Batman Toys
FailDemand is soft, at -21.9% this quarter, so Batman Toys is a Fail.
- Flapen Score
- 37 / 100Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 4837
- Market size
- £60K/yr220K searches / yr
- 90-day growth
- -21.9%search demand this quarter
- Competition
- 61%top-5 click share · 8 brands · 100 sellers
Flapen Score
Batman Toys against its category
The dotted line is the Fashion average. Past it, Batman Toys is stronger. Inside it, weaker.
Market
The Batman Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Batman Toys 220K times last year and spent an estimated £60K. The top 5 brands take 92% of clicks. Demand peaks in Aug–Sep. Flapen scores it 37 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 220K
- Growth, 90 days vs prior 90
- -21.9%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £60Ka year
- Peak month
- August20.3× the quietest month
- Top search term
- batman toys171K searches a year
02 · Price
A sale here is worth £12.48.
Listings sell for £12.48 on average, from £6.25 to £34.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.48 that is £1K to £3K a year per listing.
- Average price
- £12.48under the $15 to $100 sweet spot
- Price range
- £6.25–£34.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #399 within Boys. It carries 980 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 89%
- Out of stock, average day
- 5.4%
- Average rank
- #399in Boys
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 980per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Batman Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BATMAN Kids Novelty Pyjamas With Cape Dress Up Costume Ages 2 to 8 Years Old (5-6 Years) Grey
- Price
- £9.25
- Rating
- 4.6/5
- Reviews
- 478
- Age
- 4y ago

Textiles 4 Home Boys Batman Pyjamas Set Nightwear 2 to 8 Years (as8 age 7_years 8_years regular 7-8 years) Grey
- Price
- £8.48
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 4y ago

Spin Master DC Comics Batman Ninja Strike Katana Blade Batwing and 15cm Action Figure Super Hero Kids Toys for Boys and Girls Ages 3 and Up
- Price
- £8.86
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1y ago

DC Comics BATMAN 30 cm Rebirth BATMAN Action Figure
- Price
- £8.12
- Rating
- 4.8/5
- Reviews
- 1,566
- Age
- 2y ago

Batman The Dark Knight Batman Action Figure 30-cm 85th Anniversary Limited Edition Collectible Kids Toys for Boys and Girls Aged 3 and Up
- Price
- £8.06
- Rating
- 4.8/5
- Reviews
- 871
- Age
- 2y ago
Trending
90-day click momentum
Textiles 4 Home Boys Batman Pyjamas Set Nightwear 2 to 8 Years (2-3 years) Grey
- Price
- £9.22
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 4y ago

Textiles 4 Home Boys Batman Pyjamas Set Nightwear 2 to 8 Years (as8 age 7_years 8_years regular 7-8 years) Grey
- Price
- £8.48
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 4y ago

DC Comics Boys Batman Onesie Black Age 5 to 6 Years
- Price
- £19.83
- Rating
- 4.5/5
- Reviews
- 999
- Age
- 6y ago

DC Comics Batman Boys Pyjama Set | Kids Blue & Grey Loungewear T-Shirt & Pants PJ Bundle | Superhero Long-Sleeve Tee Long Leg Bottoms Clothing Pajama | Cosy Nightwear Merchandise Gift for Children
- Price
- £12.43
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 3y ago

BATMAN Kids Novelty Pyjamas With Cape Dress Up Costume Ages 2 to 8 Years Old (5-6 Years) Grey
- Price
- £9.25
- Rating
- 4.6/5
- Reviews
- 478
- Age
- 4y ago
Newest
by launch date
Spin Master DC Comics Batman Ninja Strike Katana Blade Batwing and 15cm Action Figure Super Hero Kids Toys for Boys and Girls Ages 3 and Up
- Price
- £8.86
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1y ago

DC Comics Batman Night Flare Action Figure 12-Inch
- Price
- £12.35
- Rating
- 4.6/5
- Reviews
- 285
- Age
- 1y ago

DC Comics Batman Ninja Strike Batman Action Figure 12-Inch
- Price
- £6.25
- Rating
- 4.7/5
- Reviews
- 465
- Age
- 1y ago

Imaginext DC Super Friends Batman Flight Mech
- Price
- £34.63
- Rating
- 4.7/5
- Reviews
- 369
- Age
- 1y ago

Imaginext DC Super Friends Metal Force Batmobile Toy Car
- Price
- £10.19
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
100
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
5%
- BATMAN38%
- DC Comics25%
- Textiles 4 Home15%
- Spin Master8%
- Fisher-Price7%
- BLADEZ3%
- Open — no brand owns it (2 brands, 5%)
Demand
Batman Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 20.3×
Search terms
Top Batman Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- batman toys171K/yr
- batman toy23K/yr
- bat man13K/yr
- batman toys for boys age 56K/yr
- batman toys for boys age 47K/yr
Reviews and returns
What reviews say buyers love and hate about Batman Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Short range compared with other Radios we have for personal use
Glitchy sound
the sound is glitching
Maybe its just a battery issue
as it was a gift I couldnt take it out to find out
it is big
Love
Good quality toy
Great quality and great price, excellent toy
Good quality
Good value
Well worth the money
Good value for money
Enjoy
Great toy
A fun toy for a Batman fan
Gift
Nice gift
Was a great birthday present for my sons friend
Great fit
good size for young children
Large figure and my grandson loved it
Return
1.0% Return rate 42% Fixable by listing
it is big
Glitchy sound
the sound is glitching
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Batman Toys questions
Answered from the same tracked data.









