
- 56%top-5 click share · 10 brands · 26 sellers
Flapen Score
Belle Dress Up for Girls against its category
The dotted line is the Fashion average. Past it, Belle Dress Up for Girls is stronger. Inside it, weaker.
Market
The Belle Dress Up for Girls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Belle Dress Up for Girls 187K times last year and spent an estimated £41K. The top 5 brands take 85% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 35 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -72.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 187K
- Growth, 90 days vs prior 90
- -72.2%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £41Ka year
- Peak month
- March6.9× the quietest month
- Top search term
- belle dress up for girls76K searches a year
02 · Price
A sale here is worth £13.92.
Listings sell for £13.92 on average, from £7.91 to £30.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.92 that is £0 to £1K a year per listing.
- Average price
- £13.92under the $15 to $100 sweet spot
- Price range
- £7.91–£30.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 3.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #323 within Girls. It carries 1,168 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #323in Girls
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,168per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Belle Dress Up for Girls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Girls Princess for Kids Fairy Tales Perfect for Theme Parties-Yellow-100
- Price
- £13.99
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 6mo ago

BSBUY Princess Belle Costume - Yellow Long Fancy Dress Up for Girls Birthday Party Halloween Christmas Cosplay Outfit
- Price
- £11.34
- Rating
- 4.0/5
- Reviews
- 392
- Age
- 1y ago

Girls Princess for Kids Fairy Tales Perfect for Theme Parties-Yellow-130
- Price
- £14.60
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 6mo ago

Vicloon Princess Belle Costume Dress 9PCS Little Girl Princess Dresses Fancy Party Dress with Crown Wand Gloves Necklace Ring and Earrings for Cosplay Girls Party - Yellow-100cm
- Price
- £9.63
- Rating
- 4.5/5
- Reviews
- 2,022
- Age
- 3y ago

Vicloon Princess Costume Dress 9 Pcs Little Girl Princess Dresses Fancy Dress Childs Party Outfit with Crown Wand Gloves Necklace Ring and Earrings Yellow
- Price
- £13.19
- Rating
- 4.6/5
- Reviews
- 6,960
- Age
- 7y ago
Trending
90-day click momentum
Girls Princess for Kids Fairy Tales Perfect for Theme Parties-Yellow-100
- Price
- £13.99
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 6mo ago

Girls Princess for Kids Fairy Tales Perfect for Theme Parties-Yellow-130
- Price
- £14.60
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 6mo ago

Berich Yellow Princess Dress up for Girls Fancy Dress with Crown Wand World Book Day Costumes for Girls Princess Outfit 5-6 Years(Yellow 120)
- Price
- £14.87
- Rating
- 3.9/5
- Reviews
- 121
- Age
- 3y ago

Princess Dress for Girls Party Dress Sequin Tulle Birthday Party Wedding Clothing Yellow 100cm
- Price
- £15.51
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 6mo ago

Girls Princess for Kids Fairy Tales Perfect for Theme Parties-Yellow-140
- Price
- £14.19
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 6mo ago
Newest
by launch date
Princess Dress for Girls Party Dress Sequin Tulle Birthday Party Wedding Clothing Yellow 110cm
- Price
- £16.59
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 6mo ago

Princess Dress for Girls Party Dress Sequin Tulle Birthday Party Wedding Clothing Yellow 140cm
- Price
- £15.93
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 6mo ago

Princess Dress for Girls Party Dress Sequin Tulle Birthday Party Wedding Clothing Yellow 100cm
- Price
- £15.51
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 6mo ago

Girls Princess for Kids Fairy Tales Perfect for Theme Parties-Yellow-100
- Price
- £13.99
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 6mo ago

Girls Princess for Kids Fairy Tales Perfect for Theme Parties-Yellow-130
- Price
- £14.60
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
26
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
11%
- Luckyou37%
- Vicloon22%
- BSBUY12%
- Berich9%
- WIKITOT4%
- AmzBarley4%
- Open — no brand owns it (4 brands, 11%)
Demand
Belle Dress Up for Girls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 6.9×
Search terms
Top Belle Dress Up for Girls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- belle dress up for girls76K/yr
- belle dress21K/yr
- belle costume30K/yr
- belle costumes for girls16K/yr
- beauty and the beast costume19K/yr
- princess belle costumes for girls11K/yr
- disney belle costume6K/yr
- belle costume kids8K/yr
Reviews and returns
What reviews say buyers love and hate about Belle Dress Up for Girls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful quality, broken on arrival, and further ripped straight away
Its not super high-end quality
Awful quality
bought for my granddaughter as a birthday gift after a couple of hours the trim around the bottom of the dress came away resulting in the material fraying
Material is rubbish
Fell apart within hours
doesnt last as time at all
Also, one of the earrings was broken on arrival, and the necklace broke on day 1
A little on the large size
Not very roomy
Sizing off
Disappointed came with hem torn
Love
It fits well
true to size
Lovely dress perfect fit
Beautiful quality
Good product
It is so pretty and high quality, very well made, and looks amazing
good value for money
Great value
Good Value
As described
Exactly what I wanted
Made well with lights, plus accessories
Return
3.3% Return rate 75% Fixable by listing
A little on the large size
Not very roomy
Sizing off
Awful quality, broken on arrival, and further ripped straight away
Its not super high-end quality
Awful quality
bought for my granddaughter as a birthday gift after a couple of hours the trim around the bottom of the dress came away resulting in the material fraying
Material is rubbish
Disappointed came with hem torn
Fell apart within hours
doesnt last as time at all
Also, one of the earrings was broken on arrival, and the necklace broke on day 1
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Belle Dress Up for Girls questions
Answered from the same tracked data.









