Skip to content

Beauty and the Beast Gifts

Fail

Shoppers spend only $23K a year here, so Beauty and the Beast Gifts is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£23K/yr86K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
34%top-5 click share · 30 brands · 85 sellers

Flapen Score

Beauty and the Beast Gifts against its category

The dotted line is the Fashion average. Past it, Beauty and the Beast Gifts is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beauty and the Beast Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beauty and the Beast Gifts 86K times last year and spent an estimated £23K. The top 5 brands take 44% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
1.3%
Market size, estimated
£23Ka year
Peak month
December11.4× the quietest month
Top search term
beauty and the beast gifts69K searches a year

02 · Price

A sale here is worth £20.44.

Listings sell for £20.44 on average, from £3.82 to £81.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £20.44 that is £0 to £2K a year per listing.

Average price
£20.44inside the $15 to $100 sweet spot
Price range
£3.82–£81.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #1,863 within Luggage & Travel Gear. It carries 468 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
95%
Out of stock, average day
13.0%
Average rank
#1,863in Luggage & Travel Gear
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
468per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Beauty and the Beast Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£469£938£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

85

Top-5 brand share

44%

Top 20: 92%

Top-5 click share

34%

Top 20: 81%

Open market

50%

  • Disney10%
  • TSOTMO10%
  • Enesco10%
  • BOLEi7%
  • Yesnote6%
  • Tihnvk6%

Demand

Beauty and the Beast Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 11.4×

Search terms

Top Beauty and the Beast Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beauty and the beast gifts69K/yr
  • beauty and the beast ornaments9K/yr
  • beauty and beast gifts7K/yr

Reviews and returns

What reviews say buyers love and hate about Beauty and the Beast Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall43%0.00

It's a little bigger than I was expecting -

Small

I just did not expect it to be this big

Functionality-Overall10%−0.10

Doesnt work properly

Strength10%−0.07

Not tp throwing packages that are fragile

Quality-Overall5%−0.02

Load of rubbish

Gifting Purpose5%+2.01

the reason being I would have been embarrassed to give this item as a gift

Love

Gifting Purpose25%+2.01

Gift

Great gift

I got this for my wife as a birthday present

Quality-Overall21%−0.02

Fully built it looks amazing

Nice quality pendant, well presented

Excellent product

Value For Money13%−0.02

Really good value for money

Worth the money

Worth every penny

Design-Overall12%+1.32

Crafted beautifully

Easy to build, stunning looking

great for decorative purposes

Size-Overall3%0.00

A really great size too

Size of a proper cup

fits perfect next to some books or just as an ornament

Return

0.7% Return rate 33% Fixable by listing

Quality-Overall21%█▆▇▅▆▃

Load of rubbish

Defective Material/Parts17%▁▇▃▅▁█
Size-Overall13%▁▅▆▁█▇

It's a little bigger than I was expecting -

Small

I just did not expect it to be this big

Advertised Vs Actual Product9%▁▂▃█▁▂
Functionality-Overall5%▁▅▂▁█▁

Doesnt work properly

FAQ

Common Beauty and the Beast Gifts questions

Answered from the same tracked data.