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Bee

Maybe

An estimated 0.4% of orders come back. But products sell for $8.24 on average, outside the sweet spot, so Bee is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£114K/yr723K searches / yr
90-day growth
+16.8%search demand this quarter
Competition
49%top-5 click share · 30 brands · 55 sellers

Flapen Score

Bee against its category

The dotted line is the Fashion average. Past it, Bee is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bee 723K times last year and spent an estimated £114K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 723K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
723K
Growth, 90 days vs prior 90
+16.8%
Conversion, latest week
1.9%
Market size, estimated
£114Ka year
Peak month
December2.6× the quietest month
Top search term
bee420K searches a year

02 · Price

A sale here is worth £8.24.

Listings sell for £8.24 on average, from £2.88 to £24.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £8.24 that is £824 to £2K a year per listing.

Average price
£8.24under the $15 to $100 sweet spot
Price range
£2.88–£24.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£824–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #590 within Accessories. It carries 765 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
7.7%
Average rank
#590in Accessories
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
765per listing
Listings tracked
32

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Bee products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

55

Est. top-5 brand share

49%

Top 20: 88%

Est. top-5 click share

49%

Top 20: 85%

Open market

47%

  • Jeasona19%
  • Giftota11%
  • LilyRosa11%
  • Revive a Bee4%
  • The Leonardo Collection4%
  • Eurowrap4%

Demand

Bee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Bee search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bee420K/yr
  • bees61K/yr
  • bee gifts88K/yr
  • bee gifts for women69K/yr
  • bumble bee gifts30K/yr
  • bee gift18K/yr
  • bumble bee16K/yr
  • bee accessories7K/yr
  • bee themed gifts7K/yr
  • bumblebee gifts8K/yr

Reviews and returns

What reviews say buyers love and hate about Bee

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Gifting Purpose”
36%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Box was smaller than expected”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bee questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data