Batwheels
FailThe top 5 brands take 96% of clicks, so Batwheels is a Fail.
- Flapen Score
- 37 / 100Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 4837
- Market size
- £40K/yr79K searches / yr
- 90-day growth
- -28.1%search demand this quarter
- Competition
- 67%top-5 click share · 7 brands · 61 sellers
Flapen Score
Batwheels against its category
The dotted line is the Fashion average. Past it, Batwheels is stronger. Inside it, weaker.
Market
The Batwheels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Batwheels 79K times last year and spent an estimated £40K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -28.1%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £40Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- batwheels41K searches a year
02 · Price
A sale here is worth £14.88.
Listings sell for £14.88 on average, from £5.10 to £28.07. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.88 that is £0 to £1K a year per listing.
- Average price
- £14.88under the $15 to $100 sweet spot
- Price range
- £5.10–£28.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #401 within Boys. It carries 482 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 94%
- Out of stock, average day
- 11.1%
- Average rank
- #401in Boys
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 482per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Batwheels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DC Comics Batman Pyjamas | Batwheels Boys Pyjamas | Superhero PJs For Boys | Purple 5-6 Years
- Price
- £13.51
- Rating
- 4.4/5
- Reviews
- 834
- Age
- 1y ago

DC Comics Batman Pyjamas | Batwheels Boys Pyjamas | Superhero PJs For Boys | Purple 2-3 Years
- Price
- £13.43
- Rating
- 4.4/5
- Reviews
- 834
- Age
- 1y ago

BLADEZ Batwheels My 1st RC BAM Remote Control Car for Preschoolers RC Car
- Price
- £15.17
- Rating
- 4.0/5
- Reviews
- 50
- Age
- 1y ago

Fisher-Price DC Batwheels Light-Up 1:55 Scale Toy Cars 2-Pack Bam the Batmobile and Buff Preschool Pretend Play Ages 3+ Years HML25
- Price
- £15.12
- Rating
- 4.7/5
- Reviews
- 1,910
- Age
- 2y ago

Fisher-Price DC Batwheels Light-Up 1:55 Scale Toy Cars 2-Pack Redbird and Batwing Preschool Pretend Play Ages 3+ Years HML26
- Price
- £12.44
- Rating
- 4.7/5
- Reviews
- 1,910
- Age
- 2y ago
Trending
90-day click momentum
DC Comics Batman Pyjamas | Batwheels Boys Pyjamas | Superhero PJs For Boys | Purple 5-6 Years
- Price
- £13.51
- Rating
- 4.4/5
- Reviews
- 834
- Age
- 1y ago

DC Comics Batman Pyjamas | Batwheels Boys Pyjamas | Superhero PJs For Boys | Purple 4-5 Years
- Price
- £13.44
- Rating
- 4.4/5
- Reviews
- 834
- Age
- 1y ago

DC Comics Batman Pyjamas | Batwheels Boys Pyjamas | Superhero PJs For Boys | Purple 3-4 Years
- Price
- £13.81
- Rating
- 4.4/5
- Reviews
- 834
- Age
- 1y ago

DC Comics Batman Pyjamas | Batwheels Boys Pyjamas | Superhero PJs For Boys | Purple 2-3 Years
- Price
- £13.43
- Rating
- 4.4/5
- Reviews
- 834
- Age
- 1y ago

Micro Scalextric G1186M Batwheels Bam vs Prank Battery Powered Race Set -Slot Car racing for Kids age 4 + with stunt loop race track
- Price
- £24.95
- Rating
- 4.0/5
- Reviews
- 73
- Age
- 2y ago
Newest
by launch date
Scalextric My First Cars - G2224 Batwheels Bam Solo Car - Toy Slot Car for use with Race Tracks and Set - Small Kids Gift Ideas for Boy/Girl Ages 4+ Mini Accessories Black
- Price
- £14.85
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Scalextric G2226 Batwheels Prank Solo Car Slot car Purple Green
- Price
- £15.47
- Rating
- 3.0/5
- Reviews
- 5
- Age
- 1y ago

BLADEZ Batwheels My 1st RC BAM Remote Control Car for Preschoolers RC Car
- Price
- £15.17
- Rating
- 4.0/5
- Reviews
- 50
- Age
- 1y ago

DC Comics Batman Pyjamas | Batwheels Boys Pyjamas | Superhero PJs For Boys | Purple 5-6 Years
- Price
- £13.51
- Rating
- 4.4/5
- Reviews
- 834
- Age
- 1y ago

DC Comics Batman Pyjamas | Batwheels Boys Pyjamas | Superhero PJs For Boys | Purple 2-3 Years
- Price
- £13.43
- Rating
- 4.4/5
- Reviews
- 834
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
61
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
1%
- DC Comics54%
- Fisher-Price26%
- BLADEZ7%
- Scalextric7%
- tonies3%
- Ravensburger2%
- Open — no brand owns it (1 brand, 1%)
Demand
Batwheels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Batwheels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- batwheels41K/yr
- batwheels toys24K/yr
- bat wheels9K/yr
- bat wheels toys2K/yr
- batwheels cars3K/yr
Reviews and returns
What reviews say buyers love and hate about Batwheels
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A little pricey
Crazy expensive for what they are
Expensive for what it is
Very cheap quality for how much it cost
Very poor quality
Absolutely terrible quality
The joker van was to big to hold onto the track consistently
think by this christmas he will want the even bigger one ha
Very small cars - even smaller than normal toy cars
Wheels fell off
Not great the wheels fell off
have to recheck each connection
Love
Great Christmas Gift for boy age 4/5
Great gift idea
Great Christmas present
My grandson loves them great value for money
Amazing son lives it great value for money
Good value
Good fun, for a while and a price
Lovely puzzle
Great toy
Perfect for a batwheels fan
Good sturdy toy
Return
1.5% Return rate 13% Fixable by listing
The joker van was to big to hold onto the track consistently
think by this christmas he will want the even bigger one ha
Very small cars - even smaller than normal toy cars
have to recheck each connection
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Batwheels questions
Answered from the same tracked data.









