Bee
Bee shows low returns (0.4%), but pricing outside the sweet spot ($8.24 avg) keeps it on the watch list.
Flapen Score
Is Bee profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bee is a £114K/yr Amazon United Kingdom market (723K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Bee: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +16.8% over the last 90 days and 1.9% of searches end in a purchase.
£114K
revenue / yr
Who owns the niche?
The top 5 brands hold 49% of demand, so 51% of the market is open.
51%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 32 products
Top Bee products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Jeasona Bee Gifts for Women Socks Women 4-7 Cotton Socks Animal Cute Funny Multipack Christmas Gifts
- Price
- £10.20
- Rating
- 4.7/5
- Reviews
- 14,059
- Age
- 5y ago
Bee Themed Gifts Set for Women - Funny Honeybee Gift Box Include 12 oz Bee Stainless Steel Tumbler with Straw & Brush Bee Cosmetic Bag Keychain Bookmark for Birthday Gifts
- Price
- £16.01
- Rating
- 4.5/5
- Reviews
- 155
- Age
- 11mo ago
LilyRosa Bee Scarf Bumble Bees Pattern Design Print Grey Navy Turquoise Blue Mint Green Scarves (Denim Blue)
- Price
- £10.77
- Rating
- 4.6/5
- Reviews
- 357
- Age
- 5y ago
Revive a Bee Gold Bee Revival Kit Keyring with Sugar Syrup & Plantable Packaging to Rescue Bees Perfect Gifts for Nature Lovers
- Price
- £8.17
- Rating
- 4.6/5
- Reviews
- 1,283
- Age
- 5y ago
The Leonardo Collection Busy Bees Stemless Gin Cocktail Glass Tumbler
- Price
- £7.57
- Rating
- 4.6/5
- Reviews
- 2,324
- Age
- 5y ago
Trending
90-day click momentum
LSVGSAK Bee Gifts for Women Girls Novelty Socks Bee Lovers Christmas Birthday Present for Daughter Wife Sister Girlfriend Bees Theme Stocking fillers
- Price
- £4.98
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 7mo ago
ACLUYSKA Bee Suit for Men Women Sting Proof Polycotton Beekeeping Suits Beekeeper Costume&with Glove &Ventilated Hood Bee Outfit for Backyard (XXL)
- Price
- £24.73
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 1y ago
ACLUYSKA bee keeper jacket- bee suits for sting proof for Men Women bee hat and veil- Professional Bee Jacket with Beekeeping sheepskin Gloves(L)
- Price
- £22.11
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 1y ago
Tiny Craft Bees 50pcs Small Plastic Resin Bumble Bee Decor Cute Honey Bees for Crafts DIY Wreath Bees Ornaments for Art Embellishments Bee Themed Birthday Party Table Decoration Home Scrapbooking
- Price
- £5.07
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago
Jeasona Bee Gifts for Women Socks Women 4-7 Cotton Socks Animal Cute Funny Multipack Christmas Gifts
- Price
- £10.20
- Rating
- 4.7/5
- Reviews
- 14,059
- Age
- 5y ago
Newest
by launch date
Eurowrap Bee Print Medium Gift Bag Yellow Present Bag with Bumblebee Pattern Silk Handles & Tag Gift Bag for Girls Women Birthday Mothers Day & Valentines Day
- Price
- £2.97
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 7mo ago
LSVGSAK Bee Gifts for Women Girls Novelty Socks Bee Lovers Christmas Birthday Present for Daughter Wife Sister Girlfriend Bees Theme Stocking fillers
- Price
- £4.98
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 7mo ago
8PCS Bee Gifts for Women Bee Themed Gift Set with Tumbler for Christmas
- Price
- £16.28
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 7mo ago
Bee Themed Gifts Set for Women - Funny Honeybee Gift Box Include 12 oz Bee Stainless Steel Tumbler with Straw & Brush Bee Cosmetic Bag Keychain Bookmark for Birthday Gifts
- Price
- £16.01
- Rating
- 4.5/5
- Reviews
- 155
- Age
- 11mo ago
MUCOOS Bee Keychain Elegant Bee and Flower Pendant with Card Positive Energy Gift Bag Ornament Thank You Gift Keyring
- Price
- £4.29
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
30 falling
Sellers
55
Top-5 brand share
49%
Top 20: 88%
Top-5 click share
49%
Top 20: 85%
Open market
47%
- Jeasona19%
- Giftota11%
- LilyRosa11%
- Revive a Bee4%
- The Leonardo Collection4%
- Eurowrap4%
Bee demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top Bee search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bee420K/yr
- bees61K/yr
- bee gifts88K/yr
- bee gifts for women69K/yr
- bumble bee gifts30K/yr
- bee gift18K/yr
- bumble bee16K/yr
- bee accessories7K/yr
- bee themed gifts7K/yr
- bumblebee gifts8K/yr
What reviews say buyers love and hate about Bee
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“perfect for gifting”
“The quality is good”
“Perfect toy”
“Good value”
“Item as described”
What buyers complain about
69% of reviews“Box was smaller than expected”
“Misleading”
“I thought the notepads were very poor”
“not even the price tag”
“They look so much thicker”
Bee return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
70%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bee questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
