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Batman Toys

Fail

Demand is soft, at -21.9% this quarter, so Batman Toys is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£60K/yr220K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
61%top-5 click share · 8 brands · 100 sellers

Flapen Score

Batman Toys against its category

The dotted line is the Fashion average. Past it, Batman Toys is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Batman Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Batman Toys 220K times last year and spent an estimated £60K. The top 5 brands take 92% of clicks. Demand peaks in Aug–Sep. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
2.2%
Market size, estimated
£60Ka year
Peak month
August20.3× the quietest month
Top search term
batman toys171K searches a year

02 · Price

A sale here is worth £12.48.

Listings sell for £12.48 on average, from £6.25 to £34.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.48 that is £1K to £3K a year per listing.

Average price
£12.48under the $15 to $100 sweet spot
Price range
£6.25–£34.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #399 within Boys. It carries 980 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
89%
Out of stock, average day
5.4%
Average rank
#399in Boys
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
980per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Batman Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

100

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

5%

  • BATMAN38%
  • DC Comics25%
  • Textiles 4 Home15%
  • Spin Master8%
  • Fisher-Price7%
  • BLADEZ3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Batman Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 20.3×

Search terms

Top Batman Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • batman toys171K/yr
  • batman toy23K/yr
  • bat man13K/yr
  • batman toys for boys age 56K/yr
  • batman toys for boys age 47K/yr

Reviews and returns

What reviews say buyers love and hate about Batman Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Range33%+0.36

Short range compared with other Radios we have for personal use

Noise Level11%−0.07

Glitchy sound

the sound is glitching

Battery Life11%−0.07

Maybe its just a battery issue

Gifting Purpose11%−0.11

as it was a gift I couldnt take it out to find out

Size-Overall8%+0.68

it is big

Love

Quality-Overall21%−0.22

Good quality toy

Great quality and great price, excellent toy

Good quality

Value For Money19%+1.54

Good value

Well worth the money

Good value for money

Fun/Entertainment Experience12%+0.84

Enjoy

Great toy

A fun toy for a Batman fan

Gifting Purpose11%−0.11

Gift

Nice gift

Was a great birthday present for my sons friend

Size-Overall9%+0.68

Great fit

good size for young children

Large figure and my grandson loved it

Return

1.0% Return rate 42% Fixable by listing

Size-Overall35%▃▃▇█▃▅

it is big

Functionality-Overall13%█▄▃▃▆▁
Defective Material/Parts6%▅▁▁▁▆█
Quality-Overall5%▁█▁▄▇▁
Noise Level5%█▁▃▁▆█

Glitchy sound

the sound is glitching

FAQ

Common Batman Toys questions

Answered from the same tracked data.