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Beanie Hats for Women

Fail

Demand is soft, at -77.9% this quarter, so Beanie Hats for Women is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£57K/yr253K searches / yr
90-day growth
-77.9%search demand this quarter
Competition
21%top-5 click share · 52 brands · 90 sellers

Flapen Score

Beanie Hats for Women against its category

The dotted line is the Fashion average. Past it, Beanie Hats for Women is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beanie Hats for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beanie Hats for Women 253K times last year and spent an estimated £57K. The top 5 brands take 41% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -77.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
-77.9%
Conversion, latest week
2.3%
Market size, estimated
£57Ka year
Peak month
November27.8× the quietest month
Top search term
beanie hats for women126K searches a year

02 · Price

A sale here is worth £9.59.

Listings sell for £9.59 on average, from £2.69 to £26.77. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.59 that is £0 to £959 a year per listing.

Average price
£9.59under the $15 to $100 sweet spot
Price range
£2.69–£26.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£959
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #541 within Accessories. It carries 1,684 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
95%
Out of stock, average day
16.8%
Average rank
#541in Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,684per listing
Listings tracked
96

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Beanie Hats for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 rising

Sellers

90

Top-5 brand share

41%

Top 20: 79%

Top-5 click share

21%

Top 20: 55%

Open market

55%

  • FURTALK15%
  • AROILIZEBO9%
  • Beechfield7%
  • DANISH ENDURANCE6%
  • ACUSHLA5%
  • Hurinan4%

Demand

Beanie Hats for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 27.8×

Search terms

Top Beanie Hats for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beanie hats for women126K/yr
  • womens beanie hats26K/yr
  • beanie hat women14K/yr
  • womens skullies & beanies8K/yr
  • womens beanie16K/yr
  • beanie women8K/yr
  • slouchy beanie hat women10K/yr
  • womens beanie hat14K/yr
  • ladies beanie hat11K/yr
  • womens beanie hats uk6K/yr

Reviews and returns

What reviews say buyers love and hate about Beanie Hats for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.07

HUGE

Too small

Tight fit

Quality-Overall11%−0.07

POOR QUALITY

It's cheap looking and feels cheap

Cheap stuff

Thickness9%−0.08

is thinner than I expected

I thought it would be quite thick

Thinner material than expected

Value For Money8%−0.07

It looks very expensive

Waste of money

over priced

Durability5%−0.06

Doesnt last long

Within a month of giving this item to my husband for Xmas, the top of the hat has come apart and unravelled, leaving a big hole in the top

Stopped working after 2 months of use

Love

Warmth24%+2.18

Keeps me really warm

It's warm

keeps me warm

Quality-Overall17%−0.07

Amazing quality

Looks well made

The quality of the cap is good

Size-Overall12%−0.07

Fits great

Good snug fit

Fits like a glove

Comfort-Overall9%+0.76

Comfy and warm

comfortable to wear

The hat is comfortable

Color6%+0.39

colours are lovely

Great colour

have green

Return

2.3% Return rate 84% Fixable by listing

Size-Overall56%▅▆▆▇▆█

HUGE

Too small

Tight fit

Color11%▇█▅▅▆▁
Quality-Overall5%█▆█▁▄▅

POOR QUALITY

It's cheap looking and feels cheap

Cheap stuff

Advertised Vs Actual Product4%▅█▇▅█▅
Material Quality3%▄▃▅▄▆█

FAQ

Common Beanie Hats for Women questions

Answered from the same tracked data.