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Bee

Maybe

Returns run at only 0.4% of orders. But products sell for $8.24 on average, outside the sweet spot, so Bee is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£114K/yr723K searches / yr
90-day growth
+16.8%search demand this quarter
Competition
49%top-5 click share · 30 brands · 55 sellers

Flapen Score

Bee against its category

The dotted line is the Fashion average. Past it, Bee is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bee 723K times last year and spent an estimated £114K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 723K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
723K
Growth, 90 days vs prior 90
+16.8%
Conversion, latest week
1.9%
Market size, estimated
£114Ka year
Peak month
December2.6× the quietest month
Top search term
bee420K searches a year

02 · Price

A sale here is worth £8.24.

Listings sell for £8.24 on average, from £2.88 to £24.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £8.24 that is £824 to £2K a year per listing.

Average price
£8.24under the $15 to $100 sweet spot
Price range
£2.88–£24.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£824–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #590 within Accessories. It carries 765 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
7.7%
Average rank
#590in Accessories
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
765per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Bee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

55

Top-5 brand share

49%

Top 20: 88%

Top-5 click share

49%

Top 20: 85%

Open market

47%

  • Jeasona19%
  • Giftota11%
  • LilyRosa11%
  • Revive a Bee4%
  • The Leonardo Collection4%
  • Eurowrap4%

Demand

Bee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Bee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bee420K/yr
  • bees61K/yr
  • bee gifts88K/yr
  • bee gifts for women69K/yr
  • bumble bee gifts30K/yr
  • bee gift18K/yr
  • bumble bee16K/yr
  • bee accessories7K/yr
  • bee themed gifts7K/yr
  • bumblebee gifts8K/yr

Reviews and returns

What reviews say buyers love and hate about Bee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.17

Box was smaller than expected

Box is quite small

Very small

Advertised Vs Actual Product13%−0.10

Misleading

Misleading advertisement

The pictures are very much misleading

Quality-Overall11%−0.02

I thought the notepads were very poor

Looks cheap

Very poor quality product

Value For Money6%

not even the price tag

definitely not worth the £20 suggested price here or the £17 I paid for it on offer

Do not understand the pricing of this product as it now shows up as £13.99 now on Amazon website

Thickness3%

They look so much thicker

The pouch is a little thin though

Love

Gifting Purpose33%+1.57

perfect for gifting

Fab gift

birthday present

Quality-Overall15%−0.02

The quality is good

They are beautifully made

Reliable quality

Fun/Entertainment Experience8%+0.93

Perfect toy

Fun

Good at keeping them engaged

Value For Money7%

Good value

worth it

Good value for money

Advertised Vs Actual Product5%−0.10

Item as described

True to images

everything as pictured was in it

Return

0.4% Return rate 70% Fixable by listing

Size-Overall65%▅██▃▆▅

Box was smaller than expected

Box is quite small

Very small

Defective Material/Parts10%▁▁▁█▂▁
Quality-Overall9%█▁▁▃▁▄

I thought the notepads were very poor

Looks cheap

Very poor quality product

Print Quality2%▁▁▁▁█▁
Brightness/Shine/Glow2%▁▁▁▁▁█

FAQ

Common Bee questions

Answered from the same tracked data.