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Beavers Jumper

Fail

Shoppers spend only $14K a year here, so Beavers Jumper is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£14K/yr39K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
89%top-5 click share · 7 brands · 6 sellers

Flapen Score

Beavers Jumper against its category

The dotted line is the Fashion average. Past it, Beavers Jumper is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beavers Jumper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beavers Jumper 39K times last year and spent an estimated £14K. The top 5 brands take 96% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
1.9%
Market size, estimated
£14Ka year
Top search term
beavers uniform19K searches a year

02 · Price

A sale here is worth £18.42.

Listings sell for £18.42 on average, from £12.88 to £23.22. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £18.42 that is £0 to £2K a year per listing.

Average price
£18.42inside the $15 to $100 sweet spot
Price range
£12.88–£23.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 50.0% of listings are out of stock. The average listing ranks #53 within Boys. It carries 454 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
50%
Out of stock, average day
50.0%
Average rank
#53in Boys
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
454per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Beavers Jumper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

6

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

2%

  • Scout Shops Ltd30%
  • Fewlby27%
  • Truscend24%
  • Scouts11%
  • Yaokilyly3%
  • Poppy Playtime2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Beavers Jumper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 3.5× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Beavers Jumper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall42%−0.18

Poor quality

Poor quality and small sizes

Thickness25%−0.20

Very thin and extremely small sizes

Size-Overall17%+0.78

Tiny

Strength17%−0.13

Flimsy

Love

Value For Money25%+2.06

Great value for money

Size-Overall25%+0.78

the size was perfect I got 2-5 for my 3 year old

Water Resistance25%+2.06

Perfect for rain

Quality-Overall25%−0.18

Very good quality

Return

2.1% Return rate 85% Fixable by listing

Size-Overall80%▅▅██▆▅

Tiny

Quality-Overall4%█▆▁▁▁▁

Poor quality

Poor quality and small sizes

Arm Fit4%▁█▁▁▁▃
Thin4%▄▇▁▁▁█
Material Quality2%▁█▁▁▁▇

FAQ

Common Beavers Jumper questions

Answered from the same tracked data.