bee
Worth a lookShows low returns (0.4%), but pricing outside the sweet spot ($8.24 avg) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Good765.13avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Price range
Okay£2.88–£24.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£114K£114K/yr · 723K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.24avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bee is a £114K/yr Amazon United Kingdom market (723K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
bee market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £82K–£103K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #590
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 84%
- Out of stock
- 7.7%
- Avg brand age
- 26 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
30 falling
Sellers
55
Top-5 brand share
49%
Top 20: 88%
Top-5 click share
49%
Top 20: 85%
Open market
47%
- Jeasona19%
- Giftota11%
- LilyRosa11%
- Revive a Bee4%
- The Leonardo Collection4%
- Eurowrap4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top bee search terms
- bee420K/yr
- bees61K/yr
- bee gifts88K/yr
- bee gifts for women69K/yr
- bumble bee gifts30K/yr
- bee gift18K/yr
- bumble bee16K/yr
- bee accessories7K/yr
- bee themed gifts7K/yr
- bumblebee gifts8K/yr
Top bee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jeasona Bee Gifts for Women Socks Women 4-7 Cotton Socks Animal Cute Funny Multipack Christmas Gifts
Jeasona£10.204.7★14,059 rev
Bee Themed Gifts Set for Women - Funny Honeybee Gift Box Include 12 oz Bee Stainless Steel Tumbler with Straw & Brush Bee Cosmetic Bag Keychain Bookmark for Birthday Gifts
Giftota£16.014.5★155 rev
LilyRosa Bee Scarf Bumble Bees Pattern Design Print Grey Navy Turquoise Blue Mint Green Scarves (Denim Blue)
LilyRosa£10.774.6★357 rev
Revive a Bee Gold Bee Revival Kit Keyring with Sugar Syrup & Plantable Packaging to Rescue Bees Perfect Gifts for Nature Lovers
Revive a Bee£8.174.6★1,283 rev
The Leonardo Collection Busy Bees Stemless Gin Cocktail Glass Tumbler
The Leonardo Collection£7.574.6★2,324 rev
Newest
by launch date
Eurowrap Bee Print Medium Gift Bag Yellow Present Bag with Bumblebee Pattern Silk Handles & Tag Gift Bag for Girls Women Birthday Mothers Day & Valentines Day
Eurowrap£2.9713 rev
LSVGSAK Bee Gifts for Women Girls Novelty Socks Bee Lovers Christmas Birthday Present for Daughter Wife Sister Girlfriend Bees Theme Stocking fillers
LSVGSAK£4.9812 rev
8PCS Bee Gifts for Women Bee Themed Gift Set with Tumbler for Christmas
Rilcn£16.2812 rev
Bee Themed Gifts Set for Women - Funny Honeybee Gift Box Include 12 oz Bee Stainless Steel Tumbler with Straw & Brush Bee Cosmetic Bag Keychain Bookmark for Birthday Gifts
Giftota£16.01155 rev
MUCOOS Bee Keychain Elegant Bee and Flower Pendant with Card Positive Energy Gift Bag Ornament Thank You Gift Keyring
MUCOOS£4.298 rev
Trending
90-day click momentumLSVGSAK Bee Gifts for Women Girls Novelty Socks Bee Lovers Christmas Birthday Present for Daughter Wife Sister Girlfriend Bees Theme Stocking fillers
LSVGSAK£4.984.6★
ACLUYSKA Bee Suit for Men Women Sting Proof Polycotton Beekeeping Suits Beekeeper Costume&with Glove &Ventilated Hood Bee Outfit for Backyard (XXL)
ACLUYSKA£24.734.2★
ACLUYSKA bee keeper jacket- bee suits for sting proof for Men Women bee hat and veil- Professional Bee Jacket with Beekeeping sheepskin Gloves(L)
ACLUYSKA£22.114.0★
Tiny Craft Bees 50pcs Small Plastic Resin Bumble Bee Decor Cute Honey Bees for Crafts DIY Wreath Bees Ornaments for Art Embellishments Bee Themed Birthday Party Table Decoration Home Scrapbooking
Ptwola£5.074.6★
Jeasona Bee Gifts for Women Socks Women 4-7 Cotton Socks Animal Cute Funny Multipack Christmas Gifts
Jeasona£10.204.7★
What buyers say about bee
What buyers praise and complain about, mined from review topics.What buyers love
“perfect for gifting”
“The quality is good”
“Perfect toy”
“Good value”
“Item as described”
“Keyring”
“soft so Im comfortable letting my baby play independently”
“They are the perfect size too”
“And my Mum will love the design when I give her the gifts”
“Very colourful”
What buyers complain about
“Box was smaller than expected”
“Misleading”
“I thought the notepads were very poor”
“not even the price tag”
“They look so much thicker”
“Will have to get another present to top this up as this looks like I've got it on the cheap”
Top return reasons
Common questions
- Is bee profitable to sell on Amazon United Kingdom?
- The niche generates £114K/yr across 32 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +16.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the bee niche?
- 30 brands and 55 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in bee?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.4%.
- When does demand for bee peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the bee niche?
- Listings span £2.88–£24.73; the average listing price is £8.24 (sweet spot $15–$100). The average incumbent carries 765 reviews — the moat a new listing must climb.