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Bed Jackets for Women

Fail

Demand is soft, at -51.8% this quarter, so Bed Jackets for Women is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£22K/yr240K searches / yr
90-day growth
-51.8%search demand this quarter
Competition
22%top-5 click share · 16 brands · 24 sellers

Flapen Score

Bed Jackets for Women against its category

The dotted line is the Fashion average. Past it, Bed Jackets for Women is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bed Jackets for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bed Jackets for Women 240K times last year and spent an estimated £22K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -51.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
-51.8%
Conversion, latest week
0.5%
Market size, estimated
£22Ka year
Peak month
December10.1× the quietest month
Top search term
bed jackets for women68K searches a year

02 · Price

A sale here is worth £16.50.

Listings sell for £16.50 on average, from £7.40 to £23.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.50 that is £0 to £2K a year per listing.

Average price
£16.50inside the $15 to $100 sweet spot
Price range
£7.40–£23.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #445 within Sport Specific Clothing. It carries 308 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
44%
Out of stock, average day
21.6%
Average rank
#445in Sport Specific Clothing
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
308per listing
Listings tracked
77

04 · Newcomers

Amazon counts 0 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Bed Jackets for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£654£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

24

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

22%

Top 20: 53%

Open market

23%

  • Slenderella19%
  • Undercover18%
  • Camille17%
  • Suzy & Me9%
  • Slumber Hut8%
  • Generic6%

Demand

Bed Jackets for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.1×

Search terms

Top Bed Jackets for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bed jackets for women68K/yr
  • bed jacket32K/yr
  • bed jackets for elderly women35K/yr
  • bed jackets31K/yr
  • ladies bed jacket17K/yr
  • bed jackets for women uk10K/yr
  • womens bed jacket9K/yr
  • ladies bed jackets8K/yr
  • bed jacket for women6K/yr
  • fleece bed jacket7K/yr

Reviews and returns

What reviews say buyers love and hate about Bed Jackets for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.14

Body too short

Very small and short nothing like the advertisement

Sizing not very good need to go up as very small

Quality-Overall17%−0.05

Rubbish

Material Quality17%−0.07

Fabric looks shabby

Warmth6%+2.36

too warm for a bed-jacket

Value For Money6%+0.13

Not worth the price

Love

Warmth34%+2.36

Soft and warm

A warm bed jacket

Keeping warm

Soft Feel13%

Really nice and soft and comfortable and perfect for reading in bed on chlly evenings

Soft and warm

soft to the touch

Comfort-Overall8%+0.44

feels comfortable

Very comfortable and keep shoulder warm

Comfy and will fasten

Value For Money7%+0.13

Great value for money

really good value for money

worth buying

Washability7%+0.16

Nice in cooler evenings washes well

Washes well

Lovely feel and washed well

Return

2.4% Return rate 83% Fixable by listing

Size-Overall71%▇▇█▅▆▆

Body too short

Very small and short nothing like the advertisement

Sizing not very good need to go up as very small

Length9%▄▁▁█▅▁
Color8%▁▁▂▃▃█
Quality-Overall4%▁▅▁▁█▁

Rubbish

Neck Fit2%▁▁█▁▁▁

FAQ

Common Bed Jackets for Women questions

Answered from the same tracked data.