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Beach

Maybe

Search demand grew +246.9% this quarter. But shoppers spend only $46K a year here, so Beach is a Maybe.

Filters Trending
Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£46K/yr376K searches / yr
90-day growth
+246.9%search demand this quarter
Competition
60%top-5 click share · 21 brands · 72 sellers

Flapen Score

Beach against its category

The dotted line is the Fashion average. Past it, Beach is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beach market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beach 376K times last year and spent an estimated £46K. The top 5 brands take 66% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +246.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
376K
Growth, 90 days vs prior 90
+246.9%
Conversion, latest week
1.1%
Market size, estimated
£46Ka year
Peak month
July10.3× the quietest month
Top search term
beach165K searches a year

02 · Price

A sale here is worth £11.47.

Listings sell for £11.47 on average, from £1.65 to £51.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.47 that is £1K to £3K a year per listing.

Average price
£11.47under the $15 to $100 sweet spot
Price range
£1.65–£51.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #18 within Shoes. It carries 3,873 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#18in Shoes
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,873per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Beach products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

72

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

60%

Top 20: 91%

Open market

30%

  • Intex22%
  • sportvibe18%
  • gitzing13%
  • COVACURE7%
  • Yorgou6%
  • WateLves4%

Demand

Beach search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '25Holiday '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.3×

Search terms

Top Beach search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beach165K/yr
  • beach accessories74K/yr
  • beach essentials51K/yr
  • beach accessories for family26K/yr
  • beach stuff11K/yr
  • beach essentials for holiday13K/yr
  • beach holiday essentials12K/yr
  • holidays essentials beach10K/yr
  • beach equipment7K/yr
  • beach day essentials4K/yr

Reviews and returns

What reviews say buyers love and hate about Beach

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.11

Build quality however is poor as some of the parts have broken at the first use

Cheap product not fit for purpose tho

Disappointing quality

Size-Overall12%+0.15

Not fit for purpose

To small

bigger than I expected in fact

Durability8%−0.07

One broke after one use

Fell apart during the 1st time wearing them

Broken

Ease Of Use6%

Unusable

It is a bit of a pain to fold down

Difficult to put away

Water Resistance5%

Did not let water in

Didn't stay waterproof

Phone Rendered Useless Under Water

Love

Quality-Overall15%−0.11

It looks like a good quality bag

Good quality cart

Good quality

Value For Money14%+0.92

Excellent value for money

Excellent value for money

Good price

Size-Overall11%+0.15

Correct fit

These shoes fit well

They fit as expected

Advertised Vs Actual Product9%+0.71

As advertised

Better than expected

As described

Water Resistance8%

Water proof

Totally waterproof

Works well under water

Return

1.3% Return rate 67% Fixable by listing

Size-Overall49%█▇▇██▇

Not fit for purpose

To small

bigger than I expected in fact

Quality-Overall7%▅▅█▅▅▆

Build quality however is poor as some of the parts have broken at the first use

Cheap product not fit for purpose tho

Disappointing quality

Thin5%▁▆█▆▆█
Material Quality5%▄▄▁▆▄█
Strength4%▄▃█▅▆▇

I was afraid it would be flimsy

way more flimsy than I'd expected

not very sturdy

FAQ

Common Beach questions

Answered from the same tracked data.