Bee
MaybeReturns run at only 0.4% of orders. But products sell for $8.24 on average, outside the sweet spot, so Bee is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 2,461 Fashion niches · +4 vs the category median of 4852
- Market size
- £114K/yr723K searches / yr
- 90-day growth
- +16.8%search demand this quarter
- Competition
- 49%top-5 click share · 30 brands · 55 sellers
Flapen Score
Bee against its category
The dotted line is the Fashion average. Past it, Bee is stronger. Inside it, weaker.
Market
The Bee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bee 723K times last year and spent an estimated £114K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 723K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.
- Searches, last 12 months
- 723K
- Growth, 90 days vs prior 90
- +16.8%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £114Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- bee420K searches a year
02 · Price
A sale here is worth £8.24.
Listings sell for £8.24 on average, from £2.88 to £24.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £8.24 that is £824 to £2K a year per listing.
- Average price
- £8.24under the $15 to $100 sweet spot
- Price range
- £2.88–£24.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £824–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #590 within Accessories. It carries 765 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 97%
- Out of stock, average day
- 7.7%
- Average rank
- #590in Accessories
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 765per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 1 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Bee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jeasona Bee Gifts for Women Socks Women 4-7 Cotton Socks Animal Cute Funny Multipack Christmas Gifts
- Price
- £10.20
- Rating
- 4.7/5
- Reviews
- 14,059
- Age
- 5y ago

Bee Themed Gifts Set for Women - Funny Honeybee Gift Box Include 12 oz Bee Stainless Steel Tumbler with Straw & Brush Bee Cosmetic Bag Keychain Bookmark for Birthday Gifts
- Price
- £16.01
- Rating
- 4.5/5
- Reviews
- 155
- Age
- 11mo ago

LilyRosa Bee Scarf Bumble Bees Pattern Design Print Grey Navy Turquoise Blue Mint Green Scarves (Denim Blue)
- Price
- £10.77
- Rating
- 4.6/5
- Reviews
- 357
- Age
- 5y ago

Revive a Bee Gold Bee Revival Kit Keyring with Sugar Syrup & Plantable Packaging to Rescue Bees Perfect Gifts for Nature Lovers
- Price
- £8.17
- Rating
- 4.6/5
- Reviews
- 1,283
- Age
- 5y ago

The Leonardo Collection Busy Bees Stemless Gin Cocktail Glass Tumbler
- Price
- £7.57
- Rating
- 4.6/5
- Reviews
- 2,324
- Age
- 5y ago
Trending
90-day click momentum
LSVGSAK Bee Gifts for Women Girls Novelty Socks Bee Lovers Christmas Birthday Present for Daughter Wife Sister Girlfriend Bees Theme Stocking fillers
- Price
- £4.98
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 7mo ago

ACLUYSKA Bee Suit for Men Women Sting Proof Polycotton Beekeeping Suits Beekeeper Costume&with Glove &Ventilated Hood Bee Outfit for Backyard (XXL)
- Price
- £24.73
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 1y ago

ACLUYSKA bee keeper jacket- bee suits for sting proof for Men Women bee hat and veil- Professional Bee Jacket with Beekeeping sheepskin Gloves(L)
- Price
- £22.11
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 1y ago

Tiny Craft Bees 50pcs Small Plastic Resin Bumble Bee Decor Cute Honey Bees for Crafts DIY Wreath Bees Ornaments for Art Embellishments Bee Themed Birthday Party Table Decoration Home Scrapbooking
- Price
- £5.07
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago

Jeasona Bee Gifts for Women Socks Women 4-7 Cotton Socks Animal Cute Funny Multipack Christmas Gifts
- Price
- £10.20
- Rating
- 4.7/5
- Reviews
- 14,059
- Age
- 5y ago
Newest
by launch date
Eurowrap Bee Print Medium Gift Bag Yellow Present Bag with Bumblebee Pattern Silk Handles & Tag Gift Bag for Girls Women Birthday Mothers Day & Valentines Day
- Price
- £2.97
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 7mo ago

LSVGSAK Bee Gifts for Women Girls Novelty Socks Bee Lovers Christmas Birthday Present for Daughter Wife Sister Girlfriend Bees Theme Stocking fillers
- Price
- £4.98
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 7mo ago

8PCS Bee Gifts for Women Bee Themed Gift Set with Tumbler for Christmas
- Price
- £16.28
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 7mo ago

Bee Themed Gifts Set for Women - Funny Honeybee Gift Box Include 12 oz Bee Stainless Steel Tumbler with Straw & Brush Bee Cosmetic Bag Keychain Bookmark for Birthday Gifts
- Price
- £16.01
- Rating
- 4.5/5
- Reviews
- 155
- Age
- 11mo ago

MUCOOS Bee Keychain Elegant Bee and Flower Pendant with Card Positive Energy Gift Bag Ornament Thank You Gift Keyring
- Price
- £4.29
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 falling
Sellers
55
Top-5 brand share
49%
Top 20: 88%
Top-5 click share
49%
Top 20: 85%
Open market
47%
- Jeasona19%
- Giftota11%
- LilyRosa11%
- Revive a Bee4%
- The Leonardo Collection4%
- Eurowrap4%
Demand
Bee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Bee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bee420K/yr
- bees61K/yr
- bee gifts88K/yr
- bee gifts for women69K/yr
- bumble bee gifts30K/yr
- bee gift18K/yr
- bumble bee16K/yr
- bee accessories7K/yr
- bee themed gifts7K/yr
- bumblebee gifts8K/yr
Reviews and returns
What reviews say buyers love and hate about Bee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Box was smaller than expected
Box is quite small
Very small
Misleading
Misleading advertisement
The pictures are very much misleading
I thought the notepads were very poor
Looks cheap
Very poor quality product
not even the price tag
definitely not worth the £20 suggested price here or the £17 I paid for it on offer
Do not understand the pricing of this product as it now shows up as £13.99 now on Amazon website
They look so much thicker
The pouch is a little thin though
Love
perfect for gifting
Fab gift
birthday present
The quality is good
They are beautifully made
Reliable quality
Perfect toy
Fun
Good at keeping them engaged
Good value
worth it
Good value for money
Item as described
True to images
everything as pictured was in it
Return
0.4% Return rate 70% Fixable by listing
Box was smaller than expected
Box is quite small
Very small
I thought the notepads were very poor
Looks cheap
Very poor quality product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bee questions
Answered from the same tracked data.









