Beach
MaybeSearch demand grew +246.9% this quarter. But shoppers spend only $46K a year here, so Beach is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 2,461 Fashion niches · +5 vs the category median of 4853
- Market size
- £46K/yr376K searches / yr
- 90-day growth
- +246.9%search demand this quarter
- Competition
- 60%top-5 click share · 21 brands · 72 sellers
Flapen Score
Beach against its category
The dotted line is the Fashion average. Past it, Beach is stronger. Inside it, weaker.
Market
The Beach market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beach 376K times last year and spent an estimated £46K. The top 5 brands take 66% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +246.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 376K
- Growth, 90 days vs prior 90
- +246.9%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £46Ka year
- Peak month
- July10.3× the quietest month
- Top search term
- beach165K searches a year
02 · Price
A sale here is worth £11.47.
Listings sell for £11.47 on average, from £1.65 to £51.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.47 that is £1K to £3K a year per listing.
- Average price
- £11.47under the $15 to $100 sweet spot
- Price range
- £1.65–£51.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #18 within Shoes. It carries 3,873 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #18in Shoes
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,873per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Beach products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Intex Glossy Panel Beach Ball 61cm Inflatable Multicolour Pool Ball PVC Water Toy for Kids Garden Beach and Summer Outdoor Play
- Price
- £2.48
- Rating
- 4.4/5
- Reviews
- 7,259
- Age
- 24y ago

sportvibe Water Shoes Beach Shoes Lightweight Barefoot Aqua Quick Dry Breathable Swim for Women Men Surfing Running Driving Pool Yoga (Black 9 UK/43 EU)
- Price
- £6.43
- Rating
- 4.4/5
- Reviews
- 3,059
- Age
- 2y ago

gitzing Water Shoes for Women Men Beach Quick-Dry Swim Aqua Socks Breathable Barefoot Shoes for Beach Surfing Driving Pool Yoga(Black 39 EU/6 UK)
- Price
- £5.60
- Rating
- 4.4/5
- Reviews
- 569
- Age
- 1y ago

COVACURE Beach Blanket Mat with 3 Zipper Pockets Extra Large 210 x 200cm Water Resistant Sand Proof Picnic Blanket for Camping Hiking Picnic (Blue)
- Price
- £10.86
- Rating
- 4.2/5
- Reviews
- 891
- Age
- 5y ago

Henrycares Beach Blanket Picnic Blanket Extra Large 250 x 200cm Sandproof Waterproof Beach Mat with 4 Stakes for 5-8 Adults Summer Essentials Outdoor Blanket for Travel Camping Hiking Picnic (Blue)
- Price
- £8.62
- Rating
- 4.4/5
- Reviews
- 1,706
- Age
- 3y ago
Trending
90-day click momentum![Spigen [2 Pack] Aqua Shield Waterproof Dry Bag [Quad Seal Tech] [Non-Toxic TPU Material] IPX8 Waterproof Bags with Adjustable Waist Strap - Sea Blue](https://m.media-amazon.com/images/I/41EZqKJGR4L.jpg)
Spigen [2 Pack] Aqua Shield Waterproof Dry Bag [Quad Seal Tech] [Non-Toxic TPU Material] IPX8 Waterproof Bags with Adjustable Waist Strap - Sea Blue
- Price
- £11.13
- Rating
- 4.6/5
- Reviews
- 1,051
- Age
- 3y ago

C-Monsta Wet & Dry Bag | Ideal for Surfing |Diving | Cold water sports | Paddle Boarding | Open water swimming | C-monsta wetsuit care solution | wetsuit drying | Surfing bag (V2-HeavyDuty)
- Price
- £51.58
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 9mo ago

Yorgou Baby Boys Girls Water Shoes Toddler Beach Shoes Barefoot Aqua Socks Non-Slip for Pool Beach
- Price
- £12.74
- Rating
- 4.4/5
- Reviews
- 3,802
- Age
- 5y ago

Pop Up Beach Tent for 1-3 Person UV Protection Beach Sun Shelter with Zipper Porch Portable Automatic Instant Easy SetUp Sun Shade Baby Beach Tent for Beach Garden Picnic
- Price
- £19.15
- Rating
- 4.3/5
- Reviews
- 1,965
- Age
- 7mo ago

Yorgou Baby Boys Girls Water Shoes Toddler Beach Shoes Barefoot Aqua Socks Non-Slip for Pool Beach
- Price
- £12.46
- Rating
- 4.4/5
- Reviews
- 3,802
- Age
- 6y ago
Newest
by launch date
Pop Up Beach Tent for 1-3 Person UV Protection Beach Sun Shelter with Zipper Porch Portable Automatic Instant Easy SetUp Sun Shade Baby Beach Tent for Beach Garden Picnic
- Price
- £19.15
- Rating
- 4.3/5
- Reviews
- 1,965
- Age
- 7mo ago

C-Monsta Wet & Dry Bag | Ideal for Surfing |Diving | Cold water sports | Paddle Boarding | Open water swimming | C-monsta wetsuit care solution | wetsuit drying | Surfing bag (V2-HeavyDuty)
- Price
- £51.58
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 9mo ago

Swim Water Shoes Aqua Socks Barefoot for Sea Beach Swimming Shoes Pool Ladies Women Mens Line Pink 6/7 UK
- Price
- £11.83
- Rating
- 4.4/5
- Reviews
- 14,138
- Age
- 1y ago

MoverX 70L Festival Trolley on Wheels Folding Wagon Portable Camping Cart Collapsible Foldable Trolly for Beach Outdoor Garden Picnic Shopping Fishing Adjustable Handle Black
- Price
- £28.00
- Rating
- 4.7/5
- Reviews
- 750
- Age
- 1y ago

Water Shoes Beach Shoes for Women Men Swim Swimming Aqua Socks Barefoot Sea Pool Quick Dry Lightweight(996 Line Black 6 UK /39 EU)
- Price
- £6.22
- Rating
- 4.4/5
- Reviews
- 623
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
72
Top-5 brand share
66%
Top 20: 99%
Top-5 click share
60%
Top 20: 91%
Open market
30%
- Intex22%
- sportvibe18%
- gitzing13%
- COVACURE7%
- Yorgou6%
- WateLves4%
Demand
Beach search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.3×
Search terms
Top Beach search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beach165K/yr
- beach accessories74K/yr
- beach essentials51K/yr
- beach accessories for family26K/yr
- beach stuff11K/yr
- beach essentials for holiday13K/yr
- beach holiday essentials12K/yr
- holidays essentials beach10K/yr
- beach equipment7K/yr
- beach day essentials4K/yr
Reviews and returns
What reviews say buyers love and hate about Beach
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Build quality however is poor as some of the parts have broken at the first use
Cheap product not fit for purpose tho
Disappointing quality
Not fit for purpose
To small
bigger than I expected in fact
One broke after one use
Fell apart during the 1st time wearing them
Broken
Unusable
It is a bit of a pain to fold down
Difficult to put away
Did not let water in
Didn't stay waterproof
Phone Rendered Useless Under Water
Love
It looks like a good quality bag
Good quality cart
Good quality
Excellent value for money
Excellent value for money
Good price
Correct fit
These shoes fit well
They fit as expected
As advertised
Better than expected
As described
Water proof
Totally waterproof
Works well under water
Return
1.3% Return rate 67% Fixable by listing
Not fit for purpose
To small
bigger than I expected in fact
Build quality however is poor as some of the parts have broken at the first use
Cheap product not fit for purpose tho
Disappointing quality
I was afraid it would be flimsy
way more flimsy than I'd expected
not very sturdy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beach questions
Answered from the same tracked data.









